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U.S. Hospitality Industry Analysis

UpdatedSep 02, 2026
DataAggregated Company Financials
Companies156
  • 7D-5.6%
  • 3M10.3%
  • 1Y-7.0%
  • YTD-0.8%

Over the last 7 days, the Hospitality industry has dropped 5.6%, driven by a pullback from Booking Holdings of 8.5%. Overall the industry is down 7.0% in 12 months. As for the next few years, earnings are expected to grow by 20% per annum.

Industry Valuation and Performance

Has the U.S. Hospitality Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 02 Sep 2026US$806.3bUS$350.3bUS$28.7b22.3x28.1x2.3x
Fri, 31 Jul 2026US$809.4bUS$344.0bUS$25.6b25.5x31.7x2.4x
Sun, 28 Jun 2026US$813.6bUS$356.0bUS$27.1b23.9x30x2.3x
Tue, 26 May 2026US$738.5bUS$354.9bUS$27.4b19.8x27x2.1x
Thu, 23 Apr 2026US$795.2bUS$350.3bUS$25.5b23.2x31.2x2.3x
Sat, 21 Mar 2026US$746.7bUS$349.7bUS$25.4b21x29.4x2.1x
Mon, 16 Feb 2026US$767.9bUS$344.9bUS$26.3b21.4x29.2x2.2x
Wed, 14 Jan 2026US$865.5bUS$340.7bUS$25.7b21.6x33.7x2.5x
Fri, 12 Dec 2025US$818.8bUS$339.7bUS$25.6b24.8x31.9x2.4x
Sun, 09 Nov 2025US$762.5bUS$334.0bUS$24.8b21.2x30.8x2.3x
Tue, 07 Oct 2025US$837.3bUS$329.3bUS$24.5b24.9x34.2x2.5x
Thu, 04 Sep 2025US$867.8bUS$328.5bUS$24.3b24x35.7x2.6x
Sat, 02 Aug 2025US$858.3bUS$325.5bUS$25.0b21.9x34.4x2.6x
Mon, 30 Jun 2025US$849.2bUS$325.5bUS$24.9b23.5x34.1x2.6x
Wed, 28 May 2025US$785.0bUS$324.9bUS$24.6b22.5x31.9x2.4x
Fri, 25 Apr 2025US$730.5bUS$318.1bUS$24.1b22.3x30.3x2.3x
Sun, 23 Mar 2025US$772.4bUS$318.2bUS$24.0b24x32.2x2.4x
Tue, 18 Feb 2025US$876.1bUS$308.4bUS$21.6b25.6x40.6x2.8x
Thu, 16 Jan 2025US$775.8bUS$303.5bUS$20.1b22.7x38.6x2.6x
Sat, 14 Dec 2024US$836.8bUS$303.8bUS$19.7b23.7x42.4x2.8x
Mon, 11 Nov 2024US$801.2bUS$305.4bUS$19.7b23.5x40.7x2.6x
Wed, 09 Oct 2024US$745.9bUS$302.4bUS$20.4b23.7x36.7x2.5x
Fri, 06 Sep 2024US$664.9bUS$301.2bUS$19.7b19.8x33.7x2.2x
Sun, 04 Aug 2024US$631.5bUS$295.3bUS$19.9b18.6x31.8x2.1x
Tue, 02 Jul 2024US$697.3bUS$296.5bUS$19.8b19.7x35.2x2.4x
Thu, 30 May 2024US$653.1bUS$283.2bUS$20.7b18.2x31.6x2.3x
Sat, 27 Apr 2024US$682.1bUS$281.0bUS$20.8b20.4x32.8x2.4x
Mon, 25 Mar 2024US$692.4bUS$277.7bUS$19.7b20.2x35.1x2.5x
Wed, 21 Feb 2024US$640.6bUS$272.0bUS$19.4b19.8x33x2.4x
Fri, 19 Jan 2024US$617.0bUS$269.0bUS$18.0b19.5x34.3x2.3x
Sun, 17 Dec 2023US$621.4bUS$267.5bUS$16.5b20.4x37.7x2.3x
Tue, 14 Nov 2023US$564.1bUS$264.9bUS$15.4b21x36.7x2.1x
Thu, 12 Oct 2023US$556.3bUS$258.0bUS$10.3b19.8x54.2x2.2x
Sat, 09 Sep 2023US$595.1bUS$255.2bUS$8.2b18.4x72.2x2.3x
Price to Earnings Ratio

72.2x


Total Market Cap: US$595.1bTotal Earnings: US$8.2bTotal Revenue: US$255.2bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Hospitality Industry Price to Earnings3Y Average 35.1x202420252026
Current Industry PE
  • Investors are pessimistic on the American Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 28.1x which is lower than its 3-year average PE of 35.1x.
  • The industry is trading close to its 3-year average PS ratio of 2.4x.
Past Earnings Growth
  • The earnings for companies in the Hospitality industry have grown 52% per year over the last three years.
  • Revenues for these companies have grown 11% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Discretionary industry?

US Market-0.92%
Consumer Discretionary-2.62%
Hospitality-5.57%
Restaurants-3.65%
Casinos and Gaming-4.90%
Hotels, Resorts and Cruise Lines-7.17%
Leisure Facilities-7.18%
Industry PE
  • Investors are most optimistic about the Casinos and Gaming industry which is trading above its 3-year average PE ratio of 141x.
    • Analysts are expecting annual earnings growth of 33.3%, which is higher than its past year's earnings growth of 26.5% per year.
  • Investors are most pessimistic about the Hotels, Resorts and Cruise Lines industry, which is trading below its 3-year average of 25.0x.
Forecasted Growth
  • Analysts are most optimistic on the Casinos and Gaming industry, expecting annual earnings growth of 33% over the next 5 years.
  • This is better than its past earnings growth rate of 27% per year.
  • In contrast, the Leisure Facilities industry is expected to see its earnings grow by 15% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
SBUX StarbucksUS$106.150.4%
+US$444.5m		18.2%PE61x
CHA Chagee HoldingsUS$11.9310.4%
+US$213.7m		-35.5%PE12.5x
CMG Chipotle Mexican GrillUS$37.510.2%
+US$101.2m		-10.2%PE33.4x
TH Target HospitalityUS$18.073.9%
+US$67.7m		102.7%PS5.2x
BH.A Biglari HoldingsUS$1.97k1.3%
+US$16.1m		29.3%PS3.1x

Latest News

EXPE
US$304.23
Expedia Group
7D
-10.0%
1Y
43.4%
CCL
US$23.23
Carnival
7D
-11.1%
1Y
-25.4%
MAR
US$334.55
Marriott International
7D
-6.5%
1Y
26.5%
CMG
US$37.51
Chipotle Mexican Grill
7D
0.2%
1Y
-10.2%
CHA
US$11.93
Chagee Holdings
7D
10.4%
1Y
-35.5%
TH
US$18.07
Target Hospitality
7D
3.9%
1Y
102.7%
ABNB
US$182.55
Airbnb
7D
-4.2%
1Y
43.1%
Narrative Update • Aug 28

Okay, Airbnb Finally Gave the Market a Reason

When I last updated this narrative, I said the market was basically waiting for Airbnb to give it a real reason to move. Either growth needed to re-accelerate or margins needed to improve.
BKNG
US$195.69
Booking Holdings
7D
-8.5%
1Y
-11.1%
Seeking Alpha • Aug 27

Take A Vacation, Own Booking Holdings

Summary Booking Holdings remains a compelling "Buy," leveraging secular travel growth and a super app strategy to drive robust financial performance. Q2 2026 results reinforced the thesis: revenue grew 8.1% to $7.35 billion, adjusted EPS rose 14.4%, and margins remained strong. BKNG's aggressive share repurchases, low payout ratios, and projected 16.6% EPS CAGR through 2028 support continued dividend growth and capital returns. Shares trade at a 17% discount to a $255 fair value estimate, offering 28% upside by 2027 despite risks from AI disruption and geopolitical tensions. Read the full article on Seeking Alpha
RCL
US$265.70
Royal Caribbean Cruises
7D
-9.1%
1Y
-25.0%
Narrative Update • Aug 27

RCL: Future Upside Will Depend On Sustained Yield Acceleration

Royal Caribbean Cruises' analyst price target framework edges higher as fair value is updated to about $347 from roughly $336. The change is supported by Street research that cites stronger earnings estimates, firm yield guidance and slightly higher profit margin assumptions, partly offset by a modestly higher discount rate and a lower future P/E multiple.
MCD
US$261.11
McDonald's
7D
-2.6%
1Y
-17.3%
Seeking Alpha • Aug 25

McDonald's Stock Sell-Off Is Hiding A Stronger Story

Summary McDonald's has sold off sharply, now trading at a 15% discount to its five-year average forward earnings multiple, with a 2.7% dividend yield. Despite Q2 U.S. traffic weakness and execution missteps, MCD's robust bottom-line performance and strong operational margins reinforce its resilient earnings engine. My dividend discount model and consensus EPS forecasts suggest a 14% upside, with valuation compression and dividend growth supporting the investment case. Key risks include persistent U.S. traffic softness, franchisee reluctance on value strategies, and sensitivity to terminal growth assumptions. Read the full article on Seeking Alpha
SBUX
US$106.15
Starbucks
7D
0.4%
1Y
18.2%
THCH
US$1.35
TH International
7D
8.4%
1Y
-47.4%
PUSA
US$3.92
Aureus Greenway Holdings
7D
3.7%
1Y
0.3%
HLT
US$311.99
Hilton Worldwide Holdings
7D
-5.3%
1Y
13.0%
BRCB
US$9.32
Black Rock Coffee Bar
7D
1.9%
1Y
n/a
Narrative Update • Aug 14

BRCB: Positive Traffic Trends And 2026 Guidance Will Start Rebuilding Confidence

Analysts have trimmed the fair value estimate for Black Rock Coffee Bar from about $15.43 to $12.57. This reflects lower Street price targets clustered around $9 to $13 and commentary that recent results, traffic trends and the need to rebuild investor confidence justify using more conservative P/E assumptions.
BH.A
US$1,972.44
Biglari Holdings
7D
1.3%
1Y
29.3%