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U.S. Beverage Industry Analysis

UpdatedSep 20, 2026
DataAggregated Company Financials
Companies58
  • 7D-1.0%
  • 3M1.5%
  • 1Y14.9%
  • YTD10.9%

Over the last 7 days, the Beverage industry has dropped 1.0%, driven by a pullback from PepsiCo of 4.8%. This takes the industry's 12 month performance to a gain of 15%. Earnings are forecast to grow by 7.9% annually.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 20 Sep 2026US$772.1bUS$232.0bUS$29.7b26.5x26x3.3x
Tue, 18 Aug 2026US$797.4bUS$232.2bUS$29.8b26.1x26.8x3.4x
Thu, 16 Jul 2026US$768.4bUS$227.2bUS$29.6b25.9x25.9x3.4x
Sat, 13 Jun 2026US$777.4bUS$226.0bUS$27.8b25.9x28x3.4x
Mon, 11 May 2026US$768.4bUS$226.1bUS$27.9b24.6x27.5x3.4x
Wed, 08 Apr 2026US$743.2bUS$221.6bUS$26.9b24.9x27.6x3.4x
Fri, 06 Mar 2026US$775.8bUS$221.5bUS$27.0b24.1x28.8x3.5x
Sun, 01 Feb 2026US$764.7bUS$225.7bUS$25.8b24.4x29.7x3.4x
Tue, 30 Dec 2025US$816.8bUS$225.5bUS$25.8b22.8x31.6x3.6x
Thu, 27 Nov 2025US$727.5bUS$225.2bUS$25.8b23.3x28.2x3.2x
Sat, 25 Oct 2025US$722.8bUS$223.3bUS$28.6b23.5x25.3x3.2x
Mon, 22 Sep 2025US$684.4bUS$222.7bUS$26.4b24x25.9x3.1x
Wed, 20 Aug 2025US$728.1bUS$222.3bUS$26.4b27.6x27.5x3.3x
Fri, 18 Jul 2025US$699.3bUS$220.6bUS$26.8b29x26.1x3.2x
Sun, 15 Jun 2025US$704.4bUS$220.6bUS$27.1b29.1x25.9x3.2x
Tue, 13 May 2025US$709.9bUS$220.2bUS$27.2b29x26.1x3.2x
Thu, 10 Apr 2025US$703.3bUS$219.8bUS$28.0b28.3x25.1x3.2x
Sat, 08 Mar 2025US$734.0bUS$219.8bUS$28.0b28.9x26.2x3.3x
Mon, 03 Feb 2025US$677.8bUS$212.8bUS$28.3b22.6x24x3.2x
Wed, 01 Jan 2025US$685.8bUS$212.7bUS$28.2b22.6x24.3x3.2x
Fri, 29 Nov 2024US$721.9bUS$213.4bUS$28.2b26x25.6x3.4x
Sun, 27 Oct 2024US$749.9bUS$214.1bUS$28.6b26.4x26.2x3.5x
Tue, 24 Sep 2024US$772.9bUS$214.1bUS$30.8b23.4x25.1x3.6x
Thu, 22 Aug 2024US$763.0bUS$214.3bUS$30.8b23.5x24.7x3.6x
Sat, 20 Jul 2024US$742.7bUS$214.1bUS$30.9b22.6x24.1x3.5x
Mon, 17 Jun 2024US$722.2bUS$213.5bUS$29.7b24.8x24.3x3.4x
Wed, 15 May 2024US$772.1bUS$214.9bUS$29.8b25.9x25.9x3.6x
Fri, 12 Apr 2024US$731.8bUS$213.5bUS$29.3b25.1x25x3.4x
Sun, 10 Mar 2024US$731.0bUS$213.0bUS$29.0b25.7x25.2x3.4x
Tue, 06 Feb 2024US$737.7bUS$211.4bUS$27.2b28.8x27.2x3.5x
Thu, 04 Jan 2024US$746.7bUS$211.4bUS$27.1b29.7x27.6x3.5x
Sat, 02 Dec 2023US$726.2bUS$211.3bUS$27.1b29x26.8x3.4x
Mon, 30 Oct 2023US$685.2bUS$209.7bUS$26.4b27x25.9x3.3x
Wed, 27 Sep 2023US$723.5bUS$207.1bUS$23.6b29x30.7x3.5x
Price to Earnings Ratio

30.7x


Total Market Cap: US$723.5bTotal Earnings: US$23.6bTotal Revenue: US$207.1bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 26.5x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Beverage industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 26.5x.
  • The industry is trading close to its 3-year average PS ratio of 3.4x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have grown 8.0% per year over the last three years.
  • Revenues for these companies have grown 3.9% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-0.16%
Consumer Staples-0.78%
Beverage-1.01%
Soft Drinks-0.94%
Distillers and Wine Makers-2.18%
Brewers-3.01%
Industry PE
  • Investors are most optimistic about the Soft Drinks industry, which is trading close to its 3-year average PE ratio of 25.7x.
    • Analysts are expecting annual earnings growth of 7.4%, which is lower than the prior year's growth of 9.2% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 55% over the next 5 years.
  • In contrast, the Distillers and Wine Makers industry is expected to see its earnings grow by 5.5% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
MNST Monster BeverageUS$44.713.0%
+US$2.6b		39.4%PE41.2x
COCO Vita Coco CompanyUS$55.827.3%
+US$225.4m		40.5%PE30.2x
CELH Celsius HoldingsUS$28.022.9%
+US$202.4m		-48.8%PE108.5x
FIZZ National BeverageUS$31.600.7%
+US$21.5m		-16.9%PE16.9x
ZVIA Zevia PBCUS$1.4212.7%
+US$11.5m		-40.3%PS0.6x

Latest News

KDP
US$30.96
Keurig Dr Pepper
7D
-1.4%
1Y
14.2%
BF.B
US$25.94
Brown-Forman
7D
-1.1%
1Y
-5.6%
TAP
US$37.53
Molson Coors Beverage
7D
-3.6%
1Y
-19.4%
Narrative Update • Sep 18

TAP: Ongoing Share Losses And Soft Category Will Pressure Long Term Returns

Analysts have modestly reduced the fair value estimate for Molson Coors Beverage to about $33.03 from $35.00. This adjustment reflects recent tweaks to discount rates, profit margin assumptions and a cluster of neutral $40 to $43 price targets across the Street.
PEP
US$129.75
PepsiCo
7D
-4.8%
1Y
-8.5%
CELH
US$28.02
Celsius Holdings
7D
2.9%
1Y
-48.8%
Narrative Update • Sep 18

Celsius Holdings: Undervalued Growth Opportunity or Trap?

Post Q2 2026 Celsius Holdings is down near the low end of its annual range while the business underneath it has never been bigger. Q2 2026 revenue was $817.9M, up 11% year over year.
MNST
US$44.71
Monster Beverage
7D
3.0%
1Y
39.4%
Narrative Update • Sep 17

MNST: Rich Pricing And Earnings Sensitivity Will Shape Future Risk Reward Profile

Analysts have raised the average price target for Monster Beverage to $57, reflecting updated views that factor in slightly higher expected margins and P/E multiples, even as modeled revenue growth and fair value estimates decline to $41.16 from $69.48. Analyst Commentary Recent Street research on Monster Beverage shows a wide range of price targets and ratings, which gives you a mixed picture of how professionals view the stock today.
FIZZ
US$31.60
National Beverage
7D
0.7%
1Y
-16.9%
Seeking Alpha • Sep 16

National Beverage: Hard To Downgrade When Revenues Could Show Growth Again

Summary National Beverage Corp. reported Q1 2027 revenue of $330.7M, marking its first year-on-year growth since Q1 2026. Despite sequential revenue improvement, FIZZ's gross margin fell to 35% and EPS declined from $0.60 to $0.50. A $3.25/share special dividend reduced shareholder equity sharply, highlighting challenges for both income and capital appreciation investors. I maintain a Hold rating on FIZZ, citing steady sales amid macro headwinds but limited visibility on a sustainable turnaround. Read the full article on Seeking Alpha
WVVI
US$2.14
Willamette Valley Vineyards
7D
1.7%
1Y
-48.3%
KO
US$88.25
Coca-Cola
7D
-0.05%
1Y
32.8%
STZ
US$118.97
Constellation Brands
7D
-2.8%
1Y
-10.5%
Narrative Update • Sep 14

STZ: Marketing Spend And Volume Uncertainty Will Shape Balanced Forward Expectations

Analysts have trimmed the fair value estimate for Constellation Brands to $122.89 from $126.83, reflecting lower Street price targets and slightly higher assumed risk, even as updated models still factor in modest revenue pressure and stable profitability. Analyst Commentary Recent Street views on Constellation Brands show a mixed but generally cautious tone, with several firms revising price targets lower and questioning the strength of the growth and volume story.
PRMB
US$20.52
Primo Brands
7D
-1.1%
1Y
-8.7%
Seeking Alpha • Sep 08

Primo Brands: Strong Q2 Confirms Bullish Thesis

Summary Primo Brands Corporation is rated BUY, leveraging robust 2Q26 results, improved operating leverage, and a compelling valuation discount. PRMB raised 2026 sales guidance to +2–4% growth, driven by premium brand momentum and higher-margin direct sales outperforming expectations. Operational efficiencies, including delivery route optimization and internal driver hiring, have expanded EBITDA margins and enhanced free cash flow trends. Recent share price weakness from a major institutional sell-off presents a buying opportunity, with PRMB trading at a 28% EV/EBITDA discount to its peak. Read the full article on Seeking Alpha
COCO
US$55.82
Vita Coco Company
7D
7.3%
1Y
40.5%
Seeking Alpha • Aug 27

Vita Coco: An Impressive Performer Posting Healthy Results

Summary Vita Coco has delivered robust growth, doubling revenues since the IPO and achieving strong margin expansion, with shares quadrupling since 2021. Vita Coco raised full-year sales guidance to $790-$805 million and EBITDA to $154-$161 million, driven by margin tailwinds from lower freight costs and tariff refunds. The Copra acquisition adds a fast-growing, premium brand at a favorable sales multiple, expected to be accretive to EBITDA margins and growth. Despite current margins appearing above trend, Vita Coco's category leadership, net cash, and M&A potential justify a premium, though caution is warranted on sustainability. Read the full article on Seeking Alpha
ZVIA
US$1.42
Zevia PBC
7D
12.7%
1Y
-40.3%
KOF
US$110.12
Coca-Cola FEMSA. de
7D
-0.5%
1Y
30.5%
Narrative Update • Aug 14

KOF: Mexico Volume Support And Steady Margins Will Underpin Forward P/E

Coca-Cola FEMSA's updated analyst price target of $120.05, down from $123.03, reflects a slightly higher discount rate and modest tweaks to growth and margin assumptions, even as recent Street research highlights mixed views with raised targets from several firms and a downgrade to Hold. Analyst Commentary Recent Street research on Coca-Cola FEMSA shows a mix of optimism and caution around execution, growth drivers and where the stock sits relative to analyst valuation ranges.
IBG
US$1.01
Innovation Beverage Group
7D
5.2%
1Y
-88.3%