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U.S. Advertising Industry Analysis

UpdatedNov 20, 2024
DataAggregated Company Financials
Companies70
  • 7D-6.9%
  • 3M5.3%
  • 1Y38.4%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 6.9%, driven by a pullback from Trade Desk of 6.2%. On the other hand Gambling.com Group is actually up 21%. Over the past 12 months, the industry was up 38%. Looking forward, earnings are forecast to grow by 29% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 21 Nov 2024US$106.3bUS$43.5bUS$1.6b27.3x64.7x2.4x
Sat, 19 Oct 2024US$108.6bUS$43.4bUS$2.2b14x49.3x2.5x
Mon, 16 Sep 2024US$101.7bUS$43.1bUS$2.2b19.2x47x2.4x
Wed, 14 Aug 2024US$95.2bUS$43.2bUS$2.2b20.4x43.4x2.2x
Fri, 12 Jul 2024US$95.6bUS$42.9bUS$2.7b25.2x35.7x2.2x
Sun, 09 Jun 2024US$94.1bUS$43.1bUS$2.5b13.8x36.9x2.2x
Tue, 07 May 2024US$94.1bUS$43.0bUS$2.4b21.7x39.2x2.2x
Thu, 04 Apr 2024US$89.7bUS$43.9bUS$2.3b36.8x38.2x2x
Sat, 02 Mar 2024US$87.3bUS$44.0bUS$2.1b43.1x41.8x2x
Mon, 29 Jan 2024US$82.2bUS$42.4bUS$519.1m38.2x158.4x1.9x
Wed, 27 Dec 2023US$83.7bUS$42.4bUS$504.9m19.5x165.7x2x
Fri, 24 Nov 2023US$75.7bUS$42.8bUS$472.5m18x160.1x1.8x
Sun, 22 Oct 2023US$76.6bUS$42.8bUS$435.8m17.9x175.8x1.8x
Tue, 19 Sep 2023US$82.9bUS$42.7bUS$394.1m19x210.5x1.9x
Thu, 17 Aug 2023US$80.4bUS$41.5bUS$374.6m18.6x214.6x1.9x
Sat, 15 Jul 2023US$96.5bUS$41.2b-US$192,643,792.0015.9x-500.7x2.3x
Mon, 12 Jun 2023US$89.2bUS$41.2b-US$192,769,467.0015.8x-462.8x2.2x
Wed, 10 May 2023US$79.4bUS$41.0bUS$67.1m18.9x1182.6x1.9x
Fri, 07 Apr 2023US$80.3bUS$42.6bUS$137.6m17x583.3x1.9x
Sun, 05 Mar 2023US$78.0bUS$42.4bUS$121.3m23.6x643.5x1.8x
Tue, 31 Jan 2023US$72.4bUS$40.4bUS$2.1b18.5x34.5x1.8x
Thu, 29 Dec 2022US$65.0bUS$40.3bUS$2.1b13.4x31x1.6x
Sat, 26 Nov 2022US$70.0bUS$40.3bUS$2.1b13.8x33x1.7x
Mon, 24 Oct 2022US$69.4bUS$39.5bUS$2.1b12.9x33.6x1.8x
Wed, 21 Sep 2022US$40.0bUS$38.0bUS$2.0b12.3x19.5x1.1x
Fri, 19 Aug 2022US$45.4bUS$38.1bUS$2.1b11.9x21.7x1.2x
Sun, 17 Jul 2022US$39.4bUS$37.8bUS$2.2b11.1x18.3x1x
Tue, 14 Jun 2022US$41.3bUS$37.8bUS$2.2b10.8x18.8x1.1x
Thu, 12 May 2022US$44.5bUS$37.8bUS$2.3b18.3x19.1x1.2x
Sat, 09 Apr 2022US$50.8bUS$36.8bUS$2.3b24.3x22.5x1.4x
Mon, 07 Mar 2022US$52.3bUS$36.5bUS$2.4b16.6x21.8x1.4x
Wed, 02 Feb 2022US$55.3bUS$35.7bUS$2.0b20.2x27.8x1.5x
Fri, 31 Dec 2021US$58.6bUS$35.9bUS$1.7b17.3x35x1.6x
Sun, 28 Nov 2021US$55.5bUS$35.8bUS$1.7b18.8x32x1.6x
Price to Earnings Ratio

32x


Total Market Cap: US$55.5bTotal Earnings: US$1.7bTotal Revenue: US$35.8bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average 98.7x202220232024
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 64.7x which is lower than its 3-year average PE of 98.7x.
  • The 3-year average PS ratio of 1.8x is lower than the industry's current PS ratio of 2.4x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 6.7% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market-1.19%
Telecom-1.11%
Media-4.53%
Advertising-6.94%
Publishing-3.65%
Cable and Satellite-3.66%
Broadcasting-4.10%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
GAMB Gambling.com GroupUS$12.9125.2%
+US$78.5m
29.4%PE15.6x
CRTO CriteoUS$38.122.4%
+US$50.2m
55.5%PE20.7x
ADV Advantage SolutionsUS$3.393.4%
+US$35.3m
30.9%PS0.3x
IAS Integral Ad Science HoldingUS$10.850.6%
+US$9.8m
-23.6%PE54x
ICLK iClick Interactive Asia GroupUS$3.9024.8%
+US$7.9m
30.0%PS0.3x
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Latest News

IBTA

US$63.44

Ibotta

7D

-15.3%

1Y

n/a

QMMM

US$0.71

QMMM Holdings

7D

-92.7%

1Y

n/a

IAS

US$10.85

Integral Ad Science Holding

7D

0.6%

1Y

-23.6%

MGNI

US$16.03

Magnite

7D

-4.6%

1Y

98.6%

ADV

US$3.39

Advantage Solutions

7D

3.4%

1Y

30.9%

STFS

US$4.35

Star Fashion Culture Holdings

7D

6.9%

1Y

n/a

NCMI

US$6.69

National CineMedia

7D

0.5%

1Y

60.4%

OMC

US$99.08

Omnicom Group

7D

-4.1%

1Y

24.8%

LQR

US$1.28

LQR House

7D

54.0%

1Y

-22.1%