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U.S. Beverage Industry Analysis

UpdatedJan 21, 2026
DataAggregated Company Financials
Companies63
  • 7D2.0%
  • 3M2.1%
  • 1Y9.5%
  • YTD4.8%

Over the last 7 days, the Beverage industry has risen 2.0%, driven by gains from PepsiCo of 2.9%. In the last 12 months, the industry was up 9.5%. As for the next few years, earnings are expected to grow by 11% per annum.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 22 Jan 2026US$746.4bUS$225.7bUS$25.8b24.5x29x3.3x
Sat, 20 Dec 2025US$822.6bUS$225.4bUS$25.8b23.2x31.8x3.6x
Mon, 17 Nov 2025US$714.8bUS$225.2bUS$25.7b23.3x27.8x3.2x
Wed, 15 Oct 2025US$700.3bUS$222.1bUS$28.1b23.7x24.9x3.2x
Fri, 12 Sep 2025US$695.1bUS$222.6bUS$26.4b24.4x26.3x3.1x
Sun, 10 Aug 2025US$725.8bUS$222.2bUS$26.5b26.3x27.4x3.3x
Tue, 08 Jul 2025US$716.7bUS$220.7bUS$26.8b29.4x26.7x3.2x
Thu, 05 Jun 2025US$714.0bUS$220.5bUS$27.3b29.1x26.2x3.2x
Sat, 03 May 2025US$716.9bUS$220.1bUS$27.3b29.8x26.2x3.3x
Mon, 31 Mar 2025US$733.1bUS$219.7bUS$28.0b28.5x26.2x3.3x
Wed, 26 Feb 2025US$733.5bUS$219.6bUS$28.2b28.9x26x3.3x
Fri, 24 Jan 2025US$665.4bUS$213.0bUS$28.3b22x23.5x3.1x
Sun, 22 Dec 2024US$695.1bUS$213.7bUS$28.3b24.4x24.6x3.3x
Tue, 19 Nov 2024US$698.4bUS$213.5bUS$28.2b24.8x24.7x3.3x
Thu, 17 Oct 2024US$776.2bUS$213.7bUS$28.7b27.1x27x3.6x
Sat, 14 Sep 2024US$777.3bUS$214.3bUS$30.8b23x25.2x3.6x
Mon, 12 Aug 2024US$751.5bUS$214.6bUS$30.9b23.3x24.3x3.5x
Wed, 10 Jul 2024US$720.3bUS$214.0bUS$30.5b22.5x23.6x3.4x
Fri, 07 Jun 2024US$751.9bUS$213.9bUS$29.8b25.8x25.2x3.5x
Sun, 05 May 2024US$753.9bUS$214.6bUS$29.7b25.2x25.4x3.5x
Tue, 02 Apr 2024US$757.7bUS$213.1bUS$29.1b25.6x26x3.6x
Thu, 29 Feb 2024US$735.0bUS$212.4bUS$28.7b27.2x25.6x3.5x
Sat, 27 Jan 2024US$729.8bUS$211.4bUS$27.1b28.7x26.9x3.5x
Mon, 25 Dec 2023US$730.6bUS$211.5bUS$27.1b28.5x27x3.5x
Wed, 22 Nov 2023US$717.4bUS$211.4bUS$27.1b28.7x26.5x3.4x
Fri, 20 Oct 2023US$680.6bUS$208.2bUS$25.8b26.6x26.4x3.3x
Sun, 17 Sep 2023US$750.4bUS$207.5bUS$23.6b30.2x31.8x3.6x
Tue, 15 Aug 2023US$778.1bUS$207.5bUS$23.6b33.9x33x3.7x
Thu, 13 Jul 2023US$756.8bUS$203.6bUS$20.8b33.3x36.3x3.7x
Sat, 10 Jun 2023US$758.4bUS$203.1bUS$21.1b33.3x36x3.7x
Mon, 08 May 2023US$787.1bUS$202.6bUS$21.1b35.4x37.3x3.9x
Wed, 05 Apr 2023US$750.1bUS$199.2bUS$23.2b34.4x32.3x3.8x
Fri, 03 Mar 2023US$724.8bUS$199.1bUS$23.4b31.8x31x3.6x
Sun, 29 Jan 2023US$728.6bUS$194.1bUS$25.4b29.3x28.6x3.8x
Price to Earnings Ratio

28.6x


Total Market Cap: US$728.6bTotal Earnings: US$25.4bTotal Revenue: US$194.1bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 27.8x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Beverage industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 27.8x.
  • The industry is trading close to its 3-year average PS ratio of 3.5x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 5.1% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-2.00%
Consumer Staples1.02%
Beverage2.04%
Distillers and Wine Makers5.50%
Brewers2.01%
Soft Drinks1.84%
Industry PE
  • Investors are most optimistic about the Soft Drinks industry, which is trading close to its 3-year average PE ratio of 26.7x.
    • Analysts are expecting annual earnings growth of 10.5%, which is higher than its past year's earnings growth of 7.6% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 51% over the next 5 years.
  • This is better than its past earnings growth rate of 15% per year.
  • In contrast, the Soft Drinks industry is expected to see its earnings grow by 11% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
MNST Monster BeverageUS$81.605.0%
+US$3.8b		65.8%PE46.2x
KO Coca-ColaUS$72.010.8%
+US$2.5b		16.6%PE23.8x
STZ Constellation BrandsUS$163.384.5%
+US$1.2b		-8.7%PE25.5x
PEP PepsiCoUS$146.740.6%
+US$1.1b		-0.9%PE28.1x
CELH Celsius HoldingsUS$56.446.2%
+US$853.3m		122.6%PE467.1x

Latest News

STZ
US$163.38
Constellation Brands
7D
4.5%
1Y
-8.7%

STZ: Stabilizing Beer Trends And Cautious Guidance Will Shape Recovery Into 2026

Analysts have nudged their fair value estimate for Constellation Brands slightly lower to about US$171 from roughly US$171 previously. This reflects a mixed set of updated price targets that factor in Q3 results, modest tweaks to future P/E assumptions and small adjustments to expected revenue growth and margins.
TAP
US$50.43
Molson Coors Beverage
7D
-0.1%
1Y
-8.1%

TAP: Future Execution And Advertising Partnership Will Support Upside Potential

Analysts now see fair value for Molson Coors Beverage closer to $65.34 from about $68.47, as they factor in a slightly higher discount rate, modest adjustments to long term revenue growth and profit margin assumptions, and a higher future P/E multiple that reflects mixed recent research commentary on the stock. Analyst Commentary Recent research on Molson Coors Beverage reflects a split view, with some firms trimming targets and ratings while others see reasons to adjust valuations higher.
CELH
US$56.44
Celsius Holdings
7D
6.2%
1Y
122.6%

Investors Appear Satisfied With Celsius Holdings, Inc.'s (NASDAQ:CELH) Prospects As Shares Rocket 33%

Jan 17
Investors Appear Satisfied With Celsius Holdings, Inc.'s (NASDAQ:CELH) Prospects As Shares Rocket 33%
PRMB
US$19.26
Primo Brands
7D
5.1%
1Y
-41.0%
KO
US$72.01
Coca-Cola
7D
0.8%
1Y
16.6%
IBG
US$0.96
Innovation Beverage Group
7D
-44.8%
1Y
-79.2%
MNST
US$81.60
Monster Beverage
7D
5.0%
1Y
65.8%
KOF
US$101.81
Coca-Cola FEMSA. de
7D
0.9%
1Y
35.2%

KOF: Higher Margins And Reaffirmed Fair Value Will Support Future Upside Potential

Analysts have maintained their fair value estimate for Coca-Cola FEMSA at $115.00, while making slight adjustments to assumptions around revenue growth, profit margins and future P/E. This reflects fine tuning of their models rather than a broad shift in outlook.
PEP
US$146.74
PepsiCo
7D
0.6%
1Y
-0.9%

PEP: FY25 EPS Outlook And CES AI Initiatives Will Shape Upside Potential

Narrative Update: PepsiCo Analysts now anchor their PepsiCo price target at about $164, trimming it by roughly $6 as they balance solid Q3 results and a slightly higher long term revenue and margin outlook with a more measured view on upside potential. Analyst Commentary Recent research shows a split view on PepsiCo, with some focusing on upside from execution and earnings, and others seeing a more balanced risk reward at current levels.
MGPI
US$24.93
MGP Ingredients
7D
-0.5%
1Y
-29.6%

MGPI: Business Review And Portfolio Moves Will Support Future Re-Rating

Analysts have trimmed their fair value estimate for MGP Ingredients from about US$39.00 to roughly US$35.50, citing lower price targets such as the recent cut to US$27.00, along with updated views on revenue trends, margins and future P/E multiples following management’s latest guidance and ongoing business review. Analyst Commentary Bullish Takeaways Bullish analysts point to the 3Q results beating consensus as evidence that execution against current expectations is holding up, which they see as supportive of maintaining valuation near revised fair value ranges.
KDP
US$27.70
Keurig Dr Pepper
7D
-1.5%
1Y
-12.0%

KDP: Tariff Relief And JDE Peet Deal Backing Will Drive Upside

Analysts have trimmed their Keurig Dr Pepper price target by about $0.60 to reflect slightly lower fair value and profit margin assumptions, even as they factor in tariff relief on coffee imports and modestly higher revenue growth and future P/E expectations. Analyst Commentary Analysts looking at Keurig Dr Pepper are updating their views around tariffs, growth, and valuation, which feeds directly into the recent price target adjustment.
BF.B
US$28.01
Brown-Forman
7D
3.0%
1Y
-15.2%

BF.B: Share Repurchases And Dividend Policy Will Support Future Upside Potential

Analysts have nudged their price target on Brown-Forman slightly higher, citing updated assumptions around revenue growth, profit margin, and future P/E that refine but do not materially shift their overall valuation view. What's in the News Brown-Forman completed a share repurchase tranche, buying back 9,543,230 shares, or 2.02% of its stock, for US$265.8 million under the authorization announced on October 2, 2025 (Key Developments).
IPST
US$1.53
Heritage Distilling Holding Company
7D
-5.0%
1Y
-93.0%
WVVI
US$2.66
Willamette Valley Vineyards
7D
-9.3%
1Y
-52.1%

Willamette Valley Vineyards (WVVI): Not-So-Great Value

A recently shuttered WVVI tasting room in McMinnville, OR (November 2025) Date: November 18th 2025 Analyst: Drew Millegan & the Woodworth Contrarian Fund Originally posted on the Woodworth Contrarian Fund News page: https://www.woodworth.fund/news/willamette-valley-vineyards-wvvi-not-so-great-value Fair Value: Unclear. As an Oregon-based hedge fund, we often get the opportunity to more closely investigate local companies that are otherwise too small to register on most firms’ radars.
SBEV
US$0.66
Splash Beverage Group
7D
-9.3%
1Y
-92.1%