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U.S. Advertising Industry Analysis

UpdatedJan 10, 2026
DataAggregated Company Financials
Companies85
  • 7D-0.2%
  • 3M-10.4%
  • 1Y-46.2%
  • YTDn/a

The Advertising is pretty flat in the last 7 days, but NIQ Global Intelligence has stood out, gaining 11%. Unfortunately though, the industry is down 46% over the past 12 months. Earnings are forecast to grow by 23% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 10 Jan 2026US$61.6bUS$38.3b-US$4,440,160.8532.8x-13880.5x1.6x
Mon, 08 Dec 2025US$61.1bUS$38.9bUS$41.3m35.3x1480.5x1.6x
Wed, 05 Nov 2025US$71.2bUS$43.7bUS$706.6m34.6x100.8x1.6x
Fri, 03 Oct 2025US$74.2bUS$43.5bUS$624.9m32.8x118.7x1.7x
Sun, 31 Aug 2025US$73.1bUS$43.5bUS$607.3m50.5x120.4x1.7x
Tue, 29 Jul 2025US$90.1bUS$43.2bUS$850.4m50.5x106x2.1x
Thu, 26 Jun 2025US$80.6bUS$43.6bUS$1.4b46.3x58.2x1.9x
Sat, 24 May 2025US$78.9bUS$42.9bUS$1.4b70.1x57x1.8x
Mon, 21 Apr 2025US$62.8bUS$42.8bUS$1.7b16.2x36.4x1.5x
Wed, 19 Mar 2025US$76.1bUS$42.7bUS$1.7b15.8x43.5x1.8x
Fri, 14 Feb 2025US$105.8bUS$43.7bUS$1.6b21.4x66.4x2.4x
Sun, 12 Jan 2025US$102.3bUS$43.5bUS$1.6b28.7x64.1x2.4x
Tue, 10 Dec 2024US$120.1bUS$43.3bUS$1.7b23.1x72x2.8x
Thu, 07 Nov 2024US$108.7bUS$43.3bUS$1.8b14.1x62x2.5x
Sat, 05 Oct 2024US$103.1bUS$43.1bUS$2.2b13.8x47.2x2.4x
Mon, 02 Sep 2024US$101.9bUS$43.2bUS$2.2b20.2x47.4x2.4x
Wed, 31 Jul 2024US$95.0bUS$43.1bUS$2.6b34.6x36.7x2.2x
Fri, 28 Jun 2024US$94.1bUS$42.9bUS$2.7b25.9x35x2.2x
Sun, 26 May 2024US$97.3bUS$43.1bUS$2.5b14.7x38.9x2.3x
Tue, 23 Apr 2024US$82.6bUS$44.1bUS$2.4b36.7x33.9x1.9x
Thu, 21 Mar 2024US$86.5bUS$44.0bUS$2.4b59x36.4x2x
Sat, 17 Feb 2024US$83.7bUS$42.6bUS$805.7m32.9x103.8x2x
Mon, 15 Jan 2024US$80.3bUS$42.4bUS$518.3m26.7x154.8x1.9x
Wed, 13 Dec 2023US$80.3bUS$42.8bUS$473.1m18.4x169.7x1.9x
Fri, 10 Nov 2023US$79.0bUS$42.7bUS$508.8m17.4x155.3x1.9x
Sun, 08 Oct 2023US$82.1bUS$42.6bUS$417.4m19.3x196.8x1.9x
Tue, 05 Sep 2023US$84.7bUS$41.6bUS$386.0m19.9x219.3x2x
Thu, 03 Aug 2023US$90.6bUS$41.4bUS$482.7m21.1x187.8x2.2x
Sat, 01 Jul 2023US$89.7bUS$41.2b-US$191,497,745.0015.2x-468.5x2.2x
Mon, 29 May 2023US$82.8bUS$41.2b-US$193,422,747.0016.1x-428.2x2x
Wed, 26 Apr 2023US$78.0bUS$42.6bUS$203.1m16.6x384.1x1.8x
Fri, 24 Mar 2023US$77.7bUS$42.6bUS$107.3m17.9x723.9x1.8x
Sun, 19 Feb 2023US$81.1bUS$40.8bUS$2.0b15.5x40.2x2x
Tue, 17 Jan 2023US$70.4bUS$40.4bUS$2.1b16.2x33.6x1.7x
Price to Earnings Ratio

33.6x


Total Market Cap: US$70.4bTotal Earnings: US$2.1bTotal Revenue: US$40.4bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average -157.7x202420252026
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The 3-year average PS ratio of 2.0x is higher than the industry's current PS ratio of 1.6x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market1.82%
Telecom1.91%
Media0.042%
Advertising-0.19%
Publishing2.16%
Cable and Satellite1.28%
Broadcasting-2.55%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
NIQ NIQ Global IntelligenceUS$17.5611.3%
+US$525.1m		n/aPS1.3x
STGW StagwellUS$5.2511.0%
+US$131.1m		-11.6%PE67.3x
AMBR Amber International HoldingUS$2.6131.2%
+US$58.1m		n/aPS48.5x
EEX Emerald HoldingUS$4.764.6%
+US$41.5m		3.3%PE204.7x
DV DoubleVerify HoldingsUS$11.071.9%
+US$33.8m		-42.7%PE39.9x

Latest News

ADV
US$0.88
Advantage Solutions
7D
7.8%
1Y
-63.0%
EEX
US$4.76
Emerald Holding
7D
4.6%
1Y
3.3%

Does Emerald Holding (NYSE:EEX) Have A Healthy Balance Sheet?

Jan 09
Does Emerald Holding (NYSE:EEX) Have A Healthy Balance Sheet?
CRTO
US$20.67
Criteo
7D
3.1%
1Y
-44.1%

CRTO: Retail Media Execution And Buybacks Will Support Upside Through 2026

Narrative Update on Criteo Analysts recently nudged their price targets on Criteo higher, with one moving to US$29 from US$27 and another to US$42 from US$41. They cited solid Q3 results, strength in retail media, and performance ahead of expectations for net revenue and EBITDA, despite softer Q4 guidance tied to slower client ramp timing.
PUBM
US$8.37
PubMatic
7D
-2.6%
1Y
-40.6%

PUBM: AI And Product Catalysts Will Shape Measured Outlook On Future Upside

Narrative Update: PubMatic Analyst Price Target Shift Analysts have nudged their average price target for PubMatic higher, reflecting updated expectations around revenue, profit margins, and future P/E. This shift is supported by recent target increases to $10 and $14, which cite AI driven opportunities, product catalysts, and the company's latest quarterly results and outlook.
FLNT
US$3.15
Fluent
7D
24.5%
1Y
19.8%
DV
US$11.07
DoubleVerify Holdings
7D
1.9%
1Y
-42.7%

DV: AI Verification And Streaming Tools Will Support Long-Term Upside

Analysts have maintained their price target on DoubleVerify Holdings at US$13.92, reflecting modest tweaks to assumptions around revenue growth, profit margins and the future P/E multiple rather than a major shift in their view of the stock. What's in the News Launch of DV Authentic Streaming TV at CES 2026, offering unified planning, optimization and reporting for connected TV and streaming campaigns, with AI-driven spend optimization via the DV Scibids AI engine and initial features already available to advertisers (Product-Related Announcements).
NEXN
US$5.94
Nexxen International
7D
-6.0%
1Y
-36.7%

NEXN: End To End Ad Platform And Data Assets Will Drive Recovery

Analysts have trimmed their fair value estimate for Nexxen International to $8.00 from $14.00, reflecting recent price target cuts tied to weaker guidance linked to third party DSP disruptions, while still highlighting the company’s end to end platform and data assets as key supports. Analyst Commentary Recent Street research reflects a clear reset in expectations for Nexxen, with multiple price target cuts clustered around the latest guidance update and commentary on spending shifts from key demand side platform partners.
OMC
US$79.08
Omnicom Group
7D
-2.8%
1Y
-3.6%
TTD
US$37.29
Trade Desk
7D
-1.0%
1Y
-68.6%

TTD: Future Share Strength Will Build On AI Product And Buyback Execution

Analysts have trimmed their price targets on Trade Desk by a few dollars, with fair value estimates moving from about $62.33 to $61.12 as they balance concerns about elevated multiples and competitive noise against solid Q3 execution, improving ad demand, AI driven product catalysts, and what they describe as relatively derisked forward estimates. Analyst Commentary Recent research paints a mixed but generally constructive picture around Trade Desk, with most price target changes reflecting recalibration of expectations rather than a fundamental shift in the long term story.
STGW
US$5.25
Stagwell
7D
11.0%
1Y
-11.6%

STGW: AI Alliances And Share Repurchases Will Support Future Upside Potential

Analysts have modestly increased their price target on Stagwell, citing updated assumptions that include a slightly higher discount rate, a higher projected revenue growth rate, a marginally improved profit margin, and a lower expected future P/E multiple. What's in the News Launched NewVoices.ai, an AI platform built to act as an independent sales agent that books appointments, drives conversions, resolves questions, and manages customer concerns in any language with 24/7 coverage, using Stagwell data to personalize interactions over time (Product-Related Announcement).
IBTA
US$21.77
Ibotta
7D
-4.9%
1Y
-67.7%

IBTA: Measurement Partnerships And Share Buybacks Will Support A Stable Outlook

Analysts have trimmed their price target for Ibotta from US$24.00 to US$22.00, citing slightly higher discount-rate assumptions, a more conservative revenue growth outlook, a modestly better profit margin expectation, and a lower future P/E multiple. What's in the News Ibotta and ABCS Insights announced a partnership that gives consumer packaged goods brands another way to measure how Ibotta campaigns affect profitable revenue growth, using ABCS Sales Effect studies across categories such as salty snacks, pet food and carbonated beverages (Key Developments).
THRY
US$5.52
Thryv Holdings
7D
-2.6%
1Y
-61.2%

THRY: Self Serve Transition Will Set Up SaaS Business For Recovery

Analysts have reduced their price target on Thryv Holdings from US$26 to US$15, citing recent downgrades and concerns about challenging growth in the software business, as well as limited near term visibility while the company works through a transition in its customer acquisition model. Analyst Commentary Recent commentary from Street research has shifted to a more cautious tone, with the stock moving to a Market Perform stance and no formal price target.
CCO
US$2.06
Clear Channel Outdoor Holdings
7D
-2.8%
1Y
44.1%

CCO: Airport Media Contracts Will Support Steady Margins And Balanced Outlook

Analysts have raised their price target on Clear Channel Outdoor Holdings to 2.25 dollars from 2.25 dollars. This reflects modestly improved profit margin expectations and a slightly lower anticipated future price to earnings multiple, while growth assumptions remain largely unchanged.
AMBR
US$2.61
Amber International Holding
7D
31.2%
1Y
n/a

A Look At The Fair Value Of Amber International Holding Limited (NASDAQ:AMBR)

Dec 11
A Look At The Fair Value Of Amber International Holding Limited (NASDAQ:AMBR)
MNTN
US$12.09
MNTN
7D
-0.8%
1Y
n/a
NIQ
US$17.56
NIQ Global Intelligence
7D
11.3%
1Y
n/a