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U.S. Hospitality Industry Analysis

UpdatedMay 31, 2026
DataAggregated Company Financials
Companies163
  • 7D3.0%
  • 3M-1.3%
  • 1Y-5.6%
  • YTD-9.5%

The Hospitality industry is up 3.0% in the last week, with Royal Caribbean Cruises up 11%. However, the industry is down 5.6% over the past year. Earnings are forecast to grow by 18% annually.

Industry Valuation and Performance

Has the U.S. Hospitality Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 31 May 2026US$760.7bUS$354.9bUS$27.4b20.3x27.8x2.1x
Tue, 28 Apr 2026US$778.9bUS$351.1bUS$25.6b21x30.5x2.2x
Thu, 26 Mar 2026US$742.9bUS$349.8bUS$25.1b21x29.6x2.1x
Sat, 21 Feb 2026US$787.2bUS$346.2bUS$26.1b22.2x30.2x2.3x
Mon, 19 Jan 2026US$824.5bUS$340.7bUS$25.7b21.9x32.1x2.4x
Wed, 17 Dec 2025US$845.4bUS$339.8bUS$25.5b24.1x33.2x2.5x
Fri, 14 Nov 2025US$777.3bUS$334.8bUS$23.2b21.4x33.5x2.3x
Sun, 12 Oct 2025US$804.8bUS$329.3bUS$24.4b23.1x32.9x2.4x
Tue, 09 Sep 2025US$863.3bUS$328.8bUS$24.3b23.9x35.5x2.6x
Thu, 07 Aug 2025US$851.2bUS$326.7bUS$24.9b21.8x34.1x2.6x
Sat, 05 Jul 2025US$887.6bUS$324.4bUS$24.9b24.4x35.7x2.7x
Mon, 02 Jun 2025US$803.5bUS$324.9bUS$24.6b22.6x32.7x2.5x
Wed, 30 Apr 2025US$748.0bUS$319.1bUS$24.6b22.6x30.4x2.3x
Fri, 28 Mar 2025US$778.1bUS$318.2bUS$24.0b24x32.5x2.4x
Sun, 23 Feb 2025US$819.2bUS$309.2bUS$21.7b24.5x37.7x2.6x
Tue, 21 Jan 2025US$794.3bUS$303.5bUS$20.1b22.9x39.5x2.6x
Thu, 19 Dec 2024US$824.0bUS$303.8bUS$19.7b23.2x41.8x2.7x
Sat, 16 Nov 2024US$800.1bUS$303.5bUS$19.5b24.4x41x2.6x
Mon, 14 Oct 2024US$756.2bUS$301.9bUS$20.3b23.8x37.2x2.5x
Wed, 11 Sep 2024US$666.4bUS$301.1bUS$19.7b19.3x33.8x2.2x
Fri, 09 Aug 2024US$626.2bUS$299.7bUS$19.2b18.6x32.5x2.1x
Sun, 07 Jul 2024US$692.9bUS$296.5bUS$19.8b19.2x35x2.3x
Tue, 04 Jun 2024US$651.9bUS$283.2bUS$20.7b18.8x31.6x2.3x
Thu, 02 May 2024US$665.1bUS$281.3bUS$20.7b19.7x32.1x2.4x
Sat, 30 Mar 2024US$697.7bUS$278.9bUS$20.2b20.7x34.5x2.5x
Mon, 26 Feb 2024US$661.3bUS$273.5bUS$19.4b20x34.1x2.4x
Wed, 24 Jan 2024US$616.7bUS$269.1bUS$18.0b19.9x34.2x2.3x
Fri, 22 Dec 2023US$615.2bUS$269.1bUS$18.0b20.5x34.1x2.3x
Sun, 19 Nov 2023US$587.0bUS$265.9bUS$15.6b21.6x37.6x2.2x
Tue, 17 Oct 2023US$542.3bUS$258.1bUS$10.2b19.8x53.1x2.1x
Thu, 14 Sep 2023US$590.0bUS$255.2bUS$8.4b18.7x70.3x2.3x
Sat, 12 Aug 2023US$607.0bUS$254.2bUS$8.0b20.1x76.1x2.4x
Mon, 10 Jul 2023US$603.6bUS$244.9bUS$5.2b20x116.3x2.5x
Wed, 07 Jun 2023US$586.4bUS$240.9bUS$3.1b20x186.7x2.4x
Price to Earnings Ratio

186.7x


Total Market Cap: US$586.4bTotal Earnings: US$3.1bTotal Revenue: US$240.9bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Hospitality Industry Price to Earnings3Y Average 42.5x202420252026
Current Industry PE
  • Investors are pessimistic on the American Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 27.8x which is lower than its 3-year average PE of 42.5x.
  • The 3-year average PS ratio of 2.4x is higher than the industry's current PS ratio of 2.1x.
Past Earnings Growth
  • The earnings for companies in the Hospitality industry have grown 106% per year over the last three years.
  • Revenues for these companies have grown 14% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Discretionary industry?

US Market1.58%
Consumer Discretionary1.58%
Hospitality3.01%
Hotels, Resorts and Cruise Lines5.61%
Leisure Facilities3.52%
Casinos and Gaming1.55%
Restaurants0.26%
Industry PE
  • Investors are most optimistic about the Casinos and Gaming industry which is trading above its 3-year average PE ratio of 113x.
    • Analysts are expecting annual earnings growth of 24.3%, which is lower than the prior year's growth of 31.3% per year.
  • Investors are most pessimistic about the Hotels, Resorts and Cruise Lines industry, which is trading below its 3-year average of 90.7x.
Forecasted Growth
  • Analysts are most optimistic on the Casinos and Gaming industry, expecting annual earnings growth of 24% over the next 5 years.
  • However this is lower than its past earnings growth rate of 31% per year.
  • In contrast, the Leisure Facilities industry is expected to see its earnings grow by 9.0% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
RCL Royal Caribbean CruisesUS$284.6311.1%
+US$7.7b		10.8%PE17x
BKNG Booking HoldingsUS$167.434.0%
+US$4.9b		-24.2%PE21.1x
VIK Viking HoldingsUS$92.119.4%
+US$3.5b		106.3%PE34.3x
CCL CarnivalUS$28.068.0%
+US$2.9b		20.8%PE12.5x
MAR Marriott InternationalUS$375.601.7%
+US$1.7b		42.4%PE38.3x

Latest News

VIK
US$92.11
Viking Holdings
7D
9.4%
1Y
106.3%
Seeking Alpha • 5h

Viking Holdings: At New Highs, And Further To Go

Summary Despite pressures on the cruise industry because of geopolitics and the oil price shock, the Viking Holdings' stock continues to rise unabated. The company's double-digit percent revenue growth and expanding adjusted EBITDA in Q1 2026 work in its favour, even as there has been a seasonal net loss. A resolution to the war can support the company's fundamentals even more, though its stock price can see a short-term dip then as investors interest moves towards sector laggards. VIK's elevated market multiples at the present time don't help for the short-term either, though over the medium-term the stock still looks strong. Read the full article on Seeking Alpha
YUM
US$147.95
Yum! Brands
7D
-4.6%
1Y
2.8%
CCL
US$28.06
Carnival
7D
8.0%
1Y
20.8%
EXPE
US$225.79
Expedia Group
7D
5.2%
1Y
35.4%
Narrative Update • May 30

EXPE: AI And B2B Partnerships Will Support Future Margin Expansion

Narrative Update on Expedia Group Analysts have nudged Expedia Group's implied fair value slightly higher to about $286 from $283, reflecting modest adjustments to assumptions on discount rate, growth, margins and future P/E following a series of mixed but generally constructive price target revisions that cite solid recent results and improving execution. Analyst Commentary Recent research on Expedia Group clusters around two themes, with several firms fine-tuning price targets after quarterly updates and reassessing how risks such as competitive pressure and potential AI disruption could affect valuation multiples.
YUMC
US$42.43
Yum China Holdings
7D
-4.8%
1Y
-2.8%
DASH
US$159.29
DoorDash
7D
-0.6%
1Y
-23.7%
BKNG
US$167.43
Booking Holdings
7D
4.0%
1Y
-24.2%
Narrative Update • May 29

BKNG: AI Disruption Fears Will Fade After ChatGPT Checkout Pivot

Booking Holdings' updated analyst price target edges slightly lower by about $0.25 to roughly $224, as analysts factor in modestly softer assumptions for revenue growth and profit margins. This is partly offset by a higher future P/E and mixed recent target resets across the Street following the stock split and shifting views on AI related disruption risks.
CMG
US$31.86
Chipotle Mexican Grill
7D
-3.1%
1Y
-36.4%
MGM
US$43.67
MGM Resorts International
7D
13.7%
1Y
38.0%
Seeking Alpha • May 28

MGM Resorts: Finally, Las Vegas Tourism Is Stabilizing

Summary MGM Resorts International was upgraded to Overweight by JPMorgan, which outlined stabilizing trends in Las Vegas. Data from early 2026 indeed shows an improvement in Las Vegas tourism trends. I believe that the improvement should be extrapolated cautiously. MGM's other segments have grown well, but with weakening profitability. I estimate MGM stock to have 14% upside to $47.6. Read the full article on Seeking Alpha
MCD
US$279.20
McDonald's
7D
-1.1%
1Y
-11.0%
Seeking Alpha • May 27

McDonald's: Still Lovin' The Moat

Summary McDonald’s is rated Buy, with a DCF-implied share price of $315.98, offering 11.94% upside. MCD’s resilient franchise and real-estate-backed model drive durable mid-single-digit revenue growth and sustained operating margins above 40%. Q1 FY2026 delivered 9.4% YoY revenue growth and 45.3% EBIT margin, supported by menu innovation, digital engagement, and international expansion. Key risks include cost inflation, FX volatility, and regulatory pressures, but MCD’s global brand and capital allocation discipline support long-term compounding. Read the full article on Seeking Alpha
SGHC
US$12.45
Super Group (SGHC)
7D
-7.8%
1Y
42.4%
RCL
US$284.63
Royal Caribbean Cruises
7D
11.1%
1Y
10.8%
SBUX
US$99.16
Starbucks
7D
-3.8%
1Y
18.1%
MAR
US$375.60
Marriott International
7D
1.7%
1Y
42.4%
CAVA
US$77.66
CAVA Group
7D
-3.4%
1Y
-4.4%
HLT
US$327.66
Hilton Worldwide Holdings
7D
2.0%
1Y
31.9%
Narrative Update • May 17

HLT: Unit Expansion And AI Adoption Will Shape Balanced 2026 Risk Reward Profile

Hilton Worldwide Holdings' updated analyst fair value has shifted modestly higher to about $347 per share, up from roughly $341. This reflects a series of recent price target adjustments around $320 to $360 as analysts factor in revised unit growth expectations, slightly refined discount rates, and modest tweaks to revenue growth, profit margin, and future P/E assumptions.