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U.S. Motorcycle Manufacturers Industry Analysis

UpdatedApr 02, 2026
DataAggregated Company Financials
Companies14
  • 7D9.0%
  • 3M-18.8%
  • 1Y-23.8%
  • YTDn/a

Over the last 7 days, the Motorcycle Manufacturers industry has risen 9.0%, driven by gains from Harley-Davidson of 10%. In contrast, the industry has lost 24% in the last 12 months. Earnings are forecast to grow by 3.6% annually.

Industry Valuation and Performance

Has the U.S. Motorcycle Manufacturers Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 02 Apr 2026US$3.1bUS$5.5b-US$19,319,642.156.7x-160.3x0.6x
Sat, 28 Feb 2026US$3.2bUS$5.5bUS$85.4m6.3x37.5x0.6x
Mon, 26 Jan 2026US$3.6bUS$5.7bUS$192.1m4.8x18.5x0.6x
Wed, 24 Dec 2025US$4.1bUS$5.7bUS$195.8m4.9x20.8x0.7x
Fri, 21 Nov 2025US$4.2bUS$5.7bUS$195.9m5.2x21.3x0.7x
Sun, 19 Oct 2025US$5.1bUS$5.4b-US$69,373,713.2713.4x-73.6x0.9x
Tue, 16 Sep 2025US$5.5bUS$5.4b-US$69,397,095.6015x-79.4x1x
Thu, 14 Aug 2025US$5.5bUS$5.5b-US$64,179,086.2813.7x-85.6x1x
Sat, 12 Jul 2025US$4.3bUS$5.7bUS$80.6m8.6x53.2x0.7x
Mon, 09 Jun 2025US$4.7bUS$5.7bUS$79.0m8.4x58.9x0.8x
Wed, 07 May 2025US$3.7bUS$5.7bUS$64.0m19.1x58.5x0.7x
Fri, 04 Apr 2025US$4.1bUS$6.1bUS$162.0m35.4x25.6x0.7x
Sun, 02 Mar 2025US$4.1bUS$6.1bUS$155.4m15.8x26.5x0.7x
Tue, 28 Jan 2025US$4.8bUS$6.5bUS$287.6m17.1x16.6x0.7x
Thu, 26 Dec 2024US$5.3bUS$6.5bUS$289.1m14x18.5x0.8x
Sat, 23 Nov 2024US$5.9bUS$6.5bUS$288.8m18.2x20.6x0.9x
Mon, 21 Oct 2024US$6.6bUS$6.9bUS$394.4m11x16.7x1x
Wed, 18 Sep 2024US$7.0bUS$6.9bUS$395.3m11.8x17.7x1x
Fri, 16 Aug 2024US$6.7bUS$6.9bUS$409.4m10.1x16.4x1x
Sun, 14 Jul 2024US$7.0bUS$6.7bUS$333.7m12.3x21.1x1.1x
Tue, 11 Jun 2024US$6.8bUS$6.7bUS$333.7m11.1x20.4x1x
Thu, 09 May 2024US$7.0bUS$6.7bUS$302.7m16.2x23.2x1x
Sat, 06 Apr 2024US$7.9bUS$6.7bUS$435.9m19.6x18.1x1.2x
Mon, 04 Mar 2024US$7.4bUS$6.6bUS$438.7m7x16.9x1.1x
Wed, 31 Jan 2024US$7.7bUS$6.7bUS$474.0m6.4x16.3x1.2x
Fri, 29 Dec 2023US$8.4bUS$6.7bUS$471.6m7.2x17.9x1.3x
Sun, 26 Nov 2023US$7.3bUS$6.7bUS$471.7m5.9x15.6x1.1x
Tue, 24 Oct 2023US$6.7bUS$6.9bUS$599.2m5.4x11.2x1x
Thu, 21 Sep 2023US$7.3bUS$6.9bUS$599.2m5.9x12.2x1.1x
Sat, 19 Aug 2023US$7.9bUS$6.9bUS$599.2m6.1x13.2x1.2x
Mon, 17 Jul 2023US$9.0bUS$6.9bUS$543.1m6.3x16.6x1.3x
Wed, 14 Jun 2023US$8.6bUS$6.9bUS$543.1m6.1x15.8x1.2x
Fri, 12 May 2023US$7.8bUS$6.9bUS$541.1m6x14.5x1.1x
Sun, 09 Apr 2023US$7.9bUS$6.7bUS$479.6m7.1x16.4x1.2x
Price to Earnings Ratio

16.4x


Total Market Cap: US$7.9bTotal Earnings: US$479.6mTotal Revenue: US$6.7bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Motorcycle Manufacturers Industry Price to Earnings3Y Average 12.3x202420252026
Current Industry PE
  • Investors are pessimistic on the American Motorcycle Manufacturers industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading close to its 3-year average PS ratio of 0.94x.
Past Earnings Growth
  • Total earnings for the Motorcycle Manufacturers industry have declined over the last three years, with the industry now making a loss overall.
  • Revenues have also declined 6.1% per year, which is driving profits down.

Industry Comparison

How does U.S. Motorcycle Manufacturers compare with similar industries?

US Market-0.32%
Consumer Discretionary-0.98%
Auto-1.22%
Motorcycle Manufacturers8.95%
Automobile Manufacturers-1.24%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
HOG Harley-DavidsonUS$20.3310.1%
+US$208.0m		-20.5%PE6.7x
LVWR LiveWire GroupUS$1.6821.7%
+US$61.3m		-20.4%PS13.4x
MAMO Massimo GroupUS$1.024.2%
+US$1.7m		-62.5%PS0.6x
GGR GogoroUS$3.520.6%
+US$401.5k		-30.7%PS0.3x

Latest News

EMPD
US$4.23
Empery Digital
7D
-2.8%
1Y
-37.9%
HOG
US$20.33
Harley-Davidson
7D
10.1%
1Y
-20.5%

HOG: Product Refresh And Buybacks Will Offset Ongoing Demand And Dealer Pressures

Harley-Davidson's analyst price targets have been reset lower, with reductions from firms including UBS, Morgan Stanley, Baird, DA Davidson, and Citi. Wells Fargo also initiated coverage with an Underweight rating and a $15 target, as analysts highlight ongoing demand softness, dealer pressures, and uncertainty around the direction of the business.
GGR
US$3.52
Gogoro
7D
0.6%
1Y
-30.7%
LOBO
US$0.45
Lobo Technologies
7D
-0.4%
1Y
-54.0%
NIU
US$2.90
Niu Technologies
7D
-4.6%
1Y
-30.1%
MAMO
US$1.02
Massimo Group
7D
4.2%
1Y
-62.5%
LVWR
US$1.68
LiveWire Group
7D
21.7%
1Y
-20.4%
EZGO
US$1.26
EZGO Technologies
7D
-2.3%
1Y
-85.6%