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U.S. Soft Drinks Industry Analysis

UpdatedMar 05, 2026
DataAggregated Company Financials
Companies35
  • 7D-3.5%
  • 3M10.4%
  • 1Y10.9%
  • YTDn/a

Over the last 7 days, the Soft Drinks industry has dropped 2.8%, driven by a pullback from Coca-Cola of 2.9%. Meanwhile, Primo Brands actually outperformed within the industry, gaining 15% in the last week. In the past year, the industry has gained 12%. As for the next few years, earnings are expected to grow by 8.8% per annum.

Industry Valuation and Performance

Has the U.S. Soft Drinks Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 05 Mar 2026US$733.6bUS$194.6bUS$27.1b27.2x27.1x3.8x
Sat, 31 Jan 2026US$697.9bUS$198.5bUS$25.7b24.7x27.1x3.5x
Mon, 29 Dec 2025US$671.3bUS$198.1bUS$25.7b24.1x26.1x3.4x
Wed, 26 Nov 2025US$675.6bUS$197.7bUS$25.7b24x26.3x3.4x
Fri, 24 Oct 2025US$678.7bUS$195.8bUS$25.5b24.4x26.6x3.5x
Sun, 21 Sep 2025US$635.6bUS$194.6bUS$25.0b24x25.4x3.3x
Tue, 19 Aug 2025US$675.0bUS$194.2bUS$25.0b27.1x27x3.5x
Thu, 17 Jul 2025US$640.9bUS$192.5bUS$25.3b27.6x25.4x3.3x
Sat, 14 Jun 2025US$657.9bUS$192.3bUS$25.3b28.3x26x3.4x
Mon, 12 May 2025US$644.8bUS$191.9bUS$25.2b28.1x25.6x3.4x
Wed, 09 Apr 2025US$648.5bUS$190.5bUS$25.2b27.7x25.7x3.4x
Fri, 07 Mar 2025US$666.2bUS$190.8bUS$25.3b28.5x26.4x3.5x
Sun, 02 Feb 2025US$614.3bUS$183.8bUS$25.6b22.6x24x3.3x
Tue, 31 Dec 2024US$616.1bUS$183.8bUS$25.6b22.5x24x3.4x
Thu, 28 Nov 2024US$639.9bUS$183.8bUS$25.6b25.3x25x3.5x
Sat, 26 Oct 2024US$668.2bUS$184.4bUS$25.8b25.2x25.9x3.6x
Mon, 23 Sep 2024US$688.6bUS$184.5bUS$26.1b24.7x26.4x3.7x
Wed, 21 Aug 2024US$675.6bUS$184.8bUS$26.1b25.4x25.9x3.7x
Fri, 19 Jul 2024US$658.2bUS$184.3bUS$26.2b26x25.2x3.6x
Sun, 16 Jun 2024US$638.4bUS$183.8bUS$25.8b25x24.8x3.5x
Tue, 14 May 2024US$682.4bUS$185.1bUS$25.9b26.7x26.3x3.7x
Thu, 11 Apr 2024US$646.6bUS$183.9bUS$25.6b25.6x25.3x3.5x
Sat, 09 Mar 2024US$637.6bUS$183.6bUS$25.5b24.7x25x3.5x
Mon, 05 Feb 2024US$651.6bUS$182.0bUS$24.5b26.5x26.5x3.6x
Wed, 03 Jan 2024US$657.4bUS$182.1bUS$24.6b29x26.8x3.6x
Fri, 01 Dec 2023US$630.0bUS$181.8bUS$24.5b28.2x25.7x3.5x
Sun, 29 Oct 2023US$594.2bUS$180.8bUS$24.1b24.3x24.7x3.3x
Tue, 26 Sep 2023US$632.8bUS$178.4bUS$23.1b28x27.4x3.5x
Thu, 24 Aug 2023US$661.0bUS$178.9bUS$23.1b30.2x28.6x3.7x
Sat, 22 Jul 2023US$681.6bUS$177.2bUS$21.9b33.5x31.1x3.8x
Mon, 19 Jun 2023US$673.7bUS$175.0bUS$20.6b33.6x32.7x3.8x
Wed, 17 May 2023US$690.4bUS$174.7bUS$20.6b33.9x33.6x4x
Fri, 14 Apr 2023US$667.6bUS$171.1bUS$22.4b31.1x29.8x3.9x
Sun, 12 Mar 2023US$626.7bUS$170.7bUS$22.4b29.2x28x3.7x
Price to Earnings Ratio

28x


Total Market Cap: US$626.7bTotal Earnings: US$22.4bTotal Revenue: US$170.7bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Soft Drinks Industry Price to Earnings3Y Average 26.7x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Soft Drinks industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 26.7x.
  • The industry is trading close to its 3-year average PS ratio of 3.5x.
Past Earnings Growth
  • The earnings for companies in the Soft Drinks industry have grown 6.5% per year over the last three years.
  • Revenues for these companies have grown 4.4% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Comparison

How does U.S. Soft Drinks compare with similar industries?

US Market-1.22%
Consumer Staples-1.04%
Beverage-3.49%
Soft Drinks-3.54%
Brewers0.97%
Distillers and Wine Makers-3.87%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
PRMB Primo BrandsUS$22.6515.4%
+US$1.1b		-31.2%PE102.4x
COKE Coca-Cola ConsolidatedUS$207.353.6%
+US$480.6m		52.9%PE24.2x
COCO Vita Coco CompanyUS$55.180.2%
+US$6.0m		66.9%PE44.2x

Latest News

KDP
US$28.87
Keurig Dr Pepper
7D
-4.2%
1Y
-13.3%
ZVIA
US$1.43
Zevia PBC
7D
-7.7%
1Y
-40.4%

ZVIA: Turnaround Plan Will Hinge On 2026 Sales Execution

Analysts have trimmed their average price target for Zevia PBC from about $4.87 to $4.25. This reflects mixed Q4 results, lower individual targets from several firms, and differing views on the company's longer term sales outlook despite ongoing turnaround efforts.
COCO
US$55.18
Vita Coco Company
7D
0.2%
1Y
66.9%
PEP
US$163.92
PepsiCo
7D
-3.1%
1Y
6.5%
KOF
US$108.16
Coca-Cola FEMSA. de
7D
-2.7%
1Y
23.9%
MNST
US$78.61
Monster Beverage
7D
-8.0%
1Y
42.0%
PRMB
US$22.65
Primo Brands
7D
15.4%
1Y
-31.2%
CELH
US$45.57
Celsius Holdings
7D
-10.0%
1Y
76.8%
KO
US$78.10
Coca-Cola
7D
-2.9%
1Y
11.4%

KO: Fair Value View Will Weigh Leadership Change And Portfolio Exit Plans

The analyst price target for Coca-Cola has increased from $79.80 to $82.63. Analysts cite a positive tone from recent company presentations and broadly higher Street targets as key supports for the update.
COKE
US$207.35
Coca-Cola Consolidated
7D
3.6%
1Y
52.9%
REED
US$2.18
Reed's
7D
-4.0%
1Y
-76.5%

REED: Recent IPO Lockups And Margin Outlook Will Support Future Rerating

Analysts have maintained their $4.75 price target for Reed's, citing only minor adjustments to their assumptions for revenue growth, profit margins and forward P/E as the basis for keeping their outlook unchanged. What's in the News Reed's completed an IPO of US$10 million, offering 2,500,000 shares of common stock at US$4 per share, along with 2,500,000 equity warrants (Key Developments).