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U.S. Soft Drinks Industry Analysis

UpdatedNov 20, 2025
DataAggregated Company Financials
Companies38
  • 7D1.3%
  • 3M0.06%
  • 1Y4.6%
  • YTDn/a

The Soft Drinks industry is up 1.3% in the last week, with Coca-Cola up 2.5%. Meanwhile, Celsius Holdings actually underperformed within the industry, shrinking 8.9% in the last week. This means that the industry has gained 4.6% over the past year. As for the next few years, earnings are expected to grow by 11% per annum.

Industry Valuation and Performance

Has the U.S. Soft Drinks Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 22 Nov 2025US$672.9bUS$197.7bUS$25.7b23.5x26.2x3.4x
Mon, 20 Oct 2025US$672.0bUS$194.6bUS$25.0b24.8x26.9x3.5x
Wed, 17 Sep 2025US$633.5bUS$194.7bUS$25.0b23.8x25.4x3.3x
Fri, 15 Aug 2025US$675.7bUS$194.2bUS$25.0b26.9x27.1x3.5x
Sun, 13 Jul 2025US$646.6bUS$192.5bUS$25.3b27.9x25.6x3.4x
Tue, 10 Jun 2025US$650.7bUS$192.2bUS$25.3b28.6x25.8x3.4x
Thu, 08 May 2025US$651.0bUS$191.3bUS$25.2b28.9x25.8x3.4x
Sat, 05 Apr 2025US$689.2bUS$190.7bUS$25.2b28.3x27.3x3.6x
Mon, 03 Mar 2025US$671.1bUS$190.7bUS$25.3b28.8x26.6x3.5x
Wed, 29 Jan 2025US$615.1bUS$183.9bUS$25.6b22.3x24x3.3x
Fri, 27 Dec 2024US$617.9bUS$184.1bUS$25.6b22.6x24.1x3.4x
Sun, 24 Nov 2024US$635.8bUS$183.9bUS$25.6b24.4x24.8x3.5x
Tue, 22 Oct 2024US$690.3bUS$183.9bUS$25.9b25.7x26.7x3.8x
Thu, 19 Sep 2024US$697.6bUS$184.5bUS$26.1b25.3x26.7x3.8x
Sat, 17 Aug 2024US$672.6bUS$185.0bUS$26.1b24.9x25.7x3.6x
Mon, 15 Jul 2024US$648.5bUS$184.6bUS$26.2b25.4x24.8x3.5x
Wed, 12 Jun 2024US$651.1bUS$183.8bUS$25.8b25.4x25.2x3.5x
Fri, 10 May 2024US$670.7bUS$185.1bUS$25.9b26.5x25.9x3.6x
Sun, 07 Apr 2024US$643.6bUS$183.9bUS$25.6b25.6x25.2x3.5x
Tue, 05 Mar 2024US$643.7bUS$183.5bUS$25.5b25x25.2x3.5x
Thu, 01 Feb 2024US$644.3bUS$182.0bUS$24.5b26.3x26.3x3.5x
Sat, 30 Dec 2023US$645.9bUS$182.2bUS$24.6b28.3x26.3x3.5x
Mon, 27 Nov 2023US$637.6bUS$182.1bUS$24.5b28.4x26x3.5x
Wed, 25 Oct 2023US$587.5bUS$179.3bUS$23.4b25.5x25.1x3.3x
Fri, 22 Sep 2023US$638.1bUS$178.6bUS$23.1b28.4x27.6x3.6x
Sun, 20 Aug 2023US$663.2bUS$178.7bUS$23.1b30.2x28.7x3.7x
Tue, 18 Jul 2023US$670.7bUS$177.4bUS$21.9b32.5x30.6x3.8x
Thu, 15 Jun 2023US$665.5bUS$175.0bUS$20.6b32.8x32.3x3.8x
Sat, 13 May 2023US$696.8bUS$174.6bUS$20.6b34.7x33.9x4x
Mon, 10 Apr 2023US$666.1bUS$171.0bUS$22.4b31.4x29.7x3.9x
Wed, 08 Mar 2023US$634.0bUS$171.0bUS$22.4b29.4x28.3x3.7x
Fri, 03 Feb 2023US$634.3bUS$166.1bUS$23.8b27.3x26.6x3.8x
Sun, 01 Jan 2023US$667.3bUS$165.6bUS$23.8b27.7x28x4x
Tue, 29 Nov 2022US$667.7bUS$165.7bUS$23.8b29.7x28x4x
Price to Earnings Ratio

28x


Total Market Cap: US$667.7bTotal Earnings: US$23.8bTotal Revenue: US$165.7bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Soft Drinks Industry Price to Earnings3Y Average 26.7x202320242025
Current Industry PE
  • Investors are relatively neutral on the American Soft Drinks industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 26.7x.
  • The industry is trading close to its 3-year average PS ratio of 3.6x.
Past Earnings Growth
  • The earnings for companies in the Soft Drinks industry have grown 2.5% per year over the last three years.
  • Revenues for these companies have grown 6.1% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Comparison

How does U.S. Soft Drinks compare with similar industries?

US Market-2.08%
Consumer Staples1.04%
Beverage1.38%
Soft Drinks1.34%
Distillers and Wine Makers2.72%
Brewers-0.80%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
KO Coca-ColaUS$72.952.5%
+US$7.7b		14.1%PE24.1x
KDP Keurig Dr PepperUS$27.742.2%
+US$828.7m		-15.1%PE23.8x
MNST Monster BeverageUS$72.041.0%
+US$713.2m		33.3%PE40.8x
PEP PepsiCoUS$146.330.3%
+US$656.3m		-9.7%PE27.7x
COCO Vita Coco CompanyUS$48.3210.2%
+US$254.6m		33.8%PE39.8x

Latest News

PEP
US$146.33
PepsiCo
7D
0.3%
1Y
-9.7%

PepsiCo: Signs of Action, But Still Waiting on Results

Since September, the picture hasn’t changed much at the top line, but a few developments are worth noting. Investor sentiment improved in October as PepsiCo signalled a more proactive stance, including the possibility of small “tuck-in” acquisitions to support growth in newer categories.
KO
US$72.95
Coca-Cola
7D
2.5%
1Y
14.1%
MNST
US$72.04
Monster Beverage
7D
1.0%
1Y
33.3%
COCO
US$48.32
Vita Coco Company
7D
10.2%
1Y
33.8%

COCO: Upcoming Tariff Relief Will Drive Margins Significantly Higher in 2026

Analysts have raised their price target for Vita Coco Company from approximately $49.63 to $51.78 per share. They cite anticipated long-term benefits from recent tariff relief measures for coconut water products and improved profit margin forecasts.
CELH
US$38.99
Celsius Holdings
7D
-8.9%
1Y
33.0%

CELH: Expanded Distribution Partnership With Major Beverage Leader Will Drive Upside Momentum

Celsius Holdings' average analyst price target has been reduced by approximately $4 to $64. Analysts are factoring in a more moderate outlook for revenue growth, despite expectations for continued brand strength and margin improvements.
KDP
US$27.74
Keurig Dr Pepper
7D
2.2%
1Y
-15.1%

KDP: Execution of $18 Billion Merger Will Drive Shareholder Value Over Time

Keurig Dr Pepper's analyst price target has significantly decreased in recent updates. Targets now range from $24 to $38, as analysts cite concerns about merger-related uncertainty, deal risks, and near-term complexities impacting future growth prospects.
PRMB
US$15.05
Primo Brands
7D
-8.3%
1Y
-48.0%
KOF
US$88.39
Coca-Cola FEMSA. de
7D
0.5%
1Y
11.8%

KOF: Minimal Impact From New Mexico Tax Will Sustain Performance

The analyst price target for Coca-Cola FEMSA has been revised downward from $110 to $100. Analysts cite that recent tax changes in Mexico are expected to have minimal effect on overall sales performance.
COKE
US$161.51
Coca-Cola Consolidated
7D
1.2%
1Y
28.2%
FIZZ
US$34.28
National Beverage
7D
3.4%
1Y
-28.4%