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U.S. Motorcycle Manufacturers Industry Analysis

UpdatedJul 02, 2026
DataAggregated Company Financials
Companies14
  • 7D-3.8%
  • 3M5.5%
  • 1Y-26.5%
  • YTDn/a

Over the last 7 days, the Motorcycle Manufacturers industry has dropped 3.8%, driven by a pullback from Harley-Davidson of 5.5%. In contrast, LiveWire Group has gained 9.9%. Overall the industry is down 26% in 12 months. Looking forward, earnings are forecast to grow by 15% annually.

Industry Valuation and Performance

Has the U.S. Motorcycle Manufacturers Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 02 Jul 2026US$3.2bUS$5.4b-US$205,421,397.6513.3x-15.7x0.6x
Sat, 30 May 2026US$3.3bUS$5.4b-US$205,479,955.9013.3x-16.2x0.6x
Mon, 27 Apr 2026US$3.6bUS$5.5b-US$16,180,239.9217.5x-221.7x0.6x
Wed, 25 Mar 2026US$2.8bUS$5.5bUS$83.1m6.1x33.4x0.5x
Fri, 20 Feb 2026US$3.4bUS$5.5bUS$85.4m7.1x40x0.6x
Sun, 18 Jan 2026US$3.6bUS$5.7bUS$192.1m4.8x18.9x0.6x
Tue, 16 Dec 2025US$4.2bUS$5.7bUS$195.8m5x21.6x0.7x
Thu, 13 Nov 2025US$4.8bUS$5.6bUS$178.6m5.9x26.6x0.8x
Sat, 11 Oct 2025US$5.2bUS$5.4b-US$69,352,685.8013x-74.3x0.9x
Mon, 08 Sep 2025US$5.3bUS$5.4b-US$69,347,507.5515.1x-76.1x1x
Wed, 06 Aug 2025US$5.0bUS$5.4b-US$23,665,174.5812.1x-209.9x0.9x
Fri, 04 Jul 2025US$4.5bUS$5.7bUS$80.5m8.8x56.2x0.8x
Sun, 01 Jun 2025US$4.3bUS$5.7bUS$79.0m8.3x54.8x0.8x
Tue, 29 Apr 2025US$3.9bUS$6.1bUS$162.6m32.8x24.1x0.6x
Thu, 27 Mar 2025US$4.1bUS$6.2bUS$116.3m15.3x35.7x0.7x
Sat, 22 Feb 2025US$4.3bUS$6.1bUS$155.2m14.6x27.6x0.7x
Mon, 20 Jan 2025US$5.0bUS$6.5bUS$288.0m15.4x17.2x0.8x
Wed, 18 Dec 2024US$5.7bUS$6.5bUS$289.0m14.7x19.6x0.9x
Fri, 15 Nov 2024US$5.9bUS$6.5bUS$305.1m12.5x19.3x0.9x
Sun, 13 Oct 2024US$6.4bUS$6.9bUS$394.2m11.3x16.2x0.9x
Tue, 10 Sep 2024US$6.6bUS$6.9bUS$394.7m11.2x16.6x1x
Thu, 08 Aug 2024US$6.8bUS$6.9bUS$411.8m11.5x16.6x1x
Sat, 06 Jul 2024US$6.6bUS$6.7bUS$333.8m12.3x19.9x1x
Mon, 03 Jun 2024US$6.8bUS$6.7bUS$333.7m11.2x20.5x1x
Wed, 01 May 2024US$6.8bUS$6.7bUS$367.2m15.3x18.4x1x
Fri, 29 Mar 2024US$8.0bUS$6.6bUS$427.6m11.6x18.7x1.2x
Sun, 25 Feb 2024US$7.6bUS$6.6bUS$435.1m7.2x17.5x1.1x
Tue, 23 Jan 2024US$7.7bUS$6.7bUS$471.9m6.5x16.4x1.2x
Thu, 21 Dec 2023US$8.1bUS$6.7bUS$471.7m6.7x17.1x1.2x
Sat, 18 Nov 2023US$6.8bUS$6.8bUS$483.4m5.8x14.1x1x
Mon, 16 Oct 2023US$6.7bUS$6.9bUS$599.2m5.4x11.3x1x
Wed, 13 Sep 2023US$7.9bUS$6.9bUS$599.2m6x13.2x1.1x
Fri, 11 Aug 2023US$8.8bUS$6.9bUS$599.7m6.4x14.6x1.3x
Sun, 09 Jul 2023US$8.8bUS$6.9bUS$543.2m6.1x16.2x1.3x
Price to Earnings Ratio

16.2x


Total Market Cap: US$8.8bTotal Earnings: US$543.2mTotal Revenue: US$6.9bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Motorcycle Manufacturers Industry Price to Earnings3Y Average 3.5x202420252026
Current Industry PE
  • Investors are pessimistic on the American Motorcycle Manufacturers industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading close to its 3-year average PS ratio of 0.90x.
Past Earnings Growth
  • Total earnings for the Motorcycle Manufacturers industry have declined over the last three years, with the industry now making a loss overall.
  • Revenues have also declined 7.8% per year, which is driving profits down.

Industry Comparison

How does U.S. Motorcycle Manufacturers compare with similar industries?

US Market1.64%
Consumer Discretionary3.70%
Auto11.69%
Motorcycle Manufacturers-3.80%
Automobile Manufacturers11.72%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
EMPD Empery DigitalUS$3.9816.9%
+US$16.2m		-44.1%PS151.3x
LVWR LiveWire GroupUS$1.054.0%
+US$8.2m		-77.0%PS7.7x
NIU Niu TechnologiesUS$2.032.0%
+US$3.1m		-39.6%PS0.2x
GGR GogoroUS$3.980.3%
+US$200.7k		-37.9%PS0.3x

Latest News

HOG
US$24.96
Harley-Davidson
7D
-2.0%
1Y
-2.2%
NIU
US$2.03
Niu Technologies
7D
2.0%
1Y
-39.6%
Narrative Update • Jun 27

NIU: Q2 2026 Revenue Guidance Will Support A Rebound In Market Expectations

Analysts have reduced their price target for Niu Technologies, reflecting updated assumptions. These include a fair value estimate changing from $5.51 to $3.30, a revenue growth outlook shifting from 44.19% to 26.92%, a profit margin view changing from 9.19% to 5.13%, and a future P/E expectation moving from 3.73x to 5.49x, along with a slightly higher discount rate.
EMPD
US$3.98
Empery Digital
7D
16.9%
1Y
-44.1%
LOBO
US$0.64
Lobo Technologies
7D
-9.1%
1Y
22.3%
MAMO
US$0.95
Massimo Group
7D
-1.1%
1Y
-65.8%
GGR
US$3.98
Gogoro
7D
0.3%
1Y
-37.9%
LVWR
US$1.05
LiveWire Group
7D
4.0%
1Y
-77.0%
Seeking Alpha • May 19

LiveWire Has 4 Quarters Of Cash In The Midst Of Economic Headwinds

Summary LiveWire Group is reiterated at Sell with a $1.12/share price target, reflecting solvency and profitability concerns despite recent sales momentum. LVWR delivered triple-digit unit sales growth in Q1’26 and plans to launch the S4 Honcho electric motorcycle in Spring 2026. Macroeconomic headwinds—rising inflation, energy prices, and consumer spending slowdown—threaten LVWR’s ability to sustain improved sales and margins. With only four quarters of cash left and ongoing losses, LVWR likely faces near-term capital raises or increased debt to remain solvent. Read the full article on Seeking Alpha
EZGO
US$1.27
EZGO Technologies
7D
-5.6%
1Y
-99.9%