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U.S. Advertising Industry Analysis

UpdatedMar 02, 2026
DataAggregated Company Financials
Companies85
  • 7D1.7%
  • 3M-9.2%
  • 1Y-36.6%
  • YTDn/a

Omnicom Group is up 2.4%, leading the way for the Advertising industry, which has gained 1.7%. During this same period, the Trade Desk underperformed, falling 5.1%. In the past year, the industry is down 37%. As for the next few years, earnings are expected to grow by 31% per annum.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 02 Mar 2026US$54.4bUS$39.8b-US$1,314,123,711.2330.1x-41.4x1.4x
Wed, 28 Jan 2026US$61.5bUS$38.3b-US$6,153,182.0729.8x-10002.5x1.6x
Fri, 26 Dec 2025US$62.7bUS$38.3b-US$2,376,695.4036.9x-26370.1x1.6x
Sun, 23 Nov 2025US$70.0bUS$47.7bUS$589.6m30.5x118.8x1.5x
Tue, 21 Oct 2025US$75.2bUS$43.5bUS$604.6m32.8x124.4x1.7x
Thu, 18 Sep 2025US$74.2bUS$43.6bUS$601.2m46.7x123.5x1.7x
Sat, 16 Aug 2025US$70.0bUS$43.5bUS$612.8m42.1x114.3x1.6x
Mon, 14 Jul 2025US$81.7bUS$43.2bUS$1.5b46.2x55.1x1.9x
Wed, 11 Jun 2025US$80.3bUS$43.6bUS$1.4b37.8x57.8x1.8x
Fri, 09 May 2025US$68.8bUS$42.6bUS$1.6b20.5x44.2x1.6x
Sun, 06 Apr 2025US$64.6bUS$42.7bUS$1.8b14.6x36.7x1.5x
Tue, 04 Mar 2025US$78.9bUS$44.0bUS$1.8b18.3x43.1x1.8x
Thu, 30 Jan 2025US$106.2bUS$43.5bUS$1.6b20.8x66.6x2.4x
Sat, 28 Dec 2024US$107.3bUS$43.5bUS$1.6b29.8x67.2x2.5x
Mon, 25 Nov 2024US$114.1bUS$43.5bUS$1.6b29.4x69.2x2.6x
Wed, 23 Oct 2024US$108.5bUS$43.5bUS$2.0b14x54.6x2.5x
Fri, 20 Sep 2024US$103.0bUS$43.1bUS$2.2b17.3x47.6x2.4x
Sun, 18 Aug 2024US$98.2bUS$43.2bUS$2.2b19.6x45.3x2.3x
Tue, 16 Jul 2024US$96.7bUS$42.9bUS$2.7b25x36.1x2.3x
Thu, 13 Jun 2024US$92.9bUS$43.1bUS$2.5b20.9x36.5x2.2x
Sat, 11 May 2024US$93.2bUS$43.1bUS$2.5b18.5x38x2.2x
Mon, 08 Apr 2024US$88.3bUS$43.9bUS$2.3b36.4x37.6x2x
Wed, 06 Mar 2024US$86.8bUS$44.0bUS$2.2b42.7x40.2x2x
Fri, 02 Feb 2024US$81.6bUS$42.4bUS$519.4m33.3x157.1x1.9x
Sun, 31 Dec 2023US$83.0bUS$42.4bUS$517.8m20.5x160.3x2x
Tue, 28 Nov 2023US$76.9bUS$42.8bUS$472.9m19.7x162.6x1.8x
Thu, 26 Oct 2023US$75.2bUS$42.7bUS$441.7m14x170.3x1.8x
Sat, 23 Sep 2023US$78.9bUS$42.7bUS$391.2m17.9x201.6x1.8x
Mon, 21 Aug 2023US$80.1bUS$41.5bUS$374.8m17.5x213.8x1.9x
Wed, 19 Jul 2023US$98.2bUS$41.2b-US$192,282,392.0016.6x-510.9x2.4x
Fri, 16 Jun 2023US$90.6bUS$41.2b-US$192,854,850.0016.2x-469.6x2.2x
Sun, 14 May 2023US$79.3bUS$41.1b-US$141,671,089.0015x-559.9x1.9x
Tue, 11 Apr 2023US$80.7bUS$42.6bUS$154.9m16.8x521.2x1.9x
Thu, 09 Mar 2023US$77.8bUS$42.4bUS$121.9m23.4x638.4x1.8x
Price to Earnings Ratio

638.4x


Total Market Cap: US$77.8bTotal Earnings: US$121.9mTotal Revenue: US$42.4bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average -439.1x202420252026
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The 3-year average PS ratio of 2.0x is higher than the industry's current PS ratio of 1.4x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Revenues have also declined 2.1% per year, which is driving profits down.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market-0.57%
Telecom0.49%
Media3.83%
Advertising1.70%
Broadcasting7.49%
Cable and Satellite3.56%
Publishing2.49%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
OMC Omnicom GroupUS$85.292.4%
+US$630.0m		3.1%PS1.5x
NIQ NIQ Global IntelligenceUS$13.3318.3%
+US$609.1m		n/aPS0.9x
MGNI MagniteUS$13.6211.4%
+US$209.4m		-13.6%PE13.6x
DV DoubleVerify HoldingsUS$10.549.9%
+US$162.3m		-24.2%PE33.7x
PUBM PubMaticUS$8.1023.3%
+US$79.0m		-23.8%PS1.4x

Latest News

NIQ
US$13.33
NIQ Global Intelligence
7D
18.3%
1Y
n/a
DV
US$10.54
DoubleVerify Holdings
7D
9.9%
1Y
-24.2%
TTGT
US$3.51
TechTarget
7D
-26.4%
1Y
-76.1%
PUBM
US$8.10
PubMatic
7D
23.3%
1Y
-23.8%
THRY
US$2.32
Thryv Holdings
7D
-40.5%
1Y
-86.5%
GOAI
US$5.14
Eva Live
7D
14.2%
1Y
2.8%

EVA Live Adds An AI Layer. Now What For Shareholders?

Feb 27
EVA Live Adds An AI Layer. Now What For Shareholders?
IBTA
US$24.97
Ibotta
7D
12.7%
1Y
-25.2%
MGNI
US$13.62
Magnite
7D
11.4%
1Y
-13.6%
TTD
US$23.82
Trade Desk
7D
-5.1%
1Y
-66.1%
EEX
US$4.17
Emerald Holding
7D
-10.9%
1Y
1.5%
ADV
US$0.52
Advantage Solutions
7D
-15.7%
1Y
-79.2%

ADV: Reverse Split And Nasdaq Compliance Efforts Will Support Future Upside Potential

Analysts have trimmed their $ price target on Advantage Solutions to reflect lower modeled revenue growth of 0.42%, while keeping fair value, discount rate, profit margin assumptions and future P/E expectations broadly aligned with prior estimates. What's in the News A special meeting on March 16, 2026 is scheduled as a Special or Extraordinary Shareholders Meeting for Advantage Solutions Inc.
OMC
US$85.29
Omnicom Group
7D
2.4%
1Y
3.1%

OMC: AI Search Collaboration And Platform Upgrades Will Support Future EPS Upside

Omnicom Group's updated fair value estimate has inched down from $101.10 to $99.70 as analysts balance a higher assumed P/E of about 13.8x against more conservative revenue growth and discount rate inputs, while recent price target moves ranging from $82 to $115 highlight differing views on the stock's risk reward trade off. Analyst Commentary Recent research on Omnicom Group reflects a split view on upside potential versus execution risk, with updated price targets clustering between US$82 and US$115.
STGW
US$4.82
Stagwell
7D
4.1%
1Y
-25.7%

STGW: AI Agent Partnerships Will Support Future Upside Potential

Analysts have adjusted their price target for Stagwell to $6.50, emphasizing small tweaks to assumptions around the discount rate, revenue growth, profit margins, and future P/E multiples rather than any major shift in their overall view. What's in the News Stagwell launched NewVoices.ai, a lifelike AI platform positioned as an end to end operating system for revenue teams.
MNTN
US$9.76
MNTN
7D
-2.4%
1Y
n/a
AHMA
US$6.41
Ambitions Enterprise Management
7D
-17.4%
1Y
n/a
BUUU
US$14.83
BUUU Group
7D
-7.8%
1Y
n/a