Investing IdeasBrowse All StocksMarkets
Have your own idea? Try our Stock Screener
Header cover image

U.S. Household Products Industry Analysis

UpdatedJan 11, 2026
DataAggregated Company Financials
Companies15
  • 7D0.7%
  • 3M-3.4%
  • 1Y-11.0%
  • YTD0.7%

Last week, the Household Products industry hasn't moved much but Colgate-Palmolive is up 4.9% in that time. As for the longer term, the industry has declined 11% in the last year. Looking forward, earnings are forecast to grow by 5.3% annually.

Industry Valuation and Performance

Has the U.S. Household Products Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 11 Jan 2026US$462.0bUS$141.6bUS$22.8b16.5x20.2x3.3x
Tue, 09 Dec 2025US$464.3bUS$141.7bUS$22.8b17.1x20.3x3.3x
Thu, 06 Nov 2025US$471.6bUS$141.7bUS$22.8b20.7x20.7x3.3x
Sat, 04 Oct 2025US$508.3bUS$147.9bUS$23.0b20.3x22.1x3.4x
Mon, 01 Sep 2025US$527.7bUS$147.9bUS$23.0b20.9x22.9x3.6x
Wed, 30 Jul 2025US$446.0bUS$121.0bUS$19.7b21.6x22.7x3.7x
Fri, 27 Jun 2025US$450.4bUS$120.6bUS$18.9b20.4x23.8x3.7x
Sun, 25 May 2025US$471.6bUS$120.6bUS$18.9b22.1x25x3.9x
Tue, 22 Apr 2025US$485.7bUS$121.5bUS$19.0b18.4x25.5x4x
Thu, 20 Mar 2025US$479.1bUS$121.5bUS$19.0b18.9x25.2x3.9x
Sat, 15 Feb 2025US$485.7bUS$121.5bUS$19.0b20.1x25.5x4x
Mon, 13 Jan 2025US$453.5bUS$121.0bUS$17.9b22.5x25.4x3.7x
Wed, 11 Dec 2024US$487.6bUS$121.0bUS$17.9b25.5x27.3x4x
Fri, 08 Nov 2024US$463.2bUS$121.0bUS$17.9b17.7x25.8x3.8x
Sun, 06 Oct 2024US$503.8bUS$128.3bUS$18.7b20.7x26.9x3.9x
Tue, 03 Sep 2024US$512.0bUS$128.3bUS$18.7b21.3x27.4x4x
Thu, 01 Aug 2024US$463.0bUS$121.2bUS$18.5b19.9x25.1x3.8x
Sat, 29 Jun 2024US$479.8bUS$121.3bUS$18.0b25.2x26.6x4x
Mon, 27 May 2024US$475.8bUS$121.3bUS$18.0b24.1x26.4x3.9x
Wed, 24 Apr 2024US$540.2bUS$140.7bUS$20.1b25.3x26.9x3.8x
Fri, 22 Mar 2024US$536.3bUS$140.6bUS$19.7b25.1x27.3x3.8x
Sun, 18 Feb 2024US$518.5bUS$140.6bUS$19.7b24.1x26.4x3.7x
Tue, 16 Jan 2024US$436.1bUS$120.6bUS$17.4b23.8x25x3.6x
Thu, 14 Dec 2023US$422.8bUS$120.6bUS$17.4b23.6x24.3x3.5x
Sat, 11 Nov 2023US$431.1bUS$120.5bUS$17.3b23.5x24.9x3.6x
Mon, 09 Oct 2023US$389.8bUS$106.1bUS$15.1b24.5x25.8x3.7x
Wed, 06 Sep 2023US$415.8bUS$106.1bUS$15.1b25.2x27.5x3.9x
Fri, 04 Aug 2023US$409.3bUS$97.7bUS$14.8b26.3x27.7x4.2x
Sun, 02 Jul 2023US$396.4bUS$97.6bUS$14.7b25.5x26.9x4.1x
Tue, 30 May 2023US$379.3bUS$97.6bUS$14.7b25.4x25.8x3.9x
Thu, 27 Apr 2023US$420.3bUS$104.6bUS$15.3b25.4x27.5x4x
Sat, 25 Mar 2023US$399.5bUS$103.9bUS$15.2b24.7x26.2x3.8x
Mon, 20 Feb 2023US$383.3bUS$103.9bUS$15.2b25.4x25.2x3.7x
Wed, 18 Jan 2023US$474.6bUS$121.7bUS$17.8b25.2x26.7x3.9x
Price to Earnings Ratio

26.7x


Total Market Cap: US$474.6bTotal Earnings: US$17.8bTotal Revenue: US$121.7bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Household Products Industry Price to Earnings3Y Average 25.4x202420252026
Current Industry PE
  • Investors are pessimistic on the American Household Products industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 20.2x which is lower than its 3-year average PE of 25.4x.
  • The 3-year average PS ratio of 3.8x is higher than the industry's current PS ratio of 3.3x.
Past Earnings Growth
  • The earnings for companies in the Household Products industry have grown 8.7% per year over the last three years.
  • Revenues for these companies have grown 5.2% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market1.88%
Consumer Staples2.09%
Household Products0.67%
Household Products0.67%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
CL Colgate-PalmoliveUS$81.484.9%
+US$3.1b		-5.7%PE22.6x
CHD Church & DwightUS$85.783.8%
+US$754.0m		-15.4%PE26.3x
CLX CloroxUS$106.195.3%
+US$651.4m		-32.6%PE16.4x
PG Procter & GambleUS$141.870.06%
+US$186.9m		-10.5%PE20.1x
REYN Reynolds Consumer ProductsUS$23.722.9%
+US$138.8m		-9.1%PE16.4x

Latest News

WDFC
US$190.00
WD-40
7D
-3.4%
1Y
-21.1%
CENT
US$32.72
Central Garden & Pet
7D
2.4%
1Y
-6.9%

CENT: Future Acquisitions And New Fulfillment Hub Will Support Upside Potential

Analysts have adjusted their price target on Central Garden & Pet from $42.33 to $46.00, citing updated assumptions for the discount rate, revenue growth, profit margins, and future P/E expectations. What's in the News Central Garden & Pet is actively looking for acquisitions, with management highlighting a focus on margin-accretive consumable businesses that fit its existing portfolio and category priorities (Fourth Quarter and Fiscal 2025 Earnings Call).
ENR
US$21.63
Energizer Holdings
7D
8.5%
1Y
-37.8%
PG
US$141.87
Procter & Gamble
7D
0.06%
1Y
-10.5%

PG: Share Repurchase Will Support Future Upside With Stable Long Term Outlook

Narrative Update on Procter & Gamble The analyst price target for Procter & Gamble has shifted slightly, with updated assumptions around fair value at about $168.13, discount rate at 6.96%, revenue growth at roughly 3.12%, profit margin near 19.58%, and future P/E around 26.08x, as analysts fine tune their models on the company. What's in the News Pantene is partnering again with social media creator Alix Earle to promote the Abundant & Strong 3-Step System, including limited-edition Alix x Pantene Kits that bundle the three products with a free cosmetics bag and hairbrush for a limited time (product-related announcement).
SPB
US$64.75
Spectrum Brands Holdings
7D
7.8%
1Y
-22.5%

SPB: Future M&A In Core Segments Will Support Upside Potential

Analysts have kept their fair value estimate for Spectrum Brands Holdings steady at $95.00 per share, with only very small model tweaks to revenue growth, profit margin and future P/E assumptions guiding this unchanged target. What's in the News Spectrum Brands Holdings plans to look for acquisition opportunities, with a focus on its Global Pet Care division and Home & Garden businesses as assets become available at what it views as better price points (Key Developments).
CLX
US$106.19
Clorox
7D
5.3%
1Y
-32.6%

CLX: ERP Normalization And EPS Recovery Will Support Multiple Re Rating

Analysts have trimmed their price targets on Clorox, nudging our fair value estimate down by about $2 to $122.41 as they factor in softer Q1 results, a lower-end full-year EPS guide, and slightly more conservative assumptions for growth, margins, and future P/E. Analyst Commentary Bullish Takeaways Bullish analysts highlight that Q1 results and the full year EPS guide, while soft, were described as not as bad as feared, which they view as supportive of current valuation levels after the recent P/E reset.
CHD
US$85.78
Church & Dwight
7D
3.8%
1Y
-15.4%

CHD: Sector Headwinds Will Present Opportunity For Resilient Consumer Staples Execution

Narrative Update: Church & Dwight Analysts have trimmed their price expectations for Church & Dwight, with the fair value estimate moving from US$120.00 to US$114.00. This reflects more cautious assumptions on revenue growth, profit margins, discount rate, and future P/E in light of sector wide headwinds highlighted in recent Street research.
REYN
US$23.72
Reynolds Consumer Products
7D
2.9%
1Y
-9.1%

REYN: Raised Guidance And Strong Execution Will Support Future Upside Potential

Analysts have modestly lifted their price target on Reynolds Consumer Products to $28.00 from $25.00, citing another quarter of better than expected results, a guidance raise, and effective management execution in a challenging environment. This supports a slightly higher valuation multiple while leaving core fundamentals largely unchanged.
CL
US$81.48
Colgate-Palmolive
7D
4.9%
1Y
-5.7%

CL: Emerging Market Strength Will Support Gradual Recovery As Q3 Softness Fades

Analysts have trimmed their price target on Colgate-Palmolive to $87 from the low-to-mid $90s, reflecting near term softness in Q3 results and muted personal care growth, even as they expect organic sales momentum to gradually improve. Analyst Commentary Analysts remain divided on Colgate-Palmolive, with recent target cuts reflecting near term execution risk, while longer term growth and margin recovery expectations stay largely intact.
KMB
US$97.92
Kimberly-Clark
7D
-3.4%
1Y
-21.3%

KMB: Future Upside Will Depend On Successful Kenvue Acquisition Execution

Analysts have modestly trimmed our Kimberly-Clark fair value estimate by about $1 to roughly $128 per share, reflecting a lower assumed future P E multiple, even as they factor in stronger revenue growth and higher profit margins supported by recent target moves and upgrade activity. Analyst Commentary Recent Street research reflects a mix of optimism about Kimberly-Clark's improved growth and margin profile and caution around execution risks tied to the planned Kenvue acquisition.