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U.S. Hospitality Industry Analysis

UpdatedMay 29, 2026
DataAggregated Company Financials
Companies164
  • 7D2.3%
  • 3M-3.2%
  • 1Y-5.5%
  • YTD-9.6%

In the last week, the Hospitality industry is up 2.3%, with Booking Holdings up 6.4%. In contrast, the industry has lost 5.5% in the last 12 months. As for the next few years, earnings are expected to grow by 18% per annum.

Industry Valuation and Performance

Has the U.S. Hospitality Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Fri, 29 May 2026US$758.5bUS$355.0bUS$27.4b20.3x27.7x2.1x
Sun, 26 Apr 2026US$779.7bUS$351.1bUS$25.6b21.4x30.5x2.2x
Tue, 24 Mar 2026US$732.3bUS$349.7bUS$25.4b20.9x28.9x2.1x
Thu, 19 Feb 2026US$782.4bUS$345.0bUS$26.0b21.8x30.1x2.3x
Sat, 17 Jan 2026US$837.9bUS$340.7bUS$25.7b21.9x32.6x2.5x
Mon, 15 Dec 2025US$837.1bUS$339.8bUS$25.6b23.7x32.6x2.5x
Wed, 12 Nov 2025US$775.0bUS$334.1bUS$23.5b22.1x32.9x2.3x
Fri, 10 Oct 2025US$828.9bUS$329.3bUS$24.5b24.1x33.9x2.5x
Sun, 07 Sep 2025US$868.9bUS$328.8bUS$24.3b23.9x35.8x2.6x
Tue, 05 Aug 2025US$846.0bUS$325.6bUS$25.0b22.1x33.8x2.6x
Thu, 03 Jul 2025US$880.4bUS$324.4bUS$24.9b24.3x35.4x2.7x
Sat, 31 May 2025US$801.4bUS$324.9bUS$24.6b22.6x32.6x2.5x
Mon, 28 Apr 2025US$743.4bUS$318.1bUS$24.0b22.2x30.9x2.3x
Wed, 26 Mar 2025US$790.7bUS$318.2bUS$24.0b23.9x33x2.5x
Fri, 21 Feb 2025US$865.8bUS$308.9bUS$21.7b25.1x39.9x2.8x
Sun, 19 Jan 2025US$794.3bUS$303.5bUS$20.1b22.9x39.5x2.6x
Tue, 17 Dec 2024US$824.5bUS$303.8bUS$19.7b23.8x41.8x2.7x
Thu, 14 Nov 2024US$806.0bUS$303.5bUS$19.5b24.4x41.3x2.7x
Sat, 12 Oct 2024US$752.4bUS$302.4bUS$20.3b24x37x2.5x
Mon, 09 Sep 2024US$659.5bUS$301.2bUS$19.7b19.5x33.5x2.2x
Wed, 07 Aug 2024US$623.6bUS$297.8bUS$19.3b18.2x32.3x2.1x
Fri, 05 Jul 2024US$691.8bUS$296.5bUS$19.8b19.5x34.9x2.3x
Sun, 02 Jun 2024US$651.9bUS$283.2bUS$20.7b18.6x31.6x2.3x
Tue, 30 Apr 2024US$680.7bUS$280.9bUS$20.8b20.2x32.7x2.4x
Thu, 28 Mar 2024US$699.7bUS$278.8bUS$20.2b20.4x34.7x2.5x
Sat, 24 Feb 2024US$661.4bUS$272.9bUS$19.7b20x33.6x2.4x
Mon, 22 Jan 2024US$619.1bUS$269.0bUS$18.0b19.4x34.4x2.3x
Wed, 20 Dec 2023US$631.9bUS$267.5bUS$16.5b20.8x38.3x2.4x
Fri, 17 Nov 2023US$587.8bUS$265.7bUS$15.6b21.4x37.8x2.2x
Sun, 15 Oct 2023US$535.2bUS$258.0bUS$10.2b19.3x52.2x2.1x
Tue, 12 Sep 2023US$596.7bUS$255.3bUS$8.3b18.4x72.3x2.3x
Thu, 10 Aug 2023US$613.8bUS$253.7bUS$7.9b21.4x77.7x2.4x
Sat, 08 Jul 2023US$603.5bUS$244.8bUS$5.2b20x116.6x2.5x
Mon, 05 Jun 2023US$578.3bUS$240.9bUS$3.2b19.8x183.3x2.4x
Price to Earnings Ratio

183.3x


Total Market Cap: US$578.3bTotal Earnings: US$3.2bTotal Revenue: US$240.9bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Hospitality Industry Price to Earnings3Y Average 42.8x202420252026
Current Industry PE
  • Investors are pessimistic on the American Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 27.7x which is lower than its 3-year average PE of 42.8x.
  • The 3-year average PS ratio of 2.4x is higher than the industry's current PS ratio of 2.1x.
Past Earnings Growth
  • The earnings for companies in the Hospitality industry have grown 105% per year over the last three years.
  • Revenues for these companies have grown 14% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the U.S. Consumer Discretionary industry?

US Market1.83%
Consumer Discretionary2.66%
Hospitality2.26%
Hotels, Resorts and Cruise Lines4.18%
Leisure Facilities2.92%
Casinos and Gaming2.02%
Restaurants-0.17%
Industry PE
  • Investors are most optimistic about the Casinos and Gaming industry which is trading above its 3-year average PE ratio of 113x.
    • Analysts are expecting annual earnings growth of 24.3%, which is lower than the prior year's growth of 31.3% per year.
  • Investors are most pessimistic about the Hotels, Resorts and Cruise Lines industry, which is trading below its 3-year average of 90.5x.
Forecasted Growth
  • Analysts are most optimistic on the Casinos and Gaming industry, expecting annual earnings growth of 24% over the next 5 years.
  • However this is lower than its past earnings growth rate of 31% per year.
  • In contrast, the Leisure Facilities industry is expected to see its earnings grow by 9.0% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
BKNG Booking HoldingsUS$169.826.4%
+US$7.9b		-22.8%PE21.4x
RCL Royal Caribbean CruisesUS$281.298.1%
+US$5.6b		10.6%PE16.8x
MAR Marriott InternationalUS$385.764.1%
+US$4.0b		46.3%PE39.4x
VIK Viking HoldingsUS$92.3410.1%
+US$3.8b		108.3%PE34.4x
HLT Hilton Worldwide HoldingsUS$337.554.6%
+US$3.4b		36.0%PE49.8x

Latest News

CCL
US$27.94
Carnival
7D
6.7%
1Y
20.6%
Seeking Alpha • 3h

Carnival: No Disruption To Party On The Water

Summary The cruise industry has had a number of negative headlines to contend with, but this has not materially impacted names like Carnival Corporation Ltd. Though CCL shares are down YTD, the stock is still performing relatively well despite the negative catalysts. I continue to view the CCL outlook as positive, given the strong bookings trend. I see CCL shares as a Hold at current trading levels. Read the full article on Seeking Alpha
BKNG
US$169.82
Booking Holdings
7D
6.4%
1Y
-22.8%
MGM
US$42.93
MGM Resorts International
7D
14.0%
1Y
35.3%
Seeking Alpha • May 28

MGM Resorts: Finally, Las Vegas Tourism Is Stabilizing

Summary MGM Resorts International was upgraded to Overweight by JPMorgan, which outlined stabilizing trends in Las Vegas. Data from early 2026 indeed shows an improvement in Las Vegas tourism trends. I believe that the improvement should be extrapolated cautiously. MGM's other segments have grown well, but with weakening profitability. I estimate MGM stock to have 14% upside to $47.6. Read the full article on Seeking Alpha
VIK
US$92.34
Viking Holdings
7D
10.1%
1Y
108.3%
TCOM
US$47.08
Trip.com Group
7D
-2.0%
1Y
-27.1%
QSR
US$74.31
Restaurant Brands International
7D
-2.5%
1Y
5.1%
Narrative Update • May 27

QSR: Burger King U.S. Turnaround Execution Will Drive Bullish Re Rating Potential

Analysts have increased the fair value estimate for Restaurant Brands International to $86.07 from $85.07. This change reflects a series of recent price target increases tied to raised outer year EPS estimates and greater confidence in the company's long term growth algorithm following its investor day.
MCD
US$277.97
McDonald's
7D
-2.2%
1Y
-10.9%
Seeking Alpha • May 27

McDonald's: Still Lovin' The Moat

Summary McDonald’s is rated Buy, with a DCF-implied share price of $315.98, offering 11.94% upside. MCD’s resilient franchise and real-estate-backed model drive durable mid-single-digit revenue growth and sustained operating margins above 40%. Q1 FY2026 delivered 9.4% YoY revenue growth and 45.3% EBIT margin, supported by menu innovation, digital engagement, and international expansion. Key risks include cost inflation, FX volatility, and regulatory pressures, but MCD’s global brand and capital allocation discipline support long-term compounding. Read the full article on Seeking Alpha
RCL
US$281.29
Royal Caribbean Cruises
7D
8.1%
1Y
10.6%
SBUX
US$100.75
Starbucks
7D
-2.3%
1Y
20.0%
MAR
US$385.76
Marriott International
7D
4.1%
1Y
46.3%
EXPE
US$227.55
Expedia Group
7D
4.3%
1Y
37.4%
Seeking Alpha • May 26

Expedia: Despite Macro Shocks, ADR Expansion Is Driving Bookings Growth (Upgrade)

Summary Expedia has declined ~25% YTD, creating an attractive entry point amid resilient bookings and industry headwinds. EXPE's integrated One Key Rewards program and recent IT overhaul drive customer loyalty and operational efficiency versus fragmented peers. EXPE targets higher-income consumers, evidenced by rising ADRs, potentially insulating it from macro shocks. Trading at ~6x EBITDA and ~11x P/E, EXPE offers a compelling valuation discount to peers and is rated a 'Buy.' Read the full article on Seeking Alpha
DASH
US$156.70
DoorDash
7D
-1.6%
1Y
-23.4%
YUMC
US$43.04
Yum China Holdings
7D
-4.2%
1Y
-3.9%
Narrative Update • May 25

YUMC: Buybacks And Executed Store Base Will Support Future Re Rating

The analyst price target for Yum China Holdings has been adjusted slightly lower by about $1, with analysts pointing to updated fair value, discount rate, revenue growth, profit margin and future P/E assumptions as key drivers behind the change. Analyst Commentary Bullish Takeaways Bullish analysts adding Yum China Holdings to a conviction list see the updated fair value work as still supportive of upside potential even with a slightly lower target price.
HTHT
US$44.70
H World Group
7D
-3.6%
1Y
24.4%
YUM
US$150.03
Yum! Brands
7D
-2.8%
1Y
4.2%
HLT
US$337.55
Hilton Worldwide Holdings
7D
4.6%
1Y
36.0%
Narrative Update • May 17

HLT: Unit Expansion And AI Adoption Will Shape Balanced 2026 Risk Reward Profile

Hilton Worldwide Holdings' updated analyst fair value has shifted modestly higher to about $347 per share, up from roughly $341. This reflects a series of recent price target adjustments around $320 to $360 as analysts factor in revised unit growth expectations, slightly refined discount rates, and modest tweaks to revenue growth, profit margin, and future P/E assumptions.