Harley-Davidson
Market Cap
US$5.3b
Last Updated
2021/03/08 00:08 UTC
Data Sources
Company Financials +
Executive Summary
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. More Details
Rewards
Risk Analysis
Snowflake Analysis
Moderate growth potential second-rate dividend payer.
Similar Companies
Share Price & News
How has Harley-Davidson's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: HOG is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 7% a week.
Volatility Over Time: HOG's weekly volatility (7%) has been stable over the past year.
Market Performance
7 Day Return
-2.0%
HOG
-9.6%
US Auto
-0.4%
US Market
1 Year Return
33.5%
HOG
230.4%
US Auto
36.2%
US Market
Return vs Industry: HOG underperformed the US Auto industry which returned 230.4% over the past year.
Return vs Market: HOG underperformed the US Market which returned 36.2% over the past year.
Shareholder returns
| HOG | Industry | Market | |
|---|---|---|---|
| 7 Day | -2.0% | -9.6% | -0.4% |
| 30 Day | 3.8% | -25.6% | -2.9% |
| 90 Day | -11.1% | -5.8% | 5.0% |
| 1 Year | 34.4%33.5% | 230.8%230.4% | 39.1%36.2% |
| 3 Year | -13.9%-21.2% | 298.2%276.3% | 48.4%39.0% |
| 5 Year | -17.4%-28.5% | 442.1%373.8% | 116.5%92.4% |
Long-Term Price Volatility Vs. Market
How volatile is Harley-Davidson's share price compared to the market and industry in the last 5 years?
Simply Wall St News
6 days ago | Simply Wall St
Investors Can Find Comfort In Harley-Davidson's (NYSE:HOG) Earnings Quality3 weeks ago | Simply Wall St
Is Harley-Davidson (NYSE:HOG) Using Capital Effectively?1 month ago | Simply Wall St
Read This Before Judging Harley-Davidson, Inc.'s (NYSE:HOG) ROEValuation
Is Harley-Davidson undervalued compared to its fair value and its price relative to the market?
4127.23x
Price to Earnings (PE) ratio
Share Price vs. Fair Value
Below Fair Value: HOG ($34.97) is trading above our estimate of fair value ($22.17)
Significantly Below Fair Value: HOG is trading above our estimate of fair value.
Price To Earnings Ratio
PE vs Industry: HOG is poor value based on its PE Ratio (4127.2x) compared to the US Auto industry average (48.2x).
PE vs Market: HOG is poor value based on its PE Ratio (4127.2x) compared to the US market (21.5x).
Price to Earnings Growth Ratio
PEG Ratio: HOG is poor value based on its PEG Ratio (141.1x)
Price to Book Ratio
PB vs Industry: HOG is good value based on its PB Ratio (3.1x) compared to the US Auto industry average (4.5x).
Next Steps
Future Growth
How is Harley-Davidson forecast to perform in the next 1 to 3 years based on estimates from 12 analysts?
29.3%
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: HOG's forecast earnings growth (29.3% per year) is above the savings rate (2%).
Earnings vs Market: HOG's earnings (29.3% per year) are forecast to grow faster than the US market (19.2% per year).
High Growth Earnings: earnings are expected to grow significantly over the next 3 years.
Revenue vs Market: HOG's revenue (4.1% per year) is forecast to grow slower than the US market (10% per year).
High Growth Revenue: HOG's revenue (4.1% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: HOG's Return on Equity is forecast to be low in 3 years time (18.4%).
Next Steps
Past Performance
How has Harley-Davidson performed over the past 5 years?
-25.4%
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: HOG has a large one-off loss of $130.0M impacting its December 31 2020 financial results.
Growing Profit Margin: HOG's current net profit margins (0.03%) are lower than last year (7.9%).
Past Earnings Growth Analysis
Earnings Trend: HOG's earnings have declined by 25.4% per year over the past 5 years.
Accelerating Growth: HOG's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.
Earnings vs Industry: HOG had negative earnings growth (-99.7%) over the past year, making it difficult to compare to the Auto industry average (-1.9%).
Return on Equity
High ROE: HOG's Return on Equity (0.08%) is considered low.
Next Steps
Financial Health
How is Harley-Davidson's financial position?
Financial Position Analysis
Short Term Liabilities: HOG's short term assets ($5.8B) exceed its short term liabilities ($4.0B).
Long Term Liabilities: HOG's short term assets ($5.8B) do not cover its long term liabilities ($6.3B).
Debt to Equity History and Analysis
Debt Level: HOG's debt to equity ratio (521.8%) is considered high.
Reducing Debt: HOG's debt to equity ratio has increased from 373.6% to 521.8% over the past 5 years.
Debt Coverage: HOG's debt is not well covered by operating cash flow (13.1%).
Interest Coverage: HOG's interest payments on its debt are well covered by EBIT (5.9x coverage).
Balance Sheet
Next Steps
Dividend
What is Harley-Davidson current dividend yield, its reliability and sustainability?
1.72%
Current Dividend Yield
Dividend Yield vs Market
Notable Dividend: HOG's dividend (1.72%) is higher than the bottom 25% of dividend payers in the US market (1.31%).
High Dividend: HOG's dividend (1.72%) is low compared to the top 25% of dividend payers in the US market (3.64%).
Stability and Growth of Payments
Stable Dividend: HOG's dividend payments have been volatile in the past 10 years.
Growing Dividend: HOG's dividend payments have increased over the past 10 years.
Current Payout to Shareholders
Dividend Coverage: With its high payout ratio (5193%), HOG's dividend payments are not well covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: HOG's dividends in 3 years are forecast to be well covered by earnings (25.5% payout ratio).
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Management
How experienced are the management team and are they aligned to shareholders interests?
1.3yrs
Average management tenure
CEO
Jochen Zeitz (57 yo)
1.08yrs
Tenure
US$250,000
Compensation
Mr. Jochen Zeitz is the Founder of The Zeitz Foundation. He has been Chairman of Harley-Davidson, Inc. since February 2020. Mr. Zeitz serves as President and Chief Executive Officer at Harley-Davidson, Inc...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman | 1.08yrs | US$250.00k | 0.17% $ 8.9m | |
| Chief Commercial Officer | 1.17yrs | US$2.61m | 0.027% $ 1.4m | |
| VP & Chief Strategy Officer of Harley-Davidson Motor Company | 2.33yrs | US$1.27m | 0.0053% $ 282.5k | |
| Chief Financial Officer | 0.50yr | no data | 0.00015% $ 7.9k | |
| Chief Accounting Officer | 11.83yrs | no data | 0.0056% $ 295.2k | |
| VP & Chief Administrative Officer | no data | no data | 0.0056% $ 296.2k | |
| Director of Investor Relations | no data | no data | no data | |
| VP, Chief Legal | 1.33yrs | no data | 0.0022% $ 118.7k | |
| VP & Chief Communications Officer | no data | no data | 0.014% $ 721.3k | |
| Chief Stylist | no data | no data | no data | |
| Managing Director of Harley India | 2.42yrs | no data | no data | |
| Chief Digital Officer of Harley-Davidson Motor Company | 0.58yr | no data | 0.000070% $ 3.7k |
1.3yrs
Average Tenure
50yo
Average Age
Experienced Management: HOG's management team is not considered experienced ( 1.3 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman | 1.08yrs | US$250.00k | 0.17% $ 8.9m | |
| Independent Presiding Director | 0.83yr | US$255.00k | 0.0029% $ 151.6k | |
| Independent Director | 25.08yrs | US$235.00k | 0.0032% $ 169.6k | |
| Independent Presiding Director | 1.08yrs | US$395.00k | 0.0024% $ 128.8k | |
| Independent Director | 10.42yrs | US$235.00k | 0.0015% $ 80.0k | |
| Independent Director | 4.08yrs | US$255.00k | 0.0099% $ 526.8k | |
| Independent Director | 4.67yrs | US$240.00k | 0.012% $ 659.8k | |
| Independent Director | 4.08yrs | US$240.00k | 0.011% $ 595.1k | |
| Independent Director | 4.67yrs | US$235.00k | 0.015% $ 797.0k |
4.1yrs
Average Tenure
57yo
Average Age
Experienced Board: HOG's board of directors are considered experienced (4.1 years average tenure).
Ownership
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: HOG insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
Ownership Breakdown
Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.
Top Shareholders
Company Information
Harley-Davidson, Inc.'s company bio, employee growth, exchange listings and data sources
Key Information
- Name: Harley-Davidson, Inc.
- Ticker: HOG
- Exchange: NYSE
- Founded: 1903
- Industry: Motorcycle Manufacturers
- Sector: Automobiles
- Market Cap: US$5.300b
- Shares outstanding: 151.54m
- Website: https://www.harley-davidson.com
Number of Employees
Location
- Harley-Davidson, Inc.
- 3700 West Juneau Avenue
- Milwaukee
- Wisconsin
- 53208
- United States
Listings
| Ticker | Exchange | Primary Security | Security Type | Country | Currency | Listed on |
|---|---|---|---|---|---|---|
| HOG | NYSE (New York Stock Exchange) | Yes | Common Stock | US | USD | Jul 1986 |
| HAR | DB (Deutsche Boerse AG) | Yes | Common Stock | DE | EUR | Jul 1986 |
| HAR | XTRA (XETRA Trading Platform) | Yes | Common Stock | DE | EUR | Jul 1986 |
| 0QYY | LSE (London Stock Exchange) | Yes | Common Stock | GB | USD | Jul 1986 |
| HAR | ETLX (Eurotlx) | Yes | Common Stock | IT | EUR | Jul 1986 |
| HOG | WBAG (Wiener Boerse AG) | Yes | Common Stock | AT | EUR | Jul 1986 |
| HOG * | BMV (Bolsa Mexicana de Valores) | Yes | Common Stock | MX | MXN | Jul 1986 |
| HOG | BASE (Buenos Aires Stock Exchange) | CEDEAR EA REP 1/3 ORD (USD) | AR | ARS | Sep 2005 | |
| H1OG34 | BOVESPA (Bolsa de Valores de Sao Paulo) | BDR EACH 1 REPR 1 SHS UNSPON | BR | BRL | Jan 2020 |
Biography
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Rel...
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2021/03/08 00:08 |
| End of Day Share Price | 2021/03/05 00:00 |
| Earnings | 2020/12/31 |
| Annual Earnings | 2020/12/31 |
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.