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Japanese (NIKKEI) Advertising Industry Analysis

UpdatedFeb 20, 2026
DataAggregated Company Financials
Companies86
  • 7D-2.8%
  • 3M-7.0%
  • 1Y1.3%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 2.8%, driven by a pullback from GMO internet of 16%. Over the last year, the industry has been flat overall. Earnings are forecast to grow by 35% annually.

Industry Valuation and Performance

Has the Japanese Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 21 Feb 2026JP¥3.0tJP¥4.2t-JP¥213,526,080,000.0017.2x-13.9x0.7x
Mon, 19 Jan 2026JP¥3.2tJP¥4.1t-JP¥157,952,447,000.0017x-20.2x0.8x
Wed, 17 Dec 2025JP¥3.0tJP¥4.1t-JP¥160,736,748,500.0016.7x-19x0.7x
Fri, 14 Nov 2025JP¥3.3tJP¥4.1t-JP¥193,515,133,000.0017.5x-17.3x0.8x
Sun, 12 Oct 2025JP¥3.4tJP¥4.1t-JP¥193,754,369,500.0017x-17.3x0.8x
Tue, 09 Sep 2025JP¥3.5tJP¥4.1t-JP¥192,736,309,500.0017.3x-18.2x0.9x
Thu, 07 Aug 2025JP¥3.4tJP¥4.1t-JP¥115,227,194,500.0018.3x-29.9x0.8x
Sat, 05 Jul 2025JP¥3.4tJP¥4.1t-JP¥116,510,323,000.0017.5x-28.9x0.8x
Mon, 02 Jun 2025JP¥3.7tJP¥4.1t-JP¥115,659,455,000.0017.3x-32.3x0.9x
Wed, 30 Apr 2025JP¥3.3tJP¥4.1t-JP¥102,331,358,000.0017.2x-32.7x0.8x
Fri, 28 Mar 2025JP¥2.9tJP¥4.1t-JP¥102,685,565,000.0018.7x-27.8x0.7x
Sun, 23 Feb 2025JP¥2.7tJP¥4.1t-JP¥103,004,565,000.0019.1x-25.9x0.7x
Tue, 21 Jan 2025JP¥2.8tJP¥4.0tJP¥48.5b17.6x57.5x0.7x
Thu, 19 Dec 2024JP¥2.9tJP¥4.0tJP¥47.4b17.3x60.3x0.7x
Sat, 16 Nov 2024JP¥2.8tJP¥4.0tJP¥51.5b16.3x53.5x0.7x
Mon, 14 Oct 2024JP¥2.9tJP¥4.0tJP¥51.6b16.9x55.9x0.7x
Wed, 11 Sep 2024JP¥2.8tJP¥4.0tJP¥52.1b17.2x54.4x0.7x
Fri, 09 Aug 2024JP¥2.6tJP¥3.9tJP¥53.9b16.4x48x0.7x
Sun, 07 Jul 2024JP¥2.8tJP¥3.9tJP¥50.5b17.7x55.4x0.7x
Tue, 04 Jun 2024JP¥2.9tJP¥3.9tJP¥31.7b17.6x91.8x0.7x
Thu, 02 May 2024JP¥3.0tJP¥3.9tJP¥46.0b19.5x64.3x0.8x
Sat, 30 Mar 2024JP¥3.1tJP¥3.9tJP¥42.9b19.6x71.2x0.8x
Mon, 26 Feb 2024JP¥3.0tJP¥3.9tJP¥44.0b19.3x69.2x0.8x
Wed, 24 Jan 2024JP¥2.8tJP¥3.8tJP¥80.1b18.5x35.2x0.7x
Fri, 22 Dec 2023JP¥2.7tJP¥3.8tJP¥78.9b18.3x33.9x0.7x
Sun, 19 Nov 2023JP¥2.7tJP¥3.8tJP¥79.1b17.4x34.1x0.7x
Tue, 17 Oct 2023JP¥2.9tJP¥3.8tJP¥117.3b17.2x24.7x0.8x
Thu, 14 Sep 2023JP¥3.0tJP¥3.9tJP¥120.1b17.6x25.3x0.8x
Sat, 12 Aug 2023JP¥3.2tJP¥3.8tJP¥134.8b18.3x23.7x0.8x
Mon, 10 Jul 2023JP¥3.3tJP¥3.8tJP¥151.0b16.7x21.7x0.9x
Wed, 07 Jun 2023JP¥3.3tJP¥3.8tJP¥150.8b16.1x21.7x0.9x
Fri, 05 May 2023JP¥3.4tJP¥3.8tJP¥186.4b15.2x18.3x0.9x
Sun, 02 Apr 2023JP¥3.3tJP¥3.8tJP¥182.6b15.8x18.3x0.9x
Tue, 28 Feb 2023JP¥3.2tJP¥3.8tJP¥182.7b15.9x17.6x0.9x
Price to Earnings Ratio

17.6x


Total Market Cap: JP¥3.2tTotal Earnings: JP¥182.7bTotal Revenue: JP¥3.8tTotal Market Cap vs Earnings and Revenue0%0%0%
Japanese Advertising Industry Price to Earnings3Y Average 20.3x202420252026
Current Industry PE
  • Investors are relatively neutral on the Japanese Advertising industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.78x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 3.9% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does Japanese Advertising compare with similar industries?

JP Market-0.55%
Telecom-3.49%
Media-4.34%
Advertising-2.81%
Cable and Satellite-3.35%
Broadcasting-5.12%
Publishing-8.79%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
4293 Septeni HoldingsJP¥402.005.5%
+JP¥4.4b
14.5%PE23.9x
9553 MicroAdJP¥830.0016.2%
+JP¥3.2b
225.5%PE43.6x
6094 FreakOut HoldingsJP¥713.0025.3%
+JP¥2.5b
17.9%PE15.9x
7354 Direct Marketing MiXJP¥345.0018.2%
+JP¥2.5b
15.8%PE11.9x
6081 Allied ArchitectsJP¥439.0035.1%
+JP¥1.6b
145.3%PS2.1x

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