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U.S. Hospitality Industry Analysis

UpdatedApr 15, 2026
DataAggregated Company Financials
Companies162
  • 7D5.1%
  • 3M-7.6%
  • 1Y9.9%
  • YTD-8.6%

In the last week, the Hospitality industry is up 5.1%, with Marriott International up 11%. This means that the industry has gained 9.9% over the past year. As for the next few years, earnings are expected to grow by 18% per annum.

Industry Valuation and Performance

Has the U.S. Hospitality Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 15 Apr 2026US$762.6bUS$350.4bUS$25.5b21.6x29.9x2.2x
Fri, 13 Mar 2026US$759.3bUS$349.3bUS$25.3b21.3x30.1x2.2x
Sun, 08 Feb 2026US$819.4bUS$342.8bUS$26.2b22x31.3x2.4x
Tue, 06 Jan 2026US$856.0bUS$340.7bUS$25.7b21.8x33.3x2.5x
Thu, 04 Dec 2025US$813.3bUS$339.8bUS$25.7b21.2x31.7x2.4x
Sat, 01 Nov 2025US$790.7bUS$330.6bUS$26.0b23.3x30.4x2.4x
Mon, 29 Sep 2025US$849.9bUS$329.0bUS$24.3b24.5x34.9x2.6x
Wed, 27 Aug 2025US$866.6bUS$328.1bUS$24.2b23.8x35.8x2.6x
Fri, 25 Jul 2025US$888.6bUS$320.8bUS$24.5b23.9x36.2x2.8x
Sun, 22 Jun 2025US$817.0bUS$324.6bUS$24.5b22.7x33.4x2.5x
Tue, 20 May 2025US$816.2bUS$324.4bUS$24.5b22.5x33.2x2.5x
Thu, 17 Apr 2025US$714.8bUS$317.9bUS$24.3b22.1x29.4x2.2x
Sat, 15 Mar 2025US$734.7bUS$317.7bUS$24.0b23.8x30.7x2.3x
Mon, 10 Feb 2025US$838.3bUS$309.9bUS$21.0b24.7x39.9x2.7x
Wed, 08 Jan 2025US$794.0bUS$303.5bUS$20.1b22.4x39.5x2.6x
Fri, 06 Dec 2024US$844.7bUS$303.9bUS$19.8b25.1x42.8x2.8x
Sun, 03 Nov 2024US$762.2bUS$304.2bUS$21.1b23.1x36.2x2.5x
Tue, 01 Oct 2024US$738.5bUS$301.5bUS$19.7b23.8x37.5x2.4x
Thu, 29 Aug 2024US$676.8bUS$300.3bUS$19.7b19.8x34.3x2.3x
Sat, 27 Jul 2024US$652.9bUS$298.2bUS$20.4b18.8x32x2.2x
Mon, 24 Jun 2024US$698.6bUS$295.6bUS$19.3b19.9x36.2x2.4x
Wed, 22 May 2024US$671.7bUS$282.7bUS$20.4b18.8x32.9x2.4x
Fri, 19 Apr 2024US$657.6bUS$279.8bUS$20.6b19.4x32x2.4x
Sun, 17 Mar 2024US$673.8bUS$277.3bUS$19.5b19.9x34.5x2.4x
Tue, 13 Feb 2024US$653.2bUS$269.8bUS$19.1b20.2x34.2x2.4x
Thu, 11 Jan 2024US$616.4bUS$269.0bUS$18.0b20x34.2x2.3x
Sat, 09 Dec 2023US$601.2bUS$267.2bUS$16.5b19.9x36.5x2.3x
Mon, 06 Nov 2023US$562.9bUS$264.3bUS$14.5b20.4x38.7x2.1x
Wed, 04 Oct 2023US$562.0bUS$258.0bUS$10.3b19.2x54.7x2.2x
Fri, 01 Sep 2023US$601.2bUS$254.8bUS$8.2b19.2x73.5x2.4x
Sun, 30 Jul 2023US$633.3bUS$248.6bUS$6.7b21.5x93.9x2.5x
Tue, 27 Jun 2023US$586.5bUS$244.8bUS$5.2b19.3x113.5x2.4x
Thu, 25 May 2023US$551.5bUS$240.6bUS$2.8b19.1x200.4x2.3x
Sat, 22 Apr 2023US$662.6bUS$249.4bUS$2.4b19.7x275.7x2.7x
Price to Earnings Ratio

275.7x


Total Market Cap: US$662.6bTotal Earnings: US$2.4bTotal Revenue: US$249.4bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Hospitality Industry Price to Earnings3Y Average 51x202420252026
Current Industry PE
  • Investors are pessimistic on the American Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 29.9x which is lower than its 3-year average PE of 51.0x.
  • The industry is trading close to its 3-year average PS ratio of 2.4x.
Past Earnings Growth
  • The earnings for companies in the Hospitality industry have grown 120% per year over the last three years.
  • Revenues for these companies have grown 12% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Discretionary industry?

US Market4.44%
Consumer Discretionary8.20%
Hospitality5.14%
Hotels, Resorts and Cruise Lines8.20%
Restaurants3.43%
Leisure Facilities1.56%
Casinos and Gaming0.83%
Industry PE
  • Investors are most optimistic about the Casinos and Gaming industry even though it's trading below its 3-year average PE ratio of 105x.
    • Analysts are expecting annual earnings growth of 24.6%, which is lower than the prior year's growth of 42.7% per year.
Forecasted Growth
  • Analysts are most optimistic on the Leisure Facilities industry, expecting annual earnings growth of 28% over the next 5 years.
  • However this is lower than its past earnings growth rate of 64% per year.
  • In contrast, the Hotels, Resorts and Cruise Lines industry is expected to see its earnings grow by 14% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
MAR Marriott InternationalUS$366.7010.8%
+US$9.5b		64.7%PE37.4x
HLT Hilton Worldwide HoldingsUS$331.389.7%
+US$6.7b		56.8%PE52x
BKNG Booking HoldingsUS$181.124.4%
+US$6.1b		-1.8%PE26.5x
ABNB AirbnbUS$133.857.1%
+US$5.3b		16.8%PE32x
CCL Carnival Corporation &US$28.6913.8%
+US$4.8b		59.4%PE12.8x

Latest News

MCD
US$303.22
McDonald's
7D
-0.5%
1Y
-3.0%

McDonald's: On Track To 50,000 Stores And Dividend King Status, But Risks Are Mounting

Apr 15
SBUX
US$98.47
Starbucks
7D
3.4%
1Y
17.6%
LTH
US$27.98
Life Time Group Holdings
7D
-0.8%
1Y
-12.8%
CCL
US$28.69
Carnival Corporation &
7D
13.8%
1Y
59.4%

CCL: Fuel Headwinds And Buybacks Will Support Multi Year Earnings Upside

The updated fair value estimate for Carnival Corporation & reflects a small price target cut of about $0.38, as analysts factor in higher fuel cost sensitivity and slightly lower projected profit margins, while still incorporating modestly stronger revenue growth assumptions and a similar future P/E multiple. Analyst Commentary Recent research on Carnival Corporation & points to a mixed but engaged analyst community, with several firms adjusting price targets to reflect updated expectations around fuel costs, earnings guidance, and geopolitical risk.
BKNG
US$181.12
Booking Holdings
7D
4.4%
1Y
-1.8%
MAR
US$366.70
Marriott International
7D
10.8%
1Y
64.7%
DKNG
US$22.96
DraftKings
7D
-4.1%
1Y
-31.7%

DKNG: Prediction Market Push And Regulation Will Shape Future Profitability And Risk Profile

DraftKings' consensus analyst price target moved lower by a few dollars into the mid to high $30s range, as analysts incorporate softer 2026 revenue guidance, higher prediction market investment, and increased regulatory and tax pressures into their models. Analyst Commentary Recent research commentary around DraftKings has tilted more cautious, with many firms resetting long term expectations after the company issued softer 2026 revenue guidance and outlined heavier investment in prediction markets.
MSC
US$2.76
Studio City International Holdings
7D
-5.0%
1Y
-14.4%
HLT
US$331.38
Hilton Worldwide Holdings
7D
9.7%
1Y
56.8%

HLT: Unit Expansion And Digital Initiatives Will Support 2026 Travel Demand

The updated analyst price target for Hilton Worldwide Holdings now reflects a modest fair value adjustment to $328.80. Analysts cite refreshed Q4 models that incorporate higher unit growth expectations and recent target revisions from several research firms.
ABNB
US$133.85
Airbnb
7D
7.1%
1Y
16.8%
KRUS
US$60.77
Kura Sushi USA
7D
-16.7%
1Y
12.6%

Kura Sushi: Recovering Comps May Signal Beginning Of Turnaround (Upgrade)

Apr 08
VIK
US$81.43
Viking Holdings
7D
13.9%
1Y
101.9%

Viking Holdings: Small But Very Strong

Apr 07
PLNT
US$71.80
Planet Fitness
7D
-3.3%
1Y
-25.3%

PLNT: Wellness Tailwinds And Mexico Expansion Will Support Future Upside

Planet Fitness' analyst fair value estimate has been reset from $130.00 to about $112.06 as analysts factor in a slightly higher discount rate, modestly softer long term margin and P/E assumptions, while still pointing to supportive industry trends, member and unit growth, and ongoing international expansion. Analyst Commentary Recent Street research on Planet Fitness offers a mix of optimism around the business model and industry setup, alongside caution tied to guidance, execution and communication.
BROS
US$52.11
Dutch Bros
7D
-1.7%
1Y
-10.0%

BROS: National Unit Expansion And New Index Inclusions Will Support Premium P E Multiples

The analyst price target for Dutch Bros has been trimmed slightly, with a modest reduction in fair value and a higher assumed P/E of about 61x. Analysts are factoring in a slightly higher discount rate and more conservative revenue growth and margin assumptions, while still highlighting support from recent positive research coverage and limited competitive threat from new beverage launches.
RCL
US$281.53
Royal Caribbean Cruises
7D
5.2%
1Y
45.6%

RCL: Future Upside Will Rely On Enduring Cruise Demand Strength

Analysts maintained the Royal Caribbean Cruises fair value estimate at $425.00 and slightly adjusted underlying assumptions such as the discount rate and revenue growth, reflecting a mix of recent price target increases and trims across the Street while still leaning on expectations for solid demand and operational execution. Analyst Commentary Recent Street research around Royal Caribbean reflects a generally constructive tone, with most updates pointing to confidence in the company’s ability to execute on demand trends, pricing and capacity additions, even as some firms fine tune targets around shorter term Caribbean and geopolitical considerations.
MGM
US$36.73
MGM Resorts International
7D
-3.1%
1Y
23.6%

MGM: Future Las Vegas Recovery And Share Repurchases Will Support Upside

The analyst price target for MGM Resorts International has been adjusted slightly higher to about $56.41 from roughly $56.28, as analysts weigh recent mixed rating changes against supporting views tied to Las Vegas trends, BetMGM, Macau, and the long term Japan project. Analyst Commentary Recent Street research around MGM Resorts International reflects a generally constructive tone, with several bullish analysts adjusting price targets higher and highlighting specific growth drivers tied to Las Vegas, BetMGM, Macau, and the Japan opportunity.