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U.S. Advertising Industry Analysis

UpdatedOct 05, 2025
DataAggregated Company Financials
Companies84
  • 7D2.6%
  • 3M-8.4%
  • 1Y-32.6%
  • YTDn/a

The Advertising industry is up 2.6% in the last week, with Trade Desk up 9.4%. In the same time, NIQ Global Intelligence was down 5.8%. In contrast, the industry has lost 33% in the last 12 months. As for the next few years, earnings are expected to grow by 25% per annum.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 05 Oct 2025US$75.3bUS$43.5bUS$624.9m32.8x120.5x1.7x
Tue, 02 Sep 2025US$73.1bUS$43.5bUS$607.3m50.5x120.4x1.7x
Thu, 31 Jul 2025US$86.8bUS$43.2bUS$850.4m47.2x102.1x2x
Sat, 28 Jun 2025US$78.8bUS$43.6bUS$1.4b46.9x56.9x1.8x
Mon, 26 May 2025US$78.8bUS$42.9bUS$1.4b70.1x56.7x1.8x
Wed, 23 Apr 2025US$60.7bUS$42.8bUS$1.8b15.7x33.9x1.4x
Fri, 21 Mar 2025US$76.0bUS$42.7bUS$1.8b16.5x43.4x1.8x
Sun, 16 Feb 2025US$84.8bUS$43.6bUS$1.5b21.3x55.8x1.9x
Tue, 14 Jan 2025US$102.4bUS$43.5bUS$1.6b35.1x64.1x2.4x
Thu, 12 Dec 2024US$114.8bUS$43.3bUS$1.7b22.9x68.8x2.7x
Sat, 09 Nov 2024US$115.5bUS$43.5bUS$1.6b15.7x70.8x2.7x
Mon, 07 Oct 2024US$103.3bUS$43.1bUS$2.2b13.8x47.2x2.4x
Wed, 04 Sep 2024US$101.9bUS$43.2bUS$2.2b19.2x47.4x2.4x
Fri, 02 Aug 2024US$94.9bUS$43.1bUS$2.6b35.9x36.7x2.2x
Sun, 30 Jun 2024US$94.7bUS$42.9bUS$2.7b27.5x35.4x2.2x
Tue, 28 May 2024US$97.3bUS$43.1bUS$2.5b14.7x38.9x2.3x
Thu, 25 Apr 2024US$85.3bUS$44.1bUS$2.4b35.1x35.3x1.9x
Sat, 23 Mar 2024US$89.5bUS$44.1bUS$2.4b41.4x37.4x2x
Mon, 19 Feb 2024US$90.3bUS$42.6bUS$805.2m36.5x112.2x2.1x
Wed, 17 Jan 2024US$80.3bUS$42.4bUS$518.2m28.8x154.9x1.9x
Fri, 15 Dec 2023US$82.1bUS$42.8bUS$497.7m18.8x165x1.9x
Sun, 12 Nov 2023US$72.6bUS$42.8bUS$525.4m12.5x138.2x1.7x
Tue, 10 Oct 2023US$83.3bUS$42.6bUS$417.3m19.2x199.5x2x
Thu, 07 Sep 2023US$86.5bUS$42.7bUS$394.3m17.5x219.4x2x
Sat, 05 Aug 2023US$88.8bUS$41.4bUS$380.5m17.3x233.5x2.1x
Mon, 03 Jul 2023US$89.7bUS$41.2b-US$191,497,745.0015.2x-468.3x2.2x
Wed, 31 May 2023US$84.3bUS$41.2b-US$192,698,736.0014.7x-437.6x2x
Fri, 28 Apr 2023US$79.4bUS$42.6bUS$203.0m16.6x391x1.9x
Sun, 26 Mar 2023US$77.5bUS$42.6bUS$104.8m14.4x739.8x1.8x
Tue, 21 Feb 2023US$81.1bUS$40.8bUS$2.0b15.5x40.2x2x
Thu, 19 Jan 2023US$69.6bUS$40.4bUS$2.1b16x33.2x1.7x
Sat, 17 Dec 2022US$66.1bUS$40.3bUS$2.1b13.8x31.4x1.6x
Mon, 14 Nov 2022US$69.2bUS$40.2bUS$2.1b12.8x32.4x1.7x
Wed, 12 Oct 2022US$64.8bUS$39.5bUS$2.0b10.8x31.7x1.6x
Price to Earnings Ratio

31.7x


Total Market Cap: US$64.8bTotal Earnings: US$2.0bTotal Revenue: US$39.5bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average 111.8x202320242025
Current Industry PE
  • Investors are optimistic on the American Advertising industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 121x which is higher than its 3-year average PE of 112x.
  • The 3-year average PS ratio of 2.0x is higher than the industry's current PS ratio of 1.7x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have declined 33% per year over the last three years.
  • Meanwhile revenues for these companies have grown 3.3% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market1.20%
Telecom-2.03%
Media0.12%
Advertising2.64%
Broadcasting0.93%
Cable and Satellite-0.23%
Publishing-5.18%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
TTD Trade DeskUS$51.559.4%
+US$2.2b		-54.4%PE60.4x
OMC Omnicom GroupUS$77.610.7%
+US$108.5m		-23.6%PE10.9x
IBTA IbottaUS$29.9210.2%
+US$78.7m		-52.6%PE8.8x
IPG Interpublic Group of CompaniesUS$26.500.6%
+US$54.9m		-13.9%PE22x
MNTN MNTNUS$17.973.5%
+US$43.6m		n/aPS5x

Latest News

IBTA
US$29.92
Ibotta
7D
10.2%
1Y
-52.6%

Digital Commerce Will Falter As Walmart And Instacart Drive Saturation

Analysts have substantially lowered their price target for Ibotta from $59.63 to $30.43. They cite newly revised expectations for slower revenue growth and significantly narrower projected profit margins.
IPG
US$26.50
Interpublic Group of Companies
7D
0.6%
1Y
-13.9%

AI Integration And Global Expansion Will Unlock Value

Analysts have slightly raised their target price for Interpublic Group to $33.14 from $32.64, citing updated forecasts that take into account persistent macro uncertainty affecting agency results and outlook. Analyst Commentary Recent analyst reports on Interpublic Group of Companies reflect a mix of optimism about the company's ongoing execution and caution stemming from broader industry uncertainties.
CDLX
US$2.37
Cardlytics
7D
-16.0%
1Y
-28.0%
NEXN
US$8.59
Nexxen International
7D
-9.3%
1Y
22.7%
MGNI
US$20.30
Magnite
7D
-8.3%
1Y
65.0%
TTD
US$51.55
Trade Desk
7D
9.4%
1Y
-54.4%
NIQ
US$14.78
NIQ Global Intelligence
7D
-5.8%
1Y
n/a
SCOR
US$8.47
comScore
7D
38.4%
1Y
21.9%

comScore, Inc.'s (NASDAQ:SCOR) Shares Leap 34% Yet They're Still Not Telling The Full Story

Sep 30
comScore, Inc.'s (NASDAQ:SCOR) Shares Leap 34% Yet They're Still Not Telling The Full Story
EEX
US$4.92
Emerald Holding
7D
-3.9%
1Y
11.8%
DV
US$11.28
DoubleVerify Holdings
7D
-5.1%
1Y
-34.6%

DoubleVerify Holdings, Inc.'s (NYSE:DV) 26% Cheaper Price Remains In Tune With Earnings

Sep 24
DoubleVerify Holdings, Inc.'s (NYSE:DV) 26% Cheaper Price Remains In Tune With Earnings
CRTO
US$21.55
Criteo
7D
-3.1%
1Y
-45.9%
OMC
US$77.61
Omnicom Group
7D
0.7%
1Y
-23.6%

Integration And Advanced AI Will Shape Global Marketing Services

Omnicom Group’s analyst price target has seen a modest upward revision to $97.44, though sentiment remains cautious due to macroeconomic uncertainty, prolonged weak organic growth, and anticipated industry disruption from AI, highlighting a challenging near-term outlook. Analyst Commentary Bearish analysts are lowering price targets due to increasing macroeconomic uncertainty impacting ad agency outlooks, as highlighted by reduced guidance from sector peers.
GDC
US$6.37
GD Culture Group
7D
34.1%
1Y
97.2%
MNTN
US$17.97
MNTN
7D
3.5%
1Y
n/a
ADV
US$1.49
Advantage Solutions
7D
-4.5%
1Y
-51.3%

Is Advantage Solutions (NASDAQ:ADV) Using Too Much Debt?

Sep 10
Is Advantage Solutions (NASDAQ:ADV) Using Too Much Debt?
STGW
US$5.46
Stagwell
7D
0.9%
1Y
-24.3%