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U.K. (FTSE) Advertising Industry Analysis

UpdatedMay 09, 2026
DataAggregated Company Financials
Companies21
  • 7D2.4%
  • 3M-0.8%
  • 1Y-15.9%
  • YTDn/a

In the last week, the Advertising industry is up 2.4%, with Informa leading the way, up 1.1%. In the past year, the industry is down 16%. Looking forward, earnings are forecast to grow by 31% annually.

Industry Valuation and Performance

Has the U.K. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 11 May 2026UK£15.7bUK£21.7b-UK£206,698,067.4013.8x-76.2x0.7x
Wed, 08 Apr 2026UK£14.6bUK£21.8b-UK£209,147,742.2514.3x-69.6x0.7x
Fri, 06 Mar 2026UK£15.5bUK£21.7b-UK£417,378,541.1217.6x-37.2x0.7x
Sun, 01 Feb 2026UK£17.1bUK£22.3bUK£176.4m17.1x96.7x0.8x
Tue, 30 Dec 2025UK£17.3bUK£22.3bUK£177.2m16.2x97.4x0.8x
Thu, 27 Nov 2025UK£17.7bUK£22.3bUK£177.2m15.7x99.9x0.8x
Sat, 25 Oct 2025UK£18.5bUK£22.3bUK£176.9m17.1x104.4x0.8x
Mon, 22 Sep 2025UK£18.0bUK£22.4bUK£196.4m14.1x91.6x0.8x
Wed, 20 Aug 2025UK£18.1bUK£22.6bUK£238.1m12.8x75.9x0.8x
Fri, 18 Jul 2025UK£17.9bUK£22.8bUK£623.6m12.1x28.7x0.8x
Sun, 15 Jun 2025UK£18.5bUK£22.8bUK£620.8m14.3x29.8x0.8x
Tue, 13 May 2025UK£19.4bUK£22.8bUK£622.0m15.2x31.2x0.8x
Thu, 10 Apr 2025UK£16.0bUK£22.9bUK£683.2m15.3x23.4x0.7x
Sat, 08 Mar 2025UK£20.1bUK£23.0bUK£1.0b17.8x20.1x0.9x
Mon, 03 Feb 2025UK£23.9bUK£23.3bUK£692.3m20.4x34.5x1x
Wed, 01 Jan 2025UK£23.3bUK£23.3bUK£691.0m24.8x33.7x1x
Fri, 29 Nov 2024UK£24.5bUK£23.2bUK£688.5m24x35.5x1.1x
Sun, 27 Oct 2024UK£23.6bUK£23.1bUK£700.0m22.9x33.7x1x
Tue, 24 Sep 2024UK£24.5bUK£23.3bUK£733.8m23.8x33.5x1.1x
Thu, 22 Aug 2024UK£24.5bUK£23.4bUK£692.4m27.3x35.3x1x
Sat, 20 Jul 2024UK£25.0bUK£23.2bUK£668.4m23.1x37.4x1.1x
Mon, 17 Jun 2024UK£25.2bUK£23.3bUK£669.1m27x37.6x1.1x
Wed, 15 May 2024UK£27.1bUK£23.3bUK£656.1m27.4x41.3x1.2x
Fri, 12 Apr 2024UK£26.2bUK£23.3bUK£627.4m41.3x41.8x1.1x
Sun, 10 Mar 2024UK£25.2bUK£23.7bUK£450.1m39.4x56.1x1.1x
Tue, 06 Feb 2024UK£25.8bUK£23.4bUK£813.3m36.1x31.7x1.1x
Thu, 04 Jan 2024UK£25.4bUK£23.6bUK£751.6m30.2x33.8x1.1x
Sat, 02 Dec 2023UK£24.3bUK£23.0bUK£746.4m29.4x32.6x1.1x
Mon, 30 Oct 2023UK£23.1bUK£23.0bUK£749.4m27.4x30.9x1x
Wed, 27 Sep 2023UK£24.1bUK£23.0bUK£714.1m50.6x33.7x1x
Fri, 25 Aug 2023UK£24.2bUK£22.8bUK£627.2m50x38.5x1.1x
Sun, 23 Jul 2023UK£26.2bUK£21.7bUK£553.4m53x47.3x1.2x
Tue, 20 Jun 2023UK£26.4bUK£21.7bUK£555.6m55x47.6x1.2x
Thu, 18 May 2023UK£26.3bUK£21.8bUK£582.0m56.2x45.2x1.2x
Price to Earnings Ratio

45.2x


Total Market Cap: UK£26.3bTotal Earnings: UK£582.0mTotal Revenue: UK£21.8bTotal Market Cap vs Earnings and Revenue0%0%0%
U.K. Advertising Industry Price to Earnings3Y Average 40.9x202420252026
Current Industry PE
  • Investors are pessimistic on the British Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading close to its 3-year average PS ratio of 0.96x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.K. Advertising compare with similar industries?

GB Market-0.81%
Telecom3.09%
Media1.76%
Advertising2.38%
Broadcasting0.71%
Cable and Satellite0%0
Publishing-2.16%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
INF InformaUK£8.141.1%
+UK£111.4m		4.3%PE937.3x
WPP WPPUK£2.753.5%
+UK£101.4m		-53.6%PS0.2x
FOUR 4imprint GroupUK£38.345.9%
+UK£60.0m		22.9%PE12.9x
SFOR S4 CapitalUK£0.4611.9%
+UK£32.0m		86.1%PS0.4x
NFG Next 15 GroupUK£2.6912.6%
+UK£30.3m		-5.4%PS0.4x

Latest News

WPP
UK£2.75
WPP
7D
3.5%
1Y
-53.6%
SAA
UK£1.41
M&C Saatchi
7D
6.0%
1Y
-12.1%
SFOR
UK£0.46
S4 Capital
7D
11.9%
1Y
86.1%
INF
UK£8.14
Informa
7D
1.1%
1Y
4.3%
Analysis Article • May 08

Informa's (LON:INF) Conservative Accounting Might Explain Soft Earnings

Shareholders appeared unconcerned with Informa plc's ( LON:INF ) lackluster earnings report last week. Our analysis...
NFG
UK£2.69
Next 15 Group
7D
12.6%
1Y
-5.4%
TIG
UK£0.38
Team Internet Group
7D
14.5%
1Y
-40.9%
FOUR
UK£38.34
4imprint Group
7D
5.9%
1Y
22.9%
YOU
UK£1.93
YouGov
7D
1.6%
1Y
-35.9%
Narrative Update • Apr 20

YOU: Shopper Review And Margin Discipline Will Support Future Share Upside

Analysts have adjusted YouGov's fair value estimate to £3.65 from £4.43, reflecting updated views on revenue growth, profit margins and a lower future P/E multiple following recent changes in Street price targets. Analyst Commentary Recent Street research around YouGov has focused on recalibrating price targets, with one increase of 10 GBp from JPMorgan and two reductions of 20 GBp and 30 GBp from other firms.
MDZ
UK£0.001
MediaZest
7D
-2.0%
1Y
49.3%