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U.S. Hospitality Industry Analysis

UpdatedMay 28, 2026
DataAggregated Company Financials
Companies165
  • 7D2.1%
  • 3M-5.2%
  • 1Y-4.3%
  • YTD-9.7%

Over the last 7 days, the Hospitality industry has risen 2.1%, driven by gains from Booking Holdings of 7.3%. However, the industry is down 4.3% over the past year. Looking forward, earnings are forecast to grow by 18% annually.

Industry Valuation and Performance

Has the U.S. Hospitality Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 28 May 2026US$742.9bUS$355.0bUS$27.4b20.1x27.1x2.1x
Sat, 25 Apr 2026US$774.0bUS$351.1bUS$25.6b21.4x30.3x2.2x
Mon, 23 Mar 2026US$732.0bUS$349.7bUS$25.4b21x28.9x2.1x
Wed, 18 Feb 2026US$770.0bUS$344.9bUS$26.3b21.9x29.3x2.2x
Fri, 16 Jan 2026US$838.5bUS$340.7bUS$25.7b22x32.6x2.5x
Sun, 14 Dec 2025US$837.1bUS$339.8bUS$25.6b24.6x32.6x2.5x
Tue, 11 Nov 2025US$762.7bUS$334.0bUS$23.5b21.3x32.5x2.3x
Thu, 09 Oct 2025US$827.0bUS$329.3bUS$24.5b24.8x33.8x2.5x
Sat, 06 Sep 2025US$868.9bUS$328.8bUS$24.3b23.9x35.8x2.6x
Mon, 04 Aug 2025US$845.9bUS$325.5bUS$25.0b21.9x33.8x2.6x
Wed, 02 Jul 2025US$866.0bUS$325.6bUS$24.9b23.6x34.7x2.7x
Fri, 30 May 2025US$799.6bUS$324.9bUS$24.6b22.5x32.5x2.5x
Sun, 27 Apr 2025US$743.2bUS$318.1bUS$24.0b22.2x30.9x2.3x
Tue, 25 Mar 2025US$772.8bUS$318.2bUS$24.0b24.4x32.2x2.4x
Thu, 20 Feb 2025US$876.1bUS$308.4bUS$21.6b25.2x40.6x2.8x
Sat, 18 Jan 2025US$785.3bUS$303.5bUS$20.1b22.9x39.1x2.6x
Mon, 16 Dec 2024US$824.5bUS$303.8bUS$19.7b23.7x41.8x2.7x
Wed, 13 Nov 2024US$812.2bUS$302.7bUS$19.5b24.3x41.7x2.7x
Fri, 11 Oct 2024US$751.5bUS$302.4bUS$20.3b23.8x36.9x2.5x
Sun, 08 Sep 2024US$659.5bUS$301.2bUS$19.7b19.5x33.5x2.2x
Tue, 06 Aug 2024US$632.2bUS$297.9bUS$19.3b17.9x32.7x2.1x
Thu, 04 Jul 2024US$691.7bUS$296.5bUS$19.8b19.5x34.9x2.3x
Sat, 01 Jun 2024US$646.7bUS$283.2bUS$20.7b18.6x31.3x2.3x
Mon, 29 Apr 2024US$682.2bUS$281.0bUS$20.8b20.2x32.9x2.4x
Wed, 27 Mar 2024US$693.0bUS$277.8bUS$19.7b20.2x35.2x2.5x
Fri, 23 Feb 2024US$644.2bUS$273.7bUS$19.7b19.9x32.6x2.4x
Sun, 21 Jan 2024US$617.2bUS$269.0bUS$18.0b19.4x34.3x2.3x
Tue, 19 Dec 2023US$621.1bUS$267.5bUS$16.5b20.7x37.7x2.3x
Thu, 16 Nov 2023US$584.4bUS$265.5bUS$15.6b21.5x37.6x2.2x
Sat, 14 Oct 2023US$535.2bUS$258.0bUS$10.2b19.3x52.2x2.1x
Mon, 11 Sep 2023US$582.5bUS$255.2bUS$8.2b18.4x70.6x2.3x
Wed, 09 Aug 2023US$619.9bUS$253.5bUS$7.8b20.7x79.8x2.4x
Fri, 07 Jul 2023US$595.6bUS$244.8bUS$5.2b19.3x115.3x2.4x
Sun, 04 Jun 2023US$578.3bUS$240.9bUS$3.2b19.8x183.2x2.4x
Price to Earnings Ratio

183.2x


Total Market Cap: US$578.3bTotal Earnings: US$3.2bTotal Revenue: US$240.9bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Hospitality Industry Price to Earnings3Y Average 42.9x202420252026
Current Industry PE
  • Investors are pessimistic on the American Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 27.1x which is lower than its 3-year average PE of 42.9x.
  • The 3-year average PS ratio of 2.4x is higher than the industry's current PS ratio of 2.1x.
Past Earnings Growth
  • The earnings for companies in the Hospitality industry have grown 105% per year over the last three years.
  • Revenues for these companies have grown 14% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Discretionary industry?

US Market1.27%
Consumer Discretionary2.95%
Hospitality2.10%
Hotels, Resorts and Cruise Lines3.71%
Casinos and Gaming2.23%
Leisure Facilities1.50%
Restaurants0.01%
Industry PE
  • Investors are most optimistic about the Casinos and Gaming industry which is trading above its 3-year average PE ratio of 113x.
    • Analysts are expecting annual earnings growth of 24.3%, which is lower than the prior year's growth of 31.3% per year.
  • Investors are most pessimistic about the Hotels, Resorts and Cruise Lines industry, which is trading below its 3-year average of 90.4x.
Forecasted Growth
  • Analysts are most optimistic on the Casinos and Gaming industry, expecting annual earnings growth of 24% over the next 5 years.
  • However this is lower than its past earnings growth rate of 31% per year.
  • In contrast, the Leisure Facilities industry is expected to see its earnings grow by 8.9% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
BKNG Booking HoldingsUS$168.377.3%
+US$8.8b		-23.1%PE21.2x
RCL Royal Caribbean CruisesUS$275.178.4%
+US$5.7b		9.7%PE16.5x
MAR Marriott InternationalUS$385.864.4%
+US$4.2b		45.9%PE39.4x
VIK Viking HoldingsUS$92.5511.3%
+US$4.2b		108.8%PE34.4x
HLT Hilton Worldwide HoldingsUS$336.724.0%
+US$2.9b		34.3%PE49.7x

Latest News

TCOM
US$47.81
Trip.com Group
7D
-1.5%
1Y
-24.3%
VIK
US$92.55
Viking Holdings
7D
11.3%
1Y
108.8%
RCL
US$275.17
Royal Caribbean Cruises
7D
8.4%
1Y
9.7%
SBUX
US$102.10
Starbucks
7D
-4.1%
1Y
18.7%
MAR
US$385.86
Marriott International
7D
4.4%
1Y
45.9%
EXPE
US$226.56
Expedia Group
7D
4.1%
1Y
35.1%
Seeking Alpha • May 26

Expedia: Despite Macro Shocks, ADR Expansion Is Driving Bookings Growth (Upgrade)

Summary Expedia has declined ~25% YTD, creating an attractive entry point amid resilient bookings and industry headwinds. EXPE's integrated One Key Rewards program and recent IT overhaul drive customer loyalty and operational efficiency versus fragmented peers. EXPE targets higher-income consumers, evidenced by rising ADRs, potentially insulating it from macro shocks. Trading at ~6x EBITDA and ~11x P/E, EXPE offers a compelling valuation discount to peers and is rated a 'Buy.' Read the full article on Seeking Alpha
MGM
US$41.95
MGM Resorts International
7D
14.9%
1Y
31.9%
ATAT
US$33.85
Atour Lifestyle Holdings
7D
-8.9%
1Y
7.8%
New Narrative • May 26

Atour combines an asset-light hotel expansion model with strong brand positioning and a fast-scaling retail ecosystem.

COPILOT INVESTMENT MEMO – ATOUR LIFESTYLE HOLDINGS LIMITED (NASDAQ: ATAT) 1. Executive Summary Atour Lifestyle Holdings Limited (“Atour”) is a leading lifestyle hospitality group in China, operating a rapidly growing network of upper-midscale to upscale hotels complemented by a high-growth retail business.
DASH
US$157.58
DoorDash
7D
-2.0%
1Y
-23.7%
YUMC
US$44.06
Yum China Holdings
7D
-3.3%
1Y
1.3%
Narrative Update • May 25

YUMC: Buybacks And Executed Store Base Will Support Future Re Rating

The analyst price target for Yum China Holdings has been adjusted slightly lower by about $1, with analysts pointing to updated fair value, discount rate, revenue growth, profit margin and future P/E assumptions as key drivers behind the change. Analyst Commentary Bullish Takeaways Bullish analysts adding Yum China Holdings to a conviction list see the updated fair value work as still supportive of upside potential even with a slightly lower target price.
HTHT
US$44.94
H World Group
7D
-3.5%
1Y
26.6%
BKNG
US$168.37
Booking Holdings
7D
7.3%
1Y
-23.1%
Seeking Alpha • May 24

No Doubt Risks Are Higher, But Booking Holdings Rarely Trades As Cheaply

Summary Booking Holdings reported Q1 results reflecting visible headwinds from Iran tensions and lowered its full-year outlook. The decline in share prices over the past month has left Booking's valuation multiples severely reduced from historical levels, de-risking investors' entry point. Gross bookings continue to grow at a mid-teens clip, albeit buoyed by a weaker dollar substantially boosting as-reported growth rates. I believe the current macro represents a temporary setback for Booking, and it will re-rate higher when travel demand snaps back. Read the full article on Seeking Alpha
ABNB
US$132.10
Airbnb
7D
-2.5%
1Y
2.7%
Narrative Update • May 21

ABNB: Organic Revenue Levers And AI Resilience Will Drive Future Earnings Power

Airbnb's analyst price target has been nudged up from $180 to $181, reflecting analysts' updated assumptions for slightly stronger revenue growth, higher profit margins and a lower future P/E after a series of recent target raises and upgrades across the Street. Analyst Commentary Recent research updates show a clear tilt toward more constructive views on Airbnb, with a cluster of price target raises and several upgrades pointing to growing confidence in the company’s execution and earnings power.
CCL
US$27.98
Carnival
7D
7.5%
1Y
21.7%
QSR
US$74.72
Restaurant Brands International
7D
-2.4%
1Y
4.1%
HLT
US$336.72
Hilton Worldwide Holdings
7D
4.0%
1Y
34.3%
Narrative Update • May 17

HLT: Unit Expansion And AI Adoption Will Shape Balanced 2026 Risk Reward Profile

Hilton Worldwide Holdings' updated analyst fair value has shifted modestly higher to about $347 per share, up from roughly $341. This reflects a series of recent price target adjustments around $320 to $360 as analysts factor in revised unit growth expectations, slightly refined discount rates, and modest tweaks to revenue growth, profit margin, and future P/E assumptions.