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U.S. Soft Drinks Industry Analysis

UpdatedOct 21, 2025
DataAggregated Company Financials
Companies38
  • 7D1.7%
  • 3M2.0%
  • 1Y-3.3%
  • YTDn/a

Coca-Cola is up 2.5%, leading the way for the Soft Drinks industry, which has gained 3.3%. Meanwhile, Zevia PBC actually underperformed within the industry, shrinking 5.4% in the last week. In the past year, the industry is down 3.3%. Looking forward, earnings are forecast to grow by 11% annually.

Industry Valuation and Performance

Has the U.S. Soft Drinks Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 21 Oct 2025US$670.8bUS$194.6bUS$25.0b24.5x26.8x3.4x
Thu, 18 Sep 2025US$635.5bUS$194.6bUS$25.0b24.1x25.4x3.3x
Sat, 16 Aug 2025US$673.1bUS$194.3bUS$25.0b27.3x27x3.5x
Mon, 14 Jul 2025US$646.7bUS$192.5bUS$25.3b27.9x25.6x3.4x
Wed, 11 Jun 2025US$651.9bUS$192.2bUS$25.3b28.9x25.8x3.4x
Fri, 09 May 2025US$656.1bUS$191.4bUS$25.2b28.4x26x3.4x
Sun, 06 Apr 2025US$661.2bUS$190.7bUS$25.2b28.3x26.2x3.5x
Tue, 04 Mar 2025US$671.1bUS$190.6bUS$25.2b29.3x26.6x3.5x
Thu, 30 Jan 2025US$607.4bUS$183.9bUS$25.6b22.4x23.7x3.3x
Sat, 28 Dec 2024US$616.5bUS$184.0bUS$25.6b22.7x24x3.3x
Mon, 25 Nov 2024US$635.8bUS$183.9bUS$25.6b24.4x24.8x3.5x
Wed, 23 Oct 2024US$685.2bUS$184.0bUS$25.9b25.6x26.5x3.7x
Fri, 20 Sep 2024US$696.3bUS$184.6bUS$26.1b25.2x26.7x3.8x
Sun, 18 Aug 2024US$674.1bUS$185.0bUS$26.1b24.9x25.8x3.6x
Tue, 16 Jul 2024US$648.5bUS$184.5bUS$26.2b25.3x24.8x3.5x
Thu, 13 Jun 2024US$649.6bUS$183.6bUS$25.8b25.1x25.2x3.5x
Sat, 11 May 2024US$674.7bUS$185.2bUS$25.9b26.6x26x3.6x
Mon, 08 Apr 2024US$643.6bUS$183.9bUS$25.6b25.6x25.2x3.5x
Wed, 06 Mar 2024US$643.7bUS$183.5bUS$25.5b24.5x25.2x3.5x
Fri, 02 Feb 2024US$654.1bUS$182.1bUS$24.6b26.9x26.6x3.6x
Sun, 31 Dec 2023US$647.2bUS$182.2bUS$24.6b28.3x26.4x3.6x
Tue, 28 Nov 2023US$637.6bUS$182.0bUS$24.5b28.2x26x3.5x
Thu, 26 Oct 2023US$601.2bUS$180.1bUS$23.7b26.1x25.4x3.3x
Sat, 23 Sep 2023US$637.5bUS$178.6bUS$23.1b28.4x27.6x3.6x
Mon, 21 Aug 2023US$663.2bUS$178.7bUS$23.1b30.2x28.7x3.7x
Wed, 19 Jul 2023US$662.3bUS$177.4bUS$21.9b32.3x30.2x3.7x
Fri, 16 Jun 2023US$665.5bUS$175.0bUS$20.6b32.8x32.3x3.8x
Sun, 14 May 2023US$698.7bUS$174.6bUS$20.6b34.7x34x4x
Tue, 11 Apr 2023US$663.4bUS$171.0bUS$22.4b31.5x29.6x3.9x
Thu, 09 Mar 2023US$635.1bUS$171.1bUS$22.4b29.8x28.3x3.7x
Sat, 04 Feb 2023US$630.2bUS$165.9bUS$23.8b27.3x26.4x3.8x
Mon, 02 Jan 2023US$663.1bUS$165.6bUS$23.8b27.7x27.9x4x
Wed, 30 Nov 2022US$663.1bUS$165.7bUS$23.8b29.6x27.8x4x
Fri, 28 Oct 2022US$637.1bUS$164.8bUS$24.0b29.7x26.6x3.9x
Price to Earnings Ratio

26.6x


Total Market Cap: US$637.1bTotal Earnings: US$24.0bTotal Revenue: US$164.8bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Soft Drinks Industry Price to Earnings3Y Average 26.8x202320242025
Current Industry PE
  • Investors are relatively neutral on the American Soft Drinks industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 26.8x.
  • The industry is trading close to its 3-year average PS ratio of 3.6x.
Past Earnings Growth
  • The earnings for companies in the Soft Drinks industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 5.8% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Comparison

How does U.S. Soft Drinks compare with similar industries?

US Market1.17%
Consumer Staples0.67%
Beverage1.71%
Soft Drinks1.74%
Distillers and Wine Makers1.77%
Brewers-0.46%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
KO Coca-ColaUS$68.441.4%
+US$4.0b		-1.5%PE24.2x
PEP PepsiCoUS$153.641.4%
+US$2.9b		-11.9%PE27.9x
KDP Keurig Dr PepperUS$27.754.0%
+US$1.4b		-24.8%PE24.5x
MNST Monster BeverageUS$69.761.7%
+US$1.1b		30.1%PE43.3x
KOF Coca-Cola FEMSA. deUS$84.184.3%
+US$726.9m		-0.5%PE13.8x

Latest News

KO
US$68.44
Coca-Cola
7D
1.4%
1Y
-1.5%
PRMB
US$22.19
Primo Brands
7D
-0.7%
1Y
-20.6%

Primo Brands (NYSE:PRMB) Has A Somewhat Strained Balance Sheet

Oct 19
Primo Brands (NYSE:PRMB) Has A Somewhat Strained Balance Sheet
CELH
US$64.45
Celsius Holdings
7D
4.2%
1Y
101.3%

Expanding Health Trends Will Drive Global Beverage Success

The analyst price target for Celsius Holdings has increased slightly to $67.90. This reflects analysts' expectations of stronger revenue growth and upside potential, driven by recent distribution and portfolio developments.
COKE
US$132.64
Coca-Cola Consolidated
7D
4.7%
1Y
4.8%
COCO
US$41.61
Vita Coco Company
7D
6.5%
1Y
39.4%

Coconut Water And Milk Will Fuel Global Expansion

Analysts have nudged their fair value estimate for Vita Coco Company slightly higher, from $42.78 to $43.33. This reflects continued resilience and strong category growth, despite near-term concerns about tariffs and valuation.
KDP
US$27.75
Keurig Dr Pepper
7D
4.0%
1Y
-24.8%

Iconic Beverage Brands And Energy Integration Will Secure Future Success

Keurig Dr Pepper's analyst price target decreased modestly, dropping from $34.44 to $34.06. Analysts cite increased deal risk and uncertainty associated with recent strategic moves and market responses.
KOF
US$84.18
Coca-Cola FEMSA. de
7D
4.3%
1Y
-0.5%
PEP
US$153.64
PepsiCo
7D
1.4%
1Y
-11.9%
MNST
US$69.76
Monster Beverage
7D
1.7%
1Y
30.1%

International Expansion And Functional Beverage Offerings Will Shape The Future

Analysts have modestly increased their fair value estimate for Monster Beverage to $67.68 from $66.91. They cite improved revenue growth expectations and resilient performance relative to peers.
ZVIA
US$2.31
Zevia PBC
7D
-4.1%
1Y
110.0%

Zevia: Cheap For A Reason, But With Upside Potential

Oct 07