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U.S. Hospitality Industry Analysis

UpdatedAug 03, 2026
DataAggregated Company Financials
Companies158
  • 7D3.2%
  • 3M10.3%
  • 1Y-4.3%
  • YTD0.2%

Booking Holdings is up 8.7%, leading the way for the Hospitality industry, which has gained 3.2%. In the past year, the industry is down 4.3%. Earnings are forecast to grow by 19% annually.

Industry Valuation and Performance

Has the U.S. Hospitality Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 04 Aug 2026US$811.0bUS$345.3bUS$27.3b25.2x29.7x2.3x
Thu, 02 Jul 2026US$805.0bUS$356.0bUS$27.1b23.1x29.7x2.3x
Sat, 30 May 2026US$760.0bUS$355.0bUS$27.4b20.3x27.8x2.1x
Mon, 27 Apr 2026US$779.7bUS$351.1bUS$25.6b21.4x30.5x2.2x
Wed, 25 Mar 2026US$748.8bUS$349.8bUS$25.1b20.9x29.8x2.1x
Fri, 20 Feb 2026US$794.1bUS$346.2bUS$26.0b22x30.6x2.3x
Sun, 18 Jan 2026US$824.5bUS$340.7bUS$25.7b21.9x32.1x2.4x
Tue, 16 Dec 2025US$837.2bUS$339.8bUS$25.7b23.1x32.6x2.5x
Thu, 13 Nov 2025US$773.2bUS$334.1bUS$23.5b21.7x32.8x2.3x
Sat, 11 Oct 2025US$823.3bUS$329.3bUS$24.4b23.1x33.7x2.5x
Mon, 08 Sep 2025US$863.3bUS$328.8bUS$24.3b23.9x35.5x2.6x
Wed, 06 Aug 2025US$860.0bUS$326.2bUS$25.1b21.6x34.2x2.6x
Fri, 04 Jul 2025US$887.3bUS$324.4bUS$24.9b24.4x35.7x2.7x
Sun, 01 Jun 2025US$786.4bUS$324.9bUS$24.6b22.6x32x2.4x
Tue, 29 Apr 2025US$744.1bUS$318.1bUS$24.0b22.5x31x2.3x
Thu, 27 Mar 2025US$787.0bUS$318.2bUS$24.0b24.1x32.9x2.5x
Sat, 22 Feb 2025US$819.2bUS$309.2bUS$21.7b24.5x37.7x2.6x
Mon, 20 Jan 2025US$794.3bUS$303.5bUS$20.1b22.9x39.5x2.6x
Wed, 18 Dec 2024US$825.1bUS$303.8bUS$19.7b23.6x41.8x2.7x
Fri, 15 Nov 2024US$804.9bUS$303.5bUS$19.5b24.5x41.3x2.7x
Sun, 13 Oct 2024US$756.2bUS$301.9bUS$20.3b23.8x37.2x2.5x
Tue, 10 Sep 2024US$666.3bUS$301.2bUS$19.7b19.4x33.8x2.2x
Thu, 08 Aug 2024US$631.1bUS$299.6bUS$19.2b18.1x32.8x2.1x
Sat, 06 Jul 2024US$691.7bUS$296.5bUS$19.8b19.2x34.9x2.3x
Mon, 03 Jun 2024US$651.9bUS$283.2bUS$20.7b18.6x31.6x2.3x
Wed, 01 May 2024US$666.5bUS$280.8bUS$20.8b20.1x32.1x2.4x
Fri, 29 Mar 2024US$699.2bUS$278.9bUS$20.2b20.7x34.6x2.5x
Sun, 25 Feb 2024US$661.4bUS$273.0bUS$19.4b20x34.1x2.4x
Tue, 23 Jan 2024US$617.5bUS$269.0bUS$18.0b19.6x34.3x2.3x
Thu, 21 Dec 2023US$632.2bUS$267.5bUS$16.5b20.5x38.3x2.4x
Sat, 18 Nov 2023US$587.0bUS$265.9bUS$15.6b21.6x37.6x2.2x
Mon, 16 Oct 2023US$536.6bUS$258.0bUS$10.2b19.3x52.6x2.1x
Wed, 13 Sep 2023US$596.4bUS$255.2bUS$8.4b19.4x71.2x2.3x
Fri, 11 Aug 2023US$613.7bUS$254.2bUS$8.0b20.7x76.9x2.4x
Price to Earnings Ratio

76.9x


Total Market Cap: US$613.7bTotal Earnings: US$8.0bTotal Revenue: US$254.2bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Hospitality Industry Price to Earnings3Y Average 36.3x202420252026
Current Industry PE
  • Investors are pessimistic on the American Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 31.1x which is lower than its 3-year average PE of 36.3x.
  • The industry is trading close to its 3-year average PS ratio of 2.4x.
Past Earnings Growth
  • The earnings for companies in the Hospitality industry have grown 48% per year over the last three years.
  • Revenues for these companies have grown 11% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Discretionary industry?

US Market0.85%
Consumer Discretionary7.00%
Hospitality3.25%
Restaurants5.44%
Hotels, Resorts and Cruise Lines3.14%
Leisure Facilities1.59%
Casinos and Gaming-2.72%
Industry PE
  • Investors are most optimistic about the Restaurants industry, which is trading close to its 3-year average PE ratio of 44.5x.
    • Analysts are expecting annual earnings growth of 19.9%, which is higher than its past year's earnings growth of 13.3% per year.
Forecasted Growth
  • Analysts are most optimistic on the Casinos and Gaming industry, expecting annual earnings growth of 30% over the next 5 years.
  • This is better than its past earnings growth rate of 21% per year.
  • In contrast, the Leisure Facilities industry is expected to see its earnings grow by 15% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
CMG Chipotle Mexican GrillUS$37.4611.8%
+US$4.4b		-12.1%PE33.4x
DASH DoorDashUS$200.502.5%
+US$2.2b		-21.5%PE94.3x
TCOM Trip.com GroupUS$47.304.4%
+US$1.3b		-22.7%PE6.4x
EAT Brinker InternationalUS$225.3013.7%
+US$1.2b		42.0%PE20.9x
YUMC Yum China HoldingsUS$48.356.2%
+US$974.5m		10.8%PE17.1x

Latest News

MAR
US$372.83
Marriott International
7D
-2.7%
1Y
43.9%
Seeking Alpha • 14h

Marriott International: Solid Results Factored Into Its Elevated Valuation

Summary Marriott International, Inc. delivered solid Q2 results, with EPS up 20% and franchise fees driving growth despite macro headwinds. MAR’s high-margin, fee-based model and robust room pipeline underpin a visible growth trajectory, though shares trade at a premium ~30.5x multiple. Full-year guidance was raised, but the outlook is now less conservative, with 2024 EPS expected at $11.64–$11.81 and RevPAR growth of 3–3.5%. I maintain a Hold rating, targeting $425 by 2028, and see 8% annualized returns; pullbacks to $330 present attractive entry points. Read the full article on Seeking Alpha
HLT
US$320.49
Hilton Worldwide Holdings
7D
-1.4%
1Y
22.9%
Seeking Alpha • 23h

Hilton Worldwide Holdings: Better Business Demand And Room Growth Support Buy

Summary Hilton Worldwide Holdings remains a buy, driven by robust US RevPAR recovery and a visible 6–7% net unit growth pipeline. Q2 2026 results confirm business transient demand strength, margin expansion to 76.6%, and management’s raised FY2026 RevPAR and EBITDA guidance. HLT’s asset-light, high-margin fee model, global expansion, and owner-economics initiatives underpin durable earnings growth and justify its premium valuation. I see a clear path to $400+ per share by FY2028, with downside risks centered on business travel demand and development execution. Read the full article on Seeking Alpha
NCLH
US$18.53
Norwegian Cruise Line Holdings
7D
-4.3%
1Y
-24.4%
Analysis Article • Aug 02

Norwegian Cruise Line Holdings Ltd. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions

Norwegian Cruise Line Holdings Ltd. ( NYSE:NCLH ) shareholders are probably feeling a little disappointed, since its...
RCL
US$318.30
Royal Caribbean Cruises
7D
8.4%
1Y
1.3%
ABNB
US$151.52
Airbnb
7D
7.4%
1Y
18.4%
Narrative Update • Aug 02

ABNB: AI Expansion And Margin Resilience Will Drive Future Earnings Power

Airbnb's analyst price target has shifted modestly higher toward $160 to $175 per share, as analysts highlight resilient margin expectations, a supportive travel backdrop and growing comfort with the role of AI in the business model. Analyst Commentary Recent Street research around Airbnb points to a mix of optimism and caution, with many firms adjusting price targets in a relatively tight band and focusing on execution, profitability and the role of AI in the business.
HGV
US$46.14
Hilton Grand Vacations
7D
-5.6%
1Y
3.7%
Narrative Update • Aug 01

HGV: Demand Strength And Integration Execution Will Likely Define Future Returns

Analysts now see fair value for Hilton Grand Vacations at $46, down from $51. This reflects updated views on revenue growth, profit margins and the stock's future P/E profile.
DASH
US$196.16
DoorDash
7D
13.4%
1Y
-21.0%
RSI
US$26.91
Rush Street Interactive
7D
-14.4%
1Y
39.1%
H
US$174.06
Hyatt Hotels
7D
-7.0%
1Y
26.6%
MGM
US$44.57
MGM Resorts International
7D
-2.1%
1Y
24.7%
Narrative Update • Jul 30

MGM: People Inc. Bid And Las Vegas Events Will Support Upside

The updated fair value estimate for MGM Resorts International has increased to $58.34 from $55.98, as analysts raise price targets into a $43 to $55 range. They cite steadier U.S. brick-and-mortar demand, a strong Las Vegas events calendar, potential M&A outcomes around the $48.30 offer, and longer term optionality in Japan.
CMG
US$37.22
Chipotle Mexican Grill
7D
17.1%
1Y
-12.5%
TCOM
US$47.01
Trip.com Group
7D
7.7%
1Y
-22.5%
Narrative Update • Jul 29

TCOM: Regulatory Fine And Softer Q2 Outlook Will Shape Travel Resilience

Trip.com Group's fair value estimate has been updated from $43.95 to $44.92 as analysts factor in lower price targets across the Street, reflecting softer guidance, ongoing regulatory questions and higher fuel costs, while still incorporating expectations for continued revenue growth and a modestly higher future P/E multiple. Analyst Commentary Recent Street research on Trip.com Group shows a clear shift toward more cautious expectations, even among firms that still carry positive ratings.
EXPE
US$294.74
Expedia Group
7D
13.4%
1Y
65.5%
MCD
US$270.64
McDonald's
7D
2.2%
1Y
-10.6%
Narrative Update • Jul 27

MCD: NEXT Automation And AI Will Support Long Term Cash Compounding

McDonald's price target narrative is being revised slightly lower to about $323.90 from roughly $331.29, as analysts factor in softer near term sales trends and a mixed restaurant backdrop while still expecting brand strength and market share gains over time. Analyst Commentary Recent Street research on McDonald's reflects a split view, with most analysts trimming price targets while still highlighting the company's brand strength and long term positioning.
SGHC
US$14.00
Super Group (SGHC)
7D
-2.5%
1Y
31.2%
BKNG
US$192.90
Booking Holdings
7D
8.7%
1Y
-10.5%