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U.S. Motorcycle Manufacturers Industry Analysis

UpdatedAug 17, 2026
DataAggregated Company Financials
Companies14
  • 7D5.3%
  • 3M6.7%
  • 1Y-22.6%
  • YTDn/a

In the last week, the Motorcycle Manufacturers industry is up 5.3%, with Harley-Davidson up 6.8%. During this same period, the Niu Technologies underperformed, falling 15%. In the past year, the industry is down 23%. Earnings are forecast to grow by 21% annually.

Industry Valuation and Performance

Has the U.S. Motorcycle Manufacturers Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 17 Aug 2026US$3.5bUS$5.4b-US$289,513,601.8212.7x-12.1x0.7x
Wed, 15 Jul 2026US$3.2bUS$5.4b-US$205,466,351.2013.8x-15.8x0.6x
Fri, 12 Jun 2026US$3.2bUS$5.4b-US$205,460,587.5113.8x-15.8x0.6x
Sun, 10 May 2026US$3.5bUS$5.4b-US$125,742,608.3819.7x-27.6x0.6x
Tue, 07 Apr 2026US$3.2bUS$5.5b-US$16,141,398.0016.7x-196.2x0.6x
Thu, 05 Mar 2026US$2.9bUS$5.5bUS$85.4m6.4x34.3x0.5x
Sat, 31 Jan 2026US$3.4bUS$5.7bUS$192.1m4.7x17.9x0.6x
Mon, 29 Dec 2025US$4.1bUS$5.7bUS$195.8m5x20.8x0.7x
Wed, 26 Nov 2025US$4.4bUS$5.7bUS$195.9m5.7x22.5x0.8x
Fri, 24 Oct 2025US$5.3bUS$5.4b-US$69,388,140.5213.8x-77x1x
Sun, 21 Sep 2025US$5.4bUS$5.4b-US$69,407,215.5514.2x-78.5x1x
Tue, 19 Aug 2025US$5.1bUS$5.4b-US$66,887,038.8513.9x-76.5x0.9x
Thu, 17 Jul 2025US$4.1bUS$5.7bUS$81.0m8.2x50.1x0.7x
Sat, 14 Jun 2025US$4.7bUS$5.7bUS$79.0m8.3x59.9x0.8x
Mon, 12 May 2025US$3.5bUS$5.7bUS$58.6m18.9x60.2x0.6x
Wed, 09 Apr 2025US$3.7bUS$6.1bUS$162.7m32.7x22.7x0.6x
Fri, 07 Mar 2025US$4.0bUS$6.1bUS$110.1m15.8x36.1x0.7x
Sun, 02 Feb 2025US$4.5bUS$6.5bUS$287.6m17.4x15.7x0.7x
Tue, 31 Dec 2024US$5.2bUS$6.5bUS$289.1m13.8x18.1x0.8x
Thu, 28 Nov 2024US$6.0bUS$6.5bUS$288.8m17.9x20.6x0.9x
Sat, 26 Oct 2024US$5.9bUS$6.9bUS$386.4m11.7x15.2x0.9x
Mon, 23 Sep 2024US$6.8bUS$6.9bUS$395.0m11x17.2x1x
Wed, 21 Aug 2024US$6.9bUS$6.9bUS$394.7m9.9x17.5x1x
Fri, 19 Jul 2024US$7.4bUS$6.7bUS$333.8m13.1x22.2x1.1x
Sun, 16 Jun 2024US$6.5bUS$6.7bUS$333.7m10.9x19.5x1x
Tue, 14 May 2024US$6.9bUS$6.7bUS$330.2m16.7x20.9x1x
Thu, 11 Apr 2024US$8.0bUS$6.7bUS$435.9m20.1x18.4x1.2x
Sat, 09 Mar 2024US$7.4bUS$6.6bUS$438.7m7.4x16.9x1.1x
Mon, 05 Feb 2024US$7.5bUS$6.7bUS$474.0m6.6x15.9x1.1x
Wed, 03 Jan 2024US$8.1bUS$6.7bUS$471.7m7x17.2x1.2x
Fri, 01 Dec 2023US$7.3bUS$6.7bUS$471.6m5.8x15.5x1.1x
Sun, 29 Oct 2023US$6.5bUS$6.8bUS$543.0m5.1x11.9x1x
Tue, 26 Sep 2023US$7.1bUS$6.9bUS$599.2m6x11.8x1x
Thu, 24 Aug 2023US$8.3bUS$6.9bUS$599.1m6.1x13.9x1.2x
Price to Earnings Ratio

13.9x


Total Market Cap: US$8.3bTotal Earnings: US$599.1mTotal Revenue: US$6.9bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Motorcycle Manufacturers Industry Price to Earnings3Y Average 2.2x202420252026
Current Industry PE
  • Investors are pessimistic on the American Motorcycle Manufacturers industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading close to its 3-year average PS ratio of 0.87x.
Past Earnings Growth
  • Total earnings for the Motorcycle Manufacturers industry have declined over the last three years, with the industry now making a loss overall.
  • Revenues have also declined 7.9% per year, which is driving profits down.

Industry Comparison

How does U.S. Motorcycle Manufacturers compare with similar industries?

US Market0.63%
Consumer Discretionary-1.86%
Auto3.47%
Motorcycle Manufacturers5.27%
Automobile Manufacturers3.47%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
HOG Harley-DavidsonUS$27.786.5%
+US$175.9m		0.4%PE14.3x
LVWR LiveWire GroupUS$1.206.2%
+US$14.4m		-69.5%PS7.9x
EMPD Empery DigitalUS$2.8914.7%
+US$10.4m		-60.0%PS129.3x
NIU Niu TechnologiesUS$2.082.2%
+US$3.5m		-53.9%PS0.2x
EZGO EZGO TechnologiesUS$1.156.5%
+US$161.4k		-99.9%PS0.1x

Latest News

NIU
US$2.08
Niu Technologies
7D
2.2%
1Y
-53.9%
HOG
US$27.78
Harley-Davidson
7D
6.5%
1Y
0.4%
EMPD
US$2.89
Empery Digital
7D
14.7%
1Y
-60.0%
LVWR
US$1.20
LiveWire Group
7D
6.2%
1Y
-69.5%
Seeking Alpha • Aug 05

One Year Later, LiveWire Remains Extremely Risky

Summary LiveWire (LVWR) remains highly unprofitable and cash negative, despite increased electric bike sales and a $75M loan from Harley-Davidson. LVWR’s EBITDA margin remains deeply negative, with losses unchanged and no improvement in unit economics or gross margins. With $53M in cash and ~$13M quarterly burn, LVWR faces less than a year of runway absent further financing. I maintain a Hold rating, as LVWR lacks a credible path to profitability or sustainable growth, making valuation secondary to operational viability. Read the full article on Seeking Alpha
GGR
US$2.28
Gogoro
7D
-11.6%
1Y
-68.1%
EZGO
US$1.15
EZGO Technologies
7D
6.5%
1Y
-99.9%
LOBO
US$0.66
Lobo Technologies
7D
0.6%
1Y
3.2%