Planet Fitness Valuation

Is PLNT undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PLNT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PLNT ($98.28) is trading above our estimate of fair value ($96.42)

Significantly Below Fair Value: PLNT is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for PLNT?

Key metric: As PLNT is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for PLNT. This is calculated by dividing PLNT's market cap by their current earnings.
What is PLNT's PE Ratio?
PE Ratio51.6x
EarningsUS$160.30m
Market CapUS$8.28b

Price to Earnings Ratio vs Peers

How does PLNT's PE Ratio compare to its peers?

The above table shows the PE ratio for PLNT vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average69.3x
MTN Vail Resorts
28.7x13.2%US$6.6b
LTH Life Time Group Holdings
35x24.0%US$5.1b
FUN Six Flags Entertainment
200.1x89.0%US$4.6b
PRKS United Parks & Resorts
13.1x8.3%US$3.1b
PLNT Planet Fitness
51.6x12.9%US$8.3b

Price-To-Earnings vs Peers: PLNT is good value based on its Price-To-Earnings Ratio (51.6x) compared to the peer average (59.9x).


Price to Earnings Ratio vs Industry

How does PLNT's PE Ratio compare vs other companies in the US Hospitality Industry?

2 CompaniesPrice / EarningsEstimated GrowthMarket Cap
GDHG Golden Heaven Group Holdings
3.5xn/aUS$6.01m
THRS.F Agility Real Estate
1.7xn/aUS$2.05m
No more companies available in this PE range
PLNT 51.6xIndustry Avg. 24.4xNo. of Companies15PE01632486480+
2 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: PLNT is expensive based on its Price-To-Earnings Ratio (51.6x) compared to the US Hospitality industry average (24.4x).


Price to Earnings Ratio vs Fair Ratio

What is PLNT's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PLNT PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio51.6x
Fair PE Ratio23x

Price-To-Earnings vs Fair Ratio: PLNT is expensive based on its Price-To-Earnings Ratio (51.6x) compared to the estimated Fair Price-To-Earnings Ratio (23x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PLNT forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$98.28
US$103.59
+5.4%
13.4%US$130.00US$70.00n/a17
Nov ’25US$78.97
US$87.76
+11.1%
10.1%US$100.00US$70.00n/a17
Oct ’25US$81.85
US$87.89
+7.4%
10.9%US$100.00US$70.00n/a18
Sep ’25US$81.21
US$87.18
+7.3%
10.4%US$100.00US$70.00n/a17
Aug ’25US$72.67
US$82.25
+13.2%
12.4%US$100.00US$61.00n/a16
Jul ’25US$72.15
US$81.50
+13.0%
12.3%US$100.00US$61.00n/a16
Jun ’25US$63.64
US$76.41
+20.1%
13.2%US$100.00US$61.00n/a17
May ’25US$58.66
US$74.90
+27.7%
14.2%US$100.00US$55.00n/a18
Apr ’25US$64.07
US$74.90
+16.9%
14.2%US$100.00US$55.00n/a18
Mar ’25US$62.22
US$75.47
+21.3%
13.0%US$100.00US$57.00n/a17
Feb ’25US$69.31
US$78.71
+13.6%
13.7%US$100.00US$57.00n/a17
Jan ’25US$73.00
US$71.76
-1.7%
13.2%US$100.00US$57.00n/a17
Dec ’24US$69.66
US$71.76
+3.0%
13.2%US$100.00US$57.00n/a17
Nov ’24US$53.98
US$64.53
+19.5%
19.2%US$100.00US$45.00US$78.9717
Oct ’24US$49.18
US$67.39
+37.0%
22.3%US$102.00US$45.00US$81.8518
Sep ’24US$61.66
US$79.89
+29.6%
13.8%US$102.00US$54.00US$81.2118
Aug ’24US$67.38
US$85.67
+27.1%
13.3%US$102.00US$57.00US$72.6718
Jul ’24US$67.44
US$85.67
+27.0%
13.3%US$102.00US$57.00US$72.1518
Jun ’24US$63.13
US$86.94
+37.7%
11.2%US$102.00US$67.00US$63.6418
May ’24US$83.13
US$95.29
+14.6%
9.2%US$115.00US$80.00US$58.6617
Apr ’24US$77.67
US$95.18
+22.5%
9.2%US$115.00US$80.00US$64.0717
Mar ’24US$79.80
US$94.88
+18.9%
9.3%US$115.00US$80.00US$62.2217
Feb ’24US$83.80
US$92.94
+10.9%
8.9%US$115.00US$78.00US$69.3117
Jan ’24US$78.80
US$90.94
+15.4%
10.3%US$115.00US$72.00US$73.0017
Dec ’23US$79.47
US$90.12
+13.4%
10.8%US$115.00US$72.00US$69.6617
Nov ’23US$65.50
US$88.65
+35.3%
15.4%US$115.00US$66.00US$53.9817

Analyst Forecast: Target price is less than 20% higher than the current share price.


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