Harley-Davidson
Market Cap
US$6.1b
Last Updated
2021/08/03 23:32 UTC
Data Sources
Company Financials +
Executive Summary
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. More Details
Rewards
Risk Analysis
Snowflake Analysis
Good value with proven track record.
Similar Companies
Share Price & News
How has Harley-Davidson's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: HOG is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 6% a week.
Volatility Over Time: HOG's weekly volatility (6%) has been stable over the past year.
Market Performance
7 Day Return
0.7%
HOG
8.6%
US Auto
0.9%
US Market
1 Year Return
54.1%
HOG
124.0%
US Auto
34.7%
US Market
Return vs Industry: HOG underperformed the US Auto industry which returned 124.8% over the past year.
Return vs Market: HOG exceeded the US Market which returned 34.4% over the past year.
Shareholder returns
| HOG | Industry | Market | |
|---|---|---|---|
| 7 Day | 0.7% | 8.6% | 0.9% |
| 30 Day | -14.7% | 1.0% | 0.2% |
| 90 Day | -19.0% | 8.1% | 4.7% |
| 1 Year | 55.4%54.1% | 124.2%124.0% | 36.8%34.7% |
| 3 Year | -0.6%-8.5% | 352.9%333.1% | 62.5%52.4% |
| 5 Year | -13.9%-25.2% | 520.0%451.7% | 123.1%98.4% |
Long-Term Price Volatility Vs. Market
How volatile is Harley-Davidson's share price compared to the market and industry in the last 5 years?
Simply Wall St News
2 days ago | Simply Wall St
Is Harley-Davidson, Inc.'s (NYSE:HOG) 22% ROE Strong Compared To Its Industry?2 weeks ago | Simply Wall St
Did You Miss Harley-Davidson's (NYSE:HOG) 50% Share Price Gain?4 weeks ago | Simply Wall St
What Does Harley-Davidson, Inc.'s (NYSE:HOG) Share Price Indicate?Valuation
Is Harley-Davidson undervalued compared to its fair value and its price relative to the market?
2.3%
Undervalued compared to fair value
Share Price vs. Fair Value
Below Fair Value: HOG ($39.91) is trading below our estimate of fair value ($40.83)
Significantly Below Fair Value: HOG is trading below fair value, but not by a significant amount.
Price To Earnings Ratio
PE vs Industry: HOG is good value based on its PE Ratio (12.5x) compared to the US Auto industry average (14.2x).
PE vs Market: HOG is good value based on its PE Ratio (12.5x) compared to the US market (17.9x).
Price to Earnings Growth Ratio
PEG Ratio: HOG is poor value based on its PEG Ratio (2.6x)
Price to Book Ratio
PB vs Industry: HOG is good value based on its PB Ratio (2.8x) compared to the US Auto industry average (2.9x).
Future Growth
How is Harley-Davidson forecast to perform in the next 1 to 3 years based on estimates from 14 analysts?
4.8%
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: HOG's forecast earnings growth (4.8% per year) is above the savings rate (2%).
Earnings vs Market: HOG's earnings (4.8% per year) are forecast to grow slower than the US market (15% per year).
High Growth Earnings: HOG's earnings are forecast to grow, but not significantly.
Revenue vs Market: HOG's revenue (5.2% per year) is forecast to grow slower than the US market (9.2% per year).
High Growth Revenue: HOG's revenue (5.2% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: HOG's Return on Equity is forecast to be high in 3 years time (20.8%)
Past Performance
How has Harley-Davidson performed over the past 5 years?
-24.0%
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: HOG has high quality earnings.
Growing Profit Margin: HOG's current net profit margins (10.1%) are higher than last year (1.8%).
Past Earnings Growth Analysis
Earnings Trend: HOG's earnings have declined by 24% per year over the past 5 years.
Accelerating Growth: HOG's earnings growth over the past year (506.3%) exceeds its 5-year average (-24% per year).
Earnings vs Industry: HOG earnings growth over the past year (506.3%) exceeded the Auto industry 180.2%.
Return on Equity
High ROE: Whilst HOG's Return on Equity (22.4%) is high, this metric is skewed due to their high level of debt.
Financial Health
How is Harley-Davidson's financial position?
Financial Position Analysis
Short Term Liabilities: HOG's short term assets ($4.5B) exceed its short term liabilities ($3.5B).
Long Term Liabilities: HOG's short term assets ($4.5B) do not cover its long term liabilities ($5.3B).
Debt to Equity History and Analysis
Debt Level: HOG's debt to equity ratio (321.8%) is considered high.
Reducing Debt: HOG's debt to equity ratio has reduced from 349.4% to 321.8% over the past 5 years.
Debt Coverage: HOG's debt is not well covered by operating cash flow (17.2%).
Interest Coverage: HOG's interest payments on its debt are well covered by EBIT (31.1x coverage).
Balance Sheet
Dividend
What is Harley-Davidson current dividend yield, its reliability and sustainability?
0.20%
Current Dividend Yield
Dividend Yield vs Market
Notable Dividend: HOG's dividend (0.2%) isn’t notable compared to the bottom 25% of dividend payers in the US market (1.32%).
High Dividend: HOG's dividend (0.2%) is low compared to the top 25% of dividend payers in the US market (3.57%).
Stability and Growth of Payments
Stable Dividend: HOG is not paying a notable dividend for the US market, therefore no need to check if payments are stable.
Growing Dividend: HOG is not paying a notable dividend for the US market, therefore no need to check if payments are increasing.
Current Payout to Shareholders
Dividend Coverage: HOG is not paying a notable dividend for the US market.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of HOG's dividend in 3 years as they are not forecast to pay a notable one for the US market.
Next Steps
Management
How experienced are the management team and are they aligned to shareholders interests?
1.6yrs
Average management tenure
CEO
Jochen Zeitz (58 yo)
1.5yrs
Tenure
US$10,447,355
Compensation
Mr. Jochen Zeitz is the Founder of The Zeitz Foundation. He has been Chairman of Harley-Davidson, Inc. since February 2020. Mr. Zeitz serves as President and Chief Executive Officer at Harley-Davidson, Inc...
CEO Compensation Analysis
Compensation vs Market: Jochen's total compensation ($USD10.45M) is above average for companies of similar size in the US market ($USD6.51M).
Compensation vs Earnings: Jochen's compensation has increased by more than 20% in the past year.
Leadership Team
Experienced Management: HOG's management team is not considered experienced ( 1.6 years average tenure), which suggests a new team.
Board Members
Experienced Board: HOG's board of directors are considered experienced (4.5 years average tenure).
Ownership
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Recent Insider Transactions
Ownership Breakdown
Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.
Top Shareholders
Company Information
Harley-Davidson, Inc.'s company bio, employee growth, exchange listings and data sources
Key Information
- Name: Harley-Davidson, Inc.
- Ticker: HOG
- Exchange: NYSE
- Founded: 1903
- Industry: Motorcycle Manufacturers
- Sector: Automobiles
- Market Cap: US$6.131b
- Shares outstanding: 153.67m
- Website: https://www.harley-davidson.com
Number of Employees
Location
- Harley-Davidson, Inc.
- 3700 West Juneau Avenue
- Milwaukee
- Wisconsin
- 53208
- United States
Listings
Biography
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Rel...
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2021/08/03 23:32 |
| End of Day Share Price | 2021/08/03 00:00 |
| Earnings | 2021/06/27 |
| Annual Earnings | 2020/12/31 |
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.