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U.S. Motorcycle Manufacturers Industry Analysis

UpdatedDec 29, 2025
DataAggregated Company Financials
Companies13
  • 7D-2.0%
  • 3M-21.7%
  • 1Y-35.1%
  • YTDn/a

Over the last 7 days, the Motorcycle Manufacturers industry has dropped 2.0%, driven by a pullback from Massimo Group of 22%. Meanwhile, Niu Technologies actually outperformed within the industry, gaining 7.3% in the last week. However, the industry is down 35% over the past year. Looking forward, earnings are forecast to decline by 4.1% per year.

Industry Valuation and Performance

Has the U.S. Motorcycle Manufacturers Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 29 Dec 2025US$4.1bUS$5.7bUS$195.8m5x20.8x0.7x
Wed, 26 Nov 2025US$4.4bUS$5.7bUS$195.9m5.7x22.5x0.8x
Fri, 24 Oct 2025US$5.3bUS$5.4b-US$69,388,140.5213.8x-77x1x
Sun, 21 Sep 2025US$5.4bUS$5.4b-US$69,407,215.5514.2x-78.5x1x
Tue, 19 Aug 2025US$5.1bUS$5.4b-US$66,887,038.8513.9x-76.5x0.9x
Thu, 17 Jul 2025US$4.1bUS$5.7bUS$81.0m8.2x50.1x0.7x
Sat, 14 Jun 2025US$4.7bUS$5.7bUS$79.0m8.3x59.9x0.8x
Mon, 12 May 2025US$3.5bUS$5.7bUS$58.6m18.9x60.2x0.6x
Wed, 09 Apr 2025US$3.7bUS$6.1bUS$162.7m32.7x22.7x0.6x
Fri, 07 Mar 2025US$4.0bUS$6.1bUS$110.1m15.8x36.1x0.7x
Sun, 02 Feb 2025US$4.5bUS$6.5bUS$287.6m17.4x15.7x0.7x
Tue, 31 Dec 2024US$5.2bUS$6.5bUS$289.1m13.8x18.1x0.8x
Thu, 28 Nov 2024US$6.0bUS$6.5bUS$288.8m17.9x20.6x0.9x
Sat, 26 Oct 2024US$5.9bUS$6.9bUS$386.4m11.7x15.2x0.9x
Mon, 23 Sep 2024US$6.8bUS$6.9bUS$395.0m11x17.2x1x
Wed, 21 Aug 2024US$6.9bUS$6.9bUS$394.7m9.9x17.5x1x
Fri, 19 Jul 2024US$7.4bUS$6.7bUS$333.8m13.1x22.2x1.1x
Sun, 16 Jun 2024US$6.5bUS$6.7bUS$333.7m10.9x19.5x1x
Tue, 14 May 2024US$6.9bUS$6.7bUS$330.2m16.7x20.9x1x
Thu, 11 Apr 2024US$8.0bUS$6.7bUS$435.9m20.1x18.4x1.2x
Sat, 09 Mar 2024US$7.4bUS$6.6bUS$438.7m7.4x16.9x1.1x
Mon, 05 Feb 2024US$7.5bUS$6.7bUS$474.0m6.6x15.9x1.1x
Wed, 03 Jan 2024US$8.1bUS$6.7bUS$471.7m7x17.2x1.2x
Fri, 01 Dec 2023US$7.3bUS$6.7bUS$471.6m5.8x15.5x1.1x
Sun, 29 Oct 2023US$6.5bUS$6.8bUS$543.0m5.1x11.9x1x
Tue, 26 Sep 2023US$7.1bUS$6.9bUS$599.2m6x11.8x1x
Thu, 24 Aug 2023US$8.3bUS$6.9bUS$599.1m6.1x13.9x1.2x
Sat, 22 Jul 2023US$8.7bUS$6.9bUS$543.1m6.5x16.1x1.3x
Mon, 19 Jun 2023US$8.4bUS$6.9bUS$543.0m6x15.4x1.2x
Wed, 17 May 2023US$7.4bUS$6.9bUS$541.2m5.6x13.7x1.1x
Fri, 14 Apr 2023US$7.9bUS$6.7bUS$479.6m7.1x16.6x1.2x
Sun, 12 Mar 2023US$8.4bUS$6.7bUS$491.9m31x17.1x1.3x
Tue, 07 Feb 2023US$10.5bUS$6.8bUS$451.1m42.6x23.3x1.6x
Thu, 05 Jan 2023US$8.7bUS$6.6bUS$428.6m48.6x20.2x1.3x
Price to Earnings Ratio

20.2x


Total Market Cap: US$8.7bTotal Earnings: US$428.6mTotal Revenue: US$6.6bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Motorcycle Manufacturers Industry Price to Earnings3Y Average 11.6x20242025
Current Industry PE
  • Investors are optimistic on the American Motorcycle Manufacturers industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 20.8x which is higher than its 3-year average PE of 11.6x.
  • The 3-year average PS ratio of 1.0x is higher than the industry's current PS ratio of 0.71x.
Past Earnings Growth
  • The earnings for companies in the Motorcycle Manufacturers industry have declined 23% per year over the last three years,
  • Revenues have also declined 4.7% per year.
  • This means overall sales from these companies are declining and profits are subsequently falling as well.

Industry Comparison

How does U.S. Motorcycle Manufacturers compare with similar industries?

US Market0.61%
Consumer Discretionary0.13%
Auto-2.49%
Motorcycle Manufacturers-2.04%
Automobile Manufacturers-2.49%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
NIU Niu TechnologiesUS$3.397.3%
+US$17.9m		90.4%PS0.4x
HOG Harley-DavidsonUS$21.000.5%
+US$11.8m		-29.3%PE5x
EMPD Empery DigitalUS$4.351.4%
+US$2.3m		-87.5%PS62.5x

Latest News

NIU
US$3.39
Niu Technologies
7D
7.3%
1Y
90.4%

NIU: Steady Margins And Revenue Outlook Will Support Further Share Price Strength

Analysts have modestly adjusted their price target on Niu Technologies, citing slightly higher discount rate assumptions and a marginally lower future P/E multiple. This has resulted in little change to the stock’s estimated fair value at approximately $4.86 per share.
MAMO
US$4.09
Massimo Group
7D
-21.6%
1Y
66.9%
HOG
US$21.00
Harley-Davidson
7D
0.5%
1Y
-29.3%

HOG: New Leadership Will Drive Inventory Clearance And Future Margin Recovery

The analyst price target for Harley-Davidson has edged down by $0.10 as analysts factor in weaker retail demand, ongoing inventory clearance related margin pressure, and mixed views on the pace of recovery despite recent management actions to improve dealer health. Analyst Commentary Recent Street research reflects a divided view on Harley-Davidson's outlook, with some emphasizing operational progress and others highlighting structural headwinds that could weigh on valuation and earnings power.
LOBO
US$0.69
Lobo Technologies
7D
-1.5%
1Y
-63.3%

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Dec 09
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EMPD
US$4.35
Empery Digital
7D
1.4%
1Y
-87.5%

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Dec 03
LVWR
US$4.59
LiveWire Group
7D
-2.8%
1Y
-2.1%

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Nov 20
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GGR
US$3.48
Gogoro
7D
-3.3%
1Y
-65.7%
EZGO
US$1.95
EZGO Technologies
7D
-0.5%
1Y
-90.6%