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U.S. Household Products Industry Analysis

UpdatedJun 27, 2026
DataAggregated Company Financials
Companies14
  • 7D0.3%
  • 3M5.7%
  • 1Y-6.0%
  • YTD6.9%

The Household Products is pretty flat in the last 7 days, but Kimberly-Clark has stood out, gaining 6.6%. As for the longer term, the industry has declined 6.0% in the last year. Earnings are forecast to grow by 4.9% annually.

Industry Valuation and Performance

Has the U.S. Household Products Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 28 Jun 2026US$421.9bUS$120.4bUS$19.5b21.2x21.6x3.5x
Tue, 26 May 2026US$404.5bUS$120.4bUS$19.5b19.9x20.7x3.4x
Thu, 23 Apr 2026US$397.4bUS$118.6bUS$19.2b20.2x20.7x3.4x
Sat, 21 Mar 2026US$403.6bUS$118.6bUS$19.2b18.7x21x3.4x
Mon, 16 Feb 2026US$445.5bUS$118.6bUS$19.2b20.5x23.2x3.8x
Wed, 14 Jan 2026US$466.4bUS$141.6bUS$22.8b16.6x20.4x3.3x
Fri, 12 Dec 2025US$455.5bUS$141.6bUS$22.8b17.4x19.9x3.2x
Sun, 09 Nov 2025US$474.2bUS$141.7bUS$22.8b20.8x20.8x3.3x
Tue, 07 Oct 2025US$508.6bUS$147.9bUS$23.0b20.1x22.1x3.4x
Thu, 04 Sep 2025US$530.3bUS$147.9bUS$23.0b20.8x23x3.6x
Sat, 02 Aug 2025US$444.8bUS$128.1bUS$20.5b20x21.7x3.5x
Mon, 30 Jun 2025US$452.4bUS$120.6bUS$18.9b20.4x23.9x3.8x
Wed, 28 May 2025US$471.6bUS$120.6bUS$18.9b22.3x25x3.9x
Fri, 25 Apr 2025US$470.4bUS$121.2bUS$18.9b18.3x24.8x3.9x
Sun, 23 Mar 2025US$475.9bUS$121.5bUS$19.0b18.1x25x3.9x
Tue, 18 Feb 2025US$464.9bUS$121.5bUS$19.0b20.1x24.4x3.8x
Thu, 16 Jan 2025US$457.7bUS$121.0bUS$17.9b22.9x25.6x3.8x
Sat, 14 Dec 2024US$486.9bUS$121.0bUS$17.9b25.1x27.2x4x
Mon, 11 Nov 2024US$480.5bUS$121.0bUS$17.9b17.8x26.8x4x
Wed, 09 Oct 2024US$498.8bUS$128.3bUS$18.7b20.9x26.6x3.9x
Fri, 06 Sep 2024US$525.4bUS$128.3bUS$18.7b21.8x28.1x4.1x
Sun, 04 Aug 2024US$504.7bUS$128.3bUS$18.8b23.8x26.9x3.9x
Tue, 02 Jul 2024US$475.2bUS$121.3bUS$18.0b25.2x26.4x3.9x
Thu, 30 May 2024US$468.8bUS$121.3bUS$18.0b23.4x26x3.9x
Sat, 27 Apr 2024US$466.5bUS$121.3bUS$17.8b24.7x26.2x3.8x
Mon, 25 Mar 2024US$536.8bUS$140.6bUS$19.7b25.1x27.3x3.8x
Wed, 21 Feb 2024US$522.2bUS$140.6bUS$19.7b24.2x26.6x3.7x
Fri, 19 Jan 2024US$429.8bUS$120.6bUS$17.4b23.5x24.7x3.6x
Sun, 17 Dec 2023US$416.7bUS$120.6bUS$17.4b22.8x23.9x3.5x
Tue, 14 Nov 2023US$436.7bUS$120.5bUS$17.3b23.6x25.2x3.6x
Thu, 12 Oct 2023US$387.3bUS$106.1bUS$15.1b24.4x25.6x3.7x
Sat, 09 Sep 2023US$419.0bUS$106.1bUS$15.1b25.2x27.8x3.9x
Mon, 07 Aug 2023US$404.3bUS$98.8bUS$15.1b25.5x26.8x4.1x
Wed, 05 Jul 2023US$398.2bUS$97.6bUS$14.7b25.6x27x4.1x
Price to Earnings Ratio

27x


Total Market Cap: US$398.2bTotal Earnings: US$14.7bTotal Revenue: US$97.6bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Household Products Industry Price to Earnings3Y Average 24.7x202420252026
Current Industry PE
  • Investors are pessimistic on the American Household Products industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 21.5x which is lower than its 3-year average PE of 24.7x.
  • The industry is trading close to its 3-year average PS ratio of 3.7x.
Past Earnings Growth
  • The earnings for companies in the Household Products industry have grown 9.9% per year over the last three years.
  • Revenues for these companies have grown 7.3% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Staples industry?

US Market-2.65%
Consumer Staples1.09%
Household Products0.28%
Household Products0.28%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
KMB Kimberly-ClarkUS$109.376.6%
+US$2.3b		-14.5%PE21.1x
CL Colgate-PalmoliveUS$92.072.9%
+US$2.1b		3.8%PE35.3x
CHD Church & DwightUS$99.584.1%
+US$935.9m		5.1%PE32.2x
REYN Reynolds Consumer ProductsUS$26.8212.4%
+US$621.8m		25.9%PE17.2x
WDFC WD-40US$248.339.3%
+US$284.2m		8.5%PE41.9x

Latest News

WDFC
US$248.33
WD-40
7D
9.3%
1Y
8.5%
Seeking Alpha • Jun 26

WD-40: A Smart Shift To Premium Products, But Not At This Valuation

Summary WD-40 Company is rated Hold due to a high forward P/E of 38x and premium valuation versus peers. WDFC demonstrates strong operational resilience and geographic diversification, with notable growth in Asia driven by Specialist products and e-commerce expansion. Management's strategic shift toward premium, specialist, and bio-based products aims to enhance margins and reduce petroleum exposure. I remain cautious given oil price risks and elevated valuation, preferring to monitor Q3–Q4 gross margin performance and inventory impact before considering entry. Read the full article on Seeking Alpha
CHD
US$99.58
Church & Dwight
7D
4.1%
1Y
5.1%
REYN
US$26.82
Reynolds Consumer Products
7D
12.4%
1Y
25.9%
Narrative Update • Jun 25

REYN: Cost Discipline And Guidance Recalibration Will Shape Future Share Upside

Analysts have trimmed their price targets on Reynolds Consumer Products by $1 to $3. This reflects updated views on the company that are broadly consistent with earlier assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E.
ODC
US$101.42
Oil-Dri Corporation of America
7D
6.6%
1Y
75.4%
CLX
US$97.54
Clorox
7D
1.8%
1Y
-18.1%
PG
US$149.02
Procter & Gamble
7D
-0.9%
1Y
-6.8%
CENT
US$44.91
Central Garden & Pet
7D
4.0%
1Y
27.0%
KMB
US$109.37
Kimberly-Clark
7D
6.6%
1Y
-14.5%
Narrative Update • Jun 19

KMB: Future Upside Will Depend On Kenvue Deal Execution Beyond 2026

The analyst price target for Kimberly-Clark edges higher to reflect a modest fair value adjustment to about $114.67. Analysts factor in updated assumptions on long term Kenvue deal benefits, along with slight tweaks to revenue growth, margin outlook, and future P/E expectations.
CL
US$92.07
Colgate-Palmolive
7D
2.9%
1Y
3.8%