Clorox faces a squeeze as shoppers lean toward greener, simpler products while low-cost store brands and online upstarts crowd the shelves. The big question is whether its tech upgrades and new product push can keep its brands strong as rules tighten and costs rise.Read more
Clorox may be closer to a comeback than most people expect, helped by a major systems overhaul that could make the company run smoother and learn faster from shoppers. But tougher store-brand competition, price-conscious consumers, and rising costs could still keep growth and profits from improving as hoped.Read more
Key Takeaways Modern ERP implementation and digital transformation efforts are expected to improve supply chain efficiencies, reduce costs, and drive sustained margin and earnings growth. Product innovation and premium offerings in health, wellness, and cleaning are set to regain market share and fuel organic, long-term revenue growth.Read more
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt’s Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
