Harley-Davidson, Inc.

NYSE:HOG Stock Report

Market Cap: US$2.4b

Harley-Davidson Management

Management criteria checks 2/4

We currently do not have sufficient information about the CEO.

Key information

Artie Starrs

Chief executive officer

n/a

Total compensation

CEO salary percentagen/a
CEO tenureless than a year
CEO ownershipn/a
Management average tenure2.6yrs
Board average tenure3.4yrs

Recent management updates

Recent updates

Harley-Davidson: Dealership Support Takes Focus (Upgrade)

Dec 16

Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18

Dec 06
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18

A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb

Aug 29
A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb

Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Jul 18
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks

Jun 16
Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks

Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital

May 20
Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital

Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching

Apr 22
Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching

There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings

Mar 18
There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings

Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook

Mar 04

Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Feb 20
Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Some Investors May Be Worried About Harley-Davidson's (NYSE:HOG) Returns On Capital

Feb 16
Some Investors May Be Worried About Harley-Davidson's (NYSE:HOG) Returns On Capital

Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Jan 31
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Harley-Davidson, Inc.'s (NYSE:HOG) Earnings Are Not Doing Enough For Some Investors

Dec 16
Harley-Davidson, Inc.'s (NYSE:HOG) Earnings Are Not Doing Enough For Some Investors

Harley-Davidson: The Bikes Might Be Fast, But The Investment Is Not

Dec 14

Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.1725

Dec 01
Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.1725

Harley-Davidson: An Uphill Ride Powered By Its Premium Segments

Dec 01

Is Harley-Davidson, Inc. (NYSE:HOG) Potentially Undervalued?

Nov 23
Is Harley-Davidson, Inc. (NYSE:HOG) Potentially Undervalued?

Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Nov 08
Calculating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG)

Harley-Davidson (NYSE:HOG) Has More To Do To Multiply In Value Going Forward

Oct 24
Harley-Davidson (NYSE:HOG) Has More To Do To Multiply In Value Going Forward

These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively

Oct 08
These 4 Measures Indicate That Harley-Davidson (NYSE:HOG) Is Using Debt Extensively

Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.1725

Sep 08
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.1725

Buyback Monster Harley-Davidson Not Appealing Despite New Huge Repurchase Program

Sep 06
User avatar

Innovative Strategies And EV Focus Propel Brand Strength In Competitive Markets

Strategic reduction in dealer inventory and continued focus on high-margin products aim to improve financial performance and dealer health.

At US$35.41, Is Harley-Davidson, Inc. (NYSE:HOG) Worth Looking At Closely?

Aug 11
At US$35.41, Is Harley-Davidson, Inc. (NYSE:HOG) Worth Looking At Closely?

Is There An Opportunity With Harley-Davidson, Inc.'s (NYSE:HOG) 45% Undervaluation?

Jul 17
Is There An Opportunity With Harley-Davidson, Inc.'s (NYSE:HOG) 45% Undervaluation?

Harley-Davidson: Time To Buy The Dip? (Rating Upgrade)

Jun 24

Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Jun 16
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Investors Met With Slowing Returns on Capital At Harley-Davidson (NYSE:HOG)

May 30
Investors Met With Slowing Returns on Capital At Harley-Davidson (NYSE:HOG)

CEO

Artie Starrs (48 yo)

less than a year
Tenure

Mr. Arthur Francis Starrs, III, also known as Artie, has been Chief Executive Officer, President and Director of Harley-Davidson, Inc. since October 1, 2025. He has been Chief Executive Officer at Topgolf...


Leadership Team

NamePositionTenureCompensationOwnership
Jonathan Root
CFO & Chief Commercial Officer of Harley-Davidson Motor Company2.6yrsUS$1.58m0.031%
$ 757.4k
Paul Krause
Chief Legal Officer6.2yrsUS$1.32m0.022%
$ 534.3k
Jochen Zeitz
Senior Advisorless than a yearUS$9.15m0.58%
$ 14.1m
Arthur Starrs
CEO, President & Directorless than a yearno datano data
Bryan Beck
Chief Accounting Officerno datano datano data
Matt Ryan
Chief Marketing & Technology Officerless than a yearno datano data
Shawn Collins
Director of Investor Relationsno datano datano data
George Prassas
Chief Communications Officer2yrsno datano data
Tori Termaat
Chief Human Resources Officer4.2yrsno data0.011%
$ 263.6k
Ray Drea
Chief Stylistno datano datano data
Sajeev Rajasekharan
Managing Director of Asia Emerging Markets & India7.3yrsno datano data
Andy Benka
VP of Product Management & Chief of Staff4.2yrsno datano data
2.6yrs
Average Tenure
48yo
Average Age

Experienced Management: HOG's management team is considered experienced (2.6 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Arthur Starrs
CEO, President & Directorless than a yearno datano data
Daniel Nova
Independent Directorless than a yearno data0.0024%
$ 59.0k
Troy Alstead
Independent Chairman of the Board8.9yrsUS$285.00k0.030%
$ 727.1k
Maryrose Sylvester
Independent Director9.5yrsUS$280.00k0.019%
$ 451.6k
Allan Golston
Independent Director8.9yrsUS$280.00k0.0036%
$ 88.8k
James Farley
Independent Director4.7yrsUS$260.00k0.019%
$ 467.7k
Matthew Reintjes
Independent Directorless than a yearno datano data
Lori Flees
Independent Directorless than a yearno data0.0061%
$ 148.7k
Rafeh Masood
Independent Director3.4yrsUS$260.00k0.0040%
$ 97.1k
3.4yrs
Average Tenure
58yo
Average Age

Experienced Board: HOG's board of directors are considered experienced (3.4 years average tenure).


Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/04 02:18
End of Day Share Price 2026/01/02 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Harley-Davidson, Inc. is covered by 30 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
David ColemanArgus Research Company
Craig KennisonBaird
Felicia Kantor HendrixBarclays