Has the U.S. Hospitality Industry valuation changed over the past few years?

Investors are pessimistic on the American Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically. The industry is trading at a PE ratio of 27.4x which is lower than its 3-year average PE of 41.8x. The 3-year average PS ratio of 2.4x is higher than the industry's current PS ratio of 2.1x.

Which industries have driven the changes within the U.S. Consumer Discretionary industry?

Investors are most optimistic about the Casinos and Gaming industry which is trading above its 3-year average PE ratio of 114x. Analysts are expecting annual earnings growth of 24.1%, which is lower than the prior year's growth of 31.3% per year. Investors are most pessimistic about the Hotels, Resorts and Cruise Lines industry, which is trading below its 3-year average of 91.2x.

U.S. Hospitality Industry Analysis

Date	Market Cap	Revenue	Earnings	PE	Absolute PE	PS
Fri, 05 Jun 2026	US$751.0b	US$354.9b	US$27.4b	20x	27.4x	2.1x
Sun, 03 May 2026	US$773.4b	US$352.5b	US$25.8b	21.6x	30x	2.2x
Tue, 31 Mar 2026	US$706.9b	US$350.1b	US$25.4b	20.3x	27.9x	2x
Thu, 26 Feb 2026	US$774.9b	US$346.5b	US$26.2b	23.2x	29.6x	2.2x
Sat, 24 Jan 2026	US$825.4b	US$340.8b	US$25.7b	21.5x	32.1x	2.4x
Mon, 22 Dec 2025	US$863.2b	US$340.5b	US$25.6b	22x	33.7x	2.5x
Wed, 19 Nov 2025	US$750.9b	US$336.7b	US$25.1b	20.8x	29.9x	2.2x
Fri, 17 Oct 2025	US$830.9b	US$329.3b	US$24.5b	23.4x	34x	2.5x
Sun, 14 Sep 2025	US$854.9b	US$328.8b	US$24.3b	24x	35.2x	2.6x
Tue, 12 Aug 2025	US$827.1b	US$327.5b	US$24.3b	22.4x	34x	2.5x
Thu, 10 Jul 2025	US$886.6b	US$324.4b	US$24.9b	24.5x	35.7x	2.7x
Sat, 07 Jun 2025	US$822.3b	US$325.5b	US$24.5b	22.7x	33.5x	2.5x
Mon, 05 May 2025	US$771.7b	US$318.3b	US$24.0b	22.6x	32.1x	2.4x
Wed, 02 Apr 2025	US$746.2b	US$318.1b	US$24.0b	23.2x	31.1x	2.3x
Fri, 28 Feb 2025	US$826.4b	US$319.8b	US$22.9b	23.8x	36.1x	2.6x
Sun, 26 Jan 2025	US$783.6b	US$303.8b	US$20.1b	23.6x	38.9x	2.6x
Tue, 24 Dec 2024	US$811.8b	US$303.7b	US$20.1b	23.6x	40.4x	2.7x
Thu, 21 Nov 2024	US$799.3b	US$303.9b	US$19.8b	24.4x	40.4x	2.6x
Sat, 19 Oct 2024	US$758.8b	US$301.8b	US$20.3b	23.1x	37.4x	2.5x
Mon, 16 Sep 2024	US$685.2b	US$301.2b	US$19.7b	19.9x	34.7x	2.3x
Wed, 14 Aug 2024	US$637.3b	US$299.3b	US$19.0b	18.9x	33.5x	2.1x
Fri, 12 Jul 2024	US$683.9b	US$296.5b	US$19.8b	19.5x	34.5x	2.3x
Sun, 09 Jun 2024	US$658.1b	US$283.2b	US$20.7b	18.9x	31.8x	2.3x
Tue, 07 May 2024	US$678.1b	US$283.3b	US$19.9b	19.8x	34x	2.4x
Thu, 04 Apr 2024	US$693.2b	US$278.9b	US$20.2b	20.7x	34.3x	2.5x
Sat, 02 Mar 2024	US$670.3b	US$277.2b	US$19.5b	20.3x	34.4x	2.4x
Mon, 29 Jan 2024	US$629.2b	US$270.9b	US$18.6b	19.9x	33.8x	2.3x
Wed, 27 Dec 2023	US$627.1b	US$269.1b	US$18.0b	20.7x	34.8x	2.3x
Fri, 24 Nov 2023	US$588.2b	US$266.9b	US$16.2b	20.8x	36.3x	2.2x
Sun, 22 Oct 2023	US$528.4b	US$259.8b	US$10.8b	19.5x	48.8x	2x
Tue, 19 Sep 2023	US$592.8b	US$255.2b	US$8.4b	19.4x	70.7x	2.3x
Thu, 17 Aug 2023	US$592.8b	US$254.3b	US$8.1b	19.4x	73.4x	2.3x
Sat, 15 Jul 2023	US$631.2b	US$245.1b	US$5.2b	20.2x	121.2x	2.6x
Mon, 12 Jun 2023	US$587.1b	US$241.8b	US$3.7b	19.9x	158x	2.4x


US Market	-0.11%
Consumer Discretionary	-4.28%
Hospitality	-0.58%
Casinos and Gaming	2.88%
Hotels, Resorts and Cruise Lines	0.77%
Leisure Facilities	-1.35%
Restaurants	-3.95%

Company	Last Price	7D	1Y	Valuation
RCL Royal Caribbean Cruises	US$293.28	4.3% +US$3.2b	8.1%	PE17.6x
DASH DoorDash	US$160.07	2.2% +US$1.5b	-25.8%	PE75.3x
MGM MGM Resorts International	US$47.94	11.7% +US$1.3b	53.2%	PE65.3x
FLUT Flutter Entertainment	US$100.83	5.5% +US$910.0m	-58.4%	PS1x
TCOM Trip.com Group	US$48.06	2.1% +US$617.1m	-22.5%	PE6.2x

Announcement • 3h

Viking Announces New Offerings for European River Voyages

Viking announced a range of new European river voyage experiences that are now open for booking. Highlights include scenic Zeppelin airship excursions in Germany, offering guests on select Rhine River itineraries aerial views of Cologne and the Ruhr Valley, along with new culinary and cultural shore excursions, small group shore excursions and expanded options for land extensions across Europe. Beginning in the 2026 season, Viking has added to its extensive shore excursion offerings with a collection of experiences for its Rhine, Danube, Seine and Elbe river itineraries. Highlights of the new excursions include: Zeppelin Flight Over the Ruhr Valley – Board a Zeppelin airship to view the picturesque Ruhr Valley from a new perspective. Drive to Essen/Mülheim Airport, where your Zeppelin awaits. First conceived in 1893 by Count Ferdinand von Zeppelin, these remarkable airships became a popular mode of travel during the early 20th-century. Take in stunning views as the Zeppelin gently ascends to just over 1,000 feet. Glide through the air over lush forests and Lake Baldeney, watching as the landscape unfolds beneath you. Soar above the Ruhr Valley, once Germany’s economic powerhouse, and see the Zeche Zollverein—a UNESCO World Heritage Site known as the “Eiffel Tower of the Ruhr”—before returning to the airport. (Available on select Rhine River itineraries.) Zeppelin Flight Over Cologne – Take flight on a Zeppelin airship and enjoy a bird’s-eye view of Cologne’s striking monuments. Drive to the Bonn-Hangelar Airfield, where your Zeppelin awaits. As you settle into your seat, the airship will slowly ascend to its cruising altitude of 1,000 feet. Glide through the sky above the Rhineland, watching as the landscape unfolds beneath you. Soar over Cologne, seeing its Trade Fair complex and the Lanxess arena. Follow the arches of the Hohenzollern Bridge to the Cologne Cathedral, a UNESCO-listed site and an impressive example of Gothic architecture. On your return, you will spot Cologne’s modern landmarks, including the Musical Dome and the Mediapark, before descending. (Available on select Rhine River itineraries.) Dinner at Nikolaihof Winery – Visit Austria’s Wachau Valley, a UNESCO World Heritage Site and renowned region to explore Nikolaihof Winery, one of the oldest wineries in Austria. Learn how it was one of the first in Europe to implement a biodynamic process and visit its cellar, where you can see its oak wine barrels and sample some of its wine. Finally, sit down for a dinner of seasonal dishes made from locally sourced game and produce, some of it grown right on the winery’s grounds. (Available on select Danube River itineraries.) Dürnstein on Foot & Local Dinner – Explore Dürnstein, a town that dates to the 12th century, on a guided walking tour through its historic streets to learn about its rich history including the castle’s 13th-century construction and connection to Richard the Lionheart, followed by a dinner at Alte Klosterkeller, a former monastery cellar, to enjoy regional dishes paired with local wine. (Available on select Danube River itineraries.) Sights & Flavors of Belgrade – Take in the sights of Belgrade as you visit a local market and join a cooking class to prepare your own lunch. Set off with your guide on a drive through the city to see some of its most iconic sights. Visit the Kalenic Market, Belgrade’s largest open-air market, where you can stroll through stalls and purchase ingredients for your upcoming cooking class where you will prepare and enjoy traditional Serbian dishes. (Available on select Danube River itineraries.) Red Stone Castle & Wine Tasting – Discover the heart of Slovakian wine country with a visit to the picturesque Little Carpathians and the well-preserved Red Stone Castle, a former 16th-century fortress transformed into an aristocratic residence. Explore its grand interiors and cellar complex before visiting a local winery to sample the region’s specialty white wines. (Available on select Danube River itineraries.) Sights and Tastes of Rouen – Explore Rouen during the Christmas season and discover some of its iconic landmarks and taste the local fare. Begin at the Rouen Cathedral, a structure that has evolved over 800 years and features a blend of early Gothic and Renaissance architectural styles. Learn the history of the area in the Old Market Square, where Joan of Arc was burned at the stake. Pause at various boulangeries and patisseries to sample local treats and take in the atmosphere of Rouen’s café culture. (Available on the Christmastime in Paris & Normandy itinerary.) Flavors of Berlin – Experience Berlin during the Christmas season, sampling the flavors of Germany’s capital city. With your guide, visit some of the city’s culinary institutions. At Lindner, the city’s renowned fine foods shop celebrated for its house-made butter, you will enjoy a taste of Berliner Boulette—a flat meatball flavored with onions—along with other delicacies. Admire Berlin’s colorful street art en route to EAT Berlin, located amid a network of picturesque art nouveau courtyards. Local cheeses, mustards, pestos (sauces) and more are sold here, with lots of items to sample. At the popular Curry 61, order currywurst, a city favorite. No food tour of Berlin would be complete without a taste of traditional coffee and cake from one of the city’s many cafés. (Available on the Christmas Along the Elbe itinerary.) Beginning in 2026, Viking has also introduced new Small Group Experiences across select European river itineraries, offering guests even more intimate and immersive ways to explore iconic landmarks and local culture, including: Small Group Experience: The Palace of Versailles – Discover the opulence and grandeur of Versailles during a more intimate guided visit to the famed palace and gardens, learning about the history, art and legacy of French royalty. Small Group Experience: Schönbrunn Palace – Explore Vienna’s magnificent Schönbrunn Palace in a small group setting and uncover the history of the Habsburg dynasty while admiring the palace’s lavish rooms and landscaped grounds. Small Group Experience: Ceský Krumlov on Foot – Step into the Bohemia of old during a small group guided stroll through the Czech Republic’s fairy-tale town. Small Group Experience: Medieval Village of Colmar – Stroll through the charming Alsatian village of Colmar alongside a small group as you explore its cobblestone streets, half-timbered homes and picturesque canals steeped in medieval history. Small Group Experience: Picturesque Bratislava – Experience the highlights of Slovakia’s capital during a small group exploration of Bratislava’s historic old town, baroque architecture and local culture.

Announcement • 9h

Doordash Ads Launches New Suite of Tools Spanning Ad Formats, Offsite Reach, Campaign Automation, and Measurement

DoorDash Ads launched a new suite of tools spanning ad formats, offsite reach, campaign automation, and measurement. Spotlight, a new immersive homepage ad format, delivers 2x higher click-through rates than banners and is bringing first-time customers to brands at scale. Spotlight Ad Format is a new premium homepage placement that gives restaurants and brands a rich, immersive canvas to drive discovery at key moments of intent, delivering 2x higher click-through rates than banners in early testing. First-time customers account for over 20% of sales for restaurants and over 36% for CPG brands. Symbiosys, a DoorDash company, powers offsite commerce media for retailers globally, with media dollars through the platform nearly doubling since the 2025 acquisition. Advertisers are leveraging Symbiosys to reach consumers across the channels where they actively shop. Symbiosys powers offsite and onsite across the Americas, EMEA, and APAC, connecting retail audiences to consumers across search, social, and display with closed-loop measurement, without rebuilding their existing technology stack. Dollar General offers campaign activation on Meta and supports unified Sponsored Product Ad campaigns across its onsite experience and DoorDash storefront. The Magnum Ice Cream Company became the first brand to activate Symbiosys’ full social channel suite with DoorDash, tapping into DoorDash’s first-party data to reach high-intent buyers, delivering an 85% increase in new consumers versus the prior period. A new partnership with LiveRamp enables privacy-centric measurement that matches advertiser data with DoorDash data, surfacing incremental reach and campaign impact. A leading CPG brand found that, in a small test using four of its portfolio brands, nearly 100% of consumers reached through sponsored product campaigns were new to its existing customer base. A national restaurant chain found that 81% of customers engaging with its brand on DoorDash were exclusive to DoorDash. Enhanced Smart Campaigns now support buy one, get one free in addition to spend X, get Y promotions. Smart Campaigns automatically manage consumer targeting, discounts, and campaign limits within the Merchant Portal, dynamically adjusting in real time to reduce manual optimization. Pubbelly Sushi generated over $300,000 in sales and 4,500 orders over nine months, returning more than $4 for every $1 spent, with select locations seeing 20%+ net sales growth after adopting the latest version. For CPG advertisers, Auto-bidding now supports a minimum return on ad spend target, using machine learning to optimize bids in real time. In testing, more than 95% of Auto-bidding campaigns exceeded the input minimum ROAS. Results from test campaigns run on DoorDash in February 2026. Minimum ROAS targets configured by DoorDash based on historical performance analysis.

U.S. Hospitality Industry Analysis

Industry Valuation and Performance

Industry Trends

Top Stock Gainers and Losers

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