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U.S. Beverage Industry Analysis

UpdatedFeb 11, 2026
DataAggregated Company Financials
Companies62
  • 7D0.9%
  • 3M11.4%
  • 1Y15.2%
  • YTD11.9%

The Beverage industry is up 4.2% in the last week, with PepsiCo up 7.3%. Meanwhile, Celsius Holdings actually underperformed within the industry, shrinking 6.9% in the last week. This takes the industry's 12 month performance to a gain of 19%. As for the next few years, earnings are expected to grow by 10% per annum.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 11 Feb 2026US$798.5bUS$227.8bUS$26.9b25.5x29.7x3.5x
Fri, 09 Jan 2026US$698.0bUS$225.2bUS$25.7b23.7x27.1x3.1x
Sun, 07 Dec 2025US$815.4bUS$225.3bUS$25.8b23.3x31.6x3.6x
Tue, 04 Nov 2025US$704.5bUS$223.9bUS$28.7b22.7x24.6x3.1x
Thu, 02 Oct 2025US$683.5bUS$222.7bUS$26.4b23.6x25.9x3.1x
Sat, 30 Aug 2025US$710.0bUS$222.4bUS$26.4b25.7x26.9x3.2x
Mon, 28 Jul 2025US$715.8bUS$221.6bUS$26.4b27.5x27.1x3.2x
Wed, 25 Jun 2025US$702.6bUS$220.6bUS$27.1b29.1x25.9x3.2x
Fri, 23 May 2025US$717.2bUS$220.4bUS$27.2b29.1x26.3x3.3x
Sun, 20 Apr 2025US$740.4bUS$220.2bUS$27.3b25.7x27.2x3.4x
Tue, 18 Mar 2025US$723.7bUS$220.0bUS$28.0b28.4x25.8x3.3x
Thu, 13 Feb 2025US$680.2bUS$213.6bUS$28.7b23.6x23.7x3.2x
Sat, 11 Jan 2025US$674.5bUS$212.8bUS$28.3b21.6x23.8x3.2x
Mon, 09 Dec 2024US$708.8bUS$213.6bUS$28.3b24.6x25.1x3.3x
Wed, 06 Nov 2024US$728.7bUS$214.0bUS$28.6b25.8x25.5x3.4x
Fri, 04 Oct 2024US$769.5bUS$214.3bUS$28.9b23.7x26.6x3.6x
Sun, 01 Sep 2024US$772.8bUS$213.9bUS$30.8b23.6x25.1x3.6x
Tue, 30 Jul 2024US$756.9bUS$214.6bUS$30.7b23.1x24.6x3.5x
Thu, 27 Jun 2024US$736.1bUS$213.5bUS$29.8b24.7x24.7x3.4x
Sat, 25 May 2024US$755.9bUS$215.0bUS$29.8b25x25.4x3.5x
Mon, 22 Apr 2024US$738.0bUS$212.9bUS$29.3b24.6x25.2x3.5x
Wed, 20 Mar 2024US$748.9bUS$213.0bUS$29.1b25.8x25.7x3.5x
Fri, 16 Feb 2024US$729.0bUS$212.1bUS$28.6b27x25.5x3.4x
Sun, 14 Jan 2024US$745.6bUS$211.6bUS$27.2b29.4x27.5x3.5x
Tue, 12 Dec 2023US$730.1bUS$211.1bUS$27.1b28.4x27x3.5x
Thu, 09 Nov 2023US$720.7bUS$211.0bUS$27.1b29.2x26.6x3.4x
Sat, 07 Oct 2023US$678.1bUS$206.8bUS$25.4b27.9x26.7x3.3x
Mon, 04 Sep 2023US$753.5bUS$207.4bUS$23.6b31.4x31.9x3.6x
Wed, 02 Aug 2023US$782.3bUS$207.1bUS$23.4b33.4x33.4x3.8x
Fri, 30 Jun 2023US$758.8bUS$203.2bUS$21.1b32.8x36x3.7x
Sun, 28 May 2023US$753.5bUS$202.8bUS$21.0b33.5x35.9x3.7x
Tue, 25 Apr 2023US$770.8bUS$199.2bUS$23.1b34.2x33.4x3.9x
Thu, 23 Mar 2023US$727.8bUS$198.9bUS$23.2b33.5x31.4x3.7x
Sat, 18 Feb 2023US$734.0bUS$197.8bUS$24.3b29.2x30.2x3.7x
Price to Earnings Ratio

30.2x


Total Market Cap: US$734.0bTotal Earnings: US$24.3bTotal Revenue: US$197.8bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 27.8x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Beverage industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 27.8x.
  • The industry is trading close to its 3-year average PS ratio of 3.4x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have grown 3.4% per year over the last three years.
  • Revenues for these companies have grown 4.8% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market0.99%
Consumer Staples0.50%
Beverage0.90%
Brewers6.53%
Distillers and Wine Makers4.07%
Soft Drinks0.63%
Industry PE
  • Investors are most optimistic about the Soft Drinks industry, which is trading close to its 3-year average PE ratio of 26.7x.
    • Analysts are expecting annual earnings growth of 9.8%, which is higher than its past year's earnings growth of 7.6% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 46% over the next 5 years.
  • This is better than its past earnings growth rate of 15% per year.
  • In contrast, the Soft Drinks industry is expected to see its earnings grow by 9.8% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
PEP PepsiCoUS$166.972.5%
+US$5.6b		14.6%PE27.7x
KDP Keurig Dr PepperUS$28.712.6%
+US$1.0b		-9.0%PE24.7x
KOF Coca-Cola FEMSA. deUS$112.454.3%
+US$964.3m		41.9%PE17.2x
STZ Constellation BrandsUS$165.633.1%
+US$868.7m		0.5%PE25.9x
BF.B Brown-FormanUS$29.916.3%
+US$815.2m		-4.6%PE17.1x

Latest News

CELH
US$46.35
Celsius Holdings
7D
-6.0%
1Y
117.8%
KO
US$76.81
Coca-Cola
7D
-0.1%
1Y
13.6%
SAM
US$247.52
Boston Beer Company
7D
10.8%
1Y
6.1%

SAM: UBS Caution And Margin Pressures Will Restrain Future Upside

Analysts recently nudged their fair value estimate for Boston Beer Company to $192, up from $187, citing revised assumptions around revenue growth, profit margins, and future P/E that support a slightly higher long-term outlook despite some mixed inputs in recent research, such as the UBS price target cut. Analyst Commentary Recent Street research includes a price target cut of $12 that reflects more cautious assumptions around Boston Beer Company's ability to support higher valuation multiples over time.
PEP
US$166.97
PepsiCo
7D
2.5%
1Y
14.6%
KDP
US$28.71
Keurig Dr Pepper
7D
2.6%
1Y
-9.0%

Keurig Dr Pepper (NASDAQ:KDP) Has Announced A Dividend Of $0.23

Feb 07
Keurig Dr Pepper (NASDAQ:KDP) Has Announced A Dividend Of $0.23
KOF
US$112.45
Coca-Cola FEMSA. de
7D
4.3%
1Y
41.9%

KOF: Mixed Ratings And Mexico Beverage Tax Will Shape Future Return Profile

Analysts have raised their fair value estimate for Coca-Cola FEMSA de slightly to about US$104.71 from roughly US$103.88, reflecting updated assumptions on the discount rate, revenue growth, margins and future P/E following recent mixed rating and price target actions on the stock. Analyst Commentary Recent Street research on Coca-Cola FEMSA de points to a mixed backdrop, with one large bank turning more cautious while another firm adjusted its fair value view upward.
MNST
US$80.17
Monster Beverage
7D
-2.2%
1Y
66.8%

MNST: Updated Street Views Suggest Steady Execution Will Keep Shares Rangebound

Analysts have raised their fair value estimate for Monster Beverage to US$80.59 from US$79.17 as they update their models to reflect slightly higher assumed revenue growth, modestly revised profit margins, and an updated future P/E multiple in response to recent price target increases from several research firms. Analyst Commentary Recent Street research around Monster Beverage centers on refreshed price targets and an upgrade, framed within broader views on consumer staples heading into 2026.
COCO
US$56.56
Vita Coco Company
7D
-1.7%
1Y
43.5%
BF.B
US$29.91
Brown-Forman
7D
6.3%
1Y
-4.6%

BF.B: Share Repurchases And Dividend Increases Will Support Future Upside

Analysts have trimmed their Brown-Forman price targets by a few dollars, reflecting modest tweaks to revenue growth, profit margin, and future P/E assumptions that leave fair value broadly unchanged around $37.50. Analyst Commentary Recent Street research on Brown-Forman points to a more cautious tone, with price targets trimmed by a few dollars and at least one rating downgrade.
STZ
US$165.63
Constellation Brands
7D
3.1%
1Y
0.5%

STZ: Q3 Beer Depletion Stability Will Support Recovery Thesis Going Forward

Narrative Update: Constellation Brands (Price Target and Analyst Rationale) The updated analyst price target for Constellation Brands has moved from about US$238 to US$220. This reflects a more cautious stance as analysts factor in modestly lower revenue growth, a slightly higher discount rate, and mixed but generally steady Q3 commentary across recent research notes.
ZVIA
US$1.60
Zevia PBC
7D
-10.6%
1Y
-51.5%

ZVIA: Bullish Coverage And 2025 Sales Outlook Will Support Future Repricing

Analysts have maintained their fair value estimate for Zevia PBC at US$2.90 per share, with a slightly updated view on revenue growth and future P/E that reflects recent bullish initiation reports and supportive rationale from the Street. Analyst Commentary Recent Street research has framed the unchanged US$2.90 fair value estimate within a mixed backdrop, where some analysts are constructive on the setup while others highlight execution and growth risks that could challenge that valuation.
TAP
US$52.03
Molson Coors Beverage
7D
5.5%
1Y
-3.6%

TAP: Future Returns Will Depend On Ad Partnerships Versus Category Weakness Risks

Analysts have raised their price target for Molson Coors Beverage to about $51 per share, reflecting updated assumptions on fair value and future P/E, while balancing recent target changes and mixed views on category trends and partnerships. Analyst Commentary Recent research on Molson Coors highlights a divided view, with some analysts focusing on upside tied to valuation and partnerships, while others point to category headwinds and execution risks following the latest quarterly update.
AMZE
US$0.38
Amaze Holdings
7D
-12.0%
1Y
-97.7%
PRMB
US$18.85
Primo Brands
7D
-0.6%
1Y
-43.8%
FIZZ
US$35.38
National Beverage
7D
2.0%
1Y
-11.3%
IPST
US$0.85
Heritage Distilling Holding Company
7D
-16.5%
1Y
-96.4%