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HOG

Harley-Davidson NYSE:HOG Stock Report

Last Price

US$32.99

Market Cap

US$4.7b

7D

0.5%

1Y

-11.1%

Updated

25 Sep, 2023

Data

Company Financials +

Harley-Davidson, Inc. Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Harley-Davidson
Historical stock prices
Current Share PriceUS$32.99
52 Week HighUS$51.77
52 Week LowUS$30.85
Beta1.43
1 Month Change-1.64%
3 Month Change-3.34%
1 Year Change-11.13%
3 Year Change37.98%
5 Year Change-27.73%
Change since IPO2,589.63%

Recent News & Updates

Recent updates

Estimating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Sep 22
Estimating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.165

Sep 08
Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.165

Buy Harley If You Want To Ride With The Big Boys

Aug 14

Do Harley-Davidson's (NYSE:HOG) Earnings Warrant Your Attention?

Aug 05
Do Harley-Davidson's (NYSE:HOG) Earnings Warrant Your Attention?

Harley-Davidson (NYSE:HOG) Seems To Use Debt Quite Sensibly

Jul 14
Harley-Davidson (NYSE:HOG) Seems To Use Debt Quite Sensibly

Harley-Davidson: Celebrating 120 Years Of Business But Little Growth Ahead

Jul 12

What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Jul 03
What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Jun 20
Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Returns At Harley-Davidson (NYSE:HOG) Appear To Be Weighed Down

Jun 09
Returns At Harley-Davidson (NYSE:HOG) Appear To Be Weighed Down

Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.165

May 22
Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.165

Is Harley-Davidson (NYSE:HOG) A Risky Investment?

Mar 31
Is Harley-Davidson (NYSE:HOG) A Risky Investment?

Harley-Davidson, Inc. (NYSE:HOG) Shares Could Be 24% Below Their Intrinsic Value Estimate

Mar 19
Harley-Davidson, Inc. (NYSE:HOG) Shares Could Be 24% Below Their Intrinsic Value Estimate

Slowing Rates Of Return At Harley-Davidson (NYSE:HOG) Leave Little Room For Excitement

Mar 07
Slowing Rates Of Return At Harley-Davidson (NYSE:HOG) Leave Little Room For Excitement

What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Feb 23
What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?

Harley-Davidson raises quarterly dividend by 4.8% to $0.165/share

Feb 17

Is Now The Time To Put Harley-Davidson (NYSE:HOG) On Your Watchlist?

Feb 12
Is Now The Time To Put Harley-Davidson (NYSE:HOG) On Your Watchlist?

Harley-Davidson Q4 2022 Earnings Preview

Feb 01

Is Harley-Davidson (NYSE:HOG) Using Too Much Debt?

Dec 30
Is Harley-Davidson (NYSE:HOG) Using Too Much Debt?

Harley-Davidson: Ready To Rumble, Electrically

Dec 20

Harley-Davidson: Much Depends On LiveWire

Dec 11

Are Investors Undervaluing Harley-Davidson, Inc. (NYSE:HOG) By 28%?

Dec 07
Are Investors Undervaluing Harley-Davidson, Inc. (NYSE:HOG) By 28%?

Returns On Capital At Harley-Davidson (NYSE:HOG) Have Stalled

Nov 20
Returns On Capital At Harley-Davidson (NYSE:HOG) Have Stalled

When Should You Buy Harley-Davidson, Inc. (NYSE:HOG)?

Nov 08
When Should You Buy Harley-Davidson, Inc. (NYSE:HOG)?

Harley-Davidson Q3 2022 Earnings Preview

Oct 25

Is Now The Time To Put Harley-Davidson (NYSE:HOG) On Your Watchlist?

Sep 20
Is Now The Time To Put Harley-Davidson (NYSE:HOG) On Your Watchlist?

Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.1575

Sep 03
Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.1575

Should You Buy (A) Harley-Davidson? Why There's Upside Here

Aug 29

Harley-Davidson, Inc.'s (NYSE:HOG) Intrinsic Value Is Potentially 29% Above Its Share Price

Aug 23
Harley-Davidson, Inc.'s (NYSE:HOG) Intrinsic Value Is Potentially 29% Above Its Share Price

Is Now An Opportune Moment To Examine Harley-Davidson, Inc. (NYSE:HOG)?

Aug 04
Is Now An Opportune Moment To Examine Harley-Davidson, Inc. (NYSE:HOG)?

Harley-Davidson Q2 2022 Earnings Preview

Jul 27

Harley-Davidson (NYSE:HOG) Hasn't Managed To Accelerate Its Returns

Jul 11
Harley-Davidson (NYSE:HOG) Hasn't Managed To Accelerate Its Returns

Harley-Davidson: A Gradual Decline

Jun 15

Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of US$0.16

May 19
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of US$0.16

An Intrinsic Calculation For Harley-Davidson, Inc. (NYSE:HOG) Suggests It's 30% Undervalued

May 16
An Intrinsic Calculation For Harley-Davidson, Inc. (NYSE:HOG) Suggests It's 30% Undervalued

When Should You Buy Harley-Davidson, Inc. (NYSE:HOG)?

May 04
When Should You Buy Harley-Davidson, Inc. (NYSE:HOG)?

These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Reasonably Well

Apr 20
These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Reasonably Well

Buying More Harley Davidson

Apr 04

Returns On Capital Signal Difficult Times Ahead For Harley-Davidson (NYSE:HOG)

Mar 21
Returns On Capital Signal Difficult Times Ahead For Harley-Davidson (NYSE:HOG)

Harley-Davidson (NYSE:HOG) Is Increasing Its Dividend To US$0.16

Feb 10
Harley-Davidson (NYSE:HOG) Is Increasing Its Dividend To US$0.16

At US$33.44, Is Harley-Davidson, Inc. (NYSE:HOG) Worth Looking At Closely?

Jan 24
At US$33.44, Is Harley-Davidson, Inc. (NYSE:HOG) Worth Looking At Closely?

Buying A Bit More Of The Harley Davidson Cash Cow

Jan 22

Shareholder Returns

HOGUS AutoUS Market
7D0.5%-6.5%-2.7%
1Y-11.1%-10.1%16.8%

Return vs Industry: HOG matched the US Auto industry which returned -10.3% over the past year.

Return vs Market: HOG underperformed the US Market which returned 15.1% over the past year.

Price Volatility

Is HOG's price volatile compared to industry and market?
HOG volatility
HOG Average Weekly Movement4.0%
Auto Industry Average Movement10.4%
Market Average Movement5.5%
10% most volatile stocks in US Market14.2%
10% least volatile stocks in US Market2.5%

Stable Share Price: HOG is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 4% a week.

Volatility Over Time: HOG's weekly volatility (4%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
19036,300Jochen Zeitzhttps://www.harley-davidson.com

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

Harley-Davidson, Inc. Fundamentals Summary

How do Harley-Davidson's earnings and revenue compare to its market cap?
HOG fundamental statistics
Market CapUS$4.67b
Earnings (TTM)US$785.19m
Revenue (TTM)US$6.03b

6.0x

P/E Ratio

0.8x

P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
HOG income statement (TTM)
RevenueUS$6.03b
Cost of RevenueUS$3.43b
Gross ProfitUS$1.96b
Other ExpensesUS$1.18b
EarningsUS$785.19m

Last Reported Earnings

Jun 30, 2023

Next Earnings Date

n/a

Earnings per share (EPS)5.54
Gross Margin32.57%
Net Profit Margin13.03%
Debt/Equity Ratio222.1%

How did HOG perform over the long term?

See historical performance and comparison

Dividends

2.0%

Current Dividend Yield

12%

Payout Ratio