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U.S. Soft Drinks Industry Analysis

UpdatedApr 20, 2026
DataAggregated Company Financials
Companies37
  • 7D0.2%
  • 3M3.1%
  • 1Y5.7%
  • YTDn/a

Over the last 7 days, the Soft Drinks industry has remained flat. As for the the longer term, the industry is up 5.7% over the past 12 months. Earnings are forecast to grow by 8.2% annually.

Industry Valuation and Performance

Has the U.S. Soft Drinks Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 20 Apr 2026US$697.2bUS$196.3bUS$27.6b31.8x25.3x3.6x
Wed, 18 Mar 2026US$709.0bUS$194.5bUS$27.1b26x26.2x3.6x
Fri, 13 Feb 2026US$751.5bUS$200.6bUS$26.8b25.9x28x3.7x
Sun, 11 Jan 2026US$670.3bUS$198.0bUS$25.7b23.9x26.1x3.4x
Tue, 09 Dec 2025US$670.4bUS$197.8bUS$25.7b24.9x26.1x3.4x
Thu, 06 Nov 2025US$650.7bUS$196.3bUS$25.6b22.9x25.4x3.3x
Sat, 04 Oct 2025US$637.6bUS$194.6bUS$25.0b23.5x25.5x3.3x
Mon, 01 Sep 2025US$660.8bUS$194.3bUS$25.0b25.7x26.5x3.4x
Wed, 30 Jul 2025US$647.5bUS$193.3bUS$24.9b26.1x26x3.4x
Fri, 27 Jun 2025US$638.3bUS$192.3bUS$25.3b27.7x25.3x3.3x
Sun, 25 May 2025US$650.4bUS$192.0bUS$25.2b28.6x25.8x3.4x
Tue, 22 Apr 2025US$675.2bUS$191.3bUS$25.3b29.5x26.7x3.5x
Thu, 20 Mar 2025US$659.3bUS$191.0bUS$25.3b28x26.1x3.5x
Sat, 15 Feb 2025US$630.9bUS$184.7bUS$26.1b23.3x24.2x3.4x
Mon, 13 Jan 2025US$589.9bUS$183.8bUS$25.6b21.6x23x3.2x
Wed, 11 Dec 2024US$630.9bUS$184.1bUS$25.6b24x24.6x3.4x
Fri, 08 Nov 2024US$640.0bUS$184.3bUS$25.7b24.8x24.9x3.5x
Sun, 06 Oct 2024US$675.5bUS$184.6bUS$26.1b24.2x25.9x3.7x
Tue, 03 Sep 2024US$689.8bUS$184.2bUS$26.1b24.9x26.5x3.7x
Thu, 01 Aug 2024US$671.1bUS$184.8bUS$26.0b25.8x25.8x3.6x
Sat, 29 Jun 2024US$650.6bUS$183.9bUS$25.8b25.4x25.2x3.5x
Mon, 27 May 2024US$670.4bUS$185.2bUS$25.9b25.3x25.9x3.6x
Wed, 24 Apr 2024US$646.9bUS$183.9bUS$25.6b24.5x25.2x3.5x
Fri, 22 Mar 2024US$657.9bUS$183.7bUS$25.5b26.1x25.8x3.6x
Sun, 18 Feb 2024US$635.1bUS$182.7bUS$25.3b25.2x25.1x3.5x
Tue, 16 Jan 2024US$650.3bUS$182.2bUS$24.6b28.1x26.5x3.6x
Thu, 14 Dec 2023US$641.9bUS$181.9bUS$24.5b28.9x26.2x3.5x
Sat, 11 Nov 2023US$622.1bUS$181.6bUS$24.5b28x25.4x3.4x
Mon, 09 Oct 2023US$586.5bUS$177.8bUS$23.1b26.9x25.4x3.3x
Wed, 06 Sep 2023US$646.2bUS$178.4bUS$23.1b29.6x28x3.6x
Fri, 04 Aug 2023US$675.6bUS$178.2bUS$22.9b31.1x29.5x3.8x
Sun, 02 Jul 2023US$662.9bUS$175.0bUS$20.6b32.5x32.2x3.8x
Tue, 30 May 2023US$660.2bUS$174.6bUS$20.6b33.4x32.1x3.8x
Thu, 27 Apr 2023US$681.3bUS$173.1bUS$20.4b33.8x33.4x3.9x
Price to Earnings Ratio

33.4x


Total Market Cap: US$681.3bTotal Earnings: US$20.4bTotal Revenue: US$173.1bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Soft Drinks Industry Price to Earnings3Y Average 26.5x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Soft Drinks industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 26.5x.
  • The industry is trading close to its 3-year average PS ratio of 3.5x.
Past Earnings Growth
  • The earnings for companies in the Soft Drinks industry have grown 11% per year over the last three years.
  • Revenues for these companies have grown 4.3% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Comparison

How does U.S. Soft Drinks compare with similar industries?

US Market4.02%
Consumer Staples1.52%
Beverage0.15%
Soft Drinks0.24%
Brewers0.10%
Distillers and Wine Makers-1.29%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
MNST Monster BeverageUS$77.232.7%
+US$2.0b		33.1%PE39.6x
PEP PepsiCoUS$156.990.7%
+US$1.5b		10.8%PE24.6x
KDP Keurig Dr PepperUS$26.501.8%
+US$625.0m		-25.0%PE17.3x
PRMB Primo BrandsUS$20.555.9%
+US$414.0m		-36.2%PE92.8x
CELH Celsius HoldingsUS$33.780.4%
+US$28.1m		-6.4%PE135.9x

Latest News

MNST
US$76.72
Monster Beverage
7D
2.1%
1Y
32.3%

MNST: International And Zero Sugar Demand Will Support Future Upside

The analyst price target for Monster Beverage has been reduced by about $1 to $85.90 as analysts factor in slightly lower fair value estimates, revenue growth, profit margin, and future P/E assumptions following a series of recent target reductions and mixed commentary on margins relative to sales momentum. Analyst Commentary Recent research shows a clear split between bullish analysts who are comfortable with Monster Beverage's growth profile and valuation, and more cautious voices that focus on margin pressures, competitive intensity, and the implications for fair value and P/E assumptions.
KOF
US$103.94
Coca-Cola FEMSA. de
7D
-0.9%
1Y
7.8%

KOF: Dividend Visibility And Higher Forward P/E Should Support Future Returns

Analysts have lifted the fair value estimate for Coca-Cola FEMSA to $115.81 from $113.39, reflecting updated assumptions on growth, margins and future P/E that are broadly consistent with recent shifts in Street price targets and mixed rating revisions. Analyst Commentary Street research on Coca-Cola FEMSA has been mixed, with higher price targets sitting alongside rating downgrades.
CELH
US$35.25
Celsius Holdings
7D
4.7%
1Y
-2.3%

CELH: Category Strength And Shelf Gains Will Offset Costco Private Label Risk

Analysts kept the Celsius Holdings fair value estimate steady at $85.00, while tweaking underlying assumptions such as slightly higher projected revenue growth, a modestly improved profit margin outlook, and a marginally lower future P/E, reflecting mixed Street views that include recent price target cuts from Citi, BofA, and UBS, along with earlier target increases and an upgrade from Deutsche Bank. Analyst Commentary Bullish analysts have remained engaged on Celsius Holdings, with several research notes pointing to constructive views on execution, category positioning, and the long term earnings framework, even as some near term price targets have been trimmed.
PEP
US$157.67
PepsiCo
7D
1.1%
1Y
11.2%
ZVIA
US$1.23
Zevia PBC
7D
2.5%
1Y
-46.5%

ZVIA: Turnaround Outlook Will Rely On Executing 2026 Costco Distribution Plan

Analyst price targets for Zevia PBC have moved lower, with recent updates ranging from $1.75 to $5 as analysts react to mixed Q4 results, a combination of sales misses and adjusted EBITDA beats, and guidance for 2026 sales growth and FY26 that sits below prior expectations. Analyst Commentary Street research around Zevia PBC reflects both optimism about the turnaround effort and caution about execution and long term growth targets, with price targets clustered between $1.75 and $5.
COCO
US$48.32
Vita Coco Company
7D
-0.1%
1Y
56.8%
COKE
US$190.18
Coca-Cola Consolidated
7D
-4.2%
1Y
39.4%
KO
US$75.74
Coca-Cola
7D
-0.9%
1Y
4.1%
REED
US$3.96
Reed's
7D
-3.2%
1Y
-60.9%

REED: Interim Leadership And Higher Future P/E Will Support Bullish Repricing

Analysts hold their fair value estimate for Reed's steady at $4.75 while adjusting underlying assumptions around revenue growth, profit margin and future P/E. This keeps the headline price target unchanged but shifts the mix of what is driving it.
PRMB
US$20.89
Primo Brands
7D
7.6%
1Y
-35.2%

Primo Brands: The Value Chain At Risk

Apr 08
KDP
US$26.53
Keurig Dr Pepper
7D
1.9%
1Y
-24.9%

KDP: 2026 Product Lineup And JDEP Integration Will Support Upside Repricing

Analysts have lowered the blended fair value estimate for Keurig Dr Pepper by about $0.43 per share to $35.29. This reflects updated price targets that incorporate modest adjustments to growth, profitability assumptions, and future P/E expectations following recent target changes from firms including Deutsche Bank, Barclays, and Wells Fargo.
FIZZ
US$34.31
National Beverage
7D
-0.9%
1Y
-20.9%