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U.S. Beverage Industry Analysis

UpdatedJan 20, 2026
DataAggregated Company Financials
Companies63
  • 7D1.1%
  • 3M-0.1%
  • 1Y7.3%
  • YTD2.8%

In the last week, the Beverage industry is up 1.1%, with PepsiCo up 3.5%. This takes the industry's 12 month performance to a gain of 7.3%. As for the next few years, earnings are expected to grow by 11% per annum.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 20 Jan 2026US$732.2bUS$225.5bUS$25.8b23.5x28.4x3.2x
Thu, 18 Dec 2025US$825.7bUS$225.4bUS$25.8b23.1x32x3.7x
Sat, 15 Nov 2025US$713.6bUS$225.2bUS$25.7b23.3x27.8x3.2x
Mon, 13 Oct 2025US$704.4bUS$222.1bUS$28.1b23.3x25.1x3.2x
Wed, 10 Sep 2025US$697.3bUS$222.4bUS$26.4b24.4x26.4x3.1x
Fri, 08 Aug 2025US$710.1bUS$221.8bUS$26.4b26.1x26.9x3.2x
Sun, 06 Jul 2025US$718.0bUS$220.7bUS$26.8b29.5x26.8x3.3x
Tue, 03 Jun 2025US$718.3bUS$220.5bUS$27.3b29.4x26.4x3.3x
Thu, 01 May 2025US$724.7bUS$220.1bUS$27.4b25.7x26.4x3.3x
Sat, 29 Mar 2025US$736.6bUS$219.7bUS$28.0b28.5x26.3x3.4x
Mon, 24 Feb 2025US$735.5bUS$219.4bUS$29.1b22x25.3x3.4x
Wed, 22 Jan 2025US$672.6bUS$212.9bUS$28.3b22.5x23.8x3.2x
Fri, 20 Dec 2024US$698.6bUS$213.5bUS$28.3b24.5x24.7x3.3x
Sun, 17 Nov 2024US$698.4bUS$213.5bUS$28.2b25x24.7x3.3x
Tue, 15 Oct 2024US$767.0bUS$214.2bUS$28.8b26.9x26.7x3.6x
Thu, 12 Sep 2024US$773.2bUS$213.9bUS$30.8b22.8x25.1x3.6x
Sat, 10 Aug 2024US$750.3bUS$214.6bUS$30.9b23.3x24.3x3.5x
Mon, 08 Jul 2024US$727.9bUS$213.9bUS$30.5b22.7x23.9x3.4x
Wed, 05 Jun 2024US$744.1bUS$214.0bUS$29.7b25.7x25x3.5x
Fri, 03 May 2024US$747.5bUS$214.4bUS$29.7b25.3x25.2x3.5x
Sun, 31 Mar 2024US$757.7bUS$213.2bUS$29.1b25.7x26x3.6x
Tue, 27 Feb 2024US$735.2bUS$212.4bUS$28.7b27.2x25.6x3.5x
Thu, 25 Jan 2024US$735.3bUS$211.3bUS$27.1b28.4x27.1x3.5x
Sat, 23 Dec 2023US$730.6bUS$211.5bUS$27.1b28.5x27x3.5x
Mon, 20 Nov 2023US$717.4bUS$211.3bUS$27.1b28.6x26.5x3.4x
Wed, 18 Oct 2023US$680.9bUS$208.4bUS$25.8b27.2x26.4x3.3x
Fri, 15 Sep 2023US$753.6bUS$207.4bUS$23.6b30.5x31.9x3.6x
Sun, 13 Aug 2023US$778.5bUS$207.6bUS$23.6b33.9x33x3.8x
Tue, 11 Jul 2023US$756.1bUS$203.4bUS$20.8b33.5x36.3x3.7x
Thu, 08 Jun 2023US$754.0bUS$203.0bUS$21.0b33.3x35.9x3.7x
Sat, 06 May 2023US$787.1bUS$202.6bUS$21.1b35.4x37.3x3.9x
Mon, 03 Apr 2023US$753.3bUS$199.3bUS$23.2b34.8x32.4x3.8x
Wed, 01 Mar 2023US$723.5bUS$198.9bUS$23.4b31.8x30.9x3.6x
Fri, 27 Jan 2023US$733.0bUS$194.0bUS$25.4b30.1x28.8x3.8x
Price to Earnings Ratio

28.8x


Total Market Cap: US$733.0bTotal Earnings: US$25.4bTotal Revenue: US$194.0bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 27.8x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Beverage industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 27.8x.
  • The industry is trading close to its 3-year average PS ratio of 3.5x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 5.1% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-0.55%
Consumer Staples1.78%
Beverage1.14%
Distillers and Wine Makers1.81%
Soft Drinks1.12%
Brewers-0.014%
Industry PE
  • Investors are most optimistic about the Soft Drinks industry, which is trading close to its 3-year average PE ratio of 26.7x.
    • Analysts are expecting annual earnings growth of 10.5%, which is higher than its past year's earnings growth of 7.6% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 51% over the next 5 years.
  • This is better than its past earnings growth rate of 15% per year.
  • In contrast, the Soft Drinks industry is expected to see its earnings grow by 11% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
PEP PepsiCoUS$146.322.0%
+US$3.9b		-1.5%PE28x
STZ Constellation BrandsUS$156.642.3%
+US$603.4m		-14.4%PE24.5x
CELH Celsius HoldingsUS$54.393.4%
+US$458.9m		102.9%PE450.1x
PRMB Primo BrandsUS$18.813.6%
+US$241.3m		-43.0%PS1.1x
FIZZ National BeverageUS$33.782.6%
+US$79.6m		-21.2%PE17x

Latest News

TAP
US$48.95
Molson Coors Beverage
7D
-0.5%
1Y
-12.2%

TAP: Future Execution And Advertising Partnership Will Support Upside Potential

Analysts now see fair value for Molson Coors Beverage closer to $65.34 from about $68.47, as they factor in a slightly higher discount rate, modest adjustments to long term revenue growth and profit margin assumptions, and a higher future P/E multiple that reflects mixed recent research commentary on the stock. Analyst Commentary Recent research on Molson Coors Beverage reflects a split view, with some firms trimming targets and ratings while others see reasons to adjust valuations higher.
CELH
US$54.39
Celsius Holdings
7D
3.4%
1Y
102.9%

Investors Appear Satisfied With Celsius Holdings, Inc.'s (NASDAQ:CELH) Prospects As Shares Rocket 33%

Jan 17
Investors Appear Satisfied With Celsius Holdings, Inc.'s (NASDAQ:CELH) Prospects As Shares Rocket 33%
PRMB
US$18.81
Primo Brands
7D
3.6%
1Y
-43.0%
KO
US$70.44
Coca-Cola
7D
-1.1%
1Y
12.8%
COKE
US$151.48
Coca-Cola Consolidated
7D
-0.3%
1Y
11.4%
MNST
US$78.17
Monster Beverage
7D
-0.3%
1Y
58.8%
COCO
US$53.54
Vita Coco Company
7D
-3.1%
1Y
43.5%

COCO: Tariff Relief And Household Penetration Are Expected To Support A Cleaner 2026 Outlook

Narrative Update on Vita Coco Company The analyst price target for Vita Coco has moved from US$55.44 to US$58.00, as analysts factor in tariff relief on coconut water, a lower expected average tariff rate into 2026, improved long term profit margin assumptions, and a slightly adjusted future P/E outlook supported by recent upgrades and higher outer year earnings estimates. Analyst Commentary Recent research updates focus heavily on tariff relief for coconut water, future earnings power, and how those factors feed into valuation and execution risk for Vita Coco.
SAM
US$206.81
Boston Beer Company
7D
-1.4%
1Y
-18.4%

SAM: Earnings Execution And Cannabis Expansion Will Drive Upside Potential

Analysts have trimmed their price target for Boston Beer Company to reflect a slightly lower fair value of about $310.74 per share, with the change tied to updated views on revenue growth, profit margins, and future P/E assumptions. What's in the News Twisted Tea Hard Iced Tea released a limited Twistmas Stocking holiday pack that holds nine cans and includes a built in dispenser for easier serving during the season (Product related announcement).
FIZZ
US$33.78
National Beverage
7D
2.6%
1Y
-21.2%

Returns At National Beverage (NASDAQ:FIZZ) Appear To Be Weighed Down

Jan 11
Returns At National Beverage (NASDAQ:FIZZ) Appear To Be Weighed Down
STZ
US$156.64
Constellation Brands
7D
2.3%
1Y
-14.4%
KOF
US$99.25
Coca-Cola FEMSA. de
7D
-0.9%
1Y
31.4%

KOF: Higher Margins And Reaffirmed Fair Value Will Support Future Upside Potential

Analysts have maintained their fair value estimate for Coca-Cola FEMSA at $115.00, while making slight adjustments to assumptions around revenue growth, profit margins and future P/E. This reflects fine tuning of their models rather than a broad shift in outlook.
PEP
US$146.32
PepsiCo
7D
2.0%
1Y
-1.5%

PEP: FY25 EPS Outlook And CES AI Initiatives Will Shape Upside Potential

Narrative Update: PepsiCo Analysts now anchor their PepsiCo price target at about $164, trimming it by roughly $6 as they balance solid Q3 results and a slightly higher long term revenue and margin outlook with a more measured view on upside potential. Analyst Commentary Recent research shows a split view on PepsiCo, with some focusing on upside from execution and earnings, and others seeing a more balanced risk reward at current levels.
ZVIA
US$1.92
Zevia PBC
7D
10.3%
1Y
-59.5%
KDP
US$27.41
Keurig Dr Pepper
7D
-1.1%
1Y
-13.6%

KDP: Tariff Relief And JDE Peet Deal Backing Will Drive Upside

Analysts have trimmed their Keurig Dr Pepper price target by about $0.60 to reflect slightly lower fair value and profit margin assumptions, even as they factor in tariff relief on coffee imports and modestly higher revenue growth and future P/E expectations. Analyst Commentary Analysts looking at Keurig Dr Pepper are updating their views around tariffs, growth, and valuation, which feeds directly into the recent price target adjustment.
BF.B
US$26.40
Brown-Forman
7D
0.2%
1Y
-21.9%

BF.B: Share Repurchases And Dividend Policy Will Support Future Upside Potential

Analysts have nudged their price target on Brown-Forman slightly higher, citing updated assumptions around revenue growth, profit margin, and future P/E that refine but do not materially shift their overall valuation view. What's in the News Brown-Forman completed a share repurchase tranche, buying back 9,543,230 shares, or 2.02% of its stock, for US$265.8 million under the authorization announced on October 2, 2025 (Key Developments).
WVVI
US$2.97
Willamette Valley Vineyards
7D
4.2%
1Y
-45.5%

Willamette Valley Vineyards (WVVI): Not-So-Great Value

A recently shuttered WVVI tasting room in McMinnville, OR (November 2025) Date: November 18th 2025 Analyst: Drew Millegan & the Woodworth Contrarian Fund Originally posted on the Woodworth Contrarian Fund News page: https://www.woodworth.fund/news/willamette-valley-vineyards-wvvi-not-so-great-value Fair Value: Unclear. As an Oregon-based hedge fund, we often get the opportunity to more closely investigate local companies that are otherwise too small to register on most firms’ radars.