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U.S. Beverage Industry Analysis

UpdatedMar 09, 2026
DataAggregated Company Financials
Companies59
  • 7D-6.7%
  • 3M7.4%
  • 1Y4.5%
  • YTD8.8%

Over the last 7 days, the Beverage industry has dropped 6.7%, driven by a pullback from Coca-Cola of 4.0%. Over the past 12 months, the industry was up 4.5%. Looking forward, earnings are forecast to grow by 9.5% annually.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 09 Mar 2026US$757.8bUS$221.4bUS$26.9b24.1x28.1x3.4x
Wed, 04 Feb 2026US$769.4bUS$225.9bUS$25.8b25.2x29.8x3.4x
Fri, 02 Jan 2026US$717.3bUS$225.4bUS$25.8b22.6x27.8x3.2x
Sun, 30 Nov 2025US$736.0bUS$225.2bUS$25.8b23.4x28.5x3.3x
Tue, 28 Oct 2025US$722.0bUS$223.4bUS$28.6b24.5x25.2x3.2x
Thu, 25 Sep 2025US$683.7bUS$222.6bUS$26.4b23.5x25.9x3.1x
Sat, 23 Aug 2025US$735.9bUS$222.5bUS$26.4b27.1x27.8x3.3x
Mon, 21 Jul 2025US$714.9bUS$220.6bUS$26.8b28.7x26.7x3.2x
Wed, 18 Jun 2025US$703.8bUS$220.5bUS$27.1b28.7x25.9x3.2x
Fri, 16 May 2025US$699.6bUS$220.2bUS$27.2b29.4x25.7x3.2x
Sun, 13 Apr 2025US$735.0bUS$219.8bUS$27.2b25.6x27x3.3x
Tue, 11 Mar 2025US$739.2bUS$219.7bUS$28.0b28.9x26.4x3.4x
Thu, 06 Feb 2025US$657.7bUS$212.8bUS$28.5b22.8x23.1x3.1x
Sat, 04 Jan 2025US$683.4bUS$212.9bUS$28.2b22.2x24.2x3.2x
Mon, 02 Dec 2024US$725.4bUS$213.5bUS$28.2b25.8x25.7x3.4x
Wed, 30 Oct 2024US$744.2bUS$214.0bUS$28.6b25.8x26x3.5x
Fri, 27 Sep 2024US$770.6bUS$214.0bUS$30.8b23.3x25x3.6x
Sun, 25 Aug 2024US$766.1bUS$214.5bUS$30.9b23.8x24.8x3.6x
Tue, 23 Jul 2024US$740.7bUS$214.7bUS$30.9b22.6x24x3.5x
Thu, 20 Jun 2024US$730.4bUS$213.5bUS$29.7b25x24.6x3.4x
Sat, 18 May 2024US$772.8bUS$215.1bUS$29.8b25.5x25.9x3.6x
Mon, 15 Apr 2024US$725.9bUS$213.3bUS$29.3b24.8x24.8x3.4x
Wed, 13 Mar 2024US$737.4bUS$213.0bUS$29.0b25.8x25.4x3.5x
Fri, 09 Feb 2024US$740.5bUS$211.3bUS$27.2b28.8x27.3x3.5x
Sun, 07 Jan 2024US$739.3bUS$211.6bUS$27.2b29.2x27.2x3.5x
Tue, 05 Dec 2023US$730.3bUS$211.1bUS$27.1b29x27x3.5x
Thu, 02 Nov 2023US$699.3bUS$209.9bUS$26.5b27.7x26.4x3.3x
Sat, 30 Sep 2023US$714.0bUS$207.2bUS$23.6b28.8x30.2x3.4x
Mon, 28 Aug 2023US$764.9bUS$207.7bUS$23.7b32.6x32.3x3.7x
Wed, 26 Jul 2023US$788.7bUS$205.6bUS$22.1b34.1x35.6x3.8x
Fri, 23 Jun 2023US$770.6bUS$203.2bUS$21.1b34x36.6x3.8x
Sun, 21 May 2023US$782.2bUS$202.7bUS$21.0b34.7x37.3x3.9x
Tue, 18 Apr 2023US$766.5bUS$199.1bUS$23.1b32.6x33.2x3.8x
Thu, 16 Mar 2023US$729.2bUS$198.6bUS$23.2b34.1x31.5x3.7x
Price to Earnings Ratio

31.5x


Total Market Cap: US$729.2bTotal Earnings: US$23.2bTotal Revenue: US$198.6bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 27.8x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Beverage industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 27.8x.
  • The industry is trading close to its 3-year average PS ratio of 3.4x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have grown 5.1% per year over the last three years.
  • Revenues for these companies have grown 3.7% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-2.17%
Consumer Staples-4.45%
Beverage-6.73%
Brewers-3.35%
Soft Drinks-6.67%
Distillers and Wine Makers-8.83%
Industry PE
  • Investors are most optimistic about the Soft Drinks industry, which is trading close to its 3-year average PE ratio of 26.7x.
    • Analysts are expecting annual earnings growth of 8.8%, which is lower than the prior year's growth of 11.9% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 50% over the next 5 years.
  • However this is lower than its past earnings growth rate of 81% per year.
  • In contrast, the Soft Drinks industry is expected to see its earnings grow by 8.8% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
SAM Boston Beer CompanyUS$232.204.1%
+US$92.4m		-0.5%PE21.9x
IBG Innovation Beverage GroupUS$5.5344.8%
+US$1.2m		-55.3%PS1.3x
WVVI Willamette Valley VineyardsUS$2.714.2%
+US$546.1k		-53.8%PS0.4x
REED Reed'sUS$2.311.5%
+US$413.7k		-68.0%PS0.8x
AMZE Amaze HoldingsUS$0.331.4%
+US$90.1k		-97.1%PS3x

Latest News

IBG
US$5.53
Innovation Beverage Group
7D
44.8%
1Y
-55.3%
PEP
US$159.43
PepsiCo
7D
-4.7%
1Y
2.0%

PEP: Turnaround Plan Price Cuts And 2026 Guidance Will Shape Outlook

Analysts have inched their average PepsiCo fair value estimate higher to about $170.81 from $170.38, reflecting recent price target increases tied to the company’s turnaround plans, reiterated 2026 guidance, and expectations for mid single digit sales growth by the second half of 2026. Analyst Commentary Recent research notes cluster around PepsiCo’s turnaround plans and reiterated 2026 guidance, with several firms adjusting price targets and at least one trimming expectations.
KOF
US$104.24
Coca-Cola FEMSA. de
7D
-5.2%
1Y
22.7%

KOF: Potential Margin Strains Will Test Newly Raised US$112 Price Objective

Narrative update on Coca-Cola FEMSA The consolidated analyst price target for Coca-Cola FEMSA has moved modestly higher to around $112, reflecting recent target increases from several firms as analysts factor in updated growth assumptions and slightly revised profitability expectations. Analyst Commentary Recent research on Coca-Cola FEMSA shows a mixed set of views, with some firms lifting price targets into the low US$110s while others are taking a more cautious stance on the shares.
KDP
US$28.25
Keurig Dr Pepper
7D
-5.7%
1Y
-13.2%

KDP: New Beverage Launches And 2026 Outlook Will Support Margins

The analyst fair value estimate for Keurig Dr Pepper has been increased by about $1 to $35.57, reflecting higher price targets across the Street, including moves to $32, $34, and $40, as analysts factor in updated growth and earnings assumptions. Analyst Commentary Recent Street research on Keurig Dr Pepper centers on price target revisions and how current execution lines up with those valuation views.
MNST
US$75.61
Monster Beverage
7D
-6.7%
1Y
35.6%

MNST: International Share Gains And Product Pipeline Should Support Future Upside

Analysts have lifted their implied fair value estimate for Monster Beverage from $80.77 to $87.16, citing higher Street price targets supported by strong recent revenue trends, particularly in international markets, alongside ongoing product innovation and growth in the energy drink category. Analyst Commentary Street research on Monster Beverage has been active following recent Q4 results, with multiple firms lifting price targets and updating ratings as they reassess the balance between strong revenue trends and margin pressures.
CELH
US$42.92
Celsius Holdings
7D
-12.9%
1Y
57.6%

CELH: Execution On Integrations And Shelf Space Will Shape 2026 Outcomes

The analyst price target for Celsius has moved higher in recent weeks, with a series of upward revisions into the $56 to $85 range and a new fair value estimate of $46.88. Analysts cite strong Q4 results, encouraging retail scan data, Alani Nu growth, and expectations for margin normalization and added shelf space in 2026.
BF.B
US$25.26
Brown-Forman
7D
-12.4%
1Y
-33.5%

BF.B: Margin Execution And Buybacks Will Support Future Share Upside

Analysts have trimmed their average price target for Brown-Forman to a range of about $25 to $30, citing updated models after mixed quarterly results, an implied weaker margin outlook, and ongoing concerns about alcohol category headwinds and American whiskey oversupply. Analyst Commentary Recent research updates for Brown-Forman cluster around a tighter price target band in the mid US$20s to US$30 range, with most firms revising their models after the latest quarterly results and commentary on category headwinds and margins.
STZ
US$146.47
Constellation Brands
7D
-6.4%
1Y
-22.7%

STZ: Stable Beer Depletions And Reiterated 2026 Outlook Will Cap Upside

Analysts have nudged their average price targets on Constellation Brands higher, with moves such as Barclays lifting its target to $148, Citi to $155, Wells Fargo to $165, and Bernstein to $197. They cited better than expected Q3 results, stable beer depletions, and the company reiterating fiscal 2026 guidance as key supports for their updated views.
KO
US$77.04
Coca-Cola
7D
-4.0%
1Y
7.8%

KO: Fair Value View Will Weigh Leadership Change And Portfolio Exit Plans

The analyst price target for Coca-Cola has increased from $79.80 to $82.63. Analysts cite a positive tone from recent company presentations and broadly higher Street targets as key supports for the update.
SAM
US$232.20
Boston Beer Company
7D
4.1%
1Y
-0.5%
REED
US$2.31
Reed's
7D
1.5%
1Y
-68.0%

REED: Recent IPO Lockups And Margin Outlook Will Support Future Rerating

Analysts have maintained their $4.75 price target for Reed's, citing only minor adjustments to their assumptions for revenue growth, profit margins and forward P/E as the basis for keeping their outlook unchanged. What's in the News Reed's completed an IPO of US$10 million, offering 2,500,000 shares of common stock at US$4 per share, along with 2,500,000 equity warrants (Key Developments).
IPST
US$0.64
IP Strategy Holdings
7D
0.4%
1Y
-93.2%
WVVI
US$2.71
Willamette Valley Vineyards
7D
4.2%
1Y
-53.8%
AMZE
US$0.33
Amaze Holdings
7D
1.4%
1Y
-97.1%