Yatsen Holding (YSG) Stock Overview
Engages in the development and sale of beauty products in the People’s Republic of China. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 4/6 |
| Past Performance | 0/6 |
| Financial Health | 6/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
No risks detected for YSG from our risk checks.
YSG Community Fair Values
Create NarrativeSee what 6 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Yatsen Holding Limited Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$2.59 |
| 52 Week High | US$11.57 |
| 52 Week Low | US$2.15 |
| Beta | -1.65 |
| 1 Month Change | -9.12% |
| 3 Month Change | -40.46% |
| 1 Year Change | -46.93% |
| 3 Year Change | -44.89% |
| 5 Year Change | -95.44% |
| Change since IPO | -97.18% |
Recent News & Updates
Narrative Update • May 20
YSG: Convertible Notes Structure Will Support Future Upside Potential
Analysts have lifted their price target for Yatsen Holding from $9.15 to $9.28, citing updated assumptions for revenue growth, profit margins, and future P/E that collectively support a slightly higher fair value estimate. What's in the News Yatsen Holding plans a private placement of senior convertible notes with an aggregate principal amount of US$120,000,000, together with warrants to purchase Class A ordinary shares, under a purchase agreement dated March 11, 2026 (Key Developments).
Narrative Update • May 01
YSG: Convertible Notes And Q1 2026 Outlook Will Drive Repricing
Analysts have nudged their price target on Yatsen Holding higher to reflect updated assumptions for discount rate, revenue growth, profit margin and future P/E. The new target is framed in dollar terms based on these refreshed inputs.Narrative Update • Apr 15
YSG: Convertible Notes And Q1 2026 Outlook Will Support Repricing
Analysts have reduced their price target on Yatsen Holding to about $5.80 from roughly $9.15, citing updated assumptions for revenue growth, profit margins, and future P/E that indicate a more conservative outlook for the business. What's in the News Yatsen Holding plans a private placement of Senior Convertible Notes with an aggregate principal amount of US$120,000,000, together with warrants to purchase Class A ordinary shares, under a purchase agreement dated March 11, 2026 (Key Developments).
Narrative Update • Apr 01
YSG: Convertible Notes Will Support Earnings Recovery And Share Price Upside
Analysts have kept their price target for Yatsen Holding broadly unchanged around $7.54, citing largely stable assumptions on revenue growth, profit margins and future P/E, while making only a minor adjustment to the discount rate used in their models. What's in the News Yatsen Holding plans a private placement of Senior Convertible Notes with an aggregate principal amount of US$120,000,000, paired with warrants to purchase Class A ordinary shares, under a purchase agreement dated March 11, 2026 (Key Developments).Narrative Update • Mar 18
YSG: Convertible Notes And Revenue Outlook Will Support Earnings Recovery
Analysts have lifted their price target on Yatsen Holding from $7.14 to $7.54, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margin, and forward P/E that they see as better aligning the stock with its current risk and earnings profile. What's in the News Yatsen Holding plans a private placement of Senior Convertible Notes totaling US$120,000,000, paired with warrants to purchase Class A ordinary shares, under a purchase agreement dated March 11, 2026 (Key Developments).Recent updates
Narrative Update • May 20
YSG: Convertible Notes Structure Will Support Future Upside Potential
Analysts have lifted their price target for Yatsen Holding from $9.15 to $9.28, citing updated assumptions for revenue growth, profit margins, and future P/E that collectively support a slightly higher fair value estimate. What's in the News Yatsen Holding plans a private placement of senior convertible notes with an aggregate principal amount of US$120,000,000, together with warrants to purchase Class A ordinary shares, under a purchase agreement dated March 11, 2026 (Key Developments).Narrative Update • May 01
YSG: Convertible Notes And Q1 2026 Outlook Will Drive Repricing
Analysts have nudged their price target on Yatsen Holding higher to reflect updated assumptions for discount rate, revenue growth, profit margin and future P/E. The new target is framed in dollar terms based on these refreshed inputs.Narrative Update • Apr 15
YSG: Convertible Notes And Q1 2026 Outlook Will Support Repricing
Analysts have reduced their price target on Yatsen Holding to about $5.80 from roughly $9.15, citing updated assumptions for revenue growth, profit margins, and future P/E that indicate a more conservative outlook for the business. What's in the News Yatsen Holding plans a private placement of Senior Convertible Notes with an aggregate principal amount of US$120,000,000, together with warrants to purchase Class A ordinary shares, under a purchase agreement dated March 11, 2026 (Key Developments).Narrative Update • Apr 01
YSG: Convertible Notes Will Support Earnings Recovery And Share Price Upside
Analysts have kept their price target for Yatsen Holding broadly unchanged around $7.54, citing largely stable assumptions on revenue growth, profit margins and future P/E, while making only a minor adjustment to the discount rate used in their models. What's in the News Yatsen Holding plans a private placement of Senior Convertible Notes with an aggregate principal amount of US$120,000,000, paired with warrants to purchase Class A ordinary shares, under a purchase agreement dated March 11, 2026 (Key Developments).Narrative Update • Mar 18
YSG: Convertible Notes And Revenue Outlook Will Support Earnings Recovery
Analysts have lifted their price target on Yatsen Holding from $7.14 to $7.54, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margin, and forward P/E that they see as better aligning the stock with its current risk and earnings profile. What's in the News Yatsen Holding plans a private placement of Senior Convertible Notes totaling US$120,000,000, paired with warrants to purchase Class A ordinary shares, under a purchase agreement dated March 11, 2026 (Key Developments).Narrative Update • Mar 04
YSG: Revised Guidance And Lower Discount Rate Will Support Future Upside
Analysts have updated their price target on Yatsen Holding to account for revised assumptions regarding the discount rate, revenue growth, profit margin, and a lower future P/E, while maintaining the fair value estimate at approximately $9.15 per share. What's in the News Yatsen Holding issued earnings guidance for the first quarter of 2026, focusing on expected total net revenues.Narrative Update • Feb 18
YSG: Lower Discount Rate And Stronger Margins Will Support Future Upside
Analysts have slightly raised their price target for Yatsen Holding to $9.15 from $9.00. This change reflects updated assumptions around fair value, discount rate, revenue growth, profit margin and future P/E.Narrative Update • Feb 04
YSG: Improved Margins And Q4 2025 Outlook Will Support Repricing
Narrative Update on Yatsen Holding Analysts have lifted their price target for Yatsen Holding by US$0.37, reflecting updated assumptions that point to slightly higher revenue growth, a modestly stronger profit margin, a lower discount rate, and a reduced future P/E multiple. What's in the News Yatsen Holding issued revenue guidance for the fourth quarter of 2025, indicating expected total net revenue between RMB 1.32b and RMB 1.49b.Narrative Update • Jan 21
YSG: Higher Margins And Q4 2025 Guidance Will Support Repricing
Analysts have raised their price target on Yatsen Holding to reflect updated expectations for slightly higher revenue growth of about 17.4%, a profit margin near 14.2%, and a modestly lower future P/E estimate of roughly 8.6x. What's in the News Company issued revenue guidance for Q4 2025 with expected total net revenue between RMB 1.32b and RMB 1.49b, framed as current management views that may change as conditions evolve (Key Developments).Analysis Article • Jan 07
Market Cool On Yatsen Holding Limited's (NYSE:YSG) Revenues Pushing Shares 27% Lower
Unfortunately for some shareholders, the Yatsen Holding Limited ( NYSE:YSG ) share price has dived 27% in the last...Narrative Update • Jan 06
YSG: Higher Margins And Q4 2025 Outlook Will Support Repricing
Analysts have lifted their price target for Yatsen Holding to reflect a higher fair value estimate, stronger profit margin assumptions, a richer future P/E, a slightly lower discount rate, and a modestly adjusted revenue growth outlook. What's in the News Yatsen Holding issued revenue guidance for the fourth quarter of 2025, indicating expected total net revenue between RMB 1.32b and RMB 1.49b (Key Developments).Narrative Update • Dec 22
YSG: Improved Profit Margins Will Support Stronger Near-Term Earnings Potential
Analysts have lowered their price target for Yatsen Holding to approximately $9.00 from about $13.06, citing slightly softer revenue growth expectations, a modestly lower discount rate, and a reduced future P/E multiple that more than offset improved profit margin forecasts. What's in the News Issued fourth quarter 2025 revenue guidance of RMB 1.32 billion to RMB 1.49 billion, implying year over year growth of approximately 15% to 30% (company guidance) Management emphasized that the revenue outlook is based on current market and operational conditions and may change as new information emerges (company guidance) Stronger projected top line growth signals management confidence in product demand and brand momentum in the near term (company guidance) Valuation Changes The fair value estimate has fallen significantly from 13.06 to 9.00 per share, reflecting a more cautious outlook on the company’s long-term earnings power.Narrative Update • Dec 07
YSG: Net Profit Margins Will Improve As 2025 Demand Recovers
Analysts have nudged their price target on Yatsen Holding slightly higher to reflect modestly improved long term profitability assumptions and a marginally lower projected discount rate, suggesting incremental upside from prior valuations. What's in the News Issued fourth quarter 2025 revenue guidance of RMB 1.32 billion to RMB 1.49 billion, implying year over year growth of approximately 15% to 30% (company guidance) Management emphasized that the guidance reflects current and preliminary views on market and operational conditions and may be adjusted as circumstances evolve (company guidance) Stronger revenue outlook indicates a potential demand recovery in the company’s core beauty and skincare categories in late 2025 (company guidance) Valuation Changes Discount Rate: effectively unchanged, edged up slightly from 8.09 percent to 8.13 percent, indicating a marginally higher perceived risk profile.Seeking Alpha • Dec 03
Yatsen Holding: The Road Ahead Has Become More Convoluted
Summary The stock trended lower for months, but in recent days the direction of YSG has become harder to make out. YSG reported strong gains in its latest report, but this is overshadowed by a potential slowdown in demand ahead. The stock was able to move higher after a post-earnings collapse, but if YSG wants to continue, resistance will need to be breached. There is the risk YSG could be heading for a slowdown in demand, which is why I am neutral on YSG with a hold rating. Read the full article on Seeking AlphaNarrative Update • Nov 23
YSG: Net Profit Margin Is Set To Improve In 2025
Analysts have revised their price target for Yatsen Holding down from $9.18 to $7.14. They cite moderated revenue growth expectations and a slightly reduced discount rate as key factors in the reassessment.Analysis Article • Nov 18
Yatsen Holding Limited (NYSE:YSG) May Have Run Too Fast Too Soon With Recent 35% Price Plummet
Unfortunately for some shareholders, the Yatsen Holding Limited ( NYSE:YSG ) share price has dived 35% in the last...Narrative Update • Aug 23
Skincare Focus And Color Cosmetics Will Drive Future Success
Driven by a notable improvement in net profit margin and a lower future P/E ratio, analysts have raised Yatsen Holding’s consensus price target from $7.75 to $9.14. What's in the News Yatsen Holding issued revenue guidance for Q3 2025, projecting total net revenues between RMB 778.6 million and RMB 880.1 million.Analysis Article • Aug 05
We're Hopeful That Yatsen Holding (NYSE:YSG) Will Use Its Cash Wisely
Even when a business is losing money, it's possible for shareholders to make money if they buy a good business at the...Analysis Article • May 13
Yatsen Holding Limited (NYSE:YSG) Stock Rockets 26% But Many Are Still Ignoring The Company
Despite an already strong run, Yatsen Holding Limited ( NYSE:YSG ) shares have been powering on, with a gain of 26% in...
New Narrative • Mar 30
Skincare Focus And Color Cosmetics Will Drive Future Success
Focus on balancing skincare and cosmetic segments to support growth and sustain market presence through innovative offerings.Analysis Article • Mar 25
Market Might Still Lack Some Conviction On Yatsen Holding Limited (NYSE:YSG) Even After 43% Share Price Boost
Yatsen Holding Limited ( NYSE:YSG ) shareholders would be excited to see that the share price has had a great month...Seeking Alpha • Mar 04
Yatsen Holding: Fairly Valued Despite Clear Sign Of Turnaround, Downgrade To 'Hold'
Summary YSG's business transformation has led to a 70% stock rally, improved revenue mix, and significant cost-cutting, resulting in positive non-GAAP net income. Q4 2024 results showed 7.1% revenue growth, a 77.8% gross margin, and a 23.4% decrease in net loss, driven by skincare and color cosmetics. Despite the turnaround, YSG is now fairly valued with risks like geopolitical issues and potential delisting, prompting a downgrade to "hold". YSG's Q1 2025 guidance is optimistic, expecting 2%-12% revenue growth, but liquidity and geopolitical risks remain concerns for future valuation. Read the full article on Seeking AlphaAnalysis Article • Jan 23
Investors Give Yatsen Holding Limited (NYSE:YSG) Shares A 29% Hiding
Yatsen Holding Limited ( NYSE:YSG ) shares have had a horrible month, losing 29% after a relatively good period...Analysis Article • Nov 26
Yatsen Holding Limited (NYSE:YSG) Soars 29% But It's A Story Of Risk Vs Reward
Despite an already strong run, Yatsen Holding Limited ( NYSE:YSG ) shares have been powering on, with a gain of 29% in...Seeking Alpha • Sep 17
Yatsen: Watch Market Growth And Business Strategies
Summary My Buy rating for Yatsen is maintained due to the favorable growth prospects of China's beauty market and the company's differentiated business strategies. YSG's future revenue growth is likely to exceed expectations, taking into consideration third-party market forecasts and industry consolidation trends. I have a positive view of Yatsen's investment in a new R&D center and the company's channel mix optimization plans. Read the full article on Seeking AlphaAnalysis Article • Jul 26
We're Not Very Worried About Yatsen Holding's (NYSE:YSG) Cash Burn Rate
There's no doubt that money can be made by owning shares of unprofitable businesses. For example, although...Seeking Alpha • Jun 21
Yatsen: Positive Outlook And Undemanding Valuations
Summary Yatsen's prospects for the near term and the long term are favorable, considering industry data, market research, and the company's disclosures. YSG's valuations are appealing, taking into account its current low-single digit consensus forward EV/EBITDA multiple. I have rated Yatsen stock as a Buy after assessing its outlook and valuation metrics. Read the full article on Seeking AlphaAnalysis Article • Jun 16
Yatsen Holding Limited (NYSE:YSG) Stock's 26% Dive Might Signal An Opportunity But It Requires Some Scrutiny
The Yatsen Holding Limited ( NYSE:YSG ) share price has softened a substantial 26% over the previous 30 days, handing...Analysis Article • Apr 27
The Market Lifts Yatsen Holding Limited (NYSE:YSG) Shares 129% But It Can Do More
Yatsen Holding Limited ( NYSE:YSG ) shareholders would be excited to see that the share price has had a great month...Seeking Alpha • Sep 16
Yatsen Holding: Turnaround Efforts Showing Promise, Reiterate Buy
Summary YSG reported a revenue decline of 10% YoY in Q2, with solid growth in skincare sales and sequential improvements in color cosmetics. We expect a recovery in H2 2023 and the company to achieve EBITDA breakeven in coming quarters driven by new product launches, robust gross margins and cost control measures. We trim our revenue forecasts of the year slightly due to some slowdown in China consumer market, however, remain positive on the company's initiatives. Reiterate Buy. Read the full article on Seeking AlphaAnalysis Article • Jul 12
It's A Story Of Risk Vs Reward With Yatsen Holding Limited (NYSE:YSG)
There wouldn't be many who think Yatsen Holding Limited's ( NYSE:YSG ) price-to-sales (or "P/S") ratio of 1.2x is worth...Seeking Alpha • Jul 04
Yatsen Holding: Poised For Next Leg Of Growth, Initiate At Buy
Summary Yatsen Holding has seen a turnaround in its fortunes with the lifting of Covid-19 restrictions, driven by robust skin care sales and improvement in colour cosmetics. Gross margins were at record high driven by higher margin products and pricing policies. PD's turnaround could soon be nearby post store optimisation and focus on new and improving existing product lines. At current valuation, YSG appears cheap. Initiate at Buy. Read the full article on Seeking AlphaSeeking Alpha • Feb 24
Yatsen Needs To Reignite Revenue Growth From Cosmetics Segment Turnaround
Summary Yatsen went public in November 2020, raising approximately $617 million in gross proceeds in a U.S. IPO. The firm sells cosmetics and skincare products to consumers in China. YSG's skincare segment is growing well, but color cosmetics segment is in need of a turnaround and the company is closing many retail stores. I'm on Hold for YSG until it can reignite revenue growth across its business segments. A Quick Take On Yatsen Yatsen (YSG) went public in November 2020, raising approximately $617 million in gross proceeds in an IPO that was priced at $10.50 per ADS. The firm sells cosmetics and skincare products directly to consumers in China. While the company's growing skincare business is a bright spot, its color cosmetics business continues to be a drag on its results. Until management is able to turn around its color cosmetics segment, I'm on Hold for YSG. Yatsen Overview Guangzhou, China-based Yatsen was founded to develop consumer beauty brands and market them directly to Chinese consumers via major online platforms. Management is headed by founder, Chairman and CEO Mr. Jinfeng Huang, who was previously vice president and Hunan Yujiahui Cosmetics, so he has significant experience in the industry prior to founding Yatsen. The company's primary offerings include: Perfect Diary Little Ondie Abby's Choice Galenic Yatsen's Market & Competition According to a 2019 market research report by ResearchAndMarkets, the Chinese market for cosmetics was an estimated RMB362 billion ($53 billion) in 2017. The market is expected to grow at an AAGR (Average Annual Growth Rate) of 8.16% from 2019 to 2025. The main drivers for this expected growth are an increase in online sales channels and growing consumer discretionary income and a focus on personal appearance. Also, imported cosmetics continue to grow, albeit at an uneven rate. The Chinese market is large enough for both homegrown and imported brands to achieve scale. Major competitive or other industry participants include: L'Oreal (LRLCF) Estee Lauder (EL) Procter & Gamble (PG) Shiseido (SSDOY) Shanghai CHICMAX Shanghai Pechoin JALA Corporation Yatsen's Recent Financial Performance Total revenue by quarter has fallen per the following chart: Total Revenue (Seeking Alpha) Gross profit margin by quarter has varied per the chart below: Gross Profit Margin (Seeking Alpha) Selling, G&A expenses as a percentage of total revenue by quarter have trended higher in some recent quarters: Selling, G&A % Of Revenue (Seeking Alpha) Operating losses by quarter have lessened slightly more recently: Operating Income (Seeking Alpha) Earnings per share (Diluted) have trended somewhat toward breakeven recently: Earnings Per Share (Seeking Alpha) (All data in the above charts is GAAP) In the past 12 months, YSG's stock price has fallen 4.6% vs. that of the Nasdaq 100 Index's drop of 14.6%, as the chart indicates below: 52-Week Stock Price Comparison (Seeking Alpha) Valuation And Other Metrics For Yatsen Below is a table of relevant capitalization and valuation figures for the company: Measure [TTM] Amount Enterprise Value / Sales -0.1 Enterprise Value / EBITDA 0.4 Revenue Growth Rate -32.6% Net Income Margin -29.2% GAAP EBITDA % -28.5% Market Capitalization $782,734,400 Enterprise Value -$522,158,058 Operating Cash Flow -$396,430,000 Earnings Per Share (Fully Diluted) -$2.04 (Source - Seeking Alpha) Commentary On Yatsen In its last earnings call (Source - Seeking Alpha), covering Q3 2022's results, management highlighted dealing with the twin challenges of greater 'macro headwinds' and reduced consumer spending. However, on a positive note, revenue from its Skincare Brands segment rose 33% year-over-year. The company continued to optimize its offerings while closing some offline stores that were underperforming. Management sees continuing offline store optimization into the fourth quarter of 2022. As to its financial results, total revenue dropped 36.1% year-over-year, primarily due to a large drop in its color cosmetics brand offerings. Gross profit dropped but margin increased by one percentage point year-over-year to 68.9%.Shareholder Returns
| YSG | US Personal Products | US Market | |
|---|---|---|---|
| 7D | 4.9% | 4.9% | 1.1% |
| 1Y | -46.9% | -15.2% | 28.7% |
Return vs Industry: YSG underperformed the US Personal Products industry which returned -16.7% over the past year.
Return vs Market: YSG underperformed the US Market which returned 28.7% over the past year.
Price Volatility
| YSG volatility | |
|---|---|
| YSG Average Weekly Movement | 10.2% |
| Personal Products Industry Average Movement | 7.9% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.5% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: YSG has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: YSG's weekly volatility (10%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2016 | 1,623 | David Huang | ir.yatsenglobal.com |
Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products in the People’s Republic of China. The company operates through three segments: Color Cosmetics Brands, Skincare Brands, and Others. The company offers colored cosmetics for lips, eyes, and face; skin care products, including face serums and creams, eye creams, masks, toners, makeup removers, cleansers, and anti-acne patches; and beauty tools and kits, sunscreen products, and beauty devices.
Yatsen Holding Limited Fundamentals Summary
| YSG fundamental statistics | |
|---|---|
| Market cap | US$243.11m |
| Earnings (TTM) | -US$11.90m |
| Revenue (TTM) | US$632.59m |
0.4x
P/S Ratio-20.4x
P/E RatioIs YSG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| YSG income statement (TTM) | |
|---|---|
| Revenue | CN¥4.30b |
| Cost of Revenue | CN¥936.78m |
| Gross Profit | CN¥3.36b |
| Other Expenses | CN¥3.44b |
| Earnings | -CN¥80.87m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
May 26, 2026
| Earnings per share (EPS) | -0.86 |
| Gross Margin | 78.20% |
| Net Profit Margin | -1.88% |
| Debt/Equity Ratio | 0% |
How did YSG perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/25 02:44 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Yatsen Holding Limited is covered by 7 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Luzi Li | BofA Global Research |
| Zhuonan Xu | China International Capital Corporation Limited |
| Xiaofang Xu | Citic Securities Co., Ltd. |