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U.S. Beverage Industry Analysis

UpdatedMar 28, 2026
DataAggregated Company Financials
Companies61
  • 7D0.9%
  • 3M4.1%
  • 1Y1.9%
  • YTD5.0%

The Beverage industry has been flat over the last week, but Celsius Holdings has lost 18%. In line with that, the industry has also been flat over the past 12 months. Earnings are forecast to grow by 9.0% annually.

Industry Valuation and Performance

Has the U.S. Beverage Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 28 Mar 2026US$725.1bUS$221.2bUS$26.9b24.9x27x3.3x
Mon, 23 Feb 2026US$794.2bUS$220.7bUS$26.2b26.2x30.3x3.6x
Wed, 21 Jan 2026US$732.2bUS$225.5bUS$25.8b24.3x28.4x3.2x
Fri, 19 Dec 2025US$823.7bUS$225.4bUS$25.8b23.2x31.9x3.7x
Sun, 16 Nov 2025US$714.8bUS$225.2bUS$25.7b23.3x27.8x3.2x
Tue, 14 Oct 2025US$704.4bUS$222.2bUS$28.1b23.5x25.1x3.2x
Thu, 11 Sep 2025US$697.3bUS$222.5bUS$26.4b24.3x26.4x3.1x
Sat, 09 Aug 2025US$724.4bUS$222.2bUS$26.5b26.3x27.4x3.3x
Mon, 07 Jul 2025US$718.0bUS$220.7bUS$26.8b29.5x26.8x3.3x
Wed, 04 Jun 2025US$716.3bUS$220.4bUS$27.2b29x26.3x3.2x
Fri, 02 May 2025US$728.2bUS$220.1bUS$27.4b25.1x26.6x3.3x
Sun, 30 Mar 2025US$733.1bUS$219.7bUS$28.0b28.5x26.2x3.3x
Tue, 25 Feb 2025US$735.4bUS$219.4bUS$29.1b22x25.3x3.4x
Thu, 23 Jan 2025US$671.1bUS$213.0bUS$28.3b22x23.7x3.2x
Sat, 21 Dec 2024US$692.2bUS$213.7bUS$28.3b24.4x24.5x3.2x
Mon, 18 Nov 2024US$698.4bUS$213.5bUS$28.2b25x24.7x3.3x
Wed, 16 Oct 2024US$775.2bUS$213.9bUS$28.7b27.1x27x3.6x
Fri, 13 Sep 2024US$773.2bUS$214.1bUS$30.8b22.8x25.1x3.6x
Sun, 11 Aug 2024US$751.5bUS$214.6bUS$30.9b23.3x24.3x3.5x
Tue, 09 Jul 2024US$727.9bUS$214.0bUS$30.5b22.6x23.8x3.4x
Thu, 06 Jun 2024US$752.3bUS$214.3bUS$29.7b25.8x25.3x3.5x
Sat, 04 May 2024US$749.1bUS$214.6bUS$29.7b25.2x25.2x3.5x
Mon, 01 Apr 2024US$757.7bUS$213.2bUS$29.1b25.7x26x3.6x
Wed, 28 Feb 2024US$735.2bUS$212.4bUS$28.7b27.2x25.6x3.5x
Fri, 26 Jan 2024US$725.1bUS$211.3bUS$27.1b28.7x26.7x3.4x
Sun, 24 Dec 2023US$730.6bUS$211.5bUS$27.1b28.5x27x3.5x
Tue, 21 Nov 2023US$717.4bUS$211.3bUS$27.1b28.6x26.5x3.4x
Thu, 19 Oct 2023US$682.0bUS$208.2bUS$25.8b27x26.5x3.3x
Sat, 16 Sep 2023US$753.6bUS$207.4bUS$23.6b30.5x31.9x3.6x
Mon, 14 Aug 2023US$778.5bUS$207.6bUS$23.6b33.9x33x3.8x
Wed, 12 Jul 2023US$755.3bUS$203.4bUS$20.8b33.4x36.3x3.7x
Fri, 09 Jun 2023US$759.1bUS$203.0bUS$21.0b33.5x36.1x3.7x
Sun, 07 May 2023US$787.1bUS$202.6bUS$21.1b35.4x37.3x3.9x
Tue, 04 Apr 2023US$755.0bUS$199.3bUS$23.2b34.9x32.5x3.8x
Price to Earnings Ratio

32.5x


Total Market Cap: US$755.0bTotal Earnings: US$23.2bTotal Revenue: US$199.3bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Beverage Industry Price to Earnings3Y Average 27.7x202420252026
Current Industry PE
  • Investors are relatively neutral on the American Beverage industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 27.7x.
  • The industry is trading close to its 3-year average PS ratio of 3.4x.
Past Earnings Growth
  • The earnings for companies in the Beverage industry have grown 5.0% per year over the last three years.
  • Revenues for these companies have grown 3.5% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-1.92%
Consumer Staples1.65%
Beverage0.88%
Distillers and Wine Makers6.42%
Brewers4.38%
Soft Drinks0.52%
Industry PE
  • Investors are most optimistic about the Soft Drinks industry, which is trading close to its 3-year average PE ratio of 26.6x.
    • Analysts are expecting annual earnings growth of 8.4%, which is lower than the prior year's growth of 12.3% per year.
Forecasted Growth
  • Analysts are most optimistic on the Brewers industry, expecting annual earnings growth of 43% over the next 5 years.
  • However this is lower than its past earnings growth rate of 81% per year.
  • In contrast, the Soft Drinks industry is expected to see its earnings grow by 8.4% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
KO Coca-ColaUS$75.711.3%
+US$4.1b		7.6%PE24.9x
PEP PepsiCoUS$153.042.0%
+US$4.1b		2.5%PE25.4x
BF.B Brown-FormanUS$27.1919.3%
+US$2.0b		-21.0%PE15.5x
TAP Molson Coors BeverageUS$43.404.8%
+US$377.9m		-28.3%PS0.7x
STZ Constellation BrandsUS$151.401.2%
+US$308.6m		-17.6%PE23.7x

Latest News

KDP
US$26.23
Keurig Dr Pepper
7D
-1.4%
1Y
-22.3%
STZ
US$151.40
Constellation Brands
7D
1.2%
1Y
-17.6%
BF.B
US$27.19
Brown-Forman
7D
19.3%
1Y
-21.0%
KO
US$75.71
Coca-Cola
7D
1.3%
1Y
7.6%

KO: Protein Exposure And Bottler Model Will Support Future Fair Value Reassessment

The modest rise in the analyst price target for Coca-Cola, supported by multiple firms lifting their targets into an $87 to $90 range and citing factors like resilient beverage pricing power and growing exposure to protein categories, contributes to a slightly higher fair value estimate of $83.49, up from $83.36. Analyst Commentary Bullish analysts are generally constructive on Coca-Cola, with recent research focusing on pricing power, exposure to protein categories, and supportive sell side sentiment within consumer staples.
TAP
US$43.40
Molson Coors Beverage
7D
4.8%
1Y
-28.3%
REED
US$3.74
Reed's
7D
-16.9%
1Y
-55.2%

REED: Stable Assumptions And New Leadership Will Support Bullish Repricing Outlook

Analysts have kept their $4.75 price target for Reed's unchanged, citing largely steady assumptions around fair value, discount rate, revenue growth, profit margin and future P/E as the basis for maintaining their view. What's in the News Reed's Inc.
KOF
US$95.57
Coca-Cola FEMSA. de
7D
1.0%
1Y
3.5%
SAM
US$229.76
Boston Beer Company
7D
2.9%
1Y
-4.0%

SAM: Margin Progress And Portfolio Expansion Will Support Future Upside

Analysts have nudged Boston Beer Company's consensus price target slightly lower to around the mid $220s, with recent moves such as cuts to $226 and $235, along with one increase to $230, reflecting ongoing concerns about alcohol industry topline pressure, portfolio headwinds, and continued reinvestment, even as gross margin progress holds up. Analyst Commentary Recent Street research on Boston Beer Company points to a mixed but constructive backdrop, with several price target tweaks converging around the mid US$220s.
COKE
US$181.30
Coca-Cola Consolidated
7D
-10.0%
1Y
36.3%
MGPI
US$18.60
MGP Ingredients
7D
12.7%
1Y
-36.3%
PEP
US$153.04
PepsiCo
7D
2.0%
1Y
2.5%

PEP: Price Cuts And 2026 Health-Focused Pipeline Will Drive Turnaround

The analyst price target for PepsiCo edges higher in this update, with the fair value estimate moving from $170.81 to $171.38 as analysts factor in company pricing actions, expected volume response, and a fuller 2026 product pipeline. Analyst Commentary Recent Street research on PepsiCo reflects a mix of optimism on pricing and product plans, alongside some caution around execution and growth targets into 2026.
MNST
US$71.83
Monster Beverage
7D
-2.5%
1Y
24.1%

MNST: International Strength And New Usage Occasions Should Support Future Upside

Monster Beverage's updated analyst price target edges higher to $87.46 from $87.16 as analysts highlight resilient sales growth, improving profit margins, and support from multiple recent target increases across the Street, despite some debate around near term deceleration. Analyst Commentary Recent research on Monster Beverage reflects a mix of optimism about growth and execution, alongside some caution on margins, competition, and valuation.
CELH
US$33.94
Celsius Holdings
7D
-18.2%
1Y
0.9%

CELH: Strong Q4 Execution And Shelf Gains Will Support Long-Term Upside

The analyst price target for Celsius Holdings in this update moves to $85 from $80, as analysts factor in a mix of more moderate revenue growth assumptions, higher expected profit margins, and a lower projected future P/E multiple following recent research that highlights strong Q4 results, positive 2026 outlooks, and ongoing category strength. Analyst Commentary Recent research on Celsius Holdings shows a clear cluster of bullish analysts raising price targets and upgrading ratings following the latest Q4 report and 2026 outlook commentary.
COCO
US$46.97
Vita Coco Company
7D
-11.2%
1Y
57.4%
ZVIA
US$1.13
Zevia PBC
7D
-4.2%
1Y
-45.7%

ZVIA: Turnaround Outlook Will Depend On Delivering 2026 Sales Guidance

Analysts have trimmed their price targets on Zevia PBC, with figures such as $6 to $5, $2.90 to $1.75 and $3.50 to $3, citing mixed Q4 results, below-consensus 2026 guidance, and an ongoing turnaround effort that is starting to show in the company’s longer term sales outlook. Analyst Commentary Recent research highlights a split view on Zevia PBC, with some analysts focusing on early signs of progress in the turnaround and others stressing execution risk and guidance that sits below prior expectations.
FIZZ
US$33.26
National Beverage
7D
-2.4%
1Y
-20.6%