Loading...
NATR logo

Nature's Sunshine Products, Inc.NasdaqCM:NATR Stock Report

Market Cap US$384.4m
Share Price
US$21.85
US$33
33.8% undervalued intrinsic discount
1Y53.1%
7D-1.7%
1D
Portfolio Value
View

Nature's Sunshine Products, Inc.

NasdaqCM:NATR Stock Report

Market Cap: US$384.4m

Nature's Sunshine Products (NATR) Stock Overview

A natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. More details

NATR fundamental analysis
Snowflake Score
Valuation1/6
Future Growth1/6
Past Performance4/6
Financial Health6/6
Dividends0/6

NATR Community Fair Values

Create Narrative

See what others think this stock is worth. Follow their fair value or set your own to get alerts.

Nature's Sunshine Products, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Nature's Sunshine Products
Historical stock prices
Current Share PriceUS$21.85
52 Week HighUS$28.14
52 Week LowUS$12.97
Beta0.95
1 Month Change-18.80%
3 Month Change-18.71%
1 Year Change53.12%
3 Year Change98.64%
5 Year Change6.64%
Change since IPO4,545.02%

Recent News & Updates

Analysis Article May 11

Results: Nature's Sunshine Products, Inc. Exceeded Expectations And The Consensus Has Updated Its Estimates

Nature's Sunshine Products, Inc. ( NASDAQ:NATR ) shareholders are probably feeling a little disappointed, since its...
Narrative Update Apr 26

NATR: Underpenetrated Markets And Digital Channels Will Drive Future Upside Potential

Analysts have lifted their price targets on Nature's Sunshine Products to $33, highlighting Q4 results that came in above prior forecasts, a continued beat and raise pattern, and what they see as under-penetrated opportunities across regions and digital channels. Analyst Commentary Analysts have been updating their views on Nature's Sunshine Products following recent Q4 results and ahead of future earnings updates.
Narrative Update Apr 10

NATR: Underpenetrated Markets And Digital Strength Will Support Future Upside Potential

Analysts have raised their price targets on Nature's Sunshine Products to $33. This move is supported by recent Q4 results that exceeded prior expectations and highlighted both broad regional strength and what they view as under-penetrated opportunities across key markets.

Recent updates

Analysis Article May 11

Results: Nature's Sunshine Products, Inc. Exceeded Expectations And The Consensus Has Updated Its Estimates

Nature's Sunshine Products, Inc. ( NASDAQ:NATR ) shareholders are probably feeling a little disappointed, since its...
Narrative Update Apr 26

NATR: Underpenetrated Markets And Digital Channels Will Drive Future Upside Potential

Analysts have lifted their price targets on Nature's Sunshine Products to $33, highlighting Q4 results that came in above prior forecasts, a continued beat and raise pattern, and what they see as under-penetrated opportunities across regions and digital channels. Analyst Commentary Analysts have been updating their views on Nature's Sunshine Products following recent Q4 results and ahead of future earnings updates.
Narrative Update Apr 10

NATR: Underpenetrated Markets And Digital Strength Will Support Future Upside Potential

Analysts have raised their price targets on Nature's Sunshine Products to $33. This move is supported by recent Q4 results that exceeded prior expectations and highlighted both broad regional strength and what they view as under-penetrated opportunities across key markets.
Narrative Update Mar 25

NATR: Underpenetrated Markets And Q4 Execution Will Drive Future Upside Potential

The analyst price target for Nature's Sunshine Products has moved from $26 to $33, with analysts pointing to recent Q4 beats, raised forecasts, broader regional strength, and the view that the portfolio remains under-penetrated in key markets. Analyst Commentary Recent research notes cluster around a similar message, with bullish analysts lifting their price targets while pointing to both recent execution and future growth avenues they want to see play out.
Seeking Alpha Mar 11

Nature's Sunshine Products: The Rally May Not Be Over

Summary Nature's Sunshine Products delivered Q4 results and 2026 guidance that exceeded analyst expectations, driving a post-market stock surge. NATR's revenue, profits, and adjusted profits all grew year-over-year, with notable strength in Europe and North America and robust cash holdings of $93.9 million. Management guides for 2026 revenue of $500–515 million and EBITDA of $50–54 million, with a long-term vision to reach $1 billion in revenue. Shares remain attractively valued with no debt, strong cash flow, and continued organic and digital-driven growth, supporting a maintained 'Buy' rating. Read the full article on Seeking Alpha
Narrative Update Mar 11

NATR: Fair Outlook Hinges On Product Pipeline Execution And Regional Performance

Analysts have raised their price target on Nature's Sunshine Products to $26.00 from $21.50, citing updated views on the company's sales outlook, margin profile, and potential earnings multiple following recent Street research that noted expectations for continued strong sales growth and ongoing interest in its product pipeline and regional performance. Analyst Commentary Recent research has focused on how Nature's Sunshine Products might execute against its sales plans, margin goals, and longer term earnings potential.
Analysis Article Feb 03

Nature's Sunshine Products, Inc.'s (NASDAQ:NATR) P/E Is Still On The Mark Following 26% Share Price Bounce

Nature's Sunshine Products, Inc. ( NASDAQ:NATR ) shares have continued their recent momentum with a 26% gain in the...
Analysis Article Jan 17

Here's What To Make Of Nature's Sunshine Products' (NASDAQ:NATR) Decelerating Rates Of Return

If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...
Analysis Article Nov 14

Nature's Sunshine Products' (NASDAQ:NATR) Conservative Accounting Might Explain Soft Earnings

Nature's Sunshine Products, Inc.'s ( NASDAQ:NATR ) stock was strong despite it releasing a soft earnings report last...
Analysis Article Nov 11

Subdued Growth No Barrier To Nature's Sunshine Products, Inc. (NASDAQ:NATR) With Shares Advancing 36%

Nature's Sunshine Products, Inc. ( NASDAQ:NATR ) shareholders would be excited to see that the share price has had a...
Analysis Article Nov 08

An Intrinsic Calculation For Nature's Sunshine Products, Inc. (NASDAQ:NATR) Suggests It's 42% Undervalued

Key Insights Using the 2 Stage Free Cash Flow to Equity, Nature's Sunshine Products fair value estimate is US$31.10...
Analysis Article May 11

Nature's Sunshine Products, Inc.'s (NASDAQ:NATR) Share Price Matching Investor Opinion

Nature's Sunshine Products, Inc.'s ( NASDAQ:NATR ) price-to-earnings (or "P/E") ratio of 25x might make it look like a...
Analysis Article Apr 23

Nature's Sunshine Products, Inc.'s (NASDAQ:NATR) CEO Might Not Expect Shareholders To Be So Generous This Year

Key Insights Nature's Sunshine Products will host its Annual General Meeting on 30th of April CEO Terrence Moorehead's...
Analysis Article Mar 14

Earnings Miss: Nature's Sunshine Products, Inc. Missed EPS By 38% And Analysts Are Revising Their Forecasts

Shareholders might have noticed that Nature's Sunshine Products, Inc. ( NASDAQ:NATR ) filed its yearly result this time...
Analysis Article Dec 03

Nature's Sunshine Products, Inc.'s (NASDAQ:NATR) 28% Share Price Surge Not Quite Adding Up

Nature's Sunshine Products, Inc. ( NASDAQ:NATR ) shares have had a really impressive month, gaining 28% after a shaky...
User avatar
New Narrative Sep 26

Digital Innovation And Asia Pacific Strategy Propel Market Growth Amid Challenges

Enhancing the digital platform with a mobile-first approach aims to boost revenue through improved online engagement and sales.
Analysis Article Aug 06

Returns At Nature's Sunshine Products (NASDAQ:NATR) Are On The Way Up

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Analysis Article Apr 25

Here's Why Nature's Sunshine Products, Inc.'s (NASDAQ:NATR) CEO May Not Expect A Pay Rise This Year

Key Insights Nature's Sunshine Products' Annual General Meeting to take place on 1st of May Salary of US$800.0k is part...
Analysis Article Mar 19

Solid Earnings Reflect Nature's Sunshine Products' (NASDAQ:NATR) Strength As A Business

When companies post strong earnings, the stock generally performs well, just like Nature's Sunshine Products, Inc.'s...
Analysis Article Mar 14

Nature's Sunshine Products, Inc.'s (NASDAQ:NATR) Price Is Right But Growth Is Lacking

With a price-to-sales (or "P/S") ratio of 0.9x Nature's Sunshine Products, Inc. ( NASDAQ:NATR ) may be sending bullish...

Shareholder Returns

NATRUS Personal ProductsUS Market
7D-1.7%4.7%1.0%
1Y53.1%-16.7%28.7%

Return vs Industry: NATR exceeded the US Personal Products industry which returned -19% over the past year.

Return vs Market: NATR exceeded the US Market which returned 27.1% over the past year.

Price Volatility

Is NATR's price volatile compared to industry and market?
NATR volatility
NATR Average Weekly Movement5.1%
Personal Products Industry Average Movement7.8%
Market Average Movement7.2%
10% most volatile stocks in US Market16.4%
10% least volatile stocks in US Market3.1%

Stable Share Price: NATR has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: NATR's weekly volatility (5%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1972806Ken Romanziwww.naturessunshine.com

Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company distributes general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; and immune products to support and strengthen the human immune system. It also offers cardiovascular products; digestive products to regulate intestinal and digestive functions; personal care products for external use, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser.

Nature's Sunshine Products, Inc. Fundamentals Summary

How do Nature's Sunshine Products's earnings and revenue compare to its market cap?
NATR fundamental statistics
Market capUS$384.41m
Earnings (TTM)US$19.89m
Revenue (TTM)US$489.79m
19.3x
P/E Ratio
0.8x
P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
NATR income statement (TTM)
RevenueUS$489.79m
Cost of RevenueUS$133.68m
Gross ProfitUS$356.10m
Other ExpensesUS$336.21m
EarningsUS$19.89m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)1.13
Gross Margin72.71%
Net Profit Margin4.06%
Debt/Equity Ratio0%

How did NATR perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/22 04:40
End of Day Share Price 2026/05/22 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Nature's Sunshine Products, Inc. is covered by 4 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Susan AndersonCanaccord Genuity
Brian HollandD.A. Davidson & Co.
Mitchell PinheiroImperial Capital