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U.S. Advertising Industry Analysis

UpdatedJul 22, 2026
DataAggregated Company Financials
Companies81
  • 7D-2.9%
  • 3M-3.5%
  • 1Y-42.8%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 2.9%, driven by a pullback from Omnicom Group of 1.9%. Meanwhile, BUUU Group actually outperformed within the industry, gaining 6.0% in the last week. The industry has fallen 43% in the last year. Earnings are forecast to grow by 41% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 23 Jul 2026US$48.9bUS$41.4b-US$896,589,408.3727.8x-54.6x1.2x
Sat, 20 Jun 2026US$45.0bUS$41.9b-US$932,320,269.8326.5x-48.3x1.1x
Mon, 18 May 2026US$45.1bUS$42.7b-US$900,553,148.8025.2x-50.1x1.1x
Wed, 15 Apr 2026US$47.7bUS$39.7b-US$1,536,114,154.5317.3x-31.1x1.2x
Fri, 13 Mar 2026US$54.8bUS$39.9b-US$1,308,009,319.6930x-41.9x1.4x
Sun, 08 Feb 2026US$50.5bUS$38.3b-US$6,195,389.9322.4x-8148.1x1.3x
Tue, 06 Jan 2026US$62.7bUS$38.3b-US$4,411,060.4934.9x-14212.3x1.6x
Thu, 04 Dec 2025US$59.9bUS$38.9bUS$41.2m34.8x1452.8x1.5x
Sat, 01 Nov 2025US$72.0bUS$43.7bUS$697.8m32.9x103.3x1.6x
Mon, 29 Sep 2025US$73.4bUS$43.5bUS$625.9m33.7x117.2x1.7x
Wed, 27 Aug 2025US$71.8bUS$43.5bUS$608.5m49.7x118x1.6x
Fri, 25 Jul 2025US$89.0bUS$43.2bUS$850.5m49.2x104.7x2.1x
Sun, 22 Jun 2025US$79.2bUS$43.6bUS$1.4b45.3x57.2x1.8x
Tue, 20 May 2025US$79.4bUS$42.6bUS$1.4b28.3x55.5x1.9x
Thu, 17 Apr 2025US$63.4bUS$42.8bUS$1.7b15.8x36.7x1.5x
Sat, 15 Mar 2025US$69.2bUS$42.7bUS$1.8b17.1x39.1x1.6x
Mon, 10 Feb 2025US$104.3bUS$43.8bUS$1.6b22.1x64x2.4x
Wed, 08 Jan 2025US$108.1bUS$43.5bUS$1.6b31x67.7x2.5x
Fri, 06 Dec 2024US$119.5bUS$43.3bUS$1.7b30.3x71.6x2.8x
Sun, 03 Nov 2024US$107.1bUS$43.4bUS$2.0b13.6x54.4x2.5x
Tue, 01 Oct 2024US$103.8bUS$43.1bUS$2.2b14.1x48x2.4x
Thu, 29 Aug 2024US$101.4bUS$43.2bUS$2.2b18.3x47.1x2.3x
Sat, 27 Jul 2024US$93.4bUS$43.1bUS$2.6b26.7x36.1x2.2x
Mon, 24 Jun 2024US$94.9bUS$43.1bUS$2.7b20.2x35.3x2.2x
Wed, 22 May 2024US$98.6bUS$43.1bUS$2.5b14.1x39.4x2.3x
Fri, 19 Apr 2024US$83.9bUS$44.1bUS$2.4b35.6x34.5x1.9x
Sun, 17 Mar 2024US$84.7bUS$44.0bUS$2.4b40.1x35.5x1.9x
Tue, 13 Feb 2024US$82.4bUS$42.4bUS$788.9m33.5x104.5x1.9x
Thu, 11 Jan 2024US$81.3bUS$42.4bUS$518.5m30x156.8x1.9x
Sat, 09 Dec 2023US$78.1bUS$42.8bUS$473.0m18.9x165.2x1.8x
Mon, 06 Nov 2023US$81.1bUS$42.7bUS$377.8m12.2x214.7x1.9x
Wed, 04 Oct 2023US$80.1bUS$42.6bUS$417.4m19.9x191.9x1.9x
Fri, 01 Sep 2023US$84.7bUS$41.6bUS$385.8m19.4x219.6x2x
Sun, 30 Jul 2023US$89.5bUS$41.2b-US$137,528,388.0015.4x-650.7x2.2x
Price to Earnings Ratio

-650.7x


Total Market Cap: US$89.5bTotal Earnings: -US$137,528,388.00Total Revenue: US$41.2bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average -493.3x202420252026
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The 3-year average PS ratio of 1.9x is higher than the industry's current PS ratio of 1.2x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have deteriorated over the last three years.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has caused losses to expand.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market-0.68%
Telecom-3.74%
Media-0.16%
Advertising-2.93%
Broadcasting1.63%
Publishing1.01%
Cable and Satellite0.28%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
BUUU BUUU GroupUS$20.362.5%
+US$8.3m		n/aPS50.9x
SCOR comScoreUS$7.876.1%
+US$6.8m		41.9%PE4.8x
CCO Clear Channel Outdoor HoldingsUS$2.410.4%
+US$5.1m		102.5%PS0.7x
SWAG StranUS$2.176.4%
+US$2.4m		55.0%PE104.4x
MCHX MarchexUS$1.772.9%
+US$2.2m		-13.7%PS1.8x

Latest News

MGNI
US$18.30
Magnite
7D
-10.7%
1Y
-18.8%
NIQ
US$10.63
NIQ Global Intelligence
7D
-3.3%
1Y
-44.1%
MNTN
US$8.57
MNTN
7D
-15.6%
1Y
-70.4%
STGW
US$7.06
Stagwell
7D
-7.0%
1Y
34.7%
TTD
US$17.58
Trade Desk
7D
-9.2%
1Y
-79.2%
OMC
US$79.38
Omnicom Group
7D
-1.9%
1Y
1.9%
SWAG
US$2.17
Stran
7D
6.4%
1Y
55.0%
CREX
US$3.42
Creative Realities
7D
3.6%
1Y
12.9%
MCHX
US$1.77
Marchex
7D
2.9%
1Y
-13.7%
LZMH
US$1.33
LZ Technology Holdings
7D
13.7%
1Y
-98.9%
TJGC
US$4.91
TJGC Group
7D
4.0%
1Y
-41.1%
LFTO
US$22.34
Liftoff Mobile
7D
-7.2%
1Y
n/a
Seeking Alpha • Jul 01

Liftoff Mobile: Advantage In Data And Access To Both Demand And Supply Side

Summary Liftoff Mobile (LFTO) is rated a buy, leveraging its dual demand-supply platform and Cortex engine to outperform the mobile ad market. LFTO’s 130% LTM net dollar retention and expansion into non-gaming verticals underpin a robust growth runway beyond industry averages. Cortex’s data loop and Adapters enable LFTO to optimize advertiser ROI and publisher yield across diverse app categories, driving customer budget shifts. Valuation assumes 28% net margin and $40/share price by FY2026, with downside risks tied to platform, privacy, and competitive dynamics. Read the full article on Seeking Alpha
DV
US$10.89
DoubleVerify Holdings
7D
-7.9%
1Y
-30.6%
Seeking Alpha • Jul 01

DoubleVerify: Sturdy Growth Rates, AI Opportunities, And Cheap Multiples

Summary DoubleVerify is well-positioned after a ~30% pullback, with recovering revenue growth and robust profitability in a large, underpenetrated market. DV benefits from multiple monetization streams, including AI-driven opportunities as large language models introduce new advertising formats. The company enjoys a $419 billion TAM and maintains >30% adjusted EBITDA margins, supporting a compelling value thesis at current levels. I reiterate a buy rating, emphasizing DV’s attractive valuation, debt-free balance sheet, and improving growth trajectory following a strong Q1 earnings print. Read the full article on Seeking Alpha
SCOR
US$7.87
comScore
7D
6.1%
1Y
41.9%
CCO
US$2.41
Clear Channel Outdoor Holdings
7D
0.4%
1Y
102.5%
BUUU
US$20.36
BUUU Group
7D
2.5%
1Y
n/a