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U.S. Advertising Industry Analysis

UpdatedJan 05, 2026
DataAggregated Company Financials
Companies85
  • 7D-0.8%
  • 3M-13.4%
  • 1Y-48.4%
  • YTDn/a

Over the last 7 days, the Advertising industry has remained flat. As for the longer term, the industry has declined 47% in the last year. Looking forward, earnings are forecast to grow by 22% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 05 Jan 2026US$62.1bUS$38.3b-US$4,394,354.0634.2x-14132.1x1.6x
Wed, 03 Dec 2025US$60.5bUS$38.9bUS$41.3m35.6x1466.1x1.6x
Fri, 31 Oct 2025US$73.1bUS$43.7bUS$596.0m34.9x122.7x1.7x
Sun, 28 Sep 2025US$73.4bUS$43.5bUS$625.9m33.7x117.2x1.7x
Tue, 26 Aug 2025US$72.2bUS$43.5bUS$608.5m50.4x118.7x1.7x
Thu, 24 Jul 2025US$86.7bUS$43.2bUS$851.5m50.1x101.8x2x
Sat, 21 Jun 2025US$79.2bUS$43.6bUS$1.4b45.3x57.2x1.8x
Mon, 19 May 2025US$79.4bUS$42.7bUS$1.4b27.7x54.9x1.9x
Wed, 16 Apr 2025US$62.5bUS$42.7bUS$1.8b15.1x35.7x1.5x
Fri, 14 Mar 2025US$71.8bUS$42.7bUS$1.7b17x41.4x1.7x
Sun, 09 Feb 2025US$104.3bUS$43.8bUS$1.6b22.1x64x2.4x
Tue, 07 Jan 2025US$106.4bUS$43.5bUS$1.6b30.6x66.6x2.4x
Thu, 05 Dec 2024US$119.6bUS$43.3bUS$1.7b31.6x71.7x2.8x
Sat, 02 Nov 2024US$107.3bUS$43.4bUS$2.0b13.6x54.5x2.5x
Mon, 30 Sep 2024US$103.8bUS$43.1bUS$2.2b14x48x2.4x
Wed, 28 Aug 2024US$101.6bUS$43.2bUS$2.2b18.5x47.2x2.4x
Fri, 26 Jul 2024US$91.8bUS$43.1bUS$2.6b35.3x35.5x2.1x
Sun, 23 Jun 2024US$94.9bUS$43.1bUS$2.7b20.2x35.3x2.2x
Tue, 21 May 2024US$97.2bUS$43.1bUS$2.5b14.4x38.9x2.3x
Thu, 18 Apr 2024US$83.9bUS$44.1bUS$2.4b35.3x34.5x1.9x
Sat, 16 Mar 2024US$84.9bUS$44.0bUS$2.4b40.1x35.6x1.9x
Mon, 12 Feb 2024US$80.2bUS$42.4bUS$788.6m33.6x101.7x1.9x
Wed, 10 Jan 2024US$81.3bUS$42.4bUS$518.3m29.1x156.9x1.9x
Fri, 08 Dec 2023US$78.1bUS$42.8bUS$472.9m18.4x165.1x1.8x
Sun, 05 Nov 2023US$81.1bUS$42.7bUS$377.8m12.2x214.7x1.9x
Tue, 03 Oct 2023US$80.2bUS$42.6bUS$417.4m19.5x192.2x1.9x
Thu, 31 Aug 2023US$84.9bUS$41.6bUS$386.0m19.7x220x2x
Sat, 29 Jul 2023US$89.5bUS$41.2b-US$137,528,388.0015.4x-650.7x2.2x
Mon, 26 Jun 2023US$88.8bUS$41.2b-US$192,265,369.0015.4x-461.8x2.2x
Wed, 24 May 2023US$83.0bUS$41.2b-US$193,492,106.0016.4x-429.2x2x
Fri, 21 Apr 2023US$80.1bUS$42.6bUS$202.5m17.8x395.8x1.9x
Sun, 19 Mar 2023US$75.3bUS$42.6bUS$107.9m16.6x698.1x1.8x
Tue, 14 Feb 2023US$74.7bUS$40.7bUS$2.0b16.5x38.3x1.8x
Thu, 12 Jan 2023US$70.5bUS$40.4bUS$2.1b14x33.7x1.7x
Price to Earnings Ratio

33.7x


Total Market Cap: US$70.5bTotal Earnings: US$2.1bTotal Revenue: US$40.4bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average -92.7x202420252026
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The 3-year average PS ratio of 2.0x is higher than the industry's current PS ratio of 1.6x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market-0.63%
Telecom-0.36%
Media-0.088%
Advertising-0.78%
Cable and Satellite0.38%
Broadcasting-0.54%
Publishing-0.77%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
OMC Omnicom GroupUS$81.321.6%
+US$405.8m		-5.3%PE19.2x
MNTN MNTNUS$12.192.8%
+US$24.2m		n/aPS3.3x
AMBR Amber International HoldingUS$1.9913.7%
+US$22.5m		n/aPS37x
IBTA IbottaUS$22.903.1%
+US$18.3m		-66.1%PE7.5x
VBIX ViewbixUS$1.6442.6%
+US$5.2m		-67.2%PS1.6x

Latest News

SGRP
US$0.89
SPAR Group
7D
15.9%
1Y
-54.4%
CCO
US$2.12
Clear Channel Outdoor Holdings
7D
-5.8%
1Y
44.2%

CCO: Airport Media Contracts Will Support Steady Margins And Balanced Outlook

Analysts have raised their price target on Clear Channel Outdoor Holdings to 2.25 dollars from 2.25 dollars. This reflects modestly improved profit margin expectations and a slightly lower anticipated future price to earnings multiple, while growth assumptions remain largely unchanged.
MGNI
US$16.06
Magnite
7D
-2.4%
1Y
-6.2%

MGNI: Expanding Publisher Partnerships Will Drive Future Upside Amid Emerging AI Ad Competition

Analysts have nudged their price target for Magnite slightly higher to approximately $26.86 per share, citing a modestly lower discount rate and marginally improved long term profit margin expectations that offset a softer projected revenue growth trajectory. What's in the News OpenAI is building in-house ad infrastructure for ChatGPT, highlighting long-term competition and partnership opportunities across ad tech platforms that include Magnite.
DV
US$10.86
DoubleVerify Holdings
7D
-5.6%
1Y
-44.6%

DV: Slower Revenue Outlook Will Pressure Profitability And Share Price

Narrative Update on DoubleVerify Holdings Analysts have reduced their average price target on DoubleVerify Holdings by approximately 40 percent to reflect higher perceived risk, slower expected revenue growth, and more conservative profitability and valuation assumptions. What's in the News Expanded DV Authentic Attention product to TikTok as the first badged TikTok Marketing Partner for attention measurement, giving advertisers impression level attention and performance insights across creatives, formats and objectives (Client Announcements).
TTD
US$37.68
Trade Desk
7D
-1.6%
1Y
-69.1%

TTD Will Navigate Competitive And Macro Pressures While New AI Products Mature

Analysts have trimmed their price targets on Trade Desk, with our fair value estimate moving from approximately $39.48 to $34.00 as they factor in modestly higher discount rates, slightly stronger revenue growth expectations, and somewhat lower assumed profit margins and future valuation multiples. Analyst Commentary Despite solid execution in recent quarters and indications of stabilizing ad demand, Street sentiment toward Trade Desk has turned more cautious as several bearish analysts recalibrate expectations.
ADV
US$0.82
Advantage Solutions
7D
-8.2%
1Y
-71.3%

ADV: Instacart Partnership Will Drive Stronger Retail Execution And Earnings Power

Analysts have modestly reduced their price target on Advantage Solutions to reflect a lower fair value estimate of approximately 1.50 dollars from 2.00 dollars. This change is driven by expectations for faster but more volatile revenue growth, a slightly weaker profit margin profile, a higher discount rate, and a lower future earnings multiple.
OMC
US$81.32
Omnicom Group
7D
1.6%
1Y
-5.3%
VBIX
US$1.64
Viewbix
7D
42.6%
1Y
-67.2%
IBTA
US$22.90
Ibotta
7D
3.1%
1Y
-66.1%

IBTA: Share Repurchases And Higher Margins Will Drive Future Upside Potential

Analysts have trimmed their price target on Ibotta by approximately 13 percent, from about $38.00 to $33.00. They cited a more moderate long term revenue growth outlook, which is partly offset by expectations for stronger profit margins and a lower future price to earnings multiple.
STGW
US$4.73
Stagwell
7D
-5.0%
1Y
-27.2%

STGW: AI Partnerships And Buybacks Will Drive Stronger Future Upside

Analysts have nudged their price target on Stagwell higher, raising fair value by approximately 8 percent to about 6.50 dollars. They cite slightly lower perceived risk and stronger expected revenue growth that more than offset modestly reduced margin assumptions.
AHMA
US$5.21
Ambitions Enterprise Management
7D
-29.4%
1Y
n/a
AMBR
US$1.99
Amber International Holding
7D
13.7%
1Y
n/a

A Look At The Fair Value Of Amber International Holding Limited (NASDAQ:AMBR)

Dec 11
A Look At The Fair Value Of Amber International Holding Limited (NASDAQ:AMBR)
BOC
US$12.58
Boston Omaha
7D
0.8%
1Y
-11.6%
MNTN
US$12.19
MNTN
7D
2.8%
1Y
n/a
LZMH
US$1.41
LZ Technology Holdings
7D
1.4%
1Y
n/a
NIQ
US$15.78
NIQ Global Intelligence
7D
-3.7%
1Y
n/a