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U.S. Personal Products Industry Analysis

UpdatedMay 17, 2026
DataAggregated Company Financials
Companies107
  • 7D-5.6%
  • 3M-18.0%
  • 1Y-20.2%
  • YTDn/a

Over the last 7 days, the Personal Products industry has dropped 5.6%, driven by Estée Lauder Companies declining 6.9%. Meanwhile, FitLife Brands actually outperformed within the industry, gaining 9.9% in the last week. However, the industry is down 20% over the past year. Looking forward, earnings are forecast to grow by 33% annually.

Industry Valuation and Performance

Has the U.S. Personal Products Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 18 May 2026US$77.0bUS$48.2bUS$792.1m16.3x97.2x1.6x
Wed, 15 Apr 2026US$76.8bUS$48.2bUS$613.7m21.7x125.2x1.6x
Fri, 13 Mar 2026US$84.2bUS$48.2bUS$794.3m22.3x105.9x1.7x
Sun, 08 Feb 2026US$90.1bUS$48.1bUS$994.1m21.4x90.6x1.9x
Tue, 06 Jan 2026US$89.7bUS$47.6bUS$350.3m21.2x256.2x1.9x
Thu, 04 Dec 2025US$87.2bUS$47.6bUS$351.0m23.1x248.4x1.8x
Sat, 01 Nov 2025US$85.4bUS$47.8bUS$493.6m21x173x1.8x
Mon, 29 Sep 2025US$89.1bUS$47.6bUS$307.5m21.2x289.8x1.9x
Wed, 27 Aug 2025US$99.4bUS$47.6bUS$303.7m22.2x327.3x2.1x
Fri, 25 Jul 2025US$103.4bUS$48.1bUS$108.7m21.4x951.9x2.2x
Sun, 22 Jun 2025US$95.6bUS$48.0bUS$108.0m17.2x885.1x2x
Tue, 20 May 2025US$94.9bUS$48.0bUS$114.3m18.1x830.4x2x
Thu, 17 Apr 2025US$83.4bUS$48.7bUS$556.7m22.3x149.8x1.7x
Sat, 15 Mar 2025US$90.3bUS$48.6bUS$350.0m30.2x257.9x1.9x
Mon, 10 Feb 2025US$87.1bUS$49.1bUS$531.8m25.3x163.8x1.8x
Wed, 08 Jan 2025US$96.1bUS$49.3bUS$1.5b25.4x65.1x1.9x
Fri, 06 Dec 2024US$105.1bUS$49.3bUS$1.5b29.1x71.3x2.1x
Sun, 03 Nov 2024US$96.7bUS$49.3bUS$1.4b24.9x67.3x2x
Tue, 01 Oct 2024US$112.5bUS$49.5bUS$1.6b26.3x68.9x2.3x
Thu, 29 Aug 2024US$109.8bUS$49.5bUS$1.6b22.2x68.1x2.2x
Sat, 27 Jul 2024US$106.8bUS$48.9bUS$2.4b22.8x44.3x2.2x
Mon, 24 Jun 2024US$113.1bUS$49.0bUS$2.4b22.9x46.7x2.3x
Wed, 22 May 2024US$119.4bUS$48.8bUS$2.5b21.1x48.7x2.4x
Fri, 19 Apr 2024US$125.2bUS$48.8bUS$2.5b25.6x49.4x2.6x
Sun, 17 Mar 2024US$133.2bUS$48.7bUS$2.5b25.1x53.1x2.7x
Tue, 13 Feb 2024US$129.6bUS$49.2bUS$2.6b25.9x50.5x2.6x
Thu, 11 Jan 2024US$128.2bUS$49.9bUS$2.6b27.1x48.7x2.6x
Sat, 09 Dec 2023US$122.1bUS$49.9bUS$2.6b26.5x46.9x2.4x
Mon, 06 Nov 2023US$105.5bUS$49.7bUS$2.8b23.6x37.1x2.1x
Wed, 04 Oct 2023US$121.8bUS$50.0bUS$3.3b23.4x37x2.4x
Fri, 01 Sep 2023US$136.9bUS$50.0bUS$3.3b20.3x41.8x2.7x
Sun, 30 Jul 2023US$144.3bUS$49.8bUS$3.1b25.3x47.1x2.9x
Tue, 27 Jun 2023US$152.3bUS$49.3bUS$3.1b22.9x48.6x3.1x
Thu, 25 May 2023US$148.2bUS$49.0bUS$3.3b22.5x44.8x3x
Price to Earnings Ratio

44.8x


Total Market Cap: US$148.2bTotal Earnings: US$3.3bTotal Revenue: US$49.0bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Personal Products Industry Price to Earnings3Y Average 170.2x202420252026
Current Industry PE
  • Investors are pessimistic on the American Personal Products industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 97.2x which is lower than its 3-year average PE of 170x.
  • The 3-year average PS ratio of 2.2x is higher than the industry's current PS ratio of 1.6x.
Past Earnings Growth
  • The earnings for companies in the Personal Products industry have declined 38% per year over the last three years.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.S. Personal Products compare with similar industries?

US Market-0.34%
Consumer Staples-0.12%
Personal Products-5.57%
Personal Products-5.57%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
FTLF FitLife BrandsUS$10.509.9%
+US$8.9m		-23.0%PE16.4x
SKIN SkinHealth SystemsUS$0.6411.0%
+US$8.3m		-63.0%PS0.3x
UPXI UpexiUS$1.455.1%
+US$4.7m		-85.8%PS3.7x
BHST BioHarvest SciencesUS$4.103.3%
+US$2.9m		-36.9%PS2.6x
UG United-GuardianUS$7.164.2%
+US$1.3m		-14.9%PE13.9x

Latest News

ODD
US$12.65
Oddity Tech
7D
-14.5%
1Y
-79.9%
Narrative Update • May 16

ODD: Ad Platform Reset And Buybacks Will Support Future Confidence Rebuild

Oddity Tech's analyst price targets have been sharply reduced, with cuts ranging from about $4 at several firms to as much as $40 to $48 at others. Analysts cited weaker near term guidance, higher customer acquisition costs tied to advertising platform changes, and reduced visibility on sales and profitability trends.
SKIN
US$0.64
SkinHealth Systems
7D
11.0%
1Y
-63.0%
COTY
US$2.06
Coty
7D
-16.6%
1Y
-59.2%
Seeking Alpha • May 15

Coty: A Tough Quarter, But Still Deep Value

Summary Coty faces worsening fundamentals: Q3 sales fell 7%, leverage rose to 3.4x, and a $363M Consumer Beauty impairment was recorded. Despite setbacks, COTY reaffirmed FY EBITDA guidance ($838–$848M) and raised EPS, demonstrating cost discipline and resilience in prestige franchises. Prestige brands show momentum, but structural risks persist: Gucci license expiry (2028), Consumer Beauty decline, and ongoing securities litigation. I maintain a Buy rating at 7x EV/EBITDA, but patience, conviction monitoring, and Q4 updates on post-Gucci strategy are critical. Read the full article on Seeking Alpha
FTLF
US$10.50
FitLife Brands
7D
9.9%
1Y
-23.0%
UPXI
US$1.45
Upexi
7D
5.1%
1Y
-85.8%
CABR
US$0.94
Caring Brands
7D
9.9%
1Y
n/a
HLF
US$12.83
Herbalife
7D
-10.3%
1Y
81.7%
EL
US$80.28
Estée Lauder Companies
7D
-6.9%
1Y
23.2%
Narrative Update • May 13

EL: Potential Puig Combination Will Drive Future Upside Potential

Analysts have trimmed their price target on Estée Lauder Companies from about $102.64 to $94.64, citing updated assumptions that combine slightly adjusted revenue growth and discount rate inputs with a higher projected profit margin and a lower future P/E multiple. What's in the News New fourth quarter 2026 guidance indicates an expected unfavorable impact of about 2% to sales growth and a dilutive impact of US$0.06 to diluted EPS, which directly feeds into earnings expectations for the near term (company guidance).
EPC
US$15.93
Edgewell Personal Care
7D
-25.0%
1Y
-44.3%
ELF
US$56.43
e.l.f. Beauty
7D
-7.3%
1Y
-28.8%
KVUE
US$17.11
Kenvue
7D
-2.7%
1Y
-29.2%
Narrative Update • May 10

KVUE: Future Returns Will Depend On Kimberly Clark Deal And Legal Outcomes

Analysts have lowered their Kenvue price targets by $1 to $19. This reflects slightly higher discount rate assumptions, modestly different revenue growth expectations, a small change in projected profit margins, and an updated future P/E of 21.63x.
IPAR
US$86.16
Interparfums
7D
-8.8%
1Y
-32.0%
ELAB
US$2.08
PMGC Holdings
7D
5.1%
1Y
-99.0%
BHST
US$4.10
BioHarvest Sciences
7D
3.3%
1Y
-36.9%
UG
US$7.16
United-Guardian
7D
4.2%
1Y
-14.9%