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Japanese (NIKKEI) Advertising Industry Analysis

UpdatedMay 22, 2026
DataAggregated Company Financials
Companies87
  • 7D1.2%
  • 3M0.6%
  • 1Y-22.7%
  • YTDn/a

The Advertising industry is up 1.2% in the last week, with CyberAgent up 4.6%. In the past year, the industry is down 23%. Earnings are forecast to grow by 28% annually.

Industry Valuation and Performance

Has the Japanese Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Fri, 22 May 2026JP¥2.9tJP¥4.3t-JP¥175,835,931,000.0014.1x-16.7x0.7x
Sun, 19 Apr 2026JP¥3.0tJP¥4.2t-JP¥217,489,135,000.0017.2x-13.8x0.7x
Tue, 17 Mar 2026JP¥2.9tJP¥4.2t-JP¥214,732,191,000.0017.5x-13.6x0.7x
Thu, 12 Feb 2026JP¥3.1tJP¥4.1t-JP¥152,004,587,000.0018.3x-20.4x0.7x
Sat, 10 Jan 2026JP¥3.3tJP¥4.1t-JP¥159,491,753,500.0017.3x-20.5x0.8x
Mon, 08 Dec 2025JP¥3.1tJP¥4.1t-JP¥158,492,459,000.0016.6x-19.8x0.8x
Wed, 05 Nov 2025JP¥3.2tJP¥4.1t-JP¥192,826,685,500.0016.6x-16.7x0.8x
Fri, 03 Oct 2025JP¥3.4tJP¥4.1t-JP¥193,786,309,500.0016.1x-17.4x0.8x
Sun, 31 Aug 2025JP¥3.5tJP¥4.1t-JP¥192,736,098,500.0017.2x-18.3x0.9x
Tue, 29 Jul 2025JP¥3.4tJP¥4.1t-JP¥116,232,938,000.0017.8x-29.6x0.8x
Thu, 26 Jun 2025JP¥3.6tJP¥4.1t-JP¥117,866,323,000.0016.3x-30.3x0.9x
Sat, 24 May 2025JP¥3.7tJP¥4.1t-JP¥116,483,353,000.0017.2x-31.9x0.9x
Mon, 21 Apr 2025JP¥3.3tJP¥4.1t-JP¥102,163,358,000.0017.3x-32.6x0.8x
Wed, 19 Mar 2025JP¥2.8tJP¥4.1t-JP¥102,685,565,000.0018.6x-27x0.7x
Fri, 14 Feb 2025JP¥2.8tJP¥4.0tJP¥53.4b19.6x52.8x0.7x
Sun, 12 Jan 2025JP¥2.8tJP¥4.0tJP¥49.7b17.9x55.5x0.7x
Tue, 10 Dec 2024JP¥2.9tJP¥4.0tJP¥47.6b17.6x60.4x0.7x
Thu, 07 Nov 2024JP¥3.0tJP¥4.0tJP¥50.8b16.3x59x0.8x
Sat, 05 Oct 2024JP¥2.9tJP¥4.0tJP¥51.6b17.1x55.8x0.7x
Mon, 02 Sep 2024JP¥2.9tJP¥4.0tJP¥52.1b17.4x55.7x0.7x
Wed, 31 Jul 2024JP¥2.8tJP¥3.9tJP¥50.6b18.9x55.1x0.7x
Fri, 28 Jun 2024JP¥2.8tJP¥3.9tJP¥50.5b17.4x56.1x0.7x
Sun, 26 May 2024JP¥2.9tJP¥3.9tJP¥31.7b18.3x92.2x0.7x
Tue, 23 Apr 2024JP¥2.9tJP¥3.9tJP¥44.0b18.9x66.2x0.8x
Thu, 21 Mar 2024JP¥3.0tJP¥3.9tJP¥44.0b18.8x68.4x0.8x
Sat, 17 Feb 2024JP¥3.1tJP¥3.8tJP¥44.1b19.3x69.6x0.8x
Mon, 15 Jan 2024JP¥2.8tJP¥3.8tJP¥80.2b17.6x35.3x0.7x
Wed, 13 Dec 2023JP¥2.6tJP¥3.8tJP¥78.4b18.2x33.7x0.7x
Fri, 10 Nov 2023JP¥2.9tJP¥3.8tJP¥113.8b16.6x25.6x0.8x
Sun, 08 Oct 2023JP¥2.9tJP¥3.8tJP¥119.1b17.1x24.1x0.7x
Tue, 05 Sep 2023JP¥3.1tJP¥3.8tJP¥119.9b17.7x25.7x0.8x
Thu, 03 Aug 2023JP¥3.3tJP¥3.8tJP¥148.2b17.3x22.2x0.9x
Sat, 01 Jul 2023JP¥3.3tJP¥3.8tJP¥151.0b16.5x22.1x0.9x
Mon, 29 May 2023JP¥3.2tJP¥3.8tJP¥150.8b15.9x21x0.8x
Price to Earnings Ratio

21x


Total Market Cap: JP¥3.2tTotal Earnings: JP¥150.8bTotal Revenue: JP¥3.8tTotal Market Cap vs Earnings and Revenue0%0%0%
Japanese Advertising Industry Price to Earnings3Y Average 17.6x202420252026
Current Industry PE
  • Investors are relatively neutral on the Japanese Advertising industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.76x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 3.8% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does Japanese Advertising compare with similar industries?

JP Market-0.49%
Telecom2.83%
Media0.34%
Advertising1.24%
Broadcasting0.29%
Cable and Satellite-0.72%
Publishing-1.39%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
4751 CyberAgentJP¥1.38k4.7%
+JP¥31.2b		-2.8%PE16.2x
2433 Hakuhodo DY HoldingsJP¥1.17k5.8%
+JP¥23.0b		3.8%PE25.1x
4293 Septeni HoldingsJP¥498.009.5%
+JP¥8.9b		30.0%PE22.4x
4324 Dentsu GroupJP¥3.05k0.5%
+JP¥3.6b		-2.0%PS0.5x
9554 AViCJP¥1.67k20.2%
+JP¥1.8b		-8.5%PE17.2x

Latest News

2433
JP¥1,174.50
Hakuhodo DY Holdings
7D
5.8%
1Y
3.8%
Analysis Article • 32m

We Like The Quality Of Hakuhodo DY Holdings' (TSE:2433) Earnings

Shareholders appeared to be happy with Hakuhodo DY Holdings Inc's ( TSE:2433 ) solid earnings report last week...
4171
JP¥1,674.00
Global Information
7D
35.5%
1Y
26.5%
9553
JP¥587.00
MicroAd
7D
-22.3%
1Y
78.4%
9554
JP¥1,669.00
AViC
7D
20.2%
1Y
-8.5%
Analysis Article • 20h

Here's Why We Think AViC (TSE:9554) Is Well Worth Watching

For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...
378A
JP¥2,261.00
Hit
7D
-7.9%
1Y
n/a
4324
JP¥3,049.00
Dentsu Group
7D
0.5%
1Y
-2.0%
Narrative Update • May 21

4324: Boycott Probe Settlement Talks And Fine Tuned Assumptions Will Shape Balanced Outlook

Analysts have kept their ¥3,282 price target for Dentsu Group unchanged, with slightly adjusted assumptions for discount rate, revenue growth, profit margin, and future P/E. This suggests a more fine tuned rather than directional shift in their outlook.
2467
JP¥245.00
VLC Security
7D
44.1%
1Y
82.8%
6094
JP¥622.00
FreakOut Holdings
7D
-14.8%
1Y
28.2%
4293
JP¥498.00
Septeni Holdings
7D
9.5%
1Y
30.0%
2173
JP¥709.00
Hakuten
7D
-11.4%
1Y
36.9%
4784
JP¥603.00
GMO internet
7D
-4.1%
1Y
-81.0%
6058
JP¥1,292.00
Vector
7D
2.6%
1Y
41.2%
5034
JP¥2,171.00
unerryInc
7D
-17.5%
1Y
-4.2%
4751
JP¥1,378.00
CyberAgent
7D
4.7%
1Y
-2.8%
Analysis Article • May 17

CyberAgent, Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions

CyberAgent, Inc. ( TSE:4751 ) just released its interim report and things are looking bullish. It was overall a...
247A
JP¥782.00
Ai Robotics
7D
-13.1%
1Y
-20.8%
7354
JP¥273.00
Direct Marketing MiX
7D
-10.2%
1Y
19.7%