HOG Share Price Performance
US$23.44
-10.11 (-30.13%)
17.3% undervalued intrinsic discount
US$28.33
Fair Value
Price US$23.44
AnalystConsensusTarget US$28.33
Fair ValueUS$28.33
Share Pricen/a
Harley-Davidson, Inc. Stock Price
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- 27 Fair Values set on narratives written by author
HOG Community Narratives
AN
Fair Value US$28.33 17.3% undervalued intrinsic discount
HDFS Partnership And Affordable Models Will Redefine Future Markets
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HDFS Partnership And Affordable Models Will Redefine Future Markets
Key Takeaways Strategic partnerships and operational efficiencies enable increased investments, brand revitalization, and financial flexibility to support both short-term profitability and long-term growth initiatives. Expansion into affordable, smaller motorcycles and targeted global marketing aims to attract younger buyers and diversify revenue by adapting to evolving consumer trends.Read more
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AN
US$28.33
17.3% undervalued intrinsic discount
AnalystConsensusTarget Fair Value
Revenue growth
-6.09% p.a.
Profit Margin
10.21%
Future PE
10.23x
Share price in 2028
US$40
Recently Updated Narratives
AN
HDFS Partnership And Affordable Models Will Redefine Future Markets
Fair Value: US$28.33 17.3% undervalued intrinsic discount
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Snowflake Analysis
Harley-Davidson, Inc. Key Details
Last Reported Earnings
Sep 30, 2025
Next Reporting Earnings
n/a
- 4.24
- 31.75%
- 10.74%
- 144.9%
About HOG
- Founded
- 1903
- Employees
- 5900
- CEO
- WebsiteView website
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
