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U.S. Personal Products Industry Analysis

UpdatedMar 27, 2026
DataAggregated Company Financials
Companies114
  • 7D-7.3%
  • 3M-18.3%
  • 1Y-19.5%
  • YTD-17.8%

Over the last 7 days, the Personal Products industry has dropped 5.4%, driven by Estée Lauder Companies declining 19%. Meanwhile, Olaplex Holdings actually outperformed within the industry, gaining 55% in the last week. However, the industry is down 18% over the past year. Looking forward, earnings are forecast to grow by 29% annually.

Industry Valuation and Performance

Has the U.S. Personal Products Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Fri, 27 Mar 2026US$76.4bUS$48.2bUS$652.1m21.2x117.2x1.6x
Sun, 22 Feb 2026US$97.3bUS$48.1bUS$858.3m22.9x113.4x2x
Tue, 20 Jan 2026US$94.2bUS$47.6bUS$350.2m22.5x269.1x2x
Thu, 18 Dec 2025US$90.1bUS$47.6bUS$351.6m23.1x256.2x1.9x
Sat, 15 Nov 2025US$83.8bUS$47.5bUS$512.4m21.5x163.5x1.8x
Mon, 13 Oct 2025US$88.4bUS$47.7bUS$307.9m20.5x287x1.9x
Wed, 10 Sep 2025US$97.0bUS$47.6bUS$304.1m22.8x318.9x2x
Fri, 08 Aug 2025US$99.1bUS$48.0bUS$93.7m23.4x1057.4x2.1x
Sun, 06 Jul 2025US$101.5bUS$48.0bUS$109.4m18.9x927.8x2.1x
Tue, 03 Jun 2025US$97.7bUS$48.0bUS$127.4m17.1x766.9x2x
Thu, 01 May 2025US$88.5bUS$48.6bUS$540.5m21.2x163.7x1.8x
Sat, 29 Mar 2025US$91.8bUS$48.7bUS$511.0m23.6x179.6x1.9x
Mon, 24 Feb 2025US$95.1bUS$48.9bUS$313.7m26.7x303x1.9x
Wed, 22 Jan 2025US$97.9bUS$49.3bUS$1.5b26.8x66.4x2x
Fri, 20 Dec 2024US$98.2bUS$49.3bUS$1.5b27.7x66.6x2x
Sun, 17 Nov 2024US$98.0bUS$49.3bUS$1.5b26.5x66.8x2x
Tue, 15 Oct 2024US$106.9bUS$49.5bUS$1.6b26.6x66.1x2.2x
Thu, 12 Sep 2024US$105.8bUS$49.5bUS$1.6b20.7x64.6x2.1x
Sat, 10 Aug 2024US$110.0bUS$49.2bUS$1.9b23.1x59.4x2.2x
Mon, 08 Jul 2024US$114.6bUS$49.0bUS$2.4b20.7x47.3x2.3x
Wed, 05 Jun 2024US$117.5bUS$49.0bUS$2.4b22.4x48.5x2.4x
Fri, 03 May 2024US$116.4bUS$48.7bUS$2.7b24.3x43.3x2.4x
Sun, 31 Mar 2024US$136.6bUS$48.8bUS$2.5b26.1x54.2x2.8x
Tue, 27 Feb 2024US$129.2bUS$49.0bUS$2.5b30.3x52x2.6x
Thu, 25 Jan 2024US$125.2bUS$50.1bUS$2.6b27.1x49x2.5x
Sat, 23 Dec 2023US$128.8bUS$49.9bUS$2.6b24.6x48.9x2.6x
Mon, 20 Nov 2023US$113.1bUS$50.0bUS$2.6b21.9x43.7x2.3x
Wed, 18 Oct 2023US$119.0bUS$50.0bUS$3.3b22.8x36.3x2.4x
Fri, 15 Sep 2023US$129.7bUS$50.0bUS$3.3b19.8x39.6x2.6x
Sun, 13 Aug 2023US$141.0bUS$49.8bUS$3.1b20.1x46.2x2.8x
Tue, 11 Jul 2023US$151.4bUS$49.3bUS$3.1b22x48.3x3.1x
Thu, 08 Jun 2023US$146.8bUS$49.3bUS$3.1b22.8x46.9x3x
Sat, 06 May 2023US$155.6bUS$48.8bUS$3.3b21x46.7x3.2x
Mon, 03 Apr 2023US$121.4bUS$34.6bUS$1.6b18x76.3x3.5x
Price to Earnings Ratio

76.3x


Total Market Cap: US$121.4bTotal Earnings: US$1.6bTotal Revenue: US$34.6bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Personal Products Industry Price to Earnings3Y Average 167.6x202420252026
Current Industry PE
  • Investors are pessimistic on the American Personal Products industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 111x which is lower than its 3-year average PE of 168x.
  • The 3-year average PS ratio of 2.3x is higher than the industry's current PS ratio of 1.6x.
Past Earnings Growth
  • The earnings for companies in the Personal Products industry have declined 25% per year over the last three years.
  • Meanwhile revenues for these companies have grown 12% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-1.62%
Consumer Staples-0.10%
Personal Products-7.31%
Personal Products-7.31%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
OLPX Olaplex HoldingsUS$2.0154.6%
+US$475.3m		51.1%PS3.2x
KVUE KenvueUS$17.570.8%
+US$268.3m		-25.2%PE22.9x
EPC Edgewell Personal CareUS$21.087.2%
+US$65.9m		-31.7%PE156.3x
IPAR InterparfumsUS$91.481.9%
+US$53.6m		-24.7%PE17.4x
HNST Honest CompanyUS$2.914.3%
+US$13.5m		-41.6%PS0.9x

Latest News

SKIN
US$0.90
Beauty Health
7D
-22.5%
1Y
-33.9%
OLPX
US$2.01
Olaplex Holdings
7D
54.6%
1Y
51.1%
COTY
US$2.03
Coty
7D
-5.6%
1Y
-63.4%
KVUE
US$17.57
Kenvue
7D
0.8%
1Y
-25.2%

KVUE: Future Returns Will Hinge On Kimberly Clark Deal Completion

Analysts have inched their average price target for Kenvue higher to around $19, with modest tweaks to the discount rate and growth assumptions following Q4 results that they describe as better than feared and supported by broad based segment performance. Analyst Commentary Street research around Kenvue clusters around small price target adjustments and updated models after Q4, with opinions split between cautious optimism and growing skepticism.
EL
US$69.75
Estée Lauder Companies
7D
-18.5%
1Y
4.2%
WALD
US$1.02
Waldencast
7D
-23.3%
1Y
-67.1%
AXIL
US$7.17
AXIL Brands
7D
28.7%
1Y
3.0%
NUS
US$7.26
Nu Skin Enterprises
7D
1.7%
1Y
-3.3%
HNST
US$2.91
Honest Company
7D
4.3%
1Y
-41.6%

HNST: Consistent Execution And Buyback Program Will Shape Transformation 2.0 Outlook

Analysts have trimmed Honest Company's average price target by about $1 to align with revised firm targets of $5 and $3.50, citing slightly soft Q4 results, the need for several quarters of consistent execution, and a longer timeline before the business outlook becomes clearer. Analyst Commentary Bearish analysts are resetting expectations on Honest Company, trimming price targets and flagging a longer wait before the story becomes clearer.
BRBR
US$15.14
BellRing Brands
7D
-12.7%
1Y
-79.5%

BRBR: Protein Adoption And Reset Expectations Will Shape Future Upside Potential

BellRing Brands' fair value estimate has shifted from $50.00 to $35.00 as analysts recalibrate price targets across the group, citing softer recent volume data, a reset in assumed future P/E multiples, and a more measured stance on competition, even as they still point to growing mainstream demand for convenient protein shakes and snacks. Analyst Commentary Recent Street research on BellRing Brands points to a mixed but still constructive backdrop, with several bullish analysts highlighting the broader protein theme and the company's role in it, even as price targets reset lower.
ODD
US$13.42
Oddity Tech
7D
-4.5%
1Y
-69.2%

ODD: Advertising Algorithm Reset Will Eventually Restore Customer Acquisition Efficiency

Analysts have sharply reduced the consolidated price target for Oddity Tech to about $29.17 from $90, reflecting concerns around higher customer acquisition costs, weaker visibility after the recent ad platform disruptions, and more conservative assumptions for revenue growth, profit margins, and future P/E multiples. Analyst Commentary Street research has shifted sharply more cautious on Oddity Tech, with multiple firms cutting price targets and moving ratings to more neutral or negative stances.
YSG
US$3.01
Yatsen Holding
7D
-22.6%
1Y
-45.4%

YSG: Convertible Notes And Revenue Outlook Will Support Earnings Recovery

Analysts have lifted their price target on Yatsen Holding from $7.14 to $7.54, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margin, and forward P/E that they see as better aligning the stock with its current risk and earnings profile. What's in the News Yatsen Holding plans a private placement of Senior Convertible Notes totaling US$120,000,000, paired with warrants to purchase Class A ordinary shares, under a purchase agreement dated March 11, 2026 (Key Developments).
ELF
US$66.88
e.l.f. Beauty
7D
-8.9%
1Y
2.6%

ELF: Raised Earnings Outlook Will Test Resilient Consumption And Margin Assumptions

Analysts kept the fair value estimate for e.l.f. Beauty at $85.00 while modestly adjusting assumptions, including a slightly lower discount rate, a small uptick in projected revenue growth and margins, and a marginally lower future P/E, reflecting mixed recent consumption trends and a range of updated price targets across the Street. Analyst Commentary Recent Street commentary on e.l.f. Beauty has been mixed, with some firms updating data and others revisiting their price targets and ratings as quarterly consumption trends and market share readings move around.
EPC
US$21.08
Edgewell Personal Care
7D
7.2%
1Y
-31.7%

EPC: Share Repurchases And Margin Expansion Will Support Attractive Returns Through 2026

Analysts have raised the implied fair value for Edgewell Personal Care from about $23.86 to $24.33. This reflects updated views that balance softer revenue growth expectations with higher projected profit margins and a lower discount rate, alongside a modestly lower future P/E assumption.
IPAR
US$91.48
Interparfums
7D
1.9%
1Y
-24.7%

Global Fragrance Licensing And Travel Retail Expansion Will Support A Stronger Long Term Outlook

Catalysts About Interparfums Interparfums develops, manufactures and distributes prestige and lifestyle fragrances through a global portfolio of licensed and owned brands. What are the underlying business or industry changes driving this perspective?
FTLF
US$13.83
FitLife Brands
7D
4.9%
1Y
6.6%

Some Confidence Is Lacking In FitLife Brands, Inc.'s (NASDAQ:FTLF) P/E

Dec 16
Some Confidence Is Lacking In FitLife Brands, Inc.'s (NASDAQ:FTLF) P/E