Nature's Sunshine Products, Inc.

NasdaqCM:NATR Stock Report

Market Cap: US$295.6m

Nature's Sunshine Products Valuation

Is NATR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of NATR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: NATR ($15.87) is trading below our estimate of fair value ($37.44)

Significantly Below Fair Value: NATR is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for NATR?

Key metric: As NATR is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for NATR. This is calculated by dividing NATR's market cap by their current earnings.
What is NATR's PE Ratio?
PE Ratio17.3x
EarningsUS$16.98m
Market CapUS$295.61m

Price to Earnings Ratio vs Peers

How does NATR's PE Ratio compare to its peers?

The above table shows the PE ratio for NATR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average32.8x
LFVN LifeVantage
41.4xn/aUS$173.2m
THRN Thorne HealthTech
27.1x57.2%US$550.6m
HKHC Horizon Kinetics Holding
37xn/aUS$722.1m
MED Medifast
25.5x4.4%US$193.2m
NATR Nature's Sunshine Products
17.3x6.4%US$295.6m

Price-To-Earnings vs Peers: NATR is good value based on its Price-To-Earnings Ratio (17.3x) compared to the peer average (34.7x).


Price to Earnings Ratio vs Industry

How does NATR's PE Ratio compare vs other companies in the US Personal Products Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
NEPT.F Neptune Wellness Solutions
n/an/aUS$4.00
No more companies available in this PE range
NATR 17.3xIndustry Avg. 26.6xNo. of Companies4PE01632486480+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: NATR is good value based on its Price-To-Earnings Ratio (17.3x) compared to the North American Personal Products industry average (26.5x).


Price to Earnings Ratio vs Fair Ratio

What is NATR's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

NATR PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio17.3x
Fair PE Ratio15.6x

Price-To-Earnings vs Fair Ratio: NATR is expensive based on its Price-To-Earnings Ratio (17.3x) compared to the estimated Fair Price-To-Earnings Ratio (15.6x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst NATR forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$15.87
US$21.00
+32.3%
9.5%US$23.00US$19.00n/a2
Nov ’25US$13.11
US$19.50
+48.7%
7.7%US$21.00US$18.00n/a2
Oct ’25US$13.36
US$19.50
+46.0%
7.7%US$21.00US$18.00n/a2

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.


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