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U.S. Personal Products Industry Analysis

UpdatedDec 23, 2025
DataAggregated Company Financials
Companies114
  • 7D2.5%
  • 3M-1.0%
  • 1Y-8.6%
  • YTD-6.9%

In the last week, the Personal Products industry is up 2.5%, with Estée Lauder Companies up 7.5%. In the same time, BellRing Brands was down 10%. In contrast, the industry has lost 8.6% in the last 12 months. Earnings are forecast to grow by 33% annually.

Industry Valuation and Performance

Has the U.S. Personal Products Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 24 Dec 2025US$90.9bUS$47.6bUS$351.4m22.7x258.5x1.9x
Fri, 21 Nov 2025US$79.8bUS$47.6bUS$558.0m21.6x143x1.7x
Sun, 19 Oct 2025US$91.3bUS$47.7bUS$307.9m20.2x296.5x1.9x
Tue, 16 Sep 2025US$94.1bUS$47.6bUS$304.0m21.4x309.4x2x
Thu, 14 Aug 2025US$101.7bUS$48.1bUS$562.2m21x180.9x2.1x
Sat, 12 Jul 2025US$99.1bUS$48.0bUS$109.5m17.8x905.6x2.1x
Mon, 09 Jun 2025US$94.7bUS$48.0bUS$127.3m17.2x743.8x2x
Wed, 07 May 2025US$90.5bUS$48.3bUS$375.0m21.9x241.3x1.9x
Fri, 04 Apr 2025US$93.2bUS$48.7bUS$556.6m22.7x167.5x1.9x
Sun, 02 Mar 2025US$95.4bUS$49.0bUS$328.5m26.9x290.4x1.9x
Tue, 28 Jan 2025US$98.5bUS$49.3bUS$1.5b26.1x66.8x2x
Thu, 26 Dec 2024US$98.5bUS$49.3bUS$1.5b27.8x66.7x2x
Sat, 23 Nov 2024US$100.3bUS$49.3bUS$1.5b28.5x68.1x2x
Mon, 21 Oct 2024US$103.5bUS$49.5bUS$1.6b26.7x64x2.1x
Wed, 18 Sep 2024US$107.3bUS$49.5bUS$1.6b21.8x65.5x2.2x
Fri, 16 Aug 2024US$106.9bUS$49.2bUS$2.0b18x54x2.2x
Sun, 14 Jul 2024US$111.6bUS$49.0bUS$2.4b21.5x46.1x2.3x
Tue, 11 Jun 2024US$113.0bUS$49.0bUS$2.4b23.3x46.6x2.3x
Thu, 09 May 2024US$120.1bUS$48.9bUS$2.5b24.8x49x2.5x
Sat, 06 Apr 2024US$126.0bUS$48.8bUS$2.5b25.8x49.7x2.6x
Mon, 04 Mar 2024US$130.4bUS$49.0bUS$2.5b30.4x53x2.7x
Wed, 31 Jan 2024US$127.7bUS$50.1bUS$2.6b27.1x50.1x2.5x
Fri, 29 Dec 2023US$129.7bUS$49.9bUS$2.6b23.9x49.3x2.6x
Sun, 26 Nov 2023US$114.8bUS$49.9bUS$2.6b24x44.1x2.3x
Tue, 24 Oct 2023US$115.8bUS$50.0bUS$3.3b23.6x35.4x2.3x
Thu, 21 Sep 2023US$126.9bUS$50.0bUS$3.3b23.5x38.6x2.5x
Sat, 19 Aug 2023US$134.8bUS$49.8bUS$3.0b21.2x44.3x2.7x
Mon, 17 Jul 2023US$150.3bUS$49.3bUS$3.1b22x47.9x3x
Wed, 14 Jun 2023US$147.0bUS$49.3bUS$3.1b21.6x46.9x3x
Fri, 12 May 2023US$153.0bUS$48.9bUS$3.3b19.3x46.7x3.1x
Sun, 09 Apr 2023US$118.9bUS$34.5bUS$1.7b17.7x70.9x3.4x
Tue, 07 Mar 2023US$122.8bUS$34.9bUS$1.4b17.1x85x3.5x
Thu, 02 Feb 2023US$132.1bUS$35.9bUS$2.1b20.3x64x3.7x
Sat, 31 Dec 2022US$116.7bUS$35.9bUS$2.1b18.1x56.2x3.3x
Price to Earnings Ratio

56.2x


Total Market Cap: US$116.7bTotal Earnings: US$2.1bTotal Revenue: US$35.9bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Personal Products Industry Price to Earnings3Y Average 158x202320242025
Current Industry PE
  • Investors are optimistic on the American Personal Products industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 259x which is higher than its 3-year average PE of 158x.
  • The 3-year average PS ratio of 2.4x is higher than the industry's current PS ratio of 1.9x.
Past Earnings Growth
  • The earnings for companies in the Personal Products industry have declined 45% per year over the last three years.
  • Meanwhile revenues for these companies have grown 9.9% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market0.99%
Consumer Staples-1.76%
Personal Products2.45%
Personal Products2.45%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
EL Estée Lauder CompaniesUS$107.643.1%
+US$1.2b		43.4%PS2.7x
YSG Yatsen HoldingUS$4.312.9%
+US$11.3m		-8.1%PS0.7x
ODD Oddity TechUS$41.800.4%
+US$10.3m		-6.4%PE21.8x
BHST BioHarvest SciencesUS$5.384.2%
+US$4.9m		-11.8%PS3.7x
CABR Caring BrandsUS$0.867.8%
+US$919.6k		n/aPS2829.3x

Latest News

EPC
US$17.10
Edgewell Personal Care
7D
-3.7%
1Y
-50.0%
COTY
US$3.01
Coty
7D
-8.0%
1Y
-57.2%
KVUE
US$17.02
Kenvue
7D
-1.3%
1Y
-21.1%
YSG
US$4.31
Yatsen Holding
7D
2.9%
1Y
-8.1%

YSG: Improved Profit Margins Will Support Stronger Near-Term Earnings Potential

Analysts have lowered their price target for Yatsen Holding to approximately $9.00 from about $13.06, citing slightly softer revenue growth expectations, a modestly lower discount rate, and a reduced future P/E multiple that more than offset improved profit margin forecasts. What's in the News Issued fourth quarter 2025 revenue guidance of RMB 1.32 billion to RMB 1.49 billion, implying year over year growth of approximately 15% to 30% (company guidance) Management emphasized that the revenue outlook is based on current market and operational conditions and may change as new information emerges (company guidance) Stronger projected top line growth signals management confidence in product demand and brand momentum in the near term (company guidance) Valuation Changes The fair value estimate has fallen significantly from 13.06 to 9.00 per share, reflecting a more cautious outlook on the company’s long-term earnings power.
BRBR
US$29.95
BellRing Brands
7D
-3.2%
1Y
-60.9%

BRBR: Share Repurchases Will Drive Future Upside Amid Competitive Margin Pressures

The analyst price target for BellRing Brands has been modestly reduced from $58.00 to $38.00 per share, as analysts recalibrate their outlook to reflect a more competitive retail backdrop, tempered fiscal 2026 growth and margin expectations, and increased costs required to defend Premier Protein's brand equity. Analyst Commentary Analysts are divided on BellRing Brands following the latest results and fiscal 2026 outlook, with some emphasizing discounted valuation and durable brand equity, while others focus on execution risk in a more crowded category.
EL
US$107.64
Estée Lauder Companies
7D
3.1%
1Y
43.4%

EL: Digital Commerce And Luxury Fragrance Initiatives Will Support Balanced Future Performance

Narrative Update on Estée Lauder Companies Analysts have nudged their price target for Estée Lauder Companies slightly higher, to approximately 104 dollars from about 102 dollars. They cite modestly stronger long term revenue growth expectations and a marginally lower discount rate, which together support a higher justified valuation multiple.
ODD
US$41.80
Oddity Tech
7D
0.4%
1Y
-6.4%

ODD: Execution Strength Will Confront Macro Uncertainty And Product Differentiation Risks

Analysts have trimmed their average price target on Oddity Tech to approximately $46 from about $55, citing a modestly lower valuation multiple amid a more uncertain U.S. macro backdrop, even as they highlight the company’s consistent beat and raise execution and ongoing product driven growth story. Analyst Commentary Recent Street research on Oddity Tech reflects a more mixed backdrop, with a number of bearish analysts trimming price targets despite acknowledging the company’s strong operating performance and consistent beat and raise pattern.
ELF
US$78.46
e.l.f. Beauty
7D
-0.4%
1Y
-40.5%
NUS
US$10.03
Nu Skin Enterprises
7D
-4.6%
1Y
50.6%
IPAR
US$84.26
Interparfums
7D
-1.0%
1Y
-36.1%

IPAR: Asset-Light Model Will Drive Future Upside In Expanding Fragrance Market

Analysts have marginally trimmed their price target on Interparfums, with the fair value estimate effectively unchanged near $103.60. This reflects a balance between concerns over a prolonged earnings soft patch that could keep shares rangebound, and confidence in the company’s scalable, asset light fragrance model and long term category growth potential.
HLF
US$13.73
Herbalife
7D
-5.0%
1Y
116.2%
BHST
US$5.38
BioHarvest Sciences
7D
4.2%
1Y
-11.8%
NAII
US$3.17
Natural Alternatives International
7D
1.0%
1Y
-26.5%

Natural Alternatives International, Inc.'s (NASDAQ:NAII) Shares Bounce 35% But Its Business Still Trails The Industry

Nov 25
Natural Alternatives International, Inc.'s (NASDAQ:NAII) Shares Bounce 35% But Its Business Still Trails The Industry
BNKK
US$3.64
Bonk
7D
1.7%
1Y
-86.2%
CABR
US$0.86
Caring Brands
7D
7.8%
1Y
n/a
UG
US$6.12
United-Guardian
7D
1.3%
1Y
-36.6%

United-Guardian (NASDAQ:UG) Will Be Looking To Turn Around Its Returns

Nov 08
United-Guardian (NASDAQ:UG) Will Be Looking To Turn Around Its Returns