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U.S. Advertising Industry Analysis

UpdatedJan 06, 2026
DataAggregated Company Financials
Companies85
  • 7D0.3%
  • 3M-13.0%
  • 1Y-46.4%
  • YTDn/a

The Advertising industry has stayed flat over the last week. Unfortunately though, the industry is down 48% over the past 12 months. Earnings are forecast to grow by 22% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 06 Jan 2026US$62.7bUS$38.3b-US$4,411,060.4934.9x-14212.3x1.6x
Thu, 04 Dec 2025US$59.9bUS$38.9bUS$41.2m34.8x1452.8x1.5x
Sat, 01 Nov 2025US$72.0bUS$43.7bUS$697.8m32.9x103.3x1.6x
Mon, 29 Sep 2025US$73.4bUS$43.5bUS$625.9m33.7x117.2x1.7x
Wed, 27 Aug 2025US$71.8bUS$43.5bUS$608.5m49.7x118x1.6x
Fri, 25 Jul 2025US$89.0bUS$43.2bUS$850.5m49.2x104.7x2.1x
Sun, 22 Jun 2025US$79.2bUS$43.6bUS$1.4b45.3x57.2x1.8x
Tue, 20 May 2025US$79.4bUS$42.6bUS$1.4b28.3x55.5x1.9x
Thu, 17 Apr 2025US$63.4bUS$42.8bUS$1.7b15.8x36.7x1.5x
Sat, 15 Mar 2025US$69.2bUS$42.7bUS$1.8b17.1x39.1x1.6x
Mon, 10 Feb 2025US$104.3bUS$43.8bUS$1.6b22.1x64x2.4x
Wed, 08 Jan 2025US$108.1bUS$43.5bUS$1.6b31x67.7x2.5x
Fri, 06 Dec 2024US$119.5bUS$43.3bUS$1.7b30.3x71.6x2.8x
Sun, 03 Nov 2024US$107.1bUS$43.4bUS$2.0b13.6x54.4x2.5x
Tue, 01 Oct 2024US$103.8bUS$43.1bUS$2.2b14.1x48x2.4x
Thu, 29 Aug 2024US$101.4bUS$43.2bUS$2.2b18.3x47.1x2.3x
Sat, 27 Jul 2024US$93.4bUS$43.1bUS$2.6b26.7x36.1x2.2x
Mon, 24 Jun 2024US$94.9bUS$43.1bUS$2.7b20.2x35.3x2.2x
Wed, 22 May 2024US$98.6bUS$43.1bUS$2.5b14.1x39.4x2.3x
Fri, 19 Apr 2024US$83.9bUS$44.1bUS$2.4b35.6x34.5x1.9x
Sun, 17 Mar 2024US$84.7bUS$44.0bUS$2.4b40.1x35.5x1.9x
Tue, 13 Feb 2024US$82.4bUS$42.4bUS$788.9m33.5x104.5x1.9x
Thu, 11 Jan 2024US$81.3bUS$42.4bUS$518.5m30x156.8x1.9x
Sat, 09 Dec 2023US$78.1bUS$42.8bUS$473.0m18.9x165.2x1.8x
Mon, 06 Nov 2023US$81.1bUS$42.7bUS$377.8m12.2x214.7x1.9x
Wed, 04 Oct 2023US$80.1bUS$42.6bUS$417.4m19.9x191.9x1.9x
Fri, 01 Sep 2023US$84.7bUS$41.6bUS$385.8m19.4x219.6x2x
Sun, 30 Jul 2023US$89.5bUS$41.2b-US$137,528,388.0015.4x-650.7x2.2x
Tue, 27 Jun 2023US$88.5bUS$41.2b-US$191,720,881.0015.4x-461.5x2.1x
Thu, 25 May 2023US$82.3bUS$41.2b-US$193,453,787.0016x-425.3x2x
Sat, 22 Apr 2023US$80.5bUS$42.6bUS$202.7m18x397.4x1.9x
Mon, 20 Mar 2023US$75.3bUS$42.6bUS$107.9m16.6x698x1.8x
Wed, 15 Feb 2023US$75.5bUS$40.7bUS$2.0b15.4x38.7x1.9x
Fri, 13 Jan 2023US$70.1bUS$40.4bUS$2.1b14.4x33.5x1.7x
Price to Earnings Ratio

33.5x


Total Market Cap: US$70.1bTotal Earnings: US$2.1bTotal Revenue: US$40.4bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average -105.6x202420252026
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The 3-year average PS ratio of 2.0x is higher than the industry's current PS ratio of 1.6x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market0.48%
Telecom0.13%
Media-1.85%
Advertising0.34%
Broadcasting0.72%
Publishing-0.14%
Cable and Satellite-3.60%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
TTD Trade DeskUS$40.115.2%
+US$962.4m		-67.0%PE44.2x
EEX Emerald HoldingUS$4.7911.1%
+US$94.9m		0.4%PE206x
AMBR Amber International HoldingUS$2.4441.9%
+US$67.5m		n/aPS45.4x
MNTN MNTNUS$12.535.5%
+US$47.6m		n/aPS3.4x
MGNI MagniteUS$16.771.9%
+US$44.5m		0.9%PE41.6x

Latest News

BUUU
US$7.80
BUUU Group
7D
-13.0%
1Y
n/a
NCMI
US$4.04
National CineMedia
7D
4.9%
1Y
-37.1%
CCO
US$2.12
Clear Channel Outdoor Holdings
7D
-1.4%
1Y
47.2%

CCO: Airport Media Contracts Will Support Steady Margins And Balanced Outlook

Analysts have raised their price target on Clear Channel Outdoor Holdings to 2.25 dollars from 2.25 dollars. This reflects modestly improved profit margin expectations and a slightly lower anticipated future price to earnings multiple, while growth assumptions remain largely unchanged.
MGNI
US$16.77
Magnite
7D
1.9%
1Y
0.9%

MGNI: Expanding Publisher Partnerships Will Drive Future Upside Amid Emerging AI Ad Competition

Analysts have nudged their price target for Magnite slightly higher to approximately $26.86 per share, citing a modestly lower discount rate and marginally improved long term profit margin expectations that offset a softer projected revenue growth trajectory. What's in the News OpenAI is building in-house ad infrastructure for ChatGPT, highlighting long-term competition and partnership opportunities across ad tech platforms that include Magnite.
DV
US$11.14
DoubleVerify Holdings
7D
-3.1%
1Y
-42.0%

DV: Slower Revenue Outlook Will Pressure Profitability And Share Price

Narrative Update on DoubleVerify Holdings Analysts have reduced their average price target on DoubleVerify Holdings by approximately 40 percent to reflect higher perceived risk, slower expected revenue growth, and more conservative profitability and valuation assumptions. What's in the News Expanded DV Authentic Attention product to TikTok as the first badged TikTok Marketing Partner for attention measurement, giving advertisers impression level attention and performance insights across creatives, formats and objectives (Client Announcements).
TTD
US$40.11
Trade Desk
7D
5.2%
1Y
-67.0%

TTD Will Navigate Competitive And Macro Pressures While New AI Products Mature

Analysts have trimmed their price targets on Trade Desk, with our fair value estimate moving from approximately $39.48 to $34.00 as they factor in modestly higher discount rates, slightly stronger revenue growth expectations, and somewhat lower assumed profit margins and future valuation multiples. Analyst Commentary Despite solid execution in recent quarters and indications of stabilizing ad demand, Street sentiment toward Trade Desk has turned more cautious as several bearish analysts recalibrate expectations.
GDC
US$4.77
GD Culture Group
7D
10.5%
1Y
133.8%
EEX
US$4.79
Emerald Holding
7D
11.1%
1Y
0.4%

Revenues Tell The Story For Emerald Holding, Inc. (NYSE:EEX) As Its Stock Soars 33%

Dec 19
Revenues Tell The Story For Emerald Holding, Inc. (NYSE:EEX) As Its Stock Soars 33%
OMC
US$78.35
Omnicom Group
7D
-2.9%
1Y
-7.4%
NEXN
US$6.14
Nexxen International
7D
-7.1%
1Y
-43.1%

NEXN: Future CTV Platform Strength And Buybacks Will Drive Market Reappraisal

Analysts have trimmed their price targets on Nexxen International by as much as $10, to a range of about $8 to $15. They cited a sharp guidance reset tied to weaker activity from key DSP partners, despite confidence in the strength of the company’s integrated ad-tech platform and data infrastructure.
STGW
US$4.91
Stagwell
7D
-1.2%
1Y
-20.6%

STGW: AI Partnerships And Buybacks Will Drive Stronger Future Upside

Analysts have nudged their price target on Stagwell higher, raising fair value by approximately 8 percent to about 6.50 dollars. They cite slightly lower perceived risk and stronger expected revenue growth that more than offset modestly reduced margin assumptions.
CRTO
US$20.20
Criteo
7D
-1.9%
1Y
-48.0%

CRTO: Retail Media Momentum Will Drive Share Upside Through 2026

Analysts modestly raised their price targets on Criteo, with recent moves to about $29 and $42 per share, citing solid Q3 results, continued retail media growth, and supportive read throughs from broader ad tech M&A, despite near term softness in Q4 guidance. Analyst Commentary Street research following the Q3 print reflects a generally constructive stance on Criteo, with moderate target price increases and a focus on the durability of its retail media growth, tempered by near term execution risks.
AMBR
US$2.44
Amber International Holding
7D
41.9%
1Y
n/a

A Look At The Fair Value Of Amber International Holding Limited (NASDAQ:AMBR)

Dec 11
A Look At The Fair Value Of Amber International Holding Limited (NASDAQ:AMBR)
BOC
US$12.53
Boston Omaha
7D
2.6%
1Y
-8.5%
MNTN
US$12.53
MNTN
7D
5.5%
1Y
n/a
NIQ
US$15.66
NIQ Global Intelligence
7D
-4.1%
1Y
n/a