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U.S. Beverage Industry Analysis

UpdatedJan 24, 2026
DataAggregated Company Financials
Companies63
  • 7D2.1%
  • 3M3.3%
  • 1Y10.3%
  • YTD5.0%

In the last week, the Beverage industry is up 2.1%, with Coca-Cola up 3.5%. This means that the industry has gained 10% over the past year. As for the next few years, earnings are expected to grow by 11% per annum.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 24 Jan 2026US$741.8bUS$225.8bUS$25.8b24.4x28.8x3.3x
Mon, 22 Dec 2025US$820.5bUS$225.4bUS$25.8b23.2x31.8x3.6x
Wed, 19 Nov 2025US$716.7bUS$225.2bUS$25.7b23.5x27.9x3.2x
Fri, 17 Oct 2025US$709.4bUS$222.2bUS$28.1b24.2x25.3x3.2x
Sun, 14 Sep 2025US$694.3bUS$222.6bUS$26.4b24.1x26.3x3.1x
Tue, 12 Aug 2025US$726.3bUS$222.4bUS$26.5b26.3x27.4x3.3x
Thu, 10 Jul 2025US$710.1bUS$220.7bUS$26.8b28.7x26.5x3.2x
Sat, 07 Jun 2025US$705.5bUS$220.5bUS$27.1b29x26x3.2x
Mon, 05 May 2025US$719.3bUS$220.1bUS$27.3b29.8x26.3x3.3x
Wed, 02 Apr 2025US$740.7bUS$219.8bUS$28.0b29.1x26.5x3.4x
Fri, 28 Feb 2025US$727.7bUS$219.6bUS$28.1b28.7x25.9x3.3x
Sun, 26 Jan 2025US$667.1bUS$213.1bUS$28.3b22.1x23.6x3.1x
Tue, 24 Dec 2024US$695.0bUS$213.6bUS$28.3b24.1x24.6x3.3x
Thu, 21 Nov 2024US$701.5bUS$213.5bUS$28.2b25.1x24.8x3.3x
Sat, 19 Oct 2024US$771.7bUS$213.8bUS$28.7b27.1x26.9x3.6x
Mon, 16 Sep 2024US$781.1bUS$214.3bUS$30.8b23x25.3x3.6x
Wed, 14 Aug 2024US$746.8bUS$214.5bUS$30.9b23x24.2x3.5x
Fri, 12 Jul 2024US$721.4bUS$214.1bUS$30.5b22.7x23.6x3.4x
Sun, 09 Jun 2024US$748.0bUS$213.5bUS$29.8b25.6x25.1x3.5x
Tue, 07 May 2024US$752.8bUS$214.7bUS$29.7b25.2x25.3x3.5x
Thu, 04 Apr 2024US$738.4bUS$213.2bUS$29.1b25.5x25.3x3.5x
Sat, 02 Mar 2024US$739.6bUS$212.8bUS$28.9b27.1x25.6x3.5x
Mon, 29 Jan 2024US$733.7bUS$211.4bUS$27.1b28.7x27x3.5x
Wed, 27 Dec 2023US$730.6bUS$211.5bUS$27.1b28.6x27x3.5x
Fri, 24 Nov 2023US$722.4bUS$211.3bUS$27.1b29.1x26.7x3.4x
Sun, 22 Oct 2023US$678.8bUS$208.2bUS$25.8b26.5x26.3x3.3x
Tue, 19 Sep 2023US$752.3bUS$207.4bUS$23.6b30.3x31.8x3.6x
Thu, 17 Aug 2023US$769.5bUS$207.4bUS$23.6b33.5x32.6x3.7x
Sat, 15 Jul 2023US$772.6bUS$205.8bUS$22.2b32.8x34.9x3.8x
Mon, 12 Jun 2023US$758.5bUS$203.1bUS$21.1b33.3x36x3.7x
Wed, 10 May 2023US$782.5bUS$202.6bUS$21.1b34.8x37.1x3.9x
Fri, 07 Apr 2023US$757.1bUS$199.1bUS$23.2b34.6x32.6x3.8x
Sun, 05 Mar 2023US$724.5bUS$199.3bUS$23.4b31.7x31x3.6x
Tue, 31 Jan 2023US$727.8bUS$194.0bUS$25.4b29.7x28.6x3.8x
Price to Earnings Ratio

28.6x


Total Market Cap: US$727.8bTotal Earnings: US$25.4bTotal Revenue: US$194.0bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 27.8x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Beverage industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 27.8x.
  • The industry is trading close to its 3-year average PS ratio of 3.4x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 5.2% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-0.39%
Consumer Staples0.74%
Beverage2.08%
Distillers and Wine Makers2.31%
Soft Drinks2.07%
Brewers1.86%
Industry PE
  • Investors are most optimistic about the Soft Drinks industry, which is trading close to its 3-year average PE ratio of 26.7x.
    • Analysts are expecting annual earnings growth of 10.6%, which is higher than its past year's earnings growth of 7.6% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 50% over the next 5 years.
  • This is better than its past earnings growth rate of 15% per year.
  • In contrast, the Soft Drinks industry is expected to see its earnings grow by 11% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
KO Coca-ColaUS$72.883.5%
+US$10.5b		17.7%PE24.1x
MNST Monster BeverageUS$82.004.9%
+US$3.7b		69.8%PE46.4x
KOF Coca-Cola FEMSA. deUS$106.537.3%
+US$1.5b		39.5%PE16.5x
BF.B Brown-FormanUS$27.574.4%
+US$542.0m		-18.7%PE15.8x
KDP Keurig Dr PepperUS$27.761.3%
+US$475.5m		-10.9%PE23.8x

Latest News

PRMB
US$19.26
Primo Brands
7D
2.4%
1Y
-41.1%
PEP
US$144.58
PepsiCo
7D
-1.2%
1Y
-3.0%

PEP: FY25 EPS Guidance And AI Supply Chain Pilots Will Shape Outlook

The analyst price target for PepsiCo has moved from US$155.91 to US$157.27, with analysts attributing this change to modest adjustments in revenue growth, profit margins and future P/E assumptions following recent mixed Street research. Analyst Commentary Recent Street research around PepsiCo reflects a mix of optimism and caution, which is feeding into the modest shift in the consolidated price target.
KOF
US$106.53
Coca-Cola FEMSA. de
7D
7.3%
1Y
39.5%

KOF: Future Margin Pressures Will Challenge Recently Raised UBS Price Objective

Narrative Update: Coca-Cola FEMSA Analysts have nudged their fair value estimate for Coca-Cola FEMSA to US$95 from US$93, aligning with a recent Street price target move to US$111 and reflecting refreshed assumptions on discount rate, revenue growth, profit margin, and future P/E. Analyst Commentary The latest Street price target move to US$111, alongside the refreshed fair value estimate of US$95, sketches a picture of cautious optimism, with some room for debate on how much upside is actually on the table.
MNST
US$82.00
Monster Beverage
7D
4.9%
1Y
69.8%

MNST: Solid Execution And Category Normalization Are Expected To Keep Shares Rangebound

Narrative Update Analysts raised their fair value estimate for Monster Beverage by about US$1.55 to US$79.17, reflecting modestly higher projected profit margins and a slightly richer future P/E multiple that is supported by recent price target increases and upgrades across the Street. Analyst Commentary Street research around Monster Beverage has skewed constructive, with several price target raises and at least one recent upgrade.
KDP
US$27.76
Keurig Dr Pepper
7D
1.3%
1Y
-10.9%

KDP: Tariff Exemption Will Support Margins And Future Coffee Profitability

Narrative Update on Keurig Dr Pepper Analysts have nudged their price target for Keurig Dr Pepper higher by about $0.30 per share, citing slightly improved long term profit margin and P/E assumptions following the recent tariff exemption on coffee imports. Analyst Commentary Analysts covering Keurig Dr Pepper are updating their views primarily around the tariff exemption on coffee imports, and what that could mean for long term profitability, growth execution, and valuation assumptions.
CELH
US$55.94
Celsius Holdings
7D
2.8%
1Y
117.1%

CELH: Share Repurchases And Distribution Expansion Will Support Constructive Long-Term Outlook

Analysts have trimmed their price targets on Celsius Holdings by mid single digits in US$ terms, reflecting updated assumptions for slightly lower revenue growth and profit margins, while still applying a higher future P/E multiple that they see as supported by category strength, the Alani transition and incremental distribution opportunities. Analyst Commentary Recent Street research on Celsius Holdings shows a mix of price target adjustments and rating changes, with a clear cluster of views that remain constructive on the company despite some trimmed targets.
BF.B
US$27.57
Brown-Forman
7D
4.4%
1Y
-18.7%

BF.B: Share Repurchases And Dividend Growth Will Support Future Upside

Analysts have trimmed their price targets on Brown-Forman by a few dollars, pointing to slightly more cautious assumptions on revenue growth, profit margins, and future P/E, while still seeing fair value around US$37.50 per share. Analyst Commentary Recent research has tilted slightly more cautious in tone, but the cut to price targets by a few dollars still leaves Brown-Forman trading close to what many see as reasonable value around US$37.50 per share.
FIZZ
US$33.74
National Beverage
7D
-0.1%
1Y
-20.1%
STZ
US$158.78
Constellation Brands
7D
1.4%
1Y
-13.3%

STZ: Stabilizing Beer Trends And Cautious Guidance Will Shape Recovery Into 2026

Analysts have nudged their fair value estimate for Constellation Brands slightly lower to about US$171 from roughly US$171 previously. This reflects a mixed set of updated price targets that factor in Q3 results, modest tweaks to future P/E assumptions and small adjustments to expected revenue growth and margins.
KO
US$72.88
Coca-Cola
7D
3.5%
1Y
17.7%
IBG
US$1.01
Innovation Beverage Group
7D
-40.9%
1Y
-75.7%
COKE
US$150.21
Coca-Cola Consolidated
7D
-0.8%
1Y
16.3%
COCO
US$52.30
Vita Coco Company
7D
-2.3%
1Y
35.3%

COCO: Tariff Relief And Household Penetration Are Expected To Support A Cleaner 2026 Outlook

Narrative Update on Vita Coco Company The analyst price target for Vita Coco has moved from US$55.44 to US$58.00, as analysts factor in tariff relief on coconut water, a lower expected average tariff rate into 2026, improved long term profit margin assumptions, and a slightly adjusted future P/E outlook supported by recent upgrades and higher outer year earnings estimates. Analyst Commentary Recent research updates focus heavily on tariff relief for coconut water, future earnings power, and how those factors feed into valuation and execution risk for Vita Coco.
IPST
US$1.47
Heritage Distilling Holding Company
7D
-13.5%
1Y
-93.3%
WVVI
US$2.75
Willamette Valley Vineyards
7D
-7.4%
1Y
-46.9%

Willamette Valley Vineyards (WVVI): Not-So-Great Value

A recently shuttered WVVI tasting room in McMinnville, OR (November 2025) Date: November 18th 2025 Analyst: Drew Millegan & the Woodworth Contrarian Fund Originally posted on the Woodworth Contrarian Fund News page: https://www.woodworth.fund/news/willamette-valley-vineyards-wvvi-not-so-great-value Fair Value: Unclear. As an Oregon-based hedge fund, we often get the opportunity to more closely investigate local companies that are otherwise too small to register on most firms’ radars.
SBEV
US$0.82
Splash Beverage Group
7D
-8.2%
1Y
-89.7%