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U.S. Advertising Industry Analysis

UpdatedJan 07, 2026
DataAggregated Company Financials
Companies85
  • 7D1.0%
  • 3M-12.6%
  • 1Y-46.4%
  • YTDn/a

The Advertising is pretty flat in the last 7 days, but Trade Desk has stood out, gaining 4.2%. Unfortunately though, the industry is down 46% over the past 12 months. Earnings are forecast to grow by 23% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 07 Jan 2026US$62.7bUS$38.3b-US$4,423,292.9333.9x-14173.5x1.6x
Fri, 05 Dec 2025US$60.4bUS$38.9bUS$41.3m35.4x1462.8x1.6x
Sun, 02 Nov 2025US$72.8bUS$43.7bUS$699.8m32.9x104.1x1.7x
Tue, 30 Sep 2025US$73.4bUS$43.5bUS$626.0m34x117.2x1.7x
Thu, 28 Aug 2025US$71.6bUS$43.5bUS$608.5m50.5x117.6x1.6x
Sat, 26 Jul 2025US$88.5bUS$43.2bUS$850.4m49.6x104.1x2x
Mon, 23 Jun 2025US$78.3bUS$43.6bUS$1.4b45.3x56.5x1.8x
Wed, 21 May 2025US$79.5bUS$42.6bUS$1.4b73.2x55.9x1.9x
Fri, 18 Apr 2025US$60.8bUS$42.8bUS$1.7b16.2x35.3x1.4x
Sun, 16 Mar 2025US$74.3bUS$42.7bUS$1.8b15.9x42.1x1.7x
Tue, 11 Feb 2025US$104.3bUS$43.8bUS$1.6b21.5x64x2.4x
Thu, 09 Jan 2025US$105.1bUS$43.5bUS$1.6b30.1x65.8x2.4x
Sat, 07 Dec 2024US$118.7bUS$43.3bUS$1.7b30.9x71.1x2.7x
Mon, 04 Nov 2024US$107.1bUS$43.4bUS$2.0b13.6x54.4x2.5x
Wed, 02 Oct 2024US$103.8bUS$43.1bUS$2.2b14.1x48x2.4x
Fri, 30 Aug 2024US$100.2bUS$43.2bUS$2.2b19.8x46.6x2.3x
Sun, 28 Jul 2024US$95.2bUS$43.1bUS$2.6b26.7x36.8x2.2x
Tue, 25 Jun 2024US$94.9bUS$43.1bUS$2.7b20.6x35.3x2.2x
Thu, 23 May 2024US$97.1bUS$43.1bUS$2.5b14x38.9x2.3x
Sat, 20 Apr 2024US$83.9bUS$44.1bUS$2.4b35.6x34.5x1.9x
Mon, 18 Mar 2024US$84.7bUS$44.0bUS$2.4b40.1x35.5x1.9x
Wed, 14 Feb 2024US$80.8bUS$42.4bUS$788.9m33.1x102.5x1.9x
Fri, 12 Jan 2024US$81.3bUS$42.4bUS$518.3m27.6x156.8x1.9x
Sun, 10 Dec 2023US$78.7bUS$42.8bUS$473.0m18.9x166.4x1.8x
Tue, 07 Nov 2023US$81.1bUS$42.5bUS$347.6m12.1x233.3x1.9x
Thu, 05 Oct 2023US$80.1bUS$42.6bUS$417.4m19.5x191.9x1.9x
Sat, 02 Sep 2023US$84.7bUS$41.6bUS$385.8m19.9x219.6x2x
Mon, 31 Jul 2023US$92.6bUS$41.2b-US$137,528,388.0015.4x-673.1x2.2x
Wed, 28 Jun 2023US$90.0bUS$41.2b-US$191,871,078.0015.4x-469.3x2.2x
Fri, 26 May 2023US$82.3bUS$41.2b-US$193,453,787.0016x-425.3x2x
Sun, 23 Apr 2023US$80.2bUS$42.6bUS$202.7m18x395.9x1.9x
Tue, 21 Mar 2023US$75.5bUS$42.6bUS$107.8m16.5x700.4x1.8x
Thu, 16 Feb 2023US$84.1bUS$40.8bUS$2.0b15.5x41.7x2.1x
Sat, 14 Jan 2023US$70.3bUS$40.4bUS$2.1b15.4x33.6x1.7x
Price to Earnings Ratio

33.6x


Total Market Cap: US$70.3bTotal Earnings: US$2.1bTotal Revenue: US$40.4bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average -118.7x202420252026
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The 3-year average PS ratio of 2.0x is higher than the industry's current PS ratio of 1.6x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market1.04%
Telecom-0.41%
Media-2.42%
Advertising0.96%
Publishing0.19%
Broadcasting-0.29%
Cable and Satellite-4.53%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
TTD Trade DeskUS$39.744.2%
+US$783.4m		-67.3%PE43.8x
MGNI MagniteUS$16.882.6%
+US$60.3m		1.6%PE41.8x
AMBR Amber International HoldingUS$2.2933.1%
+US$53.4m		n/aPS42.6x
EEX Emerald HoldingUS$4.545.3%
+US$45.5m		-4.8%PE195.2x
MNTN MNTNUS$12.364.0%
+US$35.1m		n/aPS3.3x

Latest News

OMC
US$79.63
Omnicom Group
7D
-1.4%
1Y
-5.9%
TTD
US$39.74
Trade Desk
7D
4.2%
1Y
-67.3%
DV
US$10.96
DoubleVerify Holdings
7D
-4.7%
1Y
-43.0%
NEXN
US$6.04
Nexxen International
7D
-8.6%
1Y
-44.1%
STGW
US$4.98
Stagwell
7D
1.8%
1Y
-19.8%

STGW: AI Alliances And Share Repurchases Will Support Future Upside Potential

Analysts have modestly increased their price target on Stagwell, citing updated assumptions that include a slightly higher discount rate, a higher projected revenue growth rate, a marginally improved profit margin, and a lower expected future P/E multiple. What's in the News Launched NewVoices.ai, an AI platform built to act as an independent sales agent that books appointments, drives conversions, resolves questions, and manages customer concerns in any language with 24/7 coverage, using Stagwell data to personalize interactions over time (Product-Related Announcement).
PUBM
US$8.83
PubMatic
7D
-1.5%
1Y
-40.5%
THRY
US$5.98
Thryv Holdings
7D
-2.0%
1Y
-59.8%

THRY: Self Serve Transition Will Set Up SaaS Business For Recovery

Analysts have reduced their price target on Thryv Holdings from US$26 to US$15, citing recent downgrades and concerns about challenging growth in the software business, as well as limited near term visibility while the company works through a transition in its customer acquisition model. Analyst Commentary Recent commentary from Street research has shifted to a more cautious tone, with the stock moving to a Market Perform stance and no formal price target.
BUUU
US$7.43
BUUU Group
7D
-17.2%
1Y
n/a
MGNI
US$16.88
Magnite
7D
2.6%
1Y
1.6%

MGNI: Expanding Publisher Partnerships Will Drive Future Upside Amid Emerging AI Ad Competition

Analysts have nudged their price target for Magnite slightly higher to approximately $26.86 per share, citing a modestly lower discount rate and marginally improved long term profit margin expectations that offset a softer projected revenue growth trajectory. What's in the News OpenAI is building in-house ad infrastructure for ChatGPT, highlighting long-term competition and partnership opportunities across ad tech platforms that include Magnite.
EEX
US$4.54
Emerald Holding
7D
5.3%
1Y
-4.8%

Revenues Tell The Story For Emerald Holding, Inc. (NYSE:EEX) As Its Stock Soars 33%

Dec 19
Revenues Tell The Story For Emerald Holding, Inc. (NYSE:EEX) As Its Stock Soars 33%
ADV
US$0.92
Advantage Solutions
7D
6.7%
1Y
-65.6%

ADV: Instacart Partnership Will Drive Stronger Retail Execution And Earnings Power

Analysts have modestly reduced their price target on Advantage Solutions to reflect a lower fair value estimate of approximately 1.50 dollars from 2.00 dollars. This change is driven by expectations for faster but more volatile revenue growth, a slightly weaker profit margin profile, a higher discount rate, and a lower future earnings multiple.
CRTO
US$20.98
Criteo
7D
1.9%
1Y
-46.0%

CRTO: Retail Media Momentum Will Drive Share Upside Through 2026

Analysts modestly raised their price targets on Criteo, with recent moves to about $29 and $42 per share, citing solid Q3 results, continued retail media growth, and supportive read throughs from broader ad tech M&A, despite near term softness in Q4 guidance. Analyst Commentary Street research following the Q3 print reflects a generally constructive stance on Criteo, with moderate target price increases and a focus on the durability of its retail media growth, tempered by near term execution risks.
AMBR
US$2.29
Amber International Holding
7D
33.1%
1Y
n/a

A Look At The Fair Value Of Amber International Holding Limited (NASDAQ:AMBR)

Dec 11
A Look At The Fair Value Of Amber International Holding Limited (NASDAQ:AMBR)
MNTN
US$12.36
MNTN
7D
4.0%
1Y
n/a
LZMH
US$1.30
LZ Technology Holdings
7D
-6.5%
1Y
n/a
NIQ
US$16.15
NIQ Global Intelligence
7D
-1.1%
1Y
n/a