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U.S. Hospitality Industry Analysis

UpdatedSep 22, 2026
DataAggregated Company Financials
Companies156
  • 7D-4.1%
  • 3M-3.4%
  • 1Y-12.6%
  • YTD-8.3%

Over the last 7 days, the Hospitality industry has dropped 4.1%, driven by a pullback from McDonald's of 3.7%. However, the industry is down 13% over the past year. Looking forward, earnings are forecast to grow by 20% annually.

Industry Valuation and Performance

Has the U.S. Hospitality Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 22 Sep 2026US$729.7bUS$350.5bUS$27.6b20.2x26.4x2.1x
Thu, 20 Aug 2026US$818.3bUS$349.8bUS$28.5b23.7x28.7x2.3x
Sat, 18 Jul 2026US$805.6bUS$356.1bUS$27.2b24.1x29.7x2.3x
Mon, 15 Jun 2026US$777.6bUS$355.0bUS$27.4b22.7x28.4x2.2x
Wed, 13 May 2026US$744.7bUS$353.5bUS$27.3b20.5x27.2x2.1x
Fri, 10 Apr 2026US$760.9bUS$350.3bUS$25.5b21.5x29.9x2.2x
Sun, 08 Mar 2026US$762.6bUS$349.1bUS$25.9b22.1x29.4x2.2x
Tue, 03 Feb 2026US$810.0bUS$342.2bUS$26.0b21.3x31.1x2.4x
Thu, 01 Jan 2026US$848.7bUS$340.7bUS$25.6b21.7x33.1x2.5x
Sat, 29 Nov 2025US$799.7bUS$339.9bUS$25.7b21.3x31.1x2.4x
Mon, 27 Oct 2025US$833.5bUS$329.6bUS$25.9b23.9x32.2x2.5x
Wed, 24 Sep 2025US$853.7bUS$329.1bUS$24.3b24.2x35.1x2.6x
Fri, 22 Aug 2025US$845.7bUS$327.9bUS$24.2b23.2x35x2.6x
Sun, 20 Jul 2025US$845.7bUS$324.4bUS$24.9b24x34x2.6x
Tue, 17 Jun 2025US$806.7bUS$325.5bUS$24.5b23x32.9x2.5x
Thu, 15 May 2025US$809.9bUS$325.8bUS$24.6b23x32.9x2.5x
Sat, 12 Apr 2025US$701.2bUS$316.3bUS$24.0b22.7x29.2x2.2x
Mon, 10 Mar 2025US$776.7bUS$318.1bUS$23.9b23.9x32.5x2.4x
Wed, 05 Feb 2025US$829.9bUS$309.1bUS$20.7b23.8x40.1x2.7x
Fri, 03 Jan 2025US$796.0bUS$303.6bUS$20.1b23.3x39.6x2.6x
Sun, 01 Dec 2024US$830.4bUS$303.9bUS$19.8b25.4x42x2.7x
Tue, 29 Oct 2024US$761.8bUS$302.1bUS$20.3b23.8x37.6x2.5x
Thu, 26 Sep 2024US$724.8bUS$301.5bUS$19.7b20.9x36.7x2.4x
Sat, 24 Aug 2024US$662.2bUS$300.1bUS$19.3b19.7x34.4x2.2x
Mon, 22 Jul 2024US$679.6bUS$296.5bUS$19.8b19.3x34.3x2.3x
Wed, 19 Jun 2024US$667.1bUS$283.2bUS$20.6b19.7x32.3x2.4x
Fri, 17 May 2024US$670.2bUS$282.5bUS$20.5b20x32.8x2.4x
Sun, 14 Apr 2024US$689.9bUS$278.9bUS$20.2b19.3x34.1x2.5x
Tue, 12 Mar 2024US$671.5bUS$277.4bUS$19.4b19.9x34.7x2.4x
Thu, 08 Feb 2024US$633.9bUS$269.5bUS$19.2b19.8x33x2.4x
Sat, 06 Jan 2024US$606.7bUS$269.1bUS$18.0b19.8x33.7x2.3x
Mon, 04 Dec 2023US$601.3bUS$267.3bUS$16.5b20.3x36.4x2.2x
Wed, 01 Nov 2023US$535.0bUS$261.6bUS$11.8b20.3x45.5x2x
Fri, 29 Sep 2023US$566.8bUS$255.5bUS$8.4b19.7x67.1x2.2x
Price to Earnings Ratio

67.1x


Total Market Cap: US$566.8bTotal Earnings: US$8.4bTotal Revenue: US$255.5bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Hospitality Industry Price to Earnings3Y Average 34.3x202420252026
Current Industry PE
  • Investors are pessimistic on the American Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 26.4x which is lower than its 3-year average PE of 34.3x.
  • The 3-year average PS ratio of 2.4x is higher than the industry's current PS ratio of 2.1x.
Past Earnings Growth
  • The earnings for companies in the Hospitality industry have grown 48% per year over the last three years.
  • Revenues for these companies have grown 11% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Discretionary industry?

US Market1.77%
Consumer Discretionary0.85%
Hospitality-4.10%
Hotels, Resorts and Cruise Lines-1.28%
Leisure Facilities-2.55%
Restaurants-6.24%
Casinos and Gaming-8.68%
Industry PE
  • Investors are most optimistic about the Casinos and Gaming industry which is trading above its 3-year average PE ratio of 152x.
    • Analysts are expecting annual earnings growth of 32.7%, which is higher than its past year's earnings growth of 26.5% per year.
  • Investors are most pessimistic about the Hotels, Resorts and Cruise Lines industry, which is trading below its 3-year average of 23.2x.
Forecasted Growth
  • Analysts are most optimistic on the Casinos and Gaming industry, expecting annual earnings growth of 33% over the next 5 years.
  • This is better than its past earnings growth rate of 27% per year.
  • In contrast, the Leisure Facilities industry is expected to see its earnings grow by 15% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
TCOM Trip.com GroupUS$40.654.0%
+US$988.6m		-47.8%PE7.1x
MAR Marriott InternationalUS$342.660.6%
+US$573.7m		29.7%PE34.5x
TH Target HospitalityUS$21.2814.7%
+US$272.0m		139.4%PS6.1x
HTHT H World GroupUS$43.651.2%
+US$163.0m		12.6%PE17.8x
LIND Lindblad Expeditions HoldingsUS$28.298.8%
+US$150.3m		117.8%PS2.2x

Latest News

TCOM
US$40.65
Trip.com Group
7D
4.0%
1Y
-47.8%
HTHT
US$43.65
H World Group
7D
1.2%
1Y
12.6%
MCD
US$247.88
McDonald's
7D
-3.7%
1Y
-18.2%
CHH
US$99.05
Choice Hotels International
7D
2.6%
1Y
-8.4%
FLUT
US$86.86
Flutter Entertainment
7D
-13.7%
1Y
-69.6%
Narrative Update • Sep 20

FLUT: Prediction Market Competition And Higher Promotions Will Test Fair Value Reset

Flutter Entertainment's analyst fair value estimate has been lifted by $5 to $85 as analysts factor in slightly higher revenue growth and profit margin assumptions, a modestly higher future P/E of about 23.8x, and updated views on U.S. regulatory and competitive risks, reflected in a discount rate of roughly 10.3%. Analyst Commentary Street research on Flutter Entertainment has turned more mixed, with several firms trimming price targets and highlighting execution and growth risks even as others see long term opportunity in online gaming and prediction markets.
SBUX
US$94.90
Starbucks
7D
-4.2%
1Y
11.3%
DASH
US$193.83
DoorDash
7D
-4.8%
1Y
-26.2%
Narrative Update • Sep 19

DASH: AI Spending And New Delivery Deals Will Restrain Future Margins

Analysts have lifted the fair value estimate for DoorDash to $187.55 from $182.75, reflecting updated assumptions for slightly lower discount rates, higher revenue growth, stronger profit margins, and a more conservative future P/E multiple in light of recent price target increases and generally positive sector views in Street research. Analyst Commentary Recent research coverage on DoorDash presents a mix of constructive and cautious views.
SABR
US$2.33
Sabre
7D
7.1%
1Y
25.3%
ATAT
US$33.07
Atour Lifestyle Holdings
7D
1.9%
1Y
-16.7%
Seeking Alpha • Sep 17

Atour Lifestyle Holdings: Why The Market Is Sleeping On This Company

Summary Atour Lifestyle Holdings is structurally mispriced as a hotel operator, but operates a dual-wheel model combining asset-light franchising with high-margin lifestyle retail. ATAT’s asset-light, manachised network (>98%) delivers high incremental ROIC, robust free cash flow and an 80%+ direct booking rate via its 100M+ A-CARD ecosystem. Retail revenue, driven by in-room product showrooming, reached RMB 3.67B in FY2025 (+67% YoY), now nearly 40% of total revenue and expanding gross margins. ATAT maintains a net cash position, regular dividends, active buybacks, and leads China’s upper-midscale hotel segment, with significant expansion potential in lower-tier cities. Read the full article on Seeking Alpha
TH
US$21.28
Target Hospitality
7D
14.7%
1Y
139.4%
Narrative Update • Sep 17

TH: Secondary Offering And Buybacks Will Support Future Cash Flow Upside

Analysts have raised the Target Hospitality price target from $23 to $27, citing updated assumptions for higher revenue growth, slightly stronger profit margins, an adjusted discount rate, and a lower future P/E multiple. What’s in the News for Target Hospitality Target Hospitality announced an underwritten secondary offering of about 12 to 13 million shares of common stock by selling stockholders controlled by TDR Capital LLP, with the company receiving no proceeds from this sale.
ABNB
US$166.84
Airbnb
7D
-2.2%
1Y
33.0%
Narrative Update • Sep 17

ABNB: Platform Expansion And AI Opportunities Are Expected To Drive Future Returns

Analysts have lifted the Airbnb fair value estimate from $156.51 to $184.10 as recent price target increases and research highlight confidence in sustained double digit room night growth, resilient travel demand, and expanding AI driven product and margin opportunities. Analyst Commentary Recent research on Airbnb shows a mix of optimism and caution.
CMG
US$33.14
Chipotle Mexican Grill
7D
-10.5%
1Y
-17.4%
LIND
US$28.29
Lindblad Expeditions Holdings
7D
8.8%
1Y
117.8%
MAR
US$342.66
Marriott International
7D
0.6%
1Y
29.7%
BKNG
US$168.52
Booking Holdings
7D
-3.9%
1Y
-22.8%
QSR
US$72.56
Restaurant Brands International
7D
-8.0%
1Y
12.2%