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Japanese (NIKKEI) Advertising Industry Analysis

UpdatedJan 13, 2026
DataAggregated Company Financials
Companies86
  • 7D1.0%
  • 3M-0.3%
  • 1Y12.5%
  • YTDn/a

In the last week, the Advertising industry is up 3.1%, with Dentsu Group up 4.4%. In the last 12 months, the industry was up 12%. Earnings are forecast to grow by 35% annually.

Industry Valuation and Performance

Has the Japanese Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 13 Jan 2026JP¥3.3tJP¥4.1t-JP¥159,386,727,000.0017.3x-20.6x0.8x
Thu, 11 Dec 2025JP¥3.1tJP¥4.1t-JP¥160,626,019,000.0016.4x-19x0.7x
Sat, 08 Nov 2025JP¥3.2tJP¥4.1t-JP¥193,667,054,500.0016.9x-16.6x0.8x
Mon, 06 Oct 2025JP¥3.4tJP¥4.1t-JP¥193,786,369,500.0016.3x-17.5x0.8x
Wed, 03 Sep 2025JP¥3.5tJP¥4.1t-JP¥192,736,309,500.0017x-18.3x0.9x
Fri, 01 Aug 2025JP¥3.4tJP¥4.1t-JP¥116,000,938,000.0017.9x-29.4x0.8x
Sun, 29 Jun 2025JP¥3.5tJP¥4.1t-JP¥117,866,323,000.0016.8x-30x0.9x
Tue, 27 May 2025JP¥3.8tJP¥4.1t-JP¥115,659,455,000.0017.2x-32.8x0.9x
Thu, 24 Apr 2025JP¥3.4tJP¥4.1t-JP¥102,331,358,000.0017.3x-32.9x0.8x
Sat, 22 Mar 2025JP¥2.8tJP¥4.1t-JP¥102,698,565,000.0018.6x-27.4x0.7x
Mon, 17 Feb 2025JP¥2.8tJP¥4.1t-JP¥104,345,893,000.0020x-26.9x0.7x
Wed, 15 Jan 2025JP¥2.7tJP¥3.9tJP¥51.5b17.1x53.3x0.7x
Fri, 13 Dec 2024JP¥2.9tJP¥4.0tJP¥47.6b17.6x61.3x0.7x
Sun, 10 Nov 2024JP¥3.0tJP¥4.0tJP¥51.3b16.4x58.7x0.8x
Tue, 08 Oct 2024JP¥2.9tJP¥4.0tJP¥51.6b17.2x56x0.7x
Thu, 05 Sep 2024JP¥2.9tJP¥4.0tJP¥52.1b17.5x55.1x0.7x
Sat, 03 Aug 2024JP¥2.6tJP¥3.9tJP¥55.7b17.1x47.1x0.7x
Mon, 01 Jul 2024JP¥2.8tJP¥3.9tJP¥50.5b17.5x56.2x0.7x
Wed, 29 May 2024JP¥2.9tJP¥3.9tJP¥31.7b17.8x91x0.7x
Fri, 26 Apr 2024JP¥2.9tJP¥3.9tJP¥46.4b18.9x63.3x0.8x
Sun, 24 Mar 2024JP¥3.1tJP¥3.9tJP¥43.7b19.2x69.9x0.8x
Tue, 20 Feb 2024JP¥3.1tJP¥3.8tJP¥43.3b19.9x71.4x0.8x
Thu, 18 Jan 2024JP¥2.8tJP¥3.8tJP¥80.2b17.6x34.7x0.7x
Sat, 16 Dec 2023JP¥2.6tJP¥3.8tJP¥78.6b18.2x33.2x0.7x
Mon, 13 Nov 2023JP¥2.9tJP¥3.8tJP¥112.9b16.7x25.8x0.8x
Wed, 11 Oct 2023JP¥2.9tJP¥3.8tJP¥119.1b17.4x24.3x0.8x
Fri, 08 Sep 2023JP¥3.1tJP¥3.8tJP¥119.9b17.7x25.7x0.8x
Sun, 06 Aug 2023JP¥3.3tJP¥3.8tJP¥148.0b17.6x22x0.9x
Tue, 04 Jul 2023JP¥3.4tJP¥3.8tJP¥151.0b16.8x22.3x0.9x
Thu, 01 Jun 2023JP¥3.2tJP¥3.8tJP¥150.8b15.9x20.9x0.8x
Sat, 29 Apr 2023JP¥3.4tJP¥3.8tJP¥179.7b15.3x19.1x0.9x
Mon, 27 Mar 2023JP¥3.3tJP¥3.8tJP¥182.6b15.4x17.9x0.9x
Wed, 22 Feb 2023JP¥3.3tJP¥3.8tJP¥182.7b16.1x18x0.9x
Fri, 20 Jan 2023JP¥3.1tJP¥3.7tJP¥201.6b14.6x15.5x0.8x
Price to Earnings Ratio

15.5x


Total Market Cap: JP¥3.1tTotal Earnings: JP¥201.6bTotal Revenue: JP¥3.7tTotal Market Cap vs Earnings and Revenue0%0%0%
Japanese Advertising Industry Price to Earnings3Y Average 21.5x202420252026
Current Industry PE
  • Investors are relatively neutral on the Japanese Advertising industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.78x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 3.4% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does Japanese Advertising compare with similar industries?

JP Market-0.30%
Telecom-3.86%
Media0.76%
Advertising0.97%
Publishing1.40%
Cable and Satellite0.53%
Broadcasting0.45%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
2433 Hakuhodo DY HoldingsJP¥1.20k1.5%
+JP¥6.5b		4.2%PE27x
4784 GMO internetJP¥928.002.2%
+JP¥5.5b		11.5%PE62.7x
4293 Septeni HoldingsJP¥507.004.1%
+JP¥4.1b		36.7%PE28.1x
4324 Dentsu GroupJP¥3.47k0.4%
+JP¥3.6b		-5.1%PS0.6x
4751 CyberAgentJP¥1.40k0.4%
+JP¥2.5b		34.4%PE22.4x

Latest News

4324
JP¥3,469.00
Dentsu Group
7D
0.4%
1Y
-5.1%
5034
JP¥2,917.00
unerryInc
7D
15.7%
1Y
50.7%
4751
JP¥1,396.50
CyberAgent
7D
0.4%
1Y
34.4%

4751: Future Profitability Reset Will Underpin Upcoming Dividend And Governance Changes

Analysts now set their fair value estimate for CyberAgent at ¥2,340, down from ¥2,400. They cite updated assumptions on revenue growth, profit margins and future P/E as the main drivers behind the adjustment.
7694
JP¥740.00
itsumo.inc
7D
-6.9%
1Y
77.0%

Market Might Still Lack Some Conviction On itsumo.inc. (TSE:7694) Even After 33% Share Price Boost

Jan 04
Market Might Still Lack Some Conviction On itsumo.inc. (TSE:7694) Even After 33% Share Price Boost
9553
JP¥708.00
MicroAd
7D
7.4%
1Y
206.5%

Market Participants Recognise MicroAd, Inc.'s (TSE:9553) Revenues Pushing Shares 26% Higher

Jan 02
Market Participants Recognise MicroAd, Inc.'s (TSE:9553) Revenues Pushing Shares 26% Higher
3695
JP¥2,058.00
GMO Product Platform
7D
-3.9%
1Y
-11.6%
6533
JP¥1,090.00
Orchestra Holdings
7D
-1.8%
1Y
46.9%

Orchestra Holdings' (TSE:6533) Dividend Will Be Increased To ¥12.00

Dec 26
Orchestra Holdings' (TSE:6533) Dividend Will Be Increased To ¥12.00
4784
JP¥928.00
GMO internet
7D
2.2%
1Y
11.5%

Market Participants Recognise GMO internet, Inc.'s (TSE:4784) Revenues Pushing Shares 33% Higher

Dec 25
Market Participants Recognise GMO internet, Inc.'s (TSE:4784) Revenues Pushing Shares 33% Higher
299A
JP¥1,196.00
Kurashiru
7D
2.0%
1Y
5.2%
4293
JP¥507.00
Septeni Holdings
7D
4.1%
1Y
36.7%
3696
JP¥1,943.00
Ceres
7D
-2.7%
1Y
-31.4%
2491
JP¥669.00
ValueCommerce
7D
-1.2%
1Y
-42.7%
4326
JP¥1,760.00
INTAGE HOLDINGS
7D
-0.7%
1Y
17.3%
247A
JP¥1,523.00
Ai Robotics
7D
-1.7%
1Y
142.1%
2433
JP¥1,200.50
Hakuhodo DY Holdings
7D
1.5%
1Y
4.2%

Hakuhodo DY Holdings (TSE:2433) Will Pay A Dividend Of ¥16.00

Dec 07
Hakuhodo DY Holdings (TSE:2433) Will Pay A Dividend Of ¥16.00
300A
JP¥3,080.00
MIC
7D
-0.8%
1Y
213.0%