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U.S. Beverage Industry Analysis

UpdatedJan 13, 2026
DataAggregated Company Financials
Companies63
  • 7D3.2%
  • 3M1.8%
  • 1Y7.9%
  • YTD1.6%

Over the last 7 days, the Beverage industry has risen 3.2%, driven by gains from Coca-Cola of 3.8%. This takes the industry's 12 month performance to a gain of 7.9%. Looking forward, earnings are forecast to grow by 11% annually.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 13 Jan 2026US$722.5bUS$225.3bUS$25.7b23.7x28.1x3.2x
Thu, 11 Dec 2025US$817.3bUS$225.3bUS$25.8b23.1x31.7x3.6x
Sat, 08 Nov 2025US$691.8bUS$225.1bUS$25.7b22.7x27x3.1x
Mon, 06 Oct 2025US$689.7bUS$222.7bUS$26.4b23.5x26.1x3.1x
Wed, 03 Sep 2025US$716.9bUS$222.4bUS$26.4b25.6x27.1x3.2x
Fri, 01 Aug 2025US$711.1bUS$221.4bUS$26.4b26.4x26.9x3.2x
Sun, 29 Jun 2025US$699.7bUS$220.7bUS$27.2b28.6x25.8x3.2x
Tue, 27 May 2025US$713.7bUS$220.4bUS$27.2b29.2x26.2x3.2x
Thu, 24 Apr 2025US$744.1bUS$220.3bUS$27.3b25.9x27.3x3.4x
Sat, 22 Mar 2025US$722.8bUS$219.8bUS$28.0b27.8x25.8x3.3x
Mon, 17 Feb 2025US$685.5bUS$213.7bUS$28.9b23.3x23.7x3.2x
Wed, 15 Jan 2025US$663.9bUS$212.9bUS$28.3b21.9x23.5x3.1x
Fri, 13 Dec 2024US$709.0bUS$213.6bUS$28.3b25.1x25.1x3.3x
Sun, 10 Nov 2024US$721.3bUS$213.6bUS$28.2b25.8x25.5x3.4x
Tue, 08 Oct 2024US$760.2bUS$214.3bUS$28.9b26x26.3x3.5x
Thu, 05 Sep 2024US$785.1bUS$213.8bUS$30.8b23.9x25.5x3.7x
Sat, 03 Aug 2024US$763.4bUS$214.3bUS$30.7b23.9x24.8x3.6x
Mon, 01 Jul 2024US$731.2bUS$213.6bUS$29.8b25.1x24.6x3.4x
Wed, 29 May 2024US$755.2bUS$214.9bUS$29.8b25x25.3x3.5x
Fri, 26 Apr 2024US$752.9bUS$213.7bUS$29.4b24.4x25.6x3.5x
Sun, 24 Mar 2024US$750.8bUS$213.0bUS$29.1b25.5x25.8x3.5x
Tue, 20 Feb 2024US$728.2bUS$212.1bUS$28.6b26.7x25.5x3.4x
Thu, 18 Jan 2024US$737.7bUS$211.3bUS$27.1b28.8x27.2x3.5x
Sat, 16 Dec 2023US$728.0bUS$211.3bUS$27.1b28.4x26.9x3.4x
Mon, 13 Nov 2023US$715.7bUS$211.0bUS$27.0b29x26.5x3.4x
Wed, 11 Oct 2023US$690.1bUS$208.5bUS$25.8b27.8x26.7x3.3x
Fri, 08 Sep 2023US$749.5bUS$207.1bUS$23.6b31.1x31.8x3.6x
Sun, 06 Aug 2023US$770.2bUS$207.3bUS$23.6b33.5x32.7x3.7x
Tue, 04 Jul 2023US$764.9bUS$203.4bUS$20.8b33.5x36.8x3.8x
Thu, 01 Jun 2023US$749.5bUS$202.7bUS$21.0b33.1x35.8x3.7x
Sat, 29 Apr 2023US$780.1bUS$201.9bUS$21.0b34.8x37.1x3.9x
Mon, 27 Mar 2023US$738.1bUS$199.0bUS$23.2b34.4x31.8x3.7x
Wed, 22 Feb 2023US$729.6bUS$197.8bUS$23.6b30.1x30.9x3.7x
Fri, 20 Jan 2023US$718.9bUS$193.9bUS$25.4b28.8x28.3x3.7x
Price to Earnings Ratio

28.3x


Total Market Cap: US$718.9bTotal Earnings: US$25.4bTotal Revenue: US$193.9bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 27.8x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Beverage industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 27.8x.
  • The industry is trading close to its 3-year average PS ratio of 3.5x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 5.1% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market0.88%
Consumer Staples3.38%
Beverage3.22%
Brewers5.50%
Distillers and Wine Makers5.28%
Soft Drinks3.06%
Industry PE
  • Investors are most optimistic about the Soft Drinks industry, which is trading close to its 3-year average PE ratio of 26.7x.
    • Analysts are expecting annual earnings growth of 10.4%, which is higher than its past year's earnings growth of 7.6% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 50% over the next 5 years.
  • This is better than its past earnings growth rate of 15% per year.
  • In contrast, the Soft Drinks industry is expected to see its earnings grow by 10% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
KO Coca-ColaUS$70.503.8%
+US$11.0b		14.4%PE23.3x
PEP PepsiCoUS$141.361.7%
+US$3.3b		-2.5%PE27.1x
MNST Monster BeverageUS$77.502.4%
+US$1.7b		54.7%PE43.8x
STZ Constellation BrandsUS$151.826.5%
+US$1.5b		-18.3%PE23.7x
CELH Celsius HoldingsUS$53.099.0%
+US$1.1b		97.6%PE439.3x

Latest News

STZ
US$151.82
Constellation Brands
7D
6.5%
1Y
-18.3%
REED
US$2.06
Reed's
7D
-3.1%
1Y
-57.6%

REED: IPO Proceeds And Margin Gains Will Support Future Market Rerating

Analysts have kept their price target for Reed's steady at US$4.75, pointing to relatively unchanged assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E as the basis for maintaining that estimate. What's in the News Reed's, Inc.
TAP
US$48.85
Molson Coors Beverage
7D
5.5%
1Y
-9.2%
KOF
US$99.26
Coca-Cola FEMSA. de
7D
5.5%
1Y
31.0%

KOF: Higher Margins And Reaffirmed Fair Value Will Support Future Upside Potential

Analysts have maintained their fair value estimate for Coca-Cola FEMSA at $115.00, while making slight adjustments to assumptions around revenue growth, profit margins and future P/E. This reflects fine tuning of their models rather than a broad shift in outlook.
CELH
US$53.09
Celsius Holdings
7D
9.0%
1Y
97.6%

CELH: Alani Transition Execution Risks Will Reshape Premium Energy Drink Expectations

Analysts have trimmed their fair value estimate for Celsius Holdings from about US$43.11 to roughly US$41.79 per share. This reflects updated assumptions for slightly lower revenue growth, a narrower profit margin outlook, a higher discount rate, and a modestly higher future P/E.
MNST
US$77.50
Monster Beverage
7D
2.4%
1Y
54.7%

MNST: Solid Execution And Category Normalization Likely Keep Shares Rangebound

Analysts have nudged their fair value estimate for Monster Beverage higher from about $75.77 to $77.62, citing stronger than expected Q3 performance, slightly higher modeled revenue growth and margins, and a modestly higher future P/E assumption reflected in recent price target increases from several firms. Analyst Commentary Recent Street research on Monster Beverage points to a mixed but generally constructive view, with several firms lifting their price targets while maintaining a wide range of ratings from Neutral to Buy and Outperform.
PEP
US$141.36
PepsiCo
7D
1.7%
1Y
-2.5%

PEP: FY25 EPS Outlook And CES AI Initiatives Will Shape Upside Potential

Narrative Update: PepsiCo Analysts now anchor their PepsiCo price target at about $164, trimming it by roughly $6 as they balance solid Q3 results and a slightly higher long term revenue and margin outlook with a more measured view on upside potential. Analyst Commentary Recent research shows a split view on PepsiCo, with some focusing on upside from execution and earnings, and others seeing a more balanced risk reward at current levels.
ZVIA
US$1.80
Zevia PBC
7D
-2.7%
1Y
-55.6%
PRMB
US$18.14
Primo Brands
7D
8.9%
1Y
-40.7%

Returns On Capital At Primo Brands (NYSE:PRMB) Have Hit The Brakes

Jan 07
Returns On Capital At Primo Brands (NYSE:PRMB) Have Hit The Brakes
KO
US$70.50
Coca-Cola
7D
3.8%
1Y
14.4%
IPST
US$1.36
Heritage Distilling Holding Company
7D
-13.9%
1Y
-94.7%
WVVI
US$2.91
Willamette Valley Vineyards
7D
-5.8%
1Y
-34.9%

Willamette Valley Vineyards (WVVI): Not-So-Great Value

A recently shuttered WVVI tasting room in McMinnville, OR (November 2025) Date: November 18th 2025 Analyst: Drew Millegan & the Woodworth Contrarian Fund Originally posted on the Woodworth Contrarian Fund News page: https://www.woodworth.fund/news/willamette-valley-vineyards-wvvi-not-so-great-value Fair Value: Unclear. As an Oregon-based hedge fund, we often get the opportunity to more closely investigate local companies that are otherwise too small to register on most firms’ radars.
SBEV
US$0.72
Splash Beverage Group
7D
-2.3%
1Y
-90.8%