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U.S. Hospitality Industry Analysis

UpdatedFeb 28, 2026
DataAggregated Company Financials
Companies163
  • 7D0.2%
  • 3M-1.2%
  • 1Y-3.8%
  • YTD-6.8%

The Hospitality industry is up 2.6% in the last week, with McDonald's up 3.6%. In the same time, Flutter Entertainment was down 12%. Despite this gain, the industry's performance has been flat over the past year. Looking forward, earnings are forecast to grow by 18% annually.

Industry Valuation and Performance

Has the U.S. Hospitality Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 28 Feb 2026US$806.6bUS$348.5bUS$26.0b23.4x31x2.3x
Mon, 26 Jan 2026US$820.3bUS$340.8bUS$25.7b21.5x31.9x2.4x
Wed, 24 Dec 2025US$868.3bUS$340.6bUS$25.6b22x33.9x2.5x
Fri, 21 Nov 2025US$773.5bUS$342.9bUS$26.1b20.7x29.7x2.3x
Sun, 19 Oct 2025US$819.4bUS$329.3bUS$24.5b23.5x33.5x2.5x
Tue, 16 Sep 2025US$855.0bUS$328.8bUS$24.3b24.3x35.2x2.6x
Thu, 14 Aug 2025US$845.1bUS$327.6bUS$24.2b23.3x35x2.6x
Sat, 12 Jul 2025US$892.2bUS$324.4bUS$24.9b24.9x35.9x2.8x
Mon, 09 Jun 2025US$829.4bUS$325.5bUS$24.5b22.7x33.8x2.5x
Wed, 07 May 2025US$770.1bUS$319.3bUS$24.4b21.9x31.6x2.4x
Fri, 04 Apr 2025US$765.7bUS$318.2bUS$24.0b22.4x32x2.4x
Sun, 02 Mar 2025US$825.9bUS$318.1bUS$22.9b25x36.1x2.6x
Tue, 28 Jan 2025US$799.0bUS$303.8bUS$20.1b23.7x39.7x2.6x
Thu, 26 Dec 2024US$814.8bUS$303.7bUS$20.1b23.8x40.6x2.7x
Sat, 23 Nov 2024US$812.2bUS$303.8bUS$19.8b25x41x2.7x
Mon, 21 Oct 2024US$738.8bUS$301.8bUS$20.3b23.1x36.4x2.4x
Wed, 18 Sep 2024US$688.7bUS$300.4bUS$19.7b20.1x35x2.3x
Fri, 16 Aug 2024US$642.6bUS$299.8bUS$19.3b19.1x33.4x2.1x
Sun, 14 Jul 2024US$694.5bUS$296.6bUS$19.8b19.8x35.1x2.3x
Tue, 11 Jun 2024US$658.4bUS$283.2bUS$20.7b19x31.9x2.3x
Thu, 09 May 2024US$671.3bUS$283.7bUS$19.8b20.1x33.9x2.4x
Sat, 06 Apr 2024US$681.6bUS$279.0bUS$20.2b20.5x33.7x2.4x
Mon, 04 Mar 2024US$671.7bUS$276.9bUS$19.6b20.3x34.3x2.4x
Wed, 31 Jan 2024US$638.2bUS$270.9bUS$18.6b20.1x34.3x2.4x
Fri, 29 Dec 2023US$625.7bUS$269.1bUS$18.0b20.5x34.7x2.3x
Sun, 26 Nov 2023US$592.6bUS$267.3bUS$16.5b20.4x35.8x2.2x
Tue, 24 Oct 2023US$534.6bUS$259.9bUS$10.8b19.6x49.4x2.1x
Thu, 21 Sep 2023US$583.1bUS$255.2bUS$8.5b19.7x68.9x2.3x
Sat, 19 Aug 2023US$583.8bUS$254.6bUS$7.9b19.6x74.2x2.3x
Mon, 17 Jul 2023US$631.3bUS$245.1bUS$5.2b20.2x121.3x2.6x
Wed, 14 Jun 2023US$584.9bUS$241.8bUS$3.7b20.5x157.5x2.4x
Fri, 12 May 2023US$561.3bUS$240.4bUS$2.8b17.9x200.7x2.3x
Sun, 09 Apr 2023US$640.6bUS$248.2bUS$1.9b19.7x343x2.6x
Tue, 07 Mar 2023US$648.2bUS$236.1bUS$1.2b19.8x531.3x2.7x
Price to Earnings Ratio

531.3x


Total Market Cap: US$648.2bTotal Earnings: US$1.2bTotal Revenue: US$236.1bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Hospitality Industry Price to Earnings3Y Average 69.9x202420252026
Current Industry PE
  • Investors are pessimistic on the American Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 30.2x which is lower than its 3-year average PE of 69.9x.
  • The industry is trading close to its 3-year average PS ratio of 2.4x.
Past Earnings Growth
  • The earnings for companies in the Hospitality industry have grown 178% per year over the last three years.
  • Revenues for these companies have grown 14% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Discretionary industry?

US Market-0.67%
Consumer Discretionary-1.54%
Hospitality0.19%
Restaurants0.87%
Hotels, Resorts and Cruise Lines0.41%
Casinos and Gaming-1.22%
Leisure Facilities-6.04%
Industry PE
  • Investors are most optimistic about the Casinos and Gaming industry even though it's trading below its 3-year average PE ratio of 94.5x.
    • Analysts are expecting annual earnings growth of 25.0%, which is higher than its past year's earnings growth of 12.5% per year.
Forecasted Growth
  • Analysts are most optimistic on the Casinos and Gaming industry, expecting annual earnings growth of 25% over the next 5 years.
  • This is better than its past earnings growth rate of 13% per year.
  • In contrast, the Hotels, Resorts and Cruise Lines industry is expected to see its earnings grow by 15% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
MCD McDonald'sUS$341.063.6%
+US$7.8b		10.6%PE28.3x
BKNG Booking HoldingsUS$4.24k4.0%
+US$5.1b		-15.5%PE24.8x
ABNB AirbnbUS$135.115.6%
+US$4.3b		-2.7%PE32.3x
EXPE Expedia GroupUS$215.696.0%
+US$1.5b		9.0%PE20.4x
CAVA CAVA GroupUS$82.1617.2%
+US$1.4b		-13.5%PE150x

Latest News

RCL
US$310.96
Royal Caribbean Cruises
7D
-1.3%
1Y
26.4%
FLUT
US$106.14
Flutter Entertainment
7D
-12.3%
1Y
-62.2%
CAVA
US$82.16
CAVA Group
7D
17.2%
1Y
-13.5%
MCD
US$341.06
McDonald's
7D
3.6%
1Y
10.6%

MCD: Value And Digital Execution Are Expected To Support Breakout Setup

Narrative Update McDonald's fair value estimate edges up by about $2 to $341.28 as analysts lift price targets across the stock. They cite what they see as higher quality growth, strong profitability and benefits from digital investments, marketing and value initiatives into 2026.
TCOM
US$52.62
Trip.com Group
7D
-3.6%
1Y
-7.2%
HLT
US$311.78
Hilton Worldwide Holdings
7D
-1.3%
1Y
17.7%

HLT: Limited Supply And Unit Expansion Will Shape 2026 Travel Resilience

Our updated view on Hilton Worldwide Holdings reflects a higher fair value estimate of $328.28, up from $300.80, as analysts adjust models following recent price target increases that indicate stronger unit growth expectations. Analyst Commentary Recent Street research around Hilton clusters around a common theme, higher price targets tied to updated models that factor in expectations for stronger unit growth and a supportive travel backdrop.
BKNG
US$4,239.35
Booking Holdings
7D
4.0%
1Y
-15.5%
PLNT
US$82.15
Planet Fitness
7D
-9.4%
1Y
-11.2%
QSR
US$71.71
Restaurant Brands International
7D
4.2%
1Y
9.9%

QSR: China Expansion And Higher Capital Spending Will Support Future Upside

Analysts have trimmed their average price targets on Restaurant Brands International by a few dollars to around the low $70s, citing expectations for higher capital spending and pockets of weaker brand unit economics, even as they adjust long term P/E and margin assumptions. Analyst Commentary Recent research commentary clusters around a common theme for Restaurant Brands International, with analysts fine tuning their models on capital spending, unit level returns and longer term P/E and margin assumptions rather than making wholesale calls on the business.
YUM
US$168.16
Yum! Brands
7D
3.0%
1Y
7.5%

YUM: Portfolio Reshaping And Dividend Growth Will Guide Future Risk Balance

Our analyst fair value estimate for Yum! Brands has moved slightly higher from $170.08 to $171.75, reflecting street analysts' higher price targets across banks and a modestly stronger view on growth quality, margins, and future earnings multiples.
MAR
US$341.63
Marriott International
7D
-1.8%
1Y
21.8%

MAR: Future Outlook Will Balance Midscale Expansion, Buybacks And Measured Room Growth

Analysts have raised their price target for Marriott International to $353.76 from $321.48, citing updated assumptions around revenue growth, margins and future P/E expectations that together support a higher estimated fair value for the shares. What's in the News Marriott International has appointed multiple firms, including BofA Securities, U.S. Bancorp Investments, Wells Fargo Securities, HSBC Securities, Scotia Capital, J.P. Morgan Securities, and Truist Securities, as co lead underwriters for a $594.462 million fixed income offering, expanding the banking group supporting its debt issuance.
EXPE
US$215.69
Expedia Group
7D
6.0%
1Y
9.0%

EXPE: AI Debate And Margin Focus Will Support Future Re Rating

Analysts now place Expedia Group's fair value at $225, up from $212.20. They recalibrated price targets around generally solid recent results, slightly softer revenue growth, and higher P/E assumptions, alongside continued focus on margins and marketing spend.
ABNB
US$135.11
Airbnb
7D
5.6%
1Y
-2.7%

ABNB: AI Multiple Compression Likely To Cap Upside Despite Travel Tailwinds

Airbnb's fair value estimate edges up to about $110, reflecting a slightly lower discount rate and modestly stronger revenue growth assumptions, even as analysts recalibrate price targets around $150 and below in response to sector wide multiple compression and evolving views on AI related risks and travel demand drivers. Analyst Commentary Recent Street research on Airbnb reflects a mixed backdrop, with several firms trimming price targets at the same time others upgrade ratings and lift their targets.
H
US$161.50
Hyatt Hotels
7D
-6.0%
1Y
14.6%

H: Expanding Luxury Footprint And Share Repurchases Will Support Higher Long Term Earnings Quality

Analysts have raised their price target on Hyatt Hotels to about $217 from $203, citing updated assumptions that include a different discount rate, adjusted revenue growth expectations, a higher profit margin outlook, and a revised future P/E estimate. What's in the News Hyatt issued full year 2026 guidance that includes expected net income attributable to the company in a range of $235 million to $320 million and projected comparable system wide hotels RevPAR growth of 1.0% to 3.0% versus full year 2025 (company guidance).
CZR
US$25.10
Caesars Entertainment
7D
18.2%
1Y
-24.4%

CZR: Las Vegas Softness And Digital Execution Will Shape Future Cash Flows

Narrative Update: Caesars Entertainment Analyst Price Target Revision The updated analyst framework lifts Caesars Entertainment's fair value estimate from $21.00 to $22.00 per share. This reflects analysts' refreshed models after recent price target trims into the mid $30s to mid $40s range and an ongoing focus on free cash flow potential in both Las Vegas and digital operations.
LVS
US$56.72
Las Vegas Sands
7D
-2.2%
1Y
26.9%

LVS: Higher Future P E Multiple And Capital Returns Will Support Further Upside

The latest Narrative Update for Las Vegas Sands reflects a modest net adjustment in the Street's blended analyst price target, with several firms raising or trimming their targets by $1 to $4 as analysts recalibrate for slightly lower margin assumptions and a higher future P/E multiple. Analyst Commentary Recent Street research on Las Vegas Sands shows a mix of small upward and downward price target adjustments, with several bullish analysts highlighting reasons to lean more constructive on the story even as others trim their expectations.