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U.S. Household Products Industry Analysis

UpdatedOct 30, 2025
DataAggregated Company Financials
Companies16
  • 7D-2.9%
  • 3M-3.6%
  • 1Y-13.1%
  • YTD-12.5%

Over the last 7 days, the Household Products industry has dropped 2.9%, driven by Procter & Gamble declining 2.3%. On the other hand Reynolds Consumer Products is actually up 6.8%. Overall the industry is down 13% in 12 months. Looking forward, earnings are forecast to grow by 3.9% annually.

Industry Valuation and Performance

Has the U.S. Household Products Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 30 Oct 2025US$503.1bUS$148.6bUS$23.8b18.9x21.1x3.4x
Sat, 27 Sep 2025US$508.5bUS$147.9bUS$23.0b20.6x22.1x3.4x
Mon, 25 Aug 2025US$535.6bUS$147.9bUS$23.0b20.9x23.3x3.6x
Wed, 23 Jul 2025US$441.3bUS$120.6bUS$18.9b22.7x23.4x3.7x
Fri, 20 Jun 2025US$448.4bUS$120.6bUS$18.9b20.1x23.7x3.7x
Sun, 18 May 2025US$465.2bUS$120.6bUS$18.9b21.9x24.6x3.9x
Tue, 15 Apr 2025US$475.9bUS$121.5bUS$19.0b19.1x25x3.9x
Thu, 13 Mar 2025US$494.6bUS$121.5bUS$19.0b18.9x26x4.1x
Sat, 08 Feb 2025US$478.0bUS$121.5bUS$19.0b20x25.1x3.9x
Mon, 06 Jan 2025US$471.7bUS$121.0bUS$17.9b23.5x26.4x3.9x
Wed, 04 Dec 2024US$512.1bUS$120.9bUS$17.9b25.5x28.7x4.2x
Fri, 01 Nov 2024US$472.5bUS$120.9bUS$18.2b17.5x26x3.9x
Sun, 29 Sep 2024US$517.0bUS$128.3bUS$18.7b21x27.6x4x
Tue, 27 Aug 2024US$505.2bUS$128.3bUS$18.7b21.2x27x3.9x
Thu, 25 Jul 2024US$477.8bUS$121.2bUS$18.4b20.7x25.9x3.9x
Sat, 22 Jun 2024US$483.9bUS$121.3bUS$18.0b25.5x26.9x4x
Mon, 20 May 2024US$482.2bUS$121.3bUS$18.0b24.5x26.8x4x
Wed, 17 Apr 2024US$518.2bUS$140.7bUS$19.7b24.6x26.3x3.7x
Fri, 15 Mar 2024US$539.7bUS$140.6bUS$19.7b25x27.4x3.8x
Sun, 11 Feb 2024US$519.4bUS$140.6bUS$19.7b24.2x26.4x3.7x
Tue, 09 Jan 2024US$426.3bUS$120.6bUS$17.4b23.5x24.5x3.5x
Thu, 07 Dec 2023US$424.1bUS$120.6bUS$17.4b23.3x24.4x3.5x
Sat, 04 Nov 2023US$429.3bUS$120.6bUS$17.3b23.3x24.8x3.6x
Mon, 02 Oct 2023US$396.3bUS$106.1bUS$15.1b24.7x26.2x3.7x
Wed, 30 Aug 2023US$420.3bUS$106.1bUS$15.1b25.3x27.8x4x
Fri, 28 Jul 2023US$401.6bUS$97.6bUS$14.7b25.5x27.2x4.1x
Sun, 25 Jun 2023US$387.6bUS$97.6bUS$14.7b25.4x26.3x4x
Tue, 23 May 2023US$388.5bUS$97.6bUS$14.7b25.4x26.4x4x
Thu, 20 Apr 2023US$412.0bUS$103.9bUS$15.2b25.5x27.1x4x
Sat, 18 Mar 2023US$389.9bUS$103.9bUS$15.2b24.1x25.6x3.8x
Mon, 13 Feb 2023US$378.5bUS$103.9bUS$15.2b25.4x24.9x3.6x
Wed, 11 Jan 2023US$476.1bUS$121.7bUS$17.8b25.3x26.8x3.9x
Fri, 09 Dec 2022US$476.0bUS$121.7bUS$17.8b25.6x26.8x3.9x
Sun, 06 Nov 2022US$429.5bUS$124.7bUS$18.0b23.6x23.8x3.4x
Price to Earnings Ratio

23.8x


Total Market Cap: US$429.5bTotal Earnings: US$18.0bTotal Revenue: US$124.7bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Household Products Industry Price to Earnings3Y Average 25.8x202320242025
Current Industry PE
  • Investors are pessimistic on the American Household Products industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 21.1x which is lower than its 3-year average PE of 25.8x.
  • The 3-year average PS ratio of 3.8x is higher than the industry's current PS ratio of 3.4x.
Past Earnings Growth
  • The earnings for companies in the Household Products industry have grown 9.7% per year over the last three years.
  • Revenues for these companies have grown 6.0% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market2.58%
Consumer Staples-3.71%
Household Products-2.94%
Household Products-2.94%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
REYN Reynolds Consumer ProductsUS$24.956.8%
+US$334.4m		-9.9%PE16.8x

Latest News

ENR
US$23.53
Energizer Holdings
7D
-5.6%
1Y
-27.6%
REYN
US$24.95
Reynolds Consumer Products
7D
6.8%
1Y
-9.9%
ODC
US$55.12
Oil-Dri Corporation of America
7D
-8.8%
1Y
61.7%
CHD
US$81.84
Church & Dwight
7D
-7.1%
1Y
-18.6%
PG
US$148.77
Procter & Gamble
7D
-2.3%
1Y
-10.5%
WDFC
US$191.41
WD-40
7D
-4.8%
1Y
-27.6%

Share Repurchase And Margin Improvement Will Support Ongoing Expansion Plans

Analysts have revised their price target for WD-40 downward from $277.50 to $264.50, citing improved profit margins and accelerated revenue growth. However, they also note a lower future price-to-earnings multiple that tempers valuation expectations.
CLX
US$110.67
Clorox
7D
-6.4%
1Y
-29.3%

Analysts Lower Clorox Price Target Amid Service Disruptions and Muted Profit Outlook

Clorox's analyst price target was reduced from approximately $131.24 to $129.88, as analysts cite ongoing service disruptions, slowing sales growth, and a muted profit outlook as key factors for the adjustment. Analyst Commentary Recent research updates indicate that analysts remain cautious on Clorox shares, reflecting ongoing challenges and a muted growth outlook.
CL
US$75.73
Colgate-Palmolive
7D
-5.2%
1Y
-20.0%

Emerging Markets And Digital Transformation Will Unlock Global Value

Colgate-Palmolive's analyst fair value price target has decreased from $93.11 to $90.74. Analysts cite lowered sales guidance, persistent category headwinds, and muted growth outlooks as key factors behind their revised estimates.
KMB
US$116.72
Kimberly-Clark
7D
-2.9%
1Y
-13.2%

Personal Care And Hygiene Demand Will Yield Enduring Global Opportunity

Kimberly-Clark's analyst price target has been revised downward by $2.71 to $138.00. Analysts cite muted and decelerating growth in certain personal care segments as a key factor for the adjustment.