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U.S. Beverage Industry Analysis

UpdatedJun 25, 2026
DataAggregated Company Financials
Companies61
  • 7D1.0%
  • 3M6.0%
  • 1Y13.2%
  • YTD10.6%

Over the last 7 days, the Beverage industry has risen 1.0%, driven by gains in Monster Beverage and Coca-Cola of 3.3% and 0.8%, respectively. Meanwhile, Celsius Holdings actually underperformed within the industry, shrinking 7.4% in the last week. In the last 12 months, the industry was up 13%. Earnings are forecast to grow by 8.6% annually.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 25 Jun 2026US$767.9bUS$225.6bUS$27.8b25.3x27.7x3.4x
Sat, 23 May 2026US$771.2bUS$226.0bUS$27.8b25.6x27.7x3.4x
Mon, 20 Apr 2026US$750.3bUS$223.2bUS$27.7b24.8x27.1x3.4x
Wed, 18 Mar 2026US$756.7bUS$221.6bUS$26.9b24.6x28.1x3.4x
Fri, 13 Feb 2026US$807.7bUS$227.7bUS$26.9b25.8x30.1x3.5x
Sun, 11 Jan 2026US$720.3bUS$225.2bUS$25.7b23.4x28x3.2x
Tue, 09 Dec 2025US$816.6bUS$225.2bUS$25.8b23.1x31.6x3.6x
Thu, 06 Nov 2025US$697.8bUS$223.7bUS$25.6b22.9x27.3x3.1x
Sat, 04 Oct 2025US$687.7bUS$222.7bUS$26.4b23.5x26x3.1x
Mon, 01 Sep 2025US$716.9bUS$222.4bUS$26.4b25.7x27.1x3.2x
Wed, 30 Jul 2025US$705.6bUS$221.5bUS$26.4b27.3x26.7x3.2x
Fri, 27 Jun 2025US$692.0bUS$220.7bUS$27.2b28.2x25.5x3.1x
Sun, 25 May 2025US$713.7bUS$220.4bUS$27.2b29.2x26.2x3.2x
Tue, 22 Apr 2025US$740.4bUS$220.2bUS$27.3b25.7x27.2x3.4x
Thu, 20 Mar 2025US$723.5bUS$219.9bUS$28.0b28x25.8x3.3x
Sat, 15 Feb 2025US$690.8bUS$213.7bUS$28.9b23.3x23.9x3.2x
Mon, 13 Jan 2025US$653.5bUS$212.8bUS$28.3b21.6x23.1x3.1x
Wed, 11 Dec 2024US$715.9bUS$213.6bUS$28.3b25x25.3x3.4x
Fri, 08 Nov 2024US$719.3bUS$214.1bUS$28.6b25.6x25.2x3.4x
Sun, 06 Oct 2024US$760.2bUS$214.3bUS$28.9b23.7x26.3x3.5x
Tue, 03 Sep 2024US$772.8bUS$213.9bUS$30.8b23.6x25.1x3.6x
Thu, 01 Aug 2024US$754.8bUS$214.6bUS$30.7b23.5x24.6x3.5x
Sat, 29 Jun 2024US$735.1bUS$213.6bUS$29.8b25.1x24.7x3.4x
Mon, 27 May 2024US$755.2bUS$215.0bUS$29.8b25x25.3x3.5x
Wed, 24 Apr 2024US$738.5bUS$213.4bUS$29.4b24.5x25.1x3.5x
Fri, 22 Mar 2024US$752.8bUS$213.1bUS$29.1b25.7x25.9x3.5x
Sun, 18 Feb 2024US$728.2bUS$212.1bUS$28.6b26.7x25.5x3.4x
Tue, 16 Jan 2024US$745.6bUS$211.6bUS$27.2b29.4x27.5x3.5x
Thu, 14 Dec 2023US$733.8bUS$211.3bUS$27.1b29.5x27.1x3.5x
Sat, 11 Nov 2023US$714.4bUS$211.0bUS$27.0b29x26.4x3.4x
Mon, 09 Oct 2023US$678.1bUS$206.8bUS$25.4b27.9x26.7x3.3x
Wed, 06 Sep 2023US$746.8bUS$207.2bUS$23.6b30.4x31.7x3.6x
Fri, 04 Aug 2023US$781.7bUS$207.0bUS$23.4b34x33.4x3.8x
Sun, 02 Jul 2023US$762.4bUS$203.4bUS$20.8b33.3x36.6x3.7x
Price to Earnings Ratio

36.6x


Total Market Cap: US$762.4bTotal Earnings: US$20.8bTotal Revenue: US$203.4bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 27x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Beverage industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 27.0x.
  • The industry is trading close to its 3-year average PS ratio of 3.4x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have grown 10% per year over the last three years.
  • Revenues for these companies have grown 3.5% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-2.47%
Consumer Staples1.44%
Beverage1.05%
Distillers and Wine Makers4.83%
Brewers4.29%
Soft Drinks0.82%
Industry PE
  • Investors are most optimistic about the Soft Drinks industry, which is trading close to its 3-year average PE ratio of 26.1x.
    • Analysts are expecting annual earnings growth of 8.2%, which is lower than the prior year's growth of 23.9% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 52% over the next 5 years.
  • In contrast, the Distillers and Wine Makers industry is expected to see its earnings grow by 5.3% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
MNST Monster BeverageUS$94.703.3%
+US$3.0b		52.3%PE45.6x
KO Coca-ColaUS$80.600.8%
+US$2.9b		15.8%PE25.3x
BF.B Brown-FormanUS$27.809.0%
+US$1.1b		6.7%PE17.8x
KDP Keurig Dr PepperUS$31.402.1%
+US$870.8m		-5.0%PE23.3x
STZ Constellation BrandsUS$143.022.9%
+US$696.2m		-11.5%PE14.5x

Latest News

TAP
US$40.53
Molson Coors Beverage
7D
3.8%
1Y
-14.2%
Seeking Alpha • 2h

Molson Coors Beverage: A Deeply Discounted Brewer With Strong Buy Potential

Summary Molson Coors Beverage Company is rated Strong Buy, trading at deep discounts to peers despite solid cash flow and capital returns. TAP’s operational efficiency improved, with gross margin rising to 38.2% and operating income up nearly 39%, even as sales growth remained modest. Share buybacks and dividends continue, but aggressive repurchases amid negative free cash flow and a $513.9M cash balance drop warrant close monitoring. Valuation multiples—P/E 8.35x, EV/EBITDA 6.54x, Price/Cash Flow 3.97x—signal excessive market pessimism; stabilization in volumes or margins could unlock upside. Read the full article on Seeking Alpha
MNST
US$94.70
Monster Beverage
7D
3.3%
1Y
52.3%
PRMB
US$24.45
Primo Brands
7D
3.2%
1Y
-16.1%
Seeking Alpha • 21h

Primo Brands: We All Need Water

Summary Primo Brands Corporation is rated BUY, benefiting from strong secular demand, premium brand growth, and operational synergies post-merger. Primo Brands trades at a 21% discount to peak EV/EBITDA, with accelerating revenue and EBITDA growth expected through 2026. Premium brands grew 43% YoY in 1Q26, while cost initiatives and direct-to-consumer sales drive efficiency and predictable revenue. Robust free cash flow, a $300 million buyback, and extended debt maturities bolster Primo’s balance sheet and shareholder returns. Read the full article on Seeking Alpha
KOF
US$104.69
Coca-Cola FEMSA. de
7D
-2.6%
1Y
14.3%
Seeking Alpha • Jun 24

Coca-Cola FEMSA: A Bottling Fortress Facing A Mexican Tax Reset

Summary Coca-Cola FEMSA is a leading Latin American bottler with robust route density, digital execution, and a conservative balance sheet. 2026 is a transition year due to Mexico's excise tax hike, pressuring volumes and margins; South America provides partial offset. KOF trades at reasonable valuations (forward EV/EBITDA ~7.5x, ~4% yield), but Mexico-driven risks and execution challenges justify a Hold rating. Key catalysts include Mexico stabilization, South American strength, price-pack optimization, and digital route enhancements, but regulatory and water risks remain material. Read the full article on Seeking Alpha
KDP
US$31.40
Keurig Dr Pepper
7D
2.1%
1Y
-5.0%
KO
US$80.60
Coca-Cola
7D
0.8%
1Y
15.8%
Narrative Update • Jun 24

KO: World Cup Push And Tax Overhang Will Shape Future Returns

The analyst price target for Coca-Cola has shifted slightly lower by about $0.09, as analysts balance optimism around premium brands like Fairlife and large-scale World Cup marketing with more cautious views on Latin America and regulatory headwinds. Analyst Commentary Recent research on Coca-Cola highlights a split between enthusiasm for growth drivers such as Fairlife and large global events, and caution around regional and regulatory risks that could weigh on execution and valuation.
COCO
US$82.79
Vita Coco Company
7D
-1.0%
1Y
132.0%
Narrative Update • Jun 24

COCO: Extended Sales Momentum Will Eventually Test Premium Market Expectations

The Vita Coco Company price target has been raised from $72 to $85, as analysts point to what they describe as "impressive" growth compared with broader U.S. staples coverage and growing confidence in the durability of the stock's sales momentum. Analyst Commentary Recent research around Vita Coco Company points to a mix of optimism on growth and execution, alongside a few areas where analysts are more cautious on how the story supports higher valuation over time.
PEP
US$142.27
PepsiCo
7D
0.2%
1Y
11.0%
BF.B
US$27.80
Brown-Forman
7D
9.0%
1Y
6.7%
STZ
US$143.02
Constellation Brands
7D
2.9%
1Y
-11.5%
Seeking Alpha • Jun 19

Constellation Brands Looks Ready For A World Cup Boost (Earnings Preview)

Summary Constellation Brands is upgraded to a cautious Buy ahead of Q1 earnings, anticipating positive management commentary. The upcoming FIFA World Cup could create a meaningful demand tailwind, particularly because most matches occur in key North American markets served by Constellation. Management plans aggressive brand investment around the tournament, potentially boosting sales volumes and improving visibility into near-term business momentum during fiscal 2027. Aluminum hedging reduces cost pressure and may allow stronger demand to translate into better margins, creating an earnings opportunity that analysts appear to be underestimating today. Structural shifts away from alcohol remain a concern, but current valuation and World Cup-related catalysts justify a cautious upgrade to Buy for now. Read the full article on Seeking Alpha
COKE
US$177.54
Coca-Cola Consolidated
7D
-2.2%
1Y
60.1%
Seeking Alpha • Jun 16

Coca-Cola Consolidated: A Bottling Fortress Facing A Costlier Can

Summary Coca-Cola Consolidated is a high-quality U.S. bottler with exclusive territories and robust cash flow, but now trades at a fair rather than undervalued price. COKE's diversified beverage mix and strong logistics network underpin its resilience, yet margin pressure from input costs and customer concentration remain material risks. The recent buyback of The Coca-Cola Company's stake increased leverage, reducing balance sheet flexibility and making further margin compression a key risk to monitor. I assign COKE a Hold rating; the current valuation fully reflects business quality, and a greater margin of safety or margin improvement is needed for a Buy. Read the full article on Seeking Alpha
CELH
US$28.52
Celsius Holdings
7D
-7.4%
1Y
-37.2%
Analysis Article • Jun 16

Celsius Holdings (CELH) Stock Could Be 48.2% Below Fair Value After Recent Slide

Celsius Holdings (CELH) has drawn fresh attention after recent share performance, with the stock down about 5% over the past month and about 31% over the past 3 months, which has sharpened the focus on fundamentals. See our latest analysis for Celsius Holdings. Zooming out, Celsius Holdings has seen its share price fall over various timeframes, including a year to date share price return of about 40% and a 1 year total shareholder return that is down roughly 35%. This points to fading...
AMZE
US$0.13
Amaze Holdings
7D
-9.3%
1Y
-98.7%
REED
US$1.13
Reed's
7D
-22.4%
1Y
-81.1%
WVVI
US$2.51
Willamette Valley Vineyards
7D
-8.7%
1Y
-48.2%
FIZZ
US$33.59
National Beverage
7D
-7.4%
1Y
-21.5%