Planet Fitness (PLNT) Stock Overview
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 1/6 |
| Past Performance | 4/6 |
| Financial Health | 1/6 |
| Dividends | 0/6 |
PLNT Community Fair Values
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Analyst Price Targets
Planet Fitness, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$65.38 |
| 52 Week High | US$114.47 |
| 52 Week Low | US$63.41 |
| Beta | 1.31 |
| 1 Month Change | -9.37% |
| 3 Month Change | -28.19% |
| 1 Year Change | -34.01% |
| 3 Year Change | -5.97% |
| 5 Year Change | -15.25% |
| Change since IPO | 308.63% |
Recent News & Updates
PLNT: Wellness Tailwinds And Franchise Expansion Will Support Higher Future P E Multiple
Planet Fitness' updated analyst price target has moved lower as analysts factor in slightly softer projected revenue growth, a higher discount rate and a reset in future P/E expectations, while still recognizing consistent profitability and constructive industry research commentary, including price targets clustered around $90 to $130 and select higher outliers up to $175. Analyst Commentary Recent Street research on Planet Fitness shows a mix of recalibrated expectations and ongoing confidence in the business model.
PLNT: Wellness Tailwinds And Mexico Expansion Will Support Future Upside
Planet Fitness' analyst fair value estimate has been reset from $130.00 to about $112.06 as analysts factor in a slightly higher discount rate, modestly softer long term margin and P/E assumptions, while still pointing to supportive industry trends, member and unit growth, and ongoing international expansion. Analyst Commentary Recent Street research on Planet Fitness offers a mix of optimism around the business model and industry setup, alongside caution tied to guidance, execution and communication.
PLNT: 2026 Membership And Comp Recovery Will Restore Credibility And Repricing
Analysts kept the fair value estimate for Planet Fitness steady at $90 while refining underlying model inputs, citing mixed reactions to updated 2026 guidance, a series of recalibrated price targets across the Street, and new Overweight initiations that highlight both credibility concerns and ongoing interest in the high value, low price fitness segment. Analyst Commentary Street views on Planet Fitness have shifted toward more cautious territory even as some firms continue to highlight long term potential in the high value, low price gym category.Recent updates
PLNT: Wellness Tailwinds And Franchise Expansion Will Support Higher Future P E Multiple
Planet Fitness' updated analyst price target has moved lower as analysts factor in slightly softer projected revenue growth, a higher discount rate and a reset in future P/E expectations, while still recognizing consistent profitability and constructive industry research commentary, including price targets clustered around $90 to $130 and select higher outliers up to $175. Analyst Commentary Recent Street research on Planet Fitness shows a mix of recalibrated expectations and ongoing confidence in the business model.PLNT: Wellness Tailwinds And Mexico Expansion Will Support Future Upside
Planet Fitness' analyst fair value estimate has been reset from $130.00 to about $112.06 as analysts factor in a slightly higher discount rate, modestly softer long term margin and P/E assumptions, while still pointing to supportive industry trends, member and unit growth, and ongoing international expansion. Analyst Commentary Recent Street research on Planet Fitness offers a mix of optimism around the business model and industry setup, alongside caution tied to guidance, execution and communication.PLNT: 2026 Membership And Comp Recovery Will Restore Credibility And Repricing
Analysts kept the fair value estimate for Planet Fitness steady at $90 while refining underlying model inputs, citing mixed reactions to updated 2026 guidance, a series of recalibrated price targets across the Street, and new Overweight initiations that highlight both credibility concerns and ongoing interest in the high value, low price fitness segment. Analyst Commentary Street views on Planet Fitness have shifted toward more cautious territory even as some firms continue to highlight long term potential in the high value, low price gym category.PLNT: 2026 Membership And Comp Recovery Will Drive Future Repricing
The analyst fair value estimate for Planet Fitness has been reduced from $112.00 to $90.00. This reflects lower Street price targets and updated assumptions around discount rate, profit margin, and future P/E as analysts factor in softer guidance, weather-related headwinds, and communication issues around 2026 expectations.Planet Fitness: Long-Term Growth Intact, Buy Alert
Feb 24PLNT: Mexico Expansion And Premium P/E Assumptions Will Support Long Term Upside
Analysts have nudged their Planet Fitness price targets higher, with recent $1 and $5 increases contributing to a refreshed fair value view around $130. This view is supported by slightly adjusted growth, margin expectations and a modestly updated future P/E assumption.PLNT: Multi Year Earnings Framework Will Support Higher Future P E Multiple
Analysts nudged their Planet Fitness fair value estimate higher by about US$2 to roughly US$164, citing updated models that reflect the recent series of price target increases and refreshed expectations for revenue growth, profit margins and future P/E multiples. Analyst Commentary Recent Street research has tilted constructive on Planet Fitness, with several bullish analysts revisiting their models and nudging price targets higher following company updates and sector readthroughs.PLNT: Investor Day Framework And Membership Trends Will Drive Future Repricing
Analysts have raised their Planet Fitness fair value estimate to $112 from $105, citing updated research that reflects higher revenue growth and profit margin assumptions, along with a lower future P/E multiple and a modestly reduced discount rate. Analyst Commentary Recent Street research on Planet Fitness has leaned constructive, with several firms lifting their price targets following what they describe as solid Q3 results, positive investor day messaging, and updated long term financial frameworks.PLNT: Member Momentum And Asset Light Model Will Support Long Term Expansion
Analysts trimmed their discount rate and profit margin assumptions slightly while keeping fair value unchanged at US$130.41, reflecting recent price target raises into the US$120 to US$130 range. These are supported by upbeat views on Planet Fitness's long term growth algorithm, Q3 upside, and an asset light model aligned with broader health and wellness trends.PLNT: Multi-Year Earnings Framework Will Support Durable Margin Expansion
Analysts have raised their Planet Fitness price target to approximately $162 per share from about $155, citing faster expected revenue growth, higher long term profit margins, and a more achievable multi year earnings algorithm following a series of positive estimate revisions and target increases across the Street. Analyst Commentary Bullish analysts are increasingly constructive on the Planet Fitness story, pointing to a combination of strong recent execution, a more visible long term growth algorithm, and upside to current Street expectations.PLNT: Rising Member Trends Will Support Long Term Unit Expansion Outlook
Analysts have modestly raised their fair value estimate for Planet Fitness by about $1.50 per share, reflecting higher price targets in the $120 to $130 range as they cite stronger than expected Q3 momentum, an above consensus long term EBITDA growth outlook, and durable health and wellness demand. Analyst Commentary Bullish analysts highlight that the recent string of price target increases is grounded in both stronger than expected Q3 results and a more ambitious, yet still viewed as achievable, long term financial algorithm.PLNT: Rising Member Join Trends Will Sustain Momentum Through 2025 Expansion Plans
Planet Fitness saw its analyst price target rise by $4 to $128.94 as analysts pointed to accelerating revenue growth, improving margins, and positive financial updates from recent investor communications. Analyst Commentary Analysts have recently provided a range of bullish adjustments to Planet Fitness’s price targets, highlighting strong momentum in both financial performance and strategic execution.PLNT: Accelerating Member Momentum Will Drive Expansion Amid Competitive Industry Pressures
The analyst price target for Planet Fitness has increased to approximately $125 from $122.81. Analysts highlight accelerating momentum, stronger-than-expected results, and improved churn trends as factors supporting the company's growth outlook.Global Club Expansion And Youth Engagement Will Foster Future Success
With no analyst reasoning provided, key valuation metrics for Planet Fitness—including the consensus price target, discount rate, and future P/E ratio—remained effectively unchanged, with the fair value estimate steady at $122.81. What's in the News The company repurchased 21,519 shares for $2.07 million, completing a total buyback of 565,745 shares for $52.08 million under the June 2024 program.A Look At The Intrinsic Value Of Planet Fitness, Inc. (NYSE:PLNT)
Sep 02
Is It Too Late To Consider Buying Planet Fitness, Inc. (NYSE:PLNT)?
Jul 23Here's Why We Think Planet Fitness (NYSE:PLNT) Is Well Worth Watching
Jul 05A Look At The Fair Value Of Planet Fitness, Inc. (NYSE:PLNT)
Jun 01Planet Fitness, Inc.'s (NYSE:PLNT) Share Price Matching Investor Opinion
May 09Planet Fitness: Rating Upgrade On Clear Long-Term Earnings Growth Outlook
Mar 30Planet Fitness: A New Year Brings More Hope To This Gym Franchise (Rating Upgrade)
Mar 08Planet Fitness: Well-Run, But A Slow Year Ahead
Feb 26Planet Fitness: Rating Upgrade On Growth Acceleration Outlook
Jan 01Planet Fitness: Powering To New Highs
Nov 07Planet Fitness: Recommending A Hold Despite Tailwinds
Sep 13
Expanding Globally And Innovating Pricing To Fuel Revenue And Royalty Income Surge
Expansion plans and new growth models aim to double domestic footprint and enhance global presence, promising higher franchisee revenue and royalty income.Planet Fitness: Visible Catalysts, But I Am Still Waiting For Growth To Accelerate
Aug 19Planet Fitness: Extensive Runway To Deploy Funds, But At Sub-Par Rates Of Return
Aug 02Planet Fitness: Growth Continues, But We Cannot Get Behind The Stock
May 09Planet Fitness: Uncertainty Continues To Mount
Mar 09Shareholder Returns
| PLNT | US Hospitality | US Market | |
|---|---|---|---|
| 7D | -6.1% | -0.5% | 0.8% |
| 1Y | -34.0% | 1.4% | 27.7% |
Return vs Industry: PLNT underperformed the US Hospitality industry which returned 4.4% over the past year.
Return vs Market: PLNT underperformed the US Market which returned 28.7% over the past year.
Price Volatility
| PLNT volatility | |
|---|---|
| PLNT Average Weekly Movement | 5.0% |
| Hospitality Industry Average Movement | 7.3% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.2% |
| 10% least volatile stocks in US Market | 3.3% |
Stable Share Price: PLNT has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: PLNT's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1992 | 4,393 | Colleen Keating | www.planetfitness.com |
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia.
Planet Fitness, Inc. Fundamentals Summary
| PLNT fundamental statistics | |
|---|---|
| Market cap | US$5.29b |
| Earnings (TTM) | US$219.10m |
| Revenue (TTM) | US$1.24b |
23.6x
P/E Ratio4.2x
P/S RatioIs PLNT overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PLNT income statement (TTM) | |
|---|---|
| Revenue | US$1.24b |
| Cost of Revenue | US$501.15m |
| Gross Profit | US$736.00m |
| Other Expenses | US$516.90m |
| Earnings | US$219.10m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
May 07, 2026
| Earnings per share (EPS) | 2.77 |
| Gross Margin | 59.49% |
| Net Profit Margin | 17.71% |
| Debt/Equity Ratio | -513.5% |
How did PLNT perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/01 07:04 |
| End of Day Share Price | 2026/05/01 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Planet Fitness, Inc. is covered by 25 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jonathan Komp | Baird |
| Brennan Matthews | Berenberg |
| Xian Siew Hew Sam | BNP Paribas |