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U.K. (FTSE) Advertising Industry Analysis

UpdatedAug 24, 2025
DataAggregated Company Financials
Companies21
  • 7D2.8%
  • 3M-3.7%
  • 1Y-20.2%
  • YTDn/a

In the last week, the Advertising industry is up 2.8%, with WPP up 6.6%. However, the industry is down 20% over the past year. As for the next few years, earnings are expected to grow by 32% per annum.

Industry Valuation and Performance

Has the U.K. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 24 Aug 2025UK£18.3bUK£22.6bUK£237.9m12.7x77x0.8x
Tue, 22 Jul 2025UK£17.9bUK£22.8bUK£623.2m12.5x28.7x0.8x
Thu, 19 Jun 2025UK£18.4bUK£22.8bUK£621.7m14.3x29.6x0.8x
Sat, 17 May 2025UK£19.4bUK£22.8bUK£621.4m14.9x31.2x0.8x
Mon, 14 Apr 2025UK£16.9bUK£22.9bUK£681.6m15.8x24.8x0.7x
Wed, 12 Mar 2025UK£19.5bUK£23.0bUK£1.0b17.1x19.5x0.8x
Fri, 07 Feb 2025UK£24.1bUK£23.3bUK£692.0m20.4x34.8x1x
Sun, 05 Jan 2025UK£23.0bUK£23.3bUK£692.0m24.1x33.3x1x
Tue, 03 Dec 2024UK£24.6bUK£23.2bUK£688.9m24x35.7x1.1x
Thu, 31 Oct 2024UK£23.9bUK£23.1bUK£699.9m23.4x34.2x1x
Sat, 28 Sep 2024UK£24.7bUK£23.3bUK£736.6m23.7x33.5x1.1x
Mon, 26 Aug 2024UK£24.7bUK£23.4bUK£698.0m26.4x35.3x1.1x
Wed, 24 Jul 2024UK£25.1bUK£23.2bUK£668.5m23.5x37.6x1.1x
Fri, 21 Jun 2024UK£25.3bUK£23.3bUK£669.3m23.1x37.8x1.1x
Sun, 19 May 2024UK£27.1bUK£23.2bUK£655.3m27.3x41.4x1.2x
Tue, 16 Apr 2024UK£26.0bUK£23.3bUK£628.1m40.2x41.4x1.1x
Thu, 14 Mar 2024UK£25.3bUK£23.7bUK£450.3m39.6x56.3x1.1x
Sat, 10 Feb 2024UK£26.0bUK£23.3bUK£813.0m37.7x31.9x1.1x
Mon, 08 Jan 2024UK£25.8bUK£23.6bUK£751.2m30.4x34.3x1.1x
Wed, 06 Dec 2023UK£24.8bUK£23.6bUK£751.0m31.9x33.1x1.1x
Fri, 03 Nov 2023UK£24.1bUK£23.0bUK£749.0m28.2x32.2x1x
Sun, 01 Oct 2023UK£24.3bUK£23.0bUK£740.8m29.4x32.8x1.1x
Tue, 29 Aug 2023UK£24.2bUK£22.8bUK£627.4m51.9x38.5x1.1x
Thu, 27 Jul 2023UK£26.0bUK£21.7bUK£553.0m56.2x47x1.2x
Sat, 24 Jun 2023UK£25.6bUK£21.7bUK£554.5m53.3x46.1x1.2x
Mon, 22 May 2023UK£26.8bUK£21.8bUK£582.2m56.6x46.1x1.2x
Wed, 19 Apr 2023UK£27.0bUK£21.6bUK£513.0m36.8x52.7x1.3x
Fri, 17 Mar 2023UK£26.9bUK£21.2bUK£561.1m31.5x48x1.3x
Sun, 12 Feb 2023UK£27.7bUK£20.1bUK£625.7m25.3x44.3x1.4x
Tue, 10 Jan 2023UK£25.6bUK£20.1bUK£624.2m17.2x41x1.3x
Thu, 08 Dec 2022UK£24.6bUK£20.1bUK£605.9m17.9x40.7x1.2x
Sat, 05 Nov 2022UK£23.6bUK£20.2bUK£624.6m20.5x37.7x1.2x
Mon, 03 Oct 2022UK£21.6bUK£20.1bUK£621.5m19.3x34.8x1.1x
Wed, 31 Aug 2022UK£22.5bUK£19.7bUK£694.4m19.1x32.3x1.1x
Price to Earnings Ratio

32.3x


Total Market Cap: UK£22.5bTotal Earnings: UK£694.4mTotal Revenue: UK£19.7bTotal Market Cap vs Earnings and Revenue0%0%0%
U.K. Advertising Industry Price to Earnings3Y Average 41.3x202320242025
Current Industry PE
  • Investors are optimistic on the British Advertising industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 76.5x which is higher than its 3-year average PE of 41.3x.
  • The 3-year average PS ratio of 1.2x is higher than the industry's current PS ratio of 0.81x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have declined 30% per year over the last three years.
  • Meanwhile revenues for these companies have grown 4.7% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.K. Advertising compare with similar industries?

GB Market-0.40%
Telecom2.07%
Media2.60%
Advertising2.77%
Publishing4.74%
Broadcasting1.46%
Cable and Satellite0%0
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
WPP WPPUK£4.016.6%
+UK£269.7m		-44.2%PE11.4x
INF InformaUK£8.911.4%
+UK£153.8m		7.6%PE157.9x
FOUR 4imprint GroupUK£35.003.6%
+UK£33.7m		-34.7%PE11.3x
YOU YouGovUK£3.537.0%
+UK£26.9m		-31.3%PE413.4x
SFOR S4 CapitalUK£0.239.8%
+UK£13.3m		-63.1%PS0.2x

Latest News

SFOR
UK£0.23
S4 Capital
7D
9.8%
1Y
-63.1%
TMG
UK£0.22
Mission Group
7D
-8.3%
1Y
-2.2%
INF
UK£8.91
Informa
7D
1.4%
1Y
7.6%

Risks To Shareholder Returns Are Elevated At These Prices For Informa plc (LON:INF)

Aug 22
Risks To Shareholder Returns Are Elevated At These Prices For Informa plc (LON:INF)
WPP
UK£4.01
WPP
7D
6.6%
1Y
-44.2%

WPP's (LON:WPP) Dividend Is Being Reduced To £0.075

Aug 21
WPP's (LON:WPP) Dividend Is Being Reduced To £0.075
NFG
UK£2.71
Next 15 Group
7D
0.4%
1Y
-68.6%
SYS1
UK£4.35
System1 Group
7D
-1.1%
1Y
-44.2%
PEBB
UK£0.56
Pebble Group
7D
-3.4%
1Y
-6.7%
FOUR
UK£35.00
4imprint Group
7D
3.6%
1Y
-34.7%

We Like 4imprint Group's (LON:FOUR) Earnings For More Than Just Statutory Profit

Aug 13
We Like 4imprint Group's (LON:FOUR) Earnings For More Than Just Statutory Profit
TIG
UK£0.57
Team Internet Group
7D
-2.6%
1Y
-59.7%
NAH
UK£0.52
NAHL Group
7D
-7.1%
1Y
-9.1%

NAHL Group Plc's (LON:NAH) Shares Leap 30% Yet They're Still Not Telling The Full Story

Aug 10
NAHL Group Plc's (LON:NAH) Shares Leap 30% Yet They're Still Not Telling The Full Story
YOU
UK£3.53
YouGov
7D
7.0%
1Y
-31.3%

YouGov (LON:YOU) Might Be Having Difficulty Using Its Capital Effectively

Aug 06
YouGov (LON:YOU) Might Be Having Difficulty Using Its Capital Effectively
DNM
UK£0.26
Dianomi
7D
-3.8%
1Y
-51.4%
SAL
UK£1.50
SpaceandPeople
7D
-3.2%
1Y
48.5%

Is Now The Time To Put SpaceandPeople (LON:SAL) On Your Watchlist?

Jul 23
Is Now The Time To Put SpaceandPeople (LON:SAL) On Your Watchlist?
EYE
UK£2.18
Eagle Eye Solutions Group
7D
-2.7%
1Y
-53.2%

Eagle Eye Solutions Group's (LON:EYE) Returns On Capital Are Heading Higher

Jul 17
Eagle Eye Solutions Group's (LON:EYE) Returns On Capital Are Heading Higher
SAA
UK£1.73
M&C Saatchi
7D
1.2%
1Y
-18.8%
SCGL
UK£0.0041
Sealand Capital Galaxy
7D
9.3%
1Y
412.5%