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U.S. Beverage Industry Analysis

UpdatedDec 30, 2025
DataAggregated Company Financials
Companies66
  • 7D0.1%
  • 3M4.3%
  • 1Y3.5%
  • YTD5.8%

The Beverage is pretty flat in the last 7 days, but Celsius Holdings has stood out, gaining 4.7%. As for the the longer term, the industry is up 3.6% over the past 12 months. Looking forward, earnings are forecast to grow by 12% annually.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 30 Dec 2025US$816.8bUS$225.5bUS$25.8b22.8x31.6x3.6x
Thu, 27 Nov 2025US$727.5bUS$225.2bUS$25.8b23.3x28.2x3.2x
Sat, 25 Oct 2025US$722.8bUS$223.3bUS$28.6b23.5x25.3x3.2x
Mon, 22 Sep 2025US$684.4bUS$222.7bUS$26.4b24x25.9x3.1x
Wed, 20 Aug 2025US$728.1bUS$222.3bUS$26.4b27.6x27.5x3.3x
Fri, 18 Jul 2025US$699.3bUS$220.6bUS$26.8b29x26.1x3.2x
Sun, 15 Jun 2025US$704.4bUS$220.6bUS$27.1b29.1x25.9x3.2x
Tue, 13 May 2025US$709.9bUS$220.2bUS$27.2b29x26.1x3.2x
Thu, 10 Apr 2025US$703.3bUS$219.8bUS$28.0b28.3x25.1x3.2x
Sat, 08 Mar 2025US$734.0bUS$219.8bUS$28.0b28.9x26.2x3.3x
Mon, 03 Feb 2025US$677.8bUS$212.8bUS$28.3b22.6x24x3.2x
Wed, 01 Jan 2025US$685.8bUS$212.7bUS$28.2b22.6x24.3x3.2x
Fri, 29 Nov 2024US$721.9bUS$213.4bUS$28.2b26x25.6x3.4x
Sun, 27 Oct 2024US$749.9bUS$214.1bUS$28.6b26.4x26.2x3.5x
Tue, 24 Sep 2024US$772.9bUS$214.1bUS$30.8b23.4x25.1x3.6x
Thu, 22 Aug 2024US$763.0bUS$214.3bUS$30.8b23.5x24.7x3.6x
Sat, 20 Jul 2024US$742.7bUS$214.1bUS$30.9b22.6x24.1x3.5x
Mon, 17 Jun 2024US$722.2bUS$213.5bUS$29.7b24.8x24.3x3.4x
Wed, 15 May 2024US$772.1bUS$214.9bUS$29.8b25.9x25.9x3.6x
Fri, 12 Apr 2024US$731.8bUS$213.5bUS$29.3b25.1x25x3.4x
Sun, 10 Mar 2024US$731.0bUS$213.0bUS$29.0b25.7x25.2x3.4x
Tue, 06 Feb 2024US$737.7bUS$211.4bUS$27.2b28.8x27.2x3.5x
Thu, 04 Jan 2024US$746.7bUS$211.4bUS$27.1b29.7x27.6x3.5x
Sat, 02 Dec 2023US$726.2bUS$211.3bUS$27.1b29x26.8x3.4x
Mon, 30 Oct 2023US$685.2bUS$209.7bUS$26.4b27x25.9x3.3x
Wed, 27 Sep 2023US$723.5bUS$207.1bUS$23.6b29x30.7x3.5x
Fri, 25 Aug 2023US$759.3bUS$207.6bUS$23.7b32.3x32.1x3.7x
Sun, 23 Jul 2023US$787.2bUS$205.6bUS$22.1b33.8x35.6x3.8x
Tue, 20 Jun 2023US$773.0bUS$203.3bUS$21.1b34.3x36.7x3.8x
Thu, 18 May 2023US$782.8bUS$202.8bUS$21.0b34.4x37.3x3.9x
Sat, 15 Apr 2023US$757.9bUS$199.1bUS$23.1b32.7x32.8x3.8x
Mon, 13 Mar 2023US$714.8bUS$198.9bUS$23.2b31.9x30.8x3.6x
Wed, 08 Feb 2023US$731.7bUS$193.9bUS$25.4b30.3x28.8x3.8x
Fri, 06 Jan 2023US$738.1bUS$193.6bUS$25.4b29.7x29x3.8x
Price to Earnings Ratio

29x


Total Market Cap: US$738.1bTotal Earnings: US$25.4bTotal Revenue: US$193.6bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 27.8x20242025
Current Industry PE
  • Investors are optimistic on the American Beverage industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 31.5x which is higher than its 3-year average PE of 27.8x.
  • The industry is trading close to its 3-year average PS ratio of 3.5x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 5.2% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-0.18%
Consumer Staples0.91%
Beverage0.15%
Brewers1.32%
Soft Drinks0.32%
Distillers and Wine Makers-0.79%
Industry PE
  • Investors are most optimistic about the Distillers and Wine Makers industry, which is trading close to its 3-year average PE ratio of 66.4x.
    • Analysts are expecting annual earnings growth of 10.6%, which is lower than the prior year's growth of 64.5% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 63% over the next 5 years.
  • This is better than its past earnings growth rate of 15% per year.
  • In contrast, the Distillers and Wine Makers industry is expected to see its earnings grow by 11% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
KO Coca-ColaUS$70.160.4%
+US$1.2b		12.7%PE23.2x
PEP PepsiCoUS$144.240.4%
+US$774.6m		-5.1%PE27.6x
CELH Celsius HoldingsUS$46.444.1%
+US$471.7m		76.3%PE384.3x
KDP Keurig Dr PepperUS$28.160.9%
+US$353.2m		-12.3%PE24.2x
PRMB Primo BrandsUS$16.581.3%
+US$80.4m		-46.1%PS0.9x

Latest News

KDP
US$28.16
Keurig Dr Pepper
7D
0.9%
1Y
-12.3%
ZVIA
US$2.32
Zevia PBC
7D
-10.8%
1Y
-39.7%

We Think Zevia PBC (NYSE:ZVIA) Can Afford To Drive Business Growth

Dec 26
We Think Zevia PBC (NYSE:ZVIA) Can Afford To Drive Business Growth
KOF
US$95.78
Coca-Cola FEMSA. de
7D
-0.5%
1Y
23.0%

KOF: Higher Margins And Dividend Payout Will Support Future Upside Potential

Analysts have lowered their price target on Coca-Cola FEMSA. de from approximately $181 to $115.
PEP
US$144.24
PepsiCo
7D
0.4%
1Y
-5.1%

PEP: Mixed Ratings And FY25 EPS Outlook Will Guide Near-Term Risk Reward

We are modestly raising our PepsiCo fair value estimate by approximately $1.50 per share to $155.91, as analysts balance recent target cuts and rating downgrades with solid Q3 execution, a slightly improved long term margin outlook, and support from resilient earnings growth expectations. Analyst Commentary Street research following the Q3 update reflects a mixed but generally balanced view on PepsiCo, with modest target cuts offset by at least one notable upgrade and recognition of resilient earnings power.
REED
US$2.30
Reed's
7D
-16.1%
1Y
-38.7%

REED: Long-Term Profitability Improvements Will Drive Stronger Future Market Rerating

Analysts have raised their price target on Reed's from 2.00 dollars to 4.75 dollars, citing expectations of stronger long term profitability and a lower projected future valuation multiple, despite more moderate revenue growth assumptions. What's in the News Reed's, Inc.
MNST
US$77.63
Monster Beverage
7D
-0.05%
1Y
47.7%

MNST: Shares Will Likely Trade Sideways As Category Momentum Normalizes

Analysts have nudged our Monster Beverage fair value estimate higher to approximately $75.77 from about $74.68, reflecting incremental optimism around sustained revenue growth, resilient margins, and a higher justified future earnings multiple following a series of price target increases and better than expected quarterly performance. Analyst Commentary Recent Street research reflects a constructive but increasingly balanced stance on Monster Beverage, with most covering firms lifting price targets while keeping ratings largely unchanged.
COCO
US$54.52
Vita Coco Company
7D
2.1%
1Y
49.9%
MGPI
US$24.17
MGP Ingredients
7D
0.7%
1Y
-38.6%
TAP
US$46.61
Molson Coors Beverage
7D
0.1%
1Y
-18.1%

TAP Weak Category Trends And Share Losses Will Pressure Shares Ahead

The fair value estimate for Molson Coors Beverage has been reduced from $54.00 to $40.00 as analysts trim price targets in response to a weaker near term outlook, softer category trends, and lowered guidance, despite improved margin expectations and a more modest future valuation multiple. Analyst Commentary Bearish analysts have been trimming price targets for Molson Coors, highlighting a more cautious stance on the company despite pockets of operational progress.
SAM
US$197.61
Boston Beer Company
7D
-0.4%
1Y
-33.7%

SAM: Earnings Execution And Productivity Initiatives Will Drive Upside Potential

Analysts have modestly lowered their price target on Boston Beer Company, trimming it by $4 to $230 as they brace for another dynamic earnings season in U.S. consumer staples and modestly revise their growth and profitability assumptions. Analyst Commentary Despite the modest trim to the price target, bullish analysts continue to highlight Boston Beer as a differentiated player within U.S. consumer staples, pointing to the company’s innovation pipeline and disciplined cost management as key supports for valuation.
CELH
US$46.44
Celsius Holdings
7D
4.1%
1Y
76.3%

CELH: Share Repurchases Will Support Constructive Long-Term Outlook After Recent Pullback

Analysts have modestly reduced their average price target for Celsius Holdings to a mid 60 dollar range from the high 60 dollar to low 70 dollar range, citing tempered revenue growth expectations, a slightly higher discount rate, and a lower future P E multiple. They still highlight robust category growth, strong Celsius and Alani Nu retail trends, and continued EBITDA upside as support for an attractive long term outlook.
BF.B
US$26.11
Brown-Forman
7D
-7.1%
1Y
-30.8%

BF.B: Share Repurchases And Dividend Increases Will Support Long-Term Upside Potential

Analysts have modestly reduced their price target on Brown-Forman from about $39.27 to $37.43, reflecting a slightly higher discount rate despite firmer expectations for revenue growth, margins, and long term valuation multiples amid a still challenging U.S. spirits backdrop. Analyst Commentary Recent Street research on Brown-Forman reflects a mixed backdrop for U.S. spirits, but bullish analysts highlight that the company is still well positioned to outperform peers over the medium term.
STZ
US$138.51
Constellation Brands
7D
-0.5%
1Y
-37.3%

STZ: Lowered Guidance And Q2 Update Will Pressure Near-Term Upside

Analysts have lowered their price target on Constellation Brands by $30, to $175 from $205, citing already-reduced guidance and near-term headwinds. They expect top line trends to improve on easier comparisons into 2026.
KO
US$70.16
Coca-Cola
7D
0.4%
1Y
12.7%
COKE
US$154.62
Coca-Cola Consolidated
7D
-5.4%
1Y
22.7%

These 4 Measures Indicate That Coca-Cola Consolidated (NASDAQ:COKE) Is Using Debt Reasonably Well

Dec 07
These 4 Measures Indicate That Coca-Cola Consolidated (NASDAQ:COKE) Is Using Debt Reasonably Well
PRMB
US$16.58
Primo Brands
7D
1.3%
1Y
-46.1%