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Japanese (NIKKEI) Advertising Industry Analysis

UpdatedJan 07, 2026
DataAggregated Company Financials
Companies86
  • 7D2.1%
  • 3M-3.1%
  • 1Y9.3%
  • YTDn/a

The Advertising is pretty flat in the last 7 days, but Dentsu Group has stood out, gaining 3.9%. As for the the longer term, the industry is up 6.7% over the past 12 months. Looking forward, earnings are forecast to grow by 36% annually.

Industry Valuation and Performance

Has the Japanese Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 07 Jan 2026JP¥3.2tJP¥4.1t-JP¥159,496,753,500.0017x-20.3x0.8x
Fri, 05 Dec 2025JP¥3.2tJP¥4.1t-JP¥158,492,459,000.0016.5x-20x0.8x
Sun, 02 Nov 2025JP¥3.3tJP¥4.1t-JP¥192,826,685,500.0016.7x-16.9x0.8x
Tue, 30 Sep 2025JP¥3.5tJP¥4.1t-JP¥193,354,309,500.0017x-18x0.8x
Thu, 28 Aug 2025JP¥3.5tJP¥4.1t-JP¥192,736,098,500.0018.9x-18.1x0.8x
Sat, 26 Jul 2025JP¥3.5tJP¥4.1t-JP¥116,232,938,000.0017.8x-29.8x0.8x
Mon, 23 Jun 2025JP¥3.6tJP¥4.1t-JP¥117,869,323,000.0016.3x-30.5x0.9x
Wed, 21 May 2025JP¥3.6tJP¥4.1t-JP¥116,977,058,000.0017x-31.2x0.9x
Fri, 18 Apr 2025JP¥3.3tJP¥4.1t-JP¥102,382,731,000.0017.1x-31.9x0.8x
Sun, 16 Mar 2025JP¥2.7tJP¥4.1t-JP¥102,685,565,000.0018.8x-26.6x0.7x
Tue, 11 Feb 2025JP¥2.8tJP¥4.1tJP¥54.3b19.2x52x0.7x
Thu, 09 Jan 2025JP¥2.8tJP¥4.0tJP¥48.9b17.6x56.8x0.7x
Sat, 07 Dec 2024JP¥2.8tJP¥4.0tJP¥47.5b17.4x58.9x0.7x
Mon, 04 Nov 2024JP¥2.9tJP¥4.0tJP¥50.8b16.1x57.9x0.7x
Wed, 02 Oct 2024JP¥2.9tJP¥4.0tJP¥51.6b17.3x55.3x0.7x
Fri, 30 Aug 2024JP¥2.9tJP¥4.0tJP¥52.1b17.4x55.9x0.7x
Sun, 28 Jul 2024JP¥2.8tJP¥3.9tJP¥50.9b18.6x54.1x0.7x
Tue, 25 Jun 2024JP¥2.8tJP¥3.9tJP¥50.5b17.4x55.3x0.7x
Thu, 23 May 2024JP¥2.9tJP¥3.9tJP¥31.7b18.6x92.9x0.8x
Sat, 20 Apr 2024JP¥2.9tJP¥3.9tJP¥44.1b19.2x66.9x0.8x
Mon, 18 Mar 2024JP¥2.9tJP¥3.9tJP¥44.0b19x65.9x0.8x
Wed, 14 Feb 2024JP¥3.0tJP¥3.8tJP¥79.4b20.2x38x0.8x
Fri, 12 Jan 2024JP¥2.8tJP¥3.8tJP¥78.9b19x35.6x0.7x
Sun, 10 Dec 2023JP¥2.6tJP¥3.8tJP¥78.4b18.5x33.4x0.7x
Tue, 07 Nov 2023JP¥2.9tJP¥3.8tJP¥114.2b16.7x25.8x0.8x
Thu, 05 Oct 2023JP¥2.9tJP¥3.9tJP¥120.2b17x24.3x0.8x
Sat, 02 Sep 2023JP¥3.1tJP¥3.8tJP¥119.9b17.7x25.6x0.8x
Mon, 31 Jul 2023JP¥3.3tJP¥3.8tJP¥148.5b17.5x22.1x0.9x
Wed, 28 Jun 2023JP¥3.3tJP¥3.8tJP¥151.0b16.3x22.1x0.9x
Fri, 26 May 2023JP¥3.3tJP¥3.8tJP¥150.8b16.5x21.6x0.9x
Sun, 23 Apr 2023JP¥3.4tJP¥3.8tJP¥182.9b15.4x18.4x0.9x
Tue, 21 Mar 2023JP¥3.2tJP¥3.8tJP¥182.6b14.6x17.5x0.8x
Thu, 16 Feb 2023JP¥3.2tJP¥3.8tJP¥183.9b15.1x17.4x0.9x
Sat, 14 Jan 2023JP¥3.1tJP¥3.7tJP¥201.5b14.6x15.2x0.8x
Price to Earnings Ratio

15.2x


Total Market Cap: JP¥3.1tTotal Earnings: JP¥201.5bTotal Revenue: JP¥3.7tTotal Market Cap vs Earnings and Revenue0%0%0%
Japanese Advertising Industry Price to Earnings3Y Average 21.7x202420252026
Current Industry PE
  • Investors are relatively neutral on the Japanese Advertising industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.78x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 3.4% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does Japanese Advertising compare with similar industries?

JP Market3.45%
Telecom3.15%
Media2.71%
Advertising2.14%
Cable and Satellite4.06%
Broadcasting3.47%
Publishing0.77%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
4324 Dentsu GroupJP¥3.48k4.7%
+JP¥40.5b		-4.8%PS0.6x
4751 CyberAgentJP¥1.38k3.3%
+JP¥22.1b		27.9%PE22.1x
2433 Hakuhodo DY HoldingsJP¥1.20k2.8%
+JP¥11.7b		3.4%PE26.9x
4293 Septeni HoldingsJP¥510.004.3%
+JP¥4.4b		31.4%PE28.3x
6058 VectorJP¥1.26k4.8%
+JP¥2.7b		24.6%PE12x

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