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U.S. Soft Drinks Industry Analysis

UpdatedJan 17, 2026
DataAggregated Company Financials
Companies36
  • 7D1.5%
  • 3M1.0%
  • 1Y9.8%
  • YTDn/a

The Soft Drinks industry is up 1.5% in the last week, with PepsiCo up 4.6%. In the last 12 months, the industry was up 9.8%. Earnings are forecast to grow by 10% annually.

Industry Valuation and Performance

Has the U.S. Soft Drinks Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 17 Jan 2026US$680.9bUS$198.4bUS$25.7b23.5x26.5x3.4x
Mon, 15 Dec 2025US$681.9bUS$198.0bUS$25.7b26.3x26.5x3.4x
Wed, 12 Nov 2025US$656.3bUS$197.7bUS$25.7b23.6x25.6x3.3x
Fri, 10 Oct 2025US$635.2bUS$194.6bUS$25.0b23.4x25.4x3.3x
Sun, 07 Sep 2025US$655.8bUS$194.3bUS$25.0b25.3x26.3x3.4x
Tue, 05 Aug 2025US$645.5bUS$193.2bUS$24.9b25.3x25.9x3.3x
Thu, 03 Jul 2025US$661.2bUS$192.4bUS$25.3b28.3x26.2x3.4x
Sat, 31 May 2025US$654.4bUS$191.9bUS$25.2b28.8x25.9x3.4x
Mon, 28 Apr 2025US$656.6bUS$191.6bUS$25.2b29.1x26.1x3.4x
Wed, 26 Mar 2025US$656.0bUS$191.0bUS$25.3b27.9x25.9x3.4x
Fri, 21 Feb 2025US$651.1bUS$189.8bUS$26.1b23.8x25x3.4x
Sun, 19 Jan 2025US$607.8bUS$183.7bUS$25.6b22.9x23.7x3.3x
Tue, 17 Dec 2024US$630.4bUS$184.1bUS$25.6b23.4x24.6x3.4x
Thu, 14 Nov 2024US$642.7bUS$183.9bUS$25.6b25.3x25.1x3.5x
Sat, 12 Oct 2024US$678.7bUS$184.4bUS$25.9b25.6x26.2x3.7x
Mon, 09 Sep 2024US$690.8bUS$184.1bUS$26.1b25.6x26.5x3.8x
Wed, 07 Aug 2024US$675.9bUS$184.3bUS$26.0b24.9x26x3.7x
Fri, 05 Jul 2024US$639.7bUS$184.1bUS$25.8b25.3x24.8x3.5x
Sun, 02 Jun 2024US$662.9bUS$185.0bUS$25.9b25.5x25.6x3.6x
Tue, 30 Apr 2024US$660.2bUS$184.3bUS$25.7b25x25.7x3.6x
Thu, 28 Mar 2024US$659.3bUS$183.8bUS$25.6b25.9x25.8x3.6x
Sat, 24 Feb 2024US$646.0bUS$182.7bUS$25.5b25.7x25.4x3.5x
Mon, 22 Jan 2024US$640.5bUS$182.1bUS$24.6b26.8x26.1x3.5x
Wed, 20 Dec 2023US$640.6bUS$182.1bUS$24.6b28.2x26.1x3.5x
Fri, 17 Nov 2023US$626.5bUS$181.9bUS$24.5b28.1x25.5x3.4x
Sun, 15 Oct 2023US$579.8bUS$179.4bUS$23.4b25.5x24.7x3.2x
Tue, 12 Sep 2023US$654.8bUS$178.5bUS$23.1b29.1x28.3x3.7x
Thu, 10 Aug 2023US$668.9bUS$178.8bUS$23.1b30.7x29x3.7x
Sat, 08 Jul 2023US$656.6bUS$175.0bUS$20.6b33.3x31.9x3.8x
Mon, 05 Jun 2023US$667.6bUS$174.6bUS$20.6b33.2x32.5x3.8x
Wed, 03 May 2023US$685.0bUS$173.8bUS$20.4b34.6x33.6x3.9x
Fri, 31 Mar 2023US$656.1bUS$171.0bUS$22.4b31.2x29.2x3.8x
Sun, 26 Feb 2023US$637.8bUS$170.2bUS$22.4b29.4x28.5x3.7x
Tue, 24 Jan 2023US$630.9bUS$166.0bUS$23.8b26.9x26.5x3.8x
Price to Earnings Ratio

26.5x


Total Market Cap: US$630.9bTotal Earnings: US$23.8bTotal Revenue: US$166.0bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Soft Drinks Industry Price to Earnings3Y Average 26.7x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Soft Drinks industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 26.7x.
  • The industry is trading close to its 3-year average PS ratio of 3.5x.
Past Earnings Growth
  • The earnings for companies in the Soft Drinks industry have grown 2.6% per year over the last three years.
  • Revenues for these companies have grown 6.1% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Comparison

How does U.S. Soft Drinks compare with similar industries?

US Market-0.34%
Consumer Staples3.34%
Beverage1.64%
Soft Drinks1.46%
Distillers and Wine Makers4.89%
Brewers1.29%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
PEP PepsiCoUS$146.324.6%
+US$8.9b		-1.3%PE28x
MNST Monster BeverageUS$78.171.1%
+US$810.9m		58.2%PE44.2x
CELH Celsius HoldingsUS$54.392.8%
+US$384.1m		99.7%PE450.1x
PRMB Primo BrandsUS$18.814.6%
+US$299.8m		-42.6%PS1.1x
KOF Coca-Cola FEMSA. deUS$99.250.8%
+US$166.0m		30.2%PE15.6x

Latest News

CELH
US$54.39
Celsius Holdings
7D
2.8%
1Y
99.7%

Investors Appear Satisfied With Celsius Holdings, Inc.'s (NASDAQ:CELH) Prospects As Shares Rocket 33%

Jan 17
Investors Appear Satisfied With Celsius Holdings, Inc.'s (NASDAQ:CELH) Prospects As Shares Rocket 33%
PRMB
US$18.81
Primo Brands
7D
4.6%
1Y
-42.6%
KO
US$70.44
Coca-Cola
7D
-0.1%
1Y
12.3%
COKE
US$151.48
Coca-Cola Consolidated
7D
0.8%
1Y
9.3%
MNST
US$78.17
Monster Beverage
7D
1.1%
1Y
58.2%
COCO
US$53.54
Vita Coco Company
7D
-2.6%
1Y
54.7%

COCO: Tariff Relief And Household Penetration Are Expected To Support A Cleaner 2026 Outlook

Narrative Update on Vita Coco Company The analyst price target for Vita Coco has moved from US$55.44 to US$58.00, as analysts factor in tariff relief on coconut water, a lower expected average tariff rate into 2026, improved long term profit margin assumptions, and a slightly adjusted future P/E outlook supported by recent upgrades and higher outer year earnings estimates. Analyst Commentary Recent research updates focus heavily on tariff relief for coconut water, future earnings power, and how those factors feed into valuation and execution risk for Vita Coco.
FIZZ
US$33.78
National Beverage
7D
2.1%
1Y
-20.5%

Returns At National Beverage (NASDAQ:FIZZ) Appear To Be Weighed Down

Jan 11
Returns At National Beverage (NASDAQ:FIZZ) Appear To Be Weighed Down
KOF
US$99.25
Coca-Cola FEMSA. de
7D
0.8%
1Y
30.2%

KOF: Higher Margins And Reaffirmed Fair Value Will Support Future Upside Potential

Analysts have maintained their fair value estimate for Coca-Cola FEMSA at $115.00, while making slight adjustments to assumptions around revenue growth, profit margins and future P/E. This reflects fine tuning of their models rather than a broad shift in outlook.
PEP
US$146.32
PepsiCo
7D
4.6%
1Y
-1.3%

PEP: FY25 EPS Outlook And CES AI Initiatives Will Shape Upside Potential

Narrative Update: PepsiCo Analysts now anchor their PepsiCo price target at about $164, trimming it by roughly $6 as they balance solid Q3 results and a slightly higher long term revenue and margin outlook with a more measured view on upside potential. Analyst Commentary Recent research shows a split view on PepsiCo, with some focusing on upside from execution and earnings, and others seeing a more balanced risk reward at current levels.
ZVIA
US$1.92
Zevia PBC
7D
2.7%
1Y
-60.0%
KDP
US$27.41
Keurig Dr Pepper
7D
-1.4%
1Y
-13.3%

KDP: Tariff Relief And JDE Peet Deal Backing Will Drive Upside

Analysts have trimmed their Keurig Dr Pepper price target by about $0.60 to reflect slightly lower fair value and profit margin assumptions, even as they factor in tariff relief on coffee imports and modestly higher revenue growth and future P/E expectations. Analyst Commentary Analysts looking at Keurig Dr Pepper are updating their views around tariffs, growth, and valuation, which feeds directly into the recent price target adjustment.