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Clorox NYSE:CLX Stock Report

Last Price


Market Cap







11 Aug, 2022


Company Financials +
CLX fundamental analysis
Snowflake Score
Future Growth3/6
Past Performance1/6
Financial Health3/6

CLX Stock Overview

The Clorox Company manufactures and markets consumer and professional products worldwide.

Clorox Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Clorox
Historical stock prices
Current Share PriceUS$144.61
52 Week HighUS$186.86
52 Week LowUS$120.50
1 Month Change0.50%
3 Month Change-8.64%
1 Year Change-13.28%
3 Year Change-9.02%
5 Year Change5.42%
Change since IPO1,245.21%

Recent News & Updates

Aug 10

Clorox: Party Is Over - Nothing Exciting To See Here

The COVID-19 party has peaked and crashed post-reopening cadence, leaving Clorox with poorer margins for the next few quarters. Nonetheless, the stock seems to be trading near bottom, with potential recovery in the horizon. In the meantime, we do not recommend anyone to add CLX to their portfolio since it is neither a high-growth nor an excellent dividend stock. Investment Thesis The Clorox Company (CLX) had a rare unicorn moment during the COVID-19 stock market party then. The stock rallied from $146.83 in November 2019 to $227.42 in July 2020. The peak would have been the perfect time for traders to cash in and collect their party goods. For those who had not, it is evident that Mr. Market woke up with a hangover and vengefully reversed all gains to the current levels of $143.41. Nonetheless, given the relatively sideways price action for the past six months, it is potentially safe to surmise that we are seeing a sustainable support level now. However, since CLX is neither a high growth stock nor an excellent dividend stock, we do not recommend anyone to add this to their portfolio. Clorox Continues To Underperform Due To Supply Chain And Logistics Issues S&P Capital IQ CLX had obviously benefited from the pandemic, given the improvement in its sales and meteoric rise in its stock prices then. However, its margins have also suffered in the past five quarters, given the global supply chain issues impacting the cost of goods sold. By FQ4'22, the company reported revenues of $1.8B and gross margins of 37.1%, representing in-line YoY, respectively. However, it is a massive decline of -9.1% and -9.7 percentage points from FQ4'20 levels. Otherwise, an increase of 10.6% though a decline of -8 percentage points from pre-pandemic levels in FQ4'19. Drivers Affecting CLX's Gross Margins Seeking Alpha These drivers were cleverly addressed in CLX's financial report thus far, which highlighted the massive increase in costs, especially in the raw materials, manufacturing, and logistics segment. It is no wonder then that CLX reported a lower net income of $101M and net income margins of 5.6% in FQ4'22, representing in-line YoY though a tremendous decline of -67.4% and -10 percentage points from FQ4'20 levels. Otherwise, a decline of -58% and -9.2 percentage points from FQ4'19 levels. S&P Capital IQ CLX's management had obviously tried to keep a lid on its operating expenses at $485M in FQ4'22, representing a moderation of -8.3% YoY, -7.4% from FQ'20 levels, and a minimal increase of 13.3% from FQ4'19 levels. Nonetheless, these have directly impacted the ratio to its decelerating revenues at 26.9% and to its gross profits at 72.6% in FQ4'22, compared to 27.3% and 58.3% in FQ4'20, respectively. Thereby, highlighting the other reason for CLX's lowered profitability. S&P Capital IQ Therefore, it is no wonder that CLX reported a lower Free Cash Flow ((FCF)) generation thus far, with an FCF of $256M and an FCF margin of 14.2%, representing a decrease of -9.8% and -1.6 percentage points YoY. Otherwise, a decrease of -60.2% and -18.3 percentage points from the peak in FQ4'20. These issues were further exacerbated by CLX's constantly increasing dividend payouts, which continue to bleed its cash and equivalents on its balance sheet to $183M in FQ4'22, compared to the peak of $879M in FQ4'20. CLX Stock Recovery Is Possible By Mid FY2023 S&P Capital IQ Over the next three years, CLX is expected to report revenue and net income growth at a CAGR of 2.16% and 20.58%, respectively. It is evident that consensus estimates are optimistic about the company's capability in reversing its profitability to pre-pandemic levels, from net income margins of 13.2% in FY2019, to 6.5% in FY2022, and to a projected 10.7% in FY2025, once the supply chain issues are alleviated then. In the meantime, consensus estimates that CLX will report revenues of $7.09B and net incomes of $0.54B in FY2023, representing in-line and an increase of 16.8% YoY, respectively. Assuming similar FCF margins of 14.2% then, we expect to see the company maintain its dividend payouts in FY2023, if not a marginal increase. This should alleviate investors' fears for now. Things will likely normalize over time, with more sideways price action in the short term. Once the market sees improved earnings, we will probably see the stock reverting to its previously slow but steady pace of growth from mid-FY2023 onwards. So, Is CLX Stock A Buy, Sell, or Hold? CLX 5Y EV/Revenue and P/E Valuations S&P Capital IQ CLX is currently trading at an EV/NTM Revenue of 2.92x and NTM P/E of 33.55x, lower than its 5Y EV/Revenue mean of 3.44x though elevated from its 5Y P/E mean of 25.63x. The stock is also trading at $143.41, down 23.2% from its 52 weeks high of $186.86, though at a premium of 19% from its 52 weeks low of $120.50. CLX 5Y Dividend Payouts & Yield S&P Capital IQ In the past five years, CLX has been regularly increasing its dividend payouts, from $3.36 in FY2018 to $4.72 in FY2022, at a CAGR of 8.87%. Thereby, highlighting the stock's strength as a decent dividend stock. However, it is also evident that the stock has had a rough plunge since hitting the peak in 2021, triggering a temporary weakness in its dividend yields then.

Aug 03

Clorox Non-GAAP EPS of $0.93 in-line, revenue of $1.8B misses by $60M

Clorox press release (NYSE:CLX): Q4 Non-GAAP EPS of $0.93 in-line. Revenue of $1.8B (flat Y/Y) misses by $60M. Gross margin of 37.1% was flat versus the year-ago quarter, due mainly to ongoing elevated commodity costs and manufacturing and logistics costs, offset by the benefits of pricing and cost savings initiatives. 2023 Outlook: Net sales are expected to be down 4% to up 2% compared to the prior year. Organic sales are expected to be down 3% to up 3%. Gross margin is expected to increase by about 200 basis points, primarily due to the combined benefit of pricing, cost savings and supply chain optimization, offset by continued cost inflation. Diluted EPS is expected to be between $3.10 and $3.47, or a decrease between 17% and 7%, respectively. Adjusted EPS is expected to be between $3.85 and $4.22, or a decrease of 6% to an increase of 3%, respectively. Shares -6.5%.

Jul 20
Clorox (NYSE:CLX) Is Paying Out A Larger Dividend Than Last Year

Clorox (NYSE:CLX) Is Paying Out A Larger Dividend Than Last Year

The board of The Clorox Company ( NYSE:CLX ) has announced that the dividend on 12th of August will be increased to...

Shareholder Returns

CLXUS Household ProductsUS Market

Return vs Industry: CLX underperformed the US Household Products industry which returned 1.2% over the past year.

Return vs Market: CLX underperformed the US Market which returned -11.6% over the past year.

Price Volatility

Is CLX's price volatile compared to industry and market?
CLX volatility
CLX Average Weekly Movement5.1%
Household Products Industry Average Movement5.1%
Market Average Movement7.8%
10% most volatile stocks in US Market16.9%
10% least volatile stocks in US Market3.2%

Stable Share Price: CLX is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 5% a week.

Volatility Over Time: CLX's weekly volatility (5%) has been stable over the past year.

About the Company

19139,000Linda Rendle

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States.

Clorox Fundamentals Summary

How do Clorox's earnings and revenue compare to its market cap?
CLX fundamental statistics
Market CapUS$17.81b
Earnings (TTM)US$462.00m
Revenue (TTM)US$7.11b


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
CLX income statement (TTM)
Cost of RevenueUS$4.56b
Gross ProfitUS$2.55b
Other ExpensesUS$2.08b

Last Reported Earnings

Jun 30, 2022

Next Earnings Date


Earnings per share (EPS)3.75
Gross Margin35.81%
Net Profit Margin6.50%
Debt/Equity Ratio395.3%

How did CLX perform over the long term?

See historical performance and comparison



Current Dividend Yield


Payout Ratio
We’ve recently updated our valuation analysis.


Is CLX undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 2/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for CLX?

Other financial metrics that can be useful for relative valuation.

CLX key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue2.9x
Enterprise Value/EBITDA24.3x
PEG Ratio2.2x

Price to Earnings Ratio vs Peers

How does CLX's PE Ratio compare to its peers?

CLX PE Ratio vs Peers
The above table shows the PE ratio for CLX vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average27.2x
CHD Church & Dwight
KMB Kimberly-Clark
REYN Reynolds Consumer Products
CL Colgate-Palmolive
CLX Clorox

Price-To-Earnings vs Peers: CLX is expensive based on its Price-To-Earnings Ratio (38.6x) compared to the peer average (27.2x).

Price to Earnings Ratio vs Industry

How does CLX's PE Ratio compare vs other companies in the Global Household Products Industry?

Price-To-Earnings vs Industry: CLX is expensive based on its Price-To-Earnings Ratio (38.6x) compared to the US Household Products industry average (24.8x)

Price to Earnings Ratio vs Fair Ratio

What is CLX's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

CLX PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio38.6x
Fair PE Ratio32x

Price-To-Earnings vs Fair Ratio: CLX is expensive based on its Price-To-Earnings Ratio (38.6x) compared to the estimated Fair Price-To-Earnings Ratio (32x).

Share Price vs Fair Value

What is the Fair Price of CLX when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: CLX ($144.61) is trading below our estimate of fair value ($291.35)

Significantly Below Fair Value: CLX is trading below fair value by more than 20%.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Target price is lower than the current share price.

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Future Growth

How is Clorox forecast to perform in the next 1 to 3 years based on estimates from 13 analysts?

Future Growth Score


Future Growth Score 3/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: CLX's forecast earnings growth (17.2% per year) is above the savings rate (1.9%).

Earnings vs Market: CLX's earnings (17.2% per year) are forecast to grow faster than the US market (14.5% per year).

High Growth Earnings: CLX's earnings are forecast to grow, but not significantly.

Revenue vs Market: CLX's revenue (2.8% per year) is forecast to grow slower than the US market (8% per year).

High Growth Revenue: CLX's revenue (2.8% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: CLX's Return on Equity is forecast to be very high in 3 years time (71%).

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Past Performance

How has Clorox performed over the past 5 years?

Past Performance Score


Past Performance Score 1/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: CLX has high quality earnings.

Growing Profit Margin: CLX's current net profit margins (6.5%) are lower than last year (9.7%).

Past Earnings Growth Analysis

Earnings Trend: CLX's earnings have declined by 6% per year over the past 5 years.

Accelerating Growth: CLX's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: CLX had negative earnings growth (-34.9%) over the past year, making it difficult to compare to the Household Products industry average (-25.2%).

Return on Equity

High ROE: Whilst CLX's Return on Equity (64.61%) is outstanding, this metric is skewed due to their high level of debt.

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Financial Health

How is Clorox's financial position?

Financial Health Score


Financial Health Score 3/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: CLX's short term assets ($1.7B) do not cover its short term liabilities ($1.8B).

Long Term Liabilities: CLX's short term assets ($1.7B) do not cover its long term liabilities ($3.6B).

Debt to Equity History and Analysis

Debt Level: CLX's net debt to equity ratio (370.2%) is considered high.

Reducing Debt: CLX's debt to equity ratio has reduced from 449.2% to 395.3% over the past 5 years.

Debt Coverage: CLX's debt is well covered by operating cash flow (28.9%).

Interest Coverage: CLX's interest payments on its debt are well covered by EBIT (7.3x coverage).

Balance Sheet

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What is Clorox current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 3/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage


Current Dividend Yield

Dividend Yield vs Market

Notable Dividend: CLX's dividend (3.21%) is higher than the bottom 25% of dividend payers in the US market (1.5%).

High Dividend: CLX's dividend (3.21%) is low compared to the top 25% of dividend payers in the US market (4.05%).

Stability and Growth of Payments

Stable Dividend: CLX's dividends per share have been stable in the past 10 years.

Growing Dividend: CLX's dividend payments have increased over the past 10 years.

Earnings Payout to Shareholders

Earnings Coverage: With its high payout ratio (123.6%), CLX's dividend payments are not well covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: With its high cash payout ratio (101.5%), CLX's dividend payments are not well covered by cash flows.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Linda Rendle (44 yo)





Ms. Linda Rendle serves as Chief Executive Officer and Director of The Clorox Company since September 14 2020. Ms. Rendle served as President of The Clorox Company from May 4, 2020 to September 14, 2020. S...

CEO Compensation Analysis

Compensation vs Market: Linda's total compensation ($USD7.90M) is below average for companies of similar size in the US market ($USD12.88M).

Compensation vs Earnings: Linda's compensation has increased by more than 20% whilst company earnings have fallen more than 20% in the past year.

Leadership Team

Experienced Management: CLX's management team is considered experienced (2.2 years average tenure).

Board Members

Experienced Board: CLX's board of directors are considered experienced (5.7 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: CLX insiders have only sold shares in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

The Clorox Company's employee growth, exchange listings and data sources

Key Information

  • Name: The Clorox Company
  • Ticker: CLX
  • Exchange: NYSE
  • Founded: 1913
  • Industry: Household Products
  • Sector: Household
  • Implied Market Cap: US$17.811b
  • Shares outstanding: 123.16m
  • Website:

Number of Employees


  • The Clorox Company
  • 1221 Broadway
  • Oakland
  • California
  • 94612-1888
  • United States


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/08/11 00:00
End of Day Share Price2022/08/11 00:00
Annual Earnings2022/06/30

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.