HOG Stock Overview
Manufactures and sells motorcycles in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 0/6 |
| Past Performance | 2/6 |
| Financial Health | 4/6 |
| Dividends | 3/6 |
My Notes
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Community Narratives
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Upcoming Touring Models And Marketing Push Will Drive Motorcycle Demand In 2025
Harley-Davidson, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$30.75 |
| 52 Week High | US$44.16 |
| 52 Week Low | US$29.74 |
| Beta | 1.48 |
| 1 Month Change | -8.35% |
| 3 Month Change | -20.52% |
| 1 Year Change | -14.37% |
| 3 Year Change | -15.15% |
| 5 Year Change | -18.56% |
| Change since IPO | 8,845.45% |
Recent News & Updates
Harley-Davidson, Inc.'s (NYSE:HOG) Earnings Are Not Doing Enough For Some Investors
Dec 16
Harley-Davidson: The Bikes Might Be Fast, But The Investment Is Not
Dec 14Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.1725
Dec 01Harley-Davidson: An Uphill Ride Powered By Its Premium Segments
Dec 01Recent updates
Harley-Davidson, Inc.'s (NYSE:HOG) Earnings Are Not Doing Enough For Some Investors
Dec 16Harley-Davidson: The Bikes Might Be Fast, But The Investment Is Not
Dec 14Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.1725
Dec 01Harley-Davidson: An Uphill Ride Powered By Its Premium Segments
Dec 01Is Harley-Davidson, Inc. (NYSE:HOG) Potentially Undervalued?
Nov 23Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)
Nov 08Harley-Davidson (NYSE:HOG) Has More To Do To Multiply In Value Going Forward
Oct 24These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively
Oct 08Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.1725
Sep 08Buyback Monster Harley-Davidson Not Appealing Despite New Huge Repurchase Program
Sep 06At US$35.41, Is Harley-Davidson, Inc. (NYSE:HOG) Worth Looking At Closely?
Aug 11Is There An Opportunity With Harley-Davidson, Inc.'s (NYSE:HOG) 45% Undervaluation?
Jul 17Harley-Davidson: Time To Buy The Dip? (Rating Upgrade)
Jun 24Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt
Jun 16Investors Met With Slowing Returns on Capital At Harley-Davidson (NYSE:HOG)
May 30Harley-Davidson: The Earnings Plunge Is A Chance To Buy This American Legend For Pig Feed
Apr 26Is It Too Late To Consider Buying Harley-Davidson, Inc. (NYSE:HOG)?
Apr 24Benign Growth For Harley-Davidson, Inc. (NYSE:HOG) Underpins Its Share Price
Apr 09Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's
Feb 22Harley-Davidson Stock: This Hog Has Stalled
Feb 08Is Harley-Davidson (NYSE:HOG) Using Too Much Debt?
Jan 29Is Harley-Davidson, Inc. (NYSE:HOG) Potentially Undervalued?
Jan 15Harley-Davidson, Inc.'s (NYSE:HOG) Price Is Right But Growth Is Lacking
Jan 01Harley-Davidson: Revving Up For Profitability On The Road Ahead
Dec 08Here's What's Concerning About Harley-Davidson's (NYSE:HOG) Returns On Capital
Nov 13Harley-Davidson Appears To Be A Value Trap
Oct 17These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively
Oct 17What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?
Oct 05Estimating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)
Sep 22Harley-Davidson (NYSE:HOG) Will Pay A Dividend Of $0.165
Sep 08Buy Harley If You Want To Ride With The Big Boys
Aug 14Do Harley-Davidson's (NYSE:HOG) Earnings Warrant Your Attention?
Aug 05Harley-Davidson (NYSE:HOG) Seems To Use Debt Quite Sensibly
Jul 14Harley-Davidson: Celebrating 120 Years Of Business But Little Growth Ahead
Jul 12What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?
Jul 03Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)
Jun 20Returns At Harley-Davidson (NYSE:HOG) Appear To Be Weighed Down
Jun 09Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.165
May 22Is Harley-Davidson (NYSE:HOG) A Risky Investment?
Mar 31Harley-Davidson, Inc. (NYSE:HOG) Shares Could Be 24% Below Their Intrinsic Value Estimate
Mar 19Shareholder Returns
| HOG | US Auto | US Market | |
|---|---|---|---|
| 7D | -5.6% | -3.3% | -2.4% |
| 1Y | -14.4% | 49.3% | 23.3% |
Return vs Industry: HOG underperformed the US Auto industry which returned 49.3% over the past year.
Return vs Market: HOG underperformed the US Market which returned 23.3% over the past year.
Price Volatility
| HOG volatility | |
|---|---|
| HOG Average Weekly Movement | 4.4% |
| Auto Industry Average Movement | 10.7% |
| Market Average Movement | 6.3% |
| 10% most volatile stocks in US Market | 16.8% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: HOG has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: HOG's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1903 | 6,400 | Jochen Zeitz | www.harley-davidson.com |
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.
Harley-Davidson, Inc. Fundamentals Summary
| HOG fundamental statistics | |
|---|---|
| Market cap | US$3.92b |
| Earnings (TTM) | US$598.06m |
| Revenue (TTM) | US$5.55b |
6.5x
P/E Ratio0.7x
P/S RatioIs HOG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| HOG income statement (TTM) | |
|---|---|
| Revenue | US$5.55b |
| Cost of Revenue | US$3.20b |
| Gross Profit | US$1.58b |
| Other Expenses | US$979.56m |
| Earnings | US$598.06m |
Last Reported Earnings
Sep 30, 2024
Next Earnings Date
n/a
| Earnings per share (EPS) | 4.70 |
| Gross Margin | 28.41% |
| Net Profit Margin | 10.77% |
| Debt/Equity Ratio | 227.8% |
How did HOG perform over the long term?
See historical performance and comparisonDividends
2.2%
Current Dividend Yield15%
Payout RatioDoes HOG pay a reliable dividends?
See HOG dividend history and benchmarks| Harley-Davidson dividend dates | |
|---|---|
| Ex Dividend Date | Dec 10 2024 |
| Dividend Pay Date | Dec 23 2024 |
| Days until Ex dividend | 12 days |
| Days until Dividend pay date | 1 day |
Does HOG pay a reliable dividends?
See HOG dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2024/12/22 02:35 |
| End of Day Share Price | 2024/12/20 00:00 |
| Earnings | 2024/09/30 |
| Annual Earnings | 2023/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .
Analyst Sources
Harley-Davidson, Inc. is covered by 38 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Rommel Dionisio | Aegis Capital Corporation |
| David Coleman | Argus Research Company |
| Craig Kennison | Baird |