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U.S. Soft Drinks Industry Analysis

UpdatedJul 23, 2026
DataAggregated Company Financials
Companies36
  • 7D-0.4%
  • 3M2.8%
  • 1Y11.1%
  • YTDn/a

The Soft Drinks is pretty flat in the last 7 days, but Coca-Cola FEMSA. de has stood out, gaining 3.3%. The past year has been better, since the industry has gained 11% in that time. Looking forward, earnings are forecast to grow by 7.4% annually.

Industry Valuation and Performance

Has the U.S. Soft Drinks Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 23 Jul 2026US$715.5bUS$200.5bUS$29.8b35.9x24x3.6x
Sat, 20 Jun 2026US$714.9bUS$199.1bUS$28.1b34.4x25.5x3.6x
Mon, 18 May 2026US$722.0bUS$199.1bUS$28.1b33.6x25.7x3.6x
Wed, 15 Apr 2026US$694.7bUS$194.9bUS$27.1b32.2x25.6x3.6x
Fri, 13 Mar 2026US$713.8bUS$194.3bUS$27.0b26.3x26.4x3.7x
Sun, 08 Feb 2026US$756.1bUS$200.3bUS$26.8b26.1x28.2x3.8x
Tue, 06 Jan 2026US$654.1bUS$198.1bUS$25.7b23.5x25.5x3.3x
Thu, 04 Dec 2025US$675.9bUS$197.8bUS$25.7b24.3x26.3x3.4x
Sat, 01 Nov 2025US$660.1bUS$196.3bUS$25.6b23.3x25.8x3.4x
Mon, 29 Sep 2025US$629.4bUS$194.6bUS$25.0b23.2x25.2x3.2x
Wed, 27 Aug 2025US$662.0bUS$194.3bUS$25.0b25.6x26.5x3.4x
Fri, 25 Jul 2025US$658.0bUS$193.1bUS$24.9b26.2x26.5x3.4x
Sun, 22 Jun 2025US$639.6bUS$192.1bUS$25.3b27.5x25.3x3.3x
Tue, 20 May 2025US$656.7bUS$192.0bUS$25.2b28.7x26x3.4x
Thu, 17 Apr 2025US$670.1bUS$191.1bUS$25.3b29x26.5x3.5x
Sat, 15 Mar 2025US$654.7bUS$191.1bUS$25.3b28x25.9x3.4x
Mon, 10 Feb 2025US$600.6bUS$183.8bUS$25.8b22.7x23.2x3.3x
Wed, 08 Jan 2025US$598.3bUS$184.0bUS$25.6b21.6x23.3x3.3x
Fri, 06 Dec 2024US$629.2bUS$184.1bUS$25.6b25.2x24.5x3.4x
Sun, 03 Nov 2024US$643.6bUS$184.2bUS$25.8b24.3x25x3.5x
Tue, 01 Oct 2024US$689.0bUS$184.3bUS$26.1b24.5x26.4x3.7x
Thu, 29 Aug 2024US$690.0bUS$184.3bUS$26.1b25.1x26.5x3.7x
Sat, 27 Jul 2024US$661.3bUS$185.0bUS$26.0b25.4x25.4x3.6x
Mon, 24 Jun 2024US$645.9bUS$184.0bUS$25.8b25.1x25x3.5x
Wed, 22 May 2024US$676.7bUS$185.3bUS$25.9b25.5x26.1x3.7x
Fri, 19 Apr 2024US$638.7bUS$183.4bUS$25.5b24.7x25x3.5x
Sun, 17 Mar 2024US$643.6bUS$183.7bUS$25.5b24.9x25.2x3.5x
Tue, 13 Feb 2024US$642.8bUS$181.9bUS$25.3b25.8x25.4x3.5x
Thu, 11 Jan 2024US$647.1bUS$182.2bUS$24.6b28x26.3x3.6x
Sat, 09 Dec 2023US$634.9bUS$181.8bUS$24.5b26.5x25.9x3.5x
Mon, 06 Nov 2023US$623.8bUS$181.6bUS$24.3b25.4x25.7x3.4x
Wed, 04 Oct 2023US$615.5bUS$178.2bUS$23.1b27.6x26.7x3.5x
Fri, 01 Sep 2023US$658.9bUS$178.7bUS$23.1b30.2x28.5x3.7x
Sun, 30 Jul 2023US$772.8bUS$178.6bUS$22.9b33.9x33.8x4.3x
Price to Earnings Ratio

33.8x


Total Market Cap: US$772.8bTotal Earnings: US$22.9bTotal Revenue: US$178.6bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Soft Drinks Industry Price to Earnings3Y Average 25.9x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Soft Drinks industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 25.9x.
  • The industry is trading close to its 3-year average PS ratio of 3.5x.
Past Earnings Growth
  • The earnings for companies in the Soft Drinks industry have grown 9.2% per year over the last three years.
  • Revenues for these companies have grown 3.9% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Comparison

How does U.S. Soft Drinks compare with similar industries?

US Market-1.35%
Consumer Staples-0.15%
Beverage-0.24%
Soft Drinks-0.40%
Brewers3.37%
Distillers and Wine Makers2.06%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
KOF Coca-Cola FEMSA. deUS$105.143.3%
+US$701.7m		22.8%PE16.7x
COKE Coca-Cola ConsolidatedUS$184.364.2%
+US$489.2m		61.4%PE21.2x
PEP PepsiCoUS$135.650.2%
+US$341.2m		-6.9%PE17.7x
FIZZ National BeverageUS$31.120.9%
+US$25.3m		-34.7%PE15.9x

Latest News

COCO
US$74.45
Vita Coco Company
7D
-0.4%
1Y
94.8%
PEP
US$135.65
PepsiCo
7D
0.2%
1Y
-6.9%
Seeking Alpha • 4h

PepsiCo: 'Upgrading' From Strong Sell To Sell, But I Still Expect Frozen Returns

Summary PepsiCo is rated 'sell' as the turnaround remains unproven, with core North American segments still struggling and gross margins under pressure. Recent sales growth was driven solely by international markets and currency effects, while North America saw declining volumes and ineffective pricing strategies. PEP's leverage is concerning, with $42B net debt and a high FCF multiple of 25–26x, leaving little room for deleveraging or capital flexibility. Dividend safety has modestly improved, but continued share buybacks at current valuations are seen as poor capital allocation given persistent balance sheet risks. Read the full article on Seeking Alpha
ZVIA
US$1.55
Zevia PBC
7D
-11.9%
1Y
-54.3%
KO
US$82.20
Coca-Cola
7D
-0.3%
1Y
18.9%
Narrative Update • Jul 20

KO: World Cup Marketing, Fairlife Disruption And Tax Overhang Will Shape Returns

Coca-Cola's analyst price target has shifted higher, with the updated fair value moving from about $86 to about $88, as analysts factor in steady profit expectations, a slightly higher future P/E assumption, and continued confidence in brands like Fairlife despite recent operational issues. Analyst Commentary Recent Street research on Coca-Cola points to generally constructive sentiment, with several firms lifting price targets and highlighting both brand strength and execution on key growth platforms such as Fairlife.
MNST
US$95.67
Monster Beverage
7D
-1.9%
1Y
61.6%
Narrative Update • Jul 20

MNST: International Demand And Stock Split Will Drive Future Upside Potential

Analysts have raised the Monster Beverage fair value estimate from $87.00 to $113.00, reflecting a series of higher price targets across the Street that indicate confidence in the company's top line momentum and product pipeline, even as some now highlight valuation as a key constraint. Analyst Commentary Recent Street research on Monster Beverage points to a mix of enthusiasm around growth drivers and a growing debate around valuation.
PRMB
US$23.73
Primo Brands
7D
-4.8%
1Y
-17.1%
KOF
US$105.14
Coca-Cola FEMSA. de
7D
3.3%
1Y
22.8%
Narrative Update • Jul 16

KOF: Mexico Volume Tailwinds And Richer Forward P/E Should Support Returns

The analyst fair value estimate for Coca-Cola FEMSA. de has been revised from $115.81 to $123.03, reflecting updated Street price targets that cluster around $110 to $127 as analysts factor in supportive volume catalysts in Mexico and modest adjustments to growth, margins and expected P/E levels.
COKE
US$184.36
Coca-Cola Consolidated
7D
4.2%
1Y
61.4%
FIZZ
US$31.12
National Beverage
7D
0.9%
1Y
-34.7%
Seeking Alpha • Jul 16

National Beverage Is At The Lows For Good Reason

Summary National Beverage faces stalled growth, with LaCroix volumes declining for four consecutive years and little buzz left in the brand. FIZZ trades at 9.5x EV/EBITDA and 14.5x earnings ex-cash, a logical valuation given muted growth prospects and the lack of a clear upside catalyst. Gross margins remain stable, and the balance sheet is cash-rich, yet management shows little sign of pursuing transformative financial engineering or a sale. With no evidence of imminent change, FIZZ appears fairly valued at best, justifying a 'hold' rating amid ongoing strategic inertia. Read the full article on Seeking Alpha
CELH
US$28.47
Celsius Holdings
7D
-5.8%
1Y
-37.0%
Narrative Update • Jul 13

CELH: Portfolio Optimization And Legal Overhangs Will Set Up Future Rebound

Analysts have trimmed their fair value estimate for Celsius Holdings from $58.52 to $56.76 as a series of lowered Street price targets, driven by softer scanner trends, moderating category growth, and portfolio rationalization, feed into slightly reduced revenue growth, profit margin, and future P/E assumptions. Analyst Commentary Recent research on Celsius Holdings points to a mixed backdrop, with most firms trimming price targets yet maintaining constructive views on the company and its energy drink portfolio.
KDP
US$30.20
Keurig Dr Pepper
7D
-0.3%
1Y
-9.9%
Narrative Update • Jul 08

KDP: Coffee Spinoff And Beverage Fundamentals Will Shape Measured 2027 Outlook

The analyst price target for Keurig Dr Pepper has been raised from $33.53 to $34.24, with analysts citing solid beverage fundamentals, improving coffee margins, a clearer path around the planned coffee business separation, and supportive sum-of-the-parts valuations as key reasons for the higher fair value estimate. Analyst Commentary Recent research on Keurig Dr Pepper highlights both optimism and caution as analysts reassess the stock around the planned coffee business separation, leverage profile, and execution in beverages and coffee.
REED
US$0.93
Reed's
7D
-7.9%
1Y
-85.9%