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Japanese (NIKKEI) Advertising Industry Analysis

UpdatedApr 07, 2026
DataAggregated Company Financials
Companies86
  • 7D4.0%
  • 3M-10.3%
  • 1Y4.6%
  • YTDn/a

The Advertising is pretty flat in the last 7 days, but Dentsu Group has stood out, gaining 6.5%. Furthermore, the industry has been flat for the past year as well. Looking forward, earnings are forecast to grow by 28% annually.

Industry Valuation and Performance

Has the Japanese Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 07 Apr 2026JP¥2.9tJP¥4.2t-JP¥216,784,942,000.0017.1x-13.3x0.7x
Thu, 05 Mar 2026JP¥2.8tJP¥4.2t-JP¥213,525,852,000.0016.8x-13.2x0.7x
Sat, 31 Jan 2026JP¥3.1tJP¥4.1t-JP¥157,983,899,000.0017.9x-19.4x0.7x
Mon, 29 Dec 2025JP¥3.3tJP¥4.1t-JP¥159,496,753,500.0016.7x-20.4x0.8x
Wed, 26 Nov 2025JP¥3.2tJP¥4.1t-JP¥157,283,459,000.0016.4x-20.5x0.8x
Fri, 24 Oct 2025JP¥3.3tJP¥4.1t-JP¥193,276,926,500.0016.9x-17.3x0.8x
Sun, 21 Sep 2025JP¥3.6tJP¥4.1t-JP¥193,354,309,500.0016.9x-18.5x0.9x
Tue, 19 Aug 2025JP¥3.5tJP¥4.1t-JP¥193,005,369,500.0018.5x-18.4x0.9x
Thu, 17 Jul 2025JP¥3.5tJP¥4.1t-JP¥116,294,833,000.0017.4x-29.9x0.8x
Sat, 14 Jun 2025JP¥3.6tJP¥4.1t-JP¥115,181,323,000.0016.3x-31.4x0.9x
Mon, 12 May 2025JP¥3.5tJP¥4.1t-JP¥101,668,326,000.0017.3x-34.3x0.9x
Wed, 09 Apr 2025JP¥2.9tJP¥4.1t-JP¥102,687,241,000.0017.4x-28.7x0.7x
Fri, 07 Mar 2025JP¥2.7tJP¥4.1t-JP¥102,979,565,000.0019x-26.1x0.7x
Sun, 02 Feb 2025JP¥2.8tJP¥4.1tJP¥54.2b19.4x52.4x0.7x
Tue, 31 Dec 2024JP¥2.8tJP¥4.0tJP¥47.4b17.4x59.3x0.7x
Thu, 28 Nov 2024JP¥2.7tJP¥4.0tJP¥47.5b16.7x57.5x0.7x
Sat, 26 Oct 2024JP¥2.9tJP¥4.0tJP¥52.2b15.7x55.5x0.7x
Mon, 23 Sep 2024JP¥2.9tJP¥4.0tJP¥51.6b17.2x56.7x0.7x
Wed, 21 Aug 2024JP¥2.8tJP¥4.0tJP¥53.2b18.2x53x0.7x
Fri, 19 Jul 2024JP¥2.8tJP¥3.9tJP¥51.1b18.7x55.3x0.7x
Sun, 16 Jun 2024JP¥2.8tJP¥3.9tJP¥50.3b16.9x55.4x0.7x
Tue, 14 May 2024JP¥3.0tJP¥3.9tJP¥46.1b18.9x64.7x0.8x
Thu, 11 Apr 2024JP¥3.0tJP¥3.9tJP¥42.9b19.3x70.1x0.8x
Sat, 09 Mar 2024JP¥3.0tJP¥3.9tJP¥44.0b18.7x67.2x0.8x
Mon, 05 Feb 2024JP¥2.9tJP¥3.9tJP¥83.8b18.1x34.5x0.7x
Wed, 03 Jan 2024JP¥2.7tJP¥3.8tJP¥78.9b17.9x34.2x0.7x
Fri, 01 Dec 2023JP¥2.8tJP¥3.8tJP¥78.2b19.4x35.6x0.7x
Sun, 29 Oct 2023JP¥2.8tJP¥3.8tJP¥117.3b16.4x24x0.7x
Tue, 26 Sep 2023JP¥3.0tJP¥3.9tJP¥120.2b17.6x24.8x0.8x
Thu, 24 Aug 2023JP¥3.0tJP¥3.8tJP¥119.9b17.9x24.9x0.8x
Sat, 22 Jul 2023JP¥3.3tJP¥3.8tJP¥151.2b16.7x21.9x0.9x
Mon, 19 Jun 2023JP¥3.3tJP¥3.8tJP¥151.0b16.5x21.9x0.9x
Wed, 17 May 2023JP¥3.3tJP¥3.8tJP¥162.2b15.9x20.4x0.9x
Fri, 14 Apr 2023JP¥3.3tJP¥3.8tJP¥182.5b15.5x18.3x0.9x
Price to Earnings Ratio

18.3x


Total Market Cap: JP¥3.3tTotal Earnings: JP¥182.5bTotal Revenue: JP¥3.8tTotal Market Cap vs Earnings and Revenue0%0%0%
Japanese Advertising Industry Price to Earnings3Y Average 19x202420252026
Current Industry PE
  • Investors are pessimistic on the Japanese Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading close to its 3-year average PS ratio of 0.77x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 3.8% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does Japanese Advertising compare with similar industries?

JP Market2.88%
Telecom0.67%
Media2.77%
Advertising4.04%
Publishing5.65%
Cable and Satellite4.58%
Broadcasting0.22%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
4324 Dentsu GroupJP¥2.83k4.7%
+JP¥33.2b		-2.8%PS0.5x
4784 GMO internetJP¥791.0014.6%
+JP¥27.7b		-55.0%PE39x
2433 Hakuhodo DY HoldingsJP¥1.06k3.1%
+JP¥11.5b		4.3%PE18.2x
4751 CyberAgentJP¥1.34k1.1%
+JP¥7.1b		25.7%PE17.4x
6058 VectorJP¥1.31k6.9%
+JP¥3.9b		51.5%PE10.6x

Latest News

9554
JP¥1,522.00
AViC
7D
15.7%
1Y
-7.0%
4784
JP¥791.00
GMO internet
7D
14.6%
1Y
-55.0%
4324
JP¥2,827.00
Dentsu Group
7D
4.7%
1Y
-2.8%

4324: Impairment Charges And Leadership Change Will Frame A Steady Outlook

Analysts have kept their ¥2,800 price target for Dentsu Group unchanged, citing updated assumptions that include a slightly different discount rate, revenue growth, profit margin, and future P/E inputs. Together, these factors support maintaining the existing valuation view.
7063
JP¥125.00
Birdman
7D
-2.3%
1Y
-28.2%
9159
JP¥2,109.00
W TOKYO
7D
-10.2%
1Y
30.0%
4751
JP¥1,340.50
CyberAgent
7D
1.1%
1Y
25.7%

4751: Restricted Stock Remuneration And Earnings Outlook Will Support Future Shareholder Value Creation

Analysts have slightly raised their price target on CyberAgent to ¥1,842.50 from ¥1,836.25, citing updated assumptions on revenue growth, profit margins, and a modestly lower forward P/E multiple. Valuation Changes Fair Value: The target fair value has been adjusted slightly higher to ¥1,842.50 from ¥1,836.25.
9466
JP¥233.00
Aidma Marketing Communication
7D
-0.9%
1Y
3.1%
2433
JP¥1,059.00
Hakuhodo DY Holdings
7D
3.1%
1Y
4.3%
9254
JP¥1,156.00
Lovable Marketing Groupinc
7D
-2.9%
1Y
-4.5%
9235
JP¥567.00
Ureru Net Advertising GroupLtd
7D
-8.5%
1Y
37.3%
299A
JP¥979.00
Kurashiru
7D
4.1%
1Y
-5.0%
4326
JP¥1,723.00
INTAGE HOLDINGS
7D
2.4%
1Y
5.8%
2467
JP¥147.00
VLC Security
7D
-13.0%
1Y
17.6%
6058
JP¥1,309.00
Vector
7D
6.9%
1Y
51.5%
6038
JP¥918.00
IID
7D
-0.5%
1Y
13.6%
195A
JP¥925.00
MUSCAT GROUP
7D
-3.4%
1Y
24.7%