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U.K. (FTSE) Advertising Industry Analysis

UpdatedDec 24, 2025
DataAggregated Company Financials
Companies21
  • 7D1.0%
  • 3M-3.6%
  • 1Y-23.8%
  • YTDn/a

The Advertising industry has stayed flat over the last week. Unfortunately though, the industry is down 23% over the past 12 months. As for the next few years, earnings are expected to grow by 25% per annum.

Industry Valuation and Performance

Has the U.K. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 24 Dec 2025UK£17.2bUK£22.3bUK£177.2m16x96.8x0.8x
Fri, 21 Nov 2025UK£17.4bUK£22.3bUK£177.9m15.2x97.7x0.8x
Sun, 19 Oct 2025UK£17.8bUK£22.3bUK£175.8m17.5x101.3x0.8x
Tue, 16 Sep 2025UK£18.2bUK£22.4bUK£211.2m12.2x86.1x0.8x
Thu, 14 Aug 2025UK£17.7bUK£22.6bUK£237.6m13x74.3x0.8x
Sat, 12 Jul 2025UK£18.2bUK£22.8bUK£622.7m12.2x29.2x0.8x
Mon, 09 Jun 2025UK£18.9bUK£22.8bUK£621.1m14.2x30.4x0.8x
Wed, 07 May 2025UK£18.6bUK£22.8bUK£660.9m15.7x28.1x0.8x
Fri, 04 Apr 2025UK£18.1bUK£22.9bUK£681.6m15.8x26.5x0.8x
Sun, 02 Mar 2025UK£21.5bUK£22.9bUK£1.0b18x21.1x0.9x
Tue, 28 Jan 2025UK£22.9bUK£23.3bUK£691.6m20.4x33.1x1x
Thu, 26 Dec 2024UK£23.3bUK£23.3bUK£690.9m24.9x33.7x1x
Sat, 23 Nov 2024UK£24.4bUK£23.3bUK£690.1m24x35.4x1x
Mon, 21 Oct 2024UK£23.6bUK£23.1bUK£699.3m22.5x33.7x1x
Wed, 18 Sep 2024UK£24.4bUK£23.4bUK£698.6m23.5x35x1x
Fri, 16 Aug 2024UK£24.6bUK£23.5bUK£694.2m29.2x35.4x1x
Sun, 14 Jul 2024UK£24.9bUK£23.2bUK£667.9m22.8x37.3x1.1x
Tue, 11 Jun 2024UK£25.7bUK£23.2bUK£669.0m26.9x38.5x1.1x
Thu, 09 May 2024UK£27.2bUK£23.3bUK£655.3m27.5x41.5x1.2x
Sat, 06 Apr 2024UK£25.6bUK£23.3bUK£628.2m38.1x40.7x1.1x
Mon, 04 Mar 2024UK£25.5bUK£23.3bUK£386.4m40.6x65.9x1.1x
Wed, 31 Jan 2024UK£26.8bUK£23.6bUK£751.3m36.1x35.7x1.1x
Fri, 29 Dec 2023UK£25.8bUK£23.6bUK£751.1m30.7x34.4x1.1x
Sun, 26 Nov 2023UK£24.2bUK£23.0bUK£746.8m29x32.4x1.1x
Tue, 24 Oct 2023UK£23.1bUK£23.0bUK£748.8m27.4x30.9x1x
Thu, 21 Sep 2023UK£24.5bUK£22.9bUK£694.9m36.6x35.3x1.1x
Sat, 19 Aug 2023UK£24.0bUK£22.8bUK£625.7m49.1x38.3x1x
Mon, 17 Jul 2023UK£26.2bUK£21.7bUK£552.3m51.8x47.4x1.2x
Wed, 14 Jun 2023UK£26.5bUK£21.7bUK£556.4m54.6x47.7x1.2x
Fri, 12 May 2023UK£26.1bUK£21.7bUK£581.9m59x44.9x1.2x
Sun, 09 Apr 2023UK£26.3bUK£21.6bUK£513.0m36.1x51.3x1.2x
Tue, 07 Mar 2023UK£28.4bUK£21.1bUK£665.6m25.9x42.7x1.3x
Thu, 02 Feb 2023UK£27.2bUK£20.1bUK£623.6m20.6x43.6x1.4x
Sat, 31 Dec 2022UK£24.5bUK£20.1bUK£625.3m18.7x39.1x1.2x
Price to Earnings Ratio

39.1x


Total Market Cap: UK£24.5bTotal Earnings: UK£625.3mTotal Revenue: UK£20.1bTotal Market Cap vs Earnings and Revenue0%0%0%
U.K. Advertising Industry Price to Earnings3Y Average 44.7x202320242025
Current Industry PE
  • Investors are optimistic on the British Advertising industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 97.2x which is higher than its 3-year average PE of 44.7x.
  • The 3-year average PS ratio of 1.0x is higher than the industry's current PS ratio of 0.77x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have declined 34% per year over the last three years.
  • Meanwhile revenues for these companies have grown 3.6% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.K. Advertising compare with similar industries?

GB Market2.11%
Telecom0.76%
Media1.37%
Advertising1.01%
Broadcasting2.62%
Publishing0.58%
Cable and Satellite0%0
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
INF InformaUK£8.801.8%
+UK£202.5m		10.1%PE154.4x
FOUR 4imprint GroupUK£38.801.6%
+UK£16.8m		-19.2%PE12.5x
SAA M&C SaatchiUK£1.325.6%
+UK£8.5m		-26.1%PE22.9x
NFG Next 15 GroupUK£3.081.8%
+UK£5.6m		-20.0%PE19.6x
NEWS Pathos CommunicationsUK£0.331.6%
+UK£333.3k		n/aPS2.4x

Latest News

WPP
UK£3.30
WPP
7D
-1.3%
1Y
-60.4%
SFOR
UK£0.16
S4 Capital
7D
-1.9%
1Y
-52.6%
INF
UK£8.80
Informa
7D
1.8%
1Y
10.1%

INF: Future Returns Will Be Driven By Compounding B2B Events Recovery

Analysts have nudged their price target for Informa higher, reflecting a modest uptick in estimated fair value to about $10.93 and a higher future P E multiple, even as they factor in slightly lower revenue growth and profit margin forecasts. Analyst Commentary Recent research updates point to a constructive stance on Informa, with price targets moving higher as analysts refine their views on the group’s recovery trajectory and earnings power.
NEWS
UK£0.33
Pathos Communications
7D
1.6%
1Y
n/a
NFG
UK£3.08
Next 15 Group
7D
1.8%
1Y
-20.0%

NFG: Higher Future Earnings Multiple May Drive Bullish Rerating Ahead

Analysts have modestly raised their price target on Next 15 Group, lifting fair value by about £1.06 per share as they factor in a slightly lower discount rate and higher future earnings multiple despite marginally weaker projected growth and margins. Valuation Changes Fair Value: increased from £3.29 to £4.35 per share, reflecting a modest upward revision in intrinsic value estimates.
FOUR
UK£38.80
4imprint Group
7D
1.6%
1Y
-19.2%
MDZ
UK£0.00092
MediaZest
7D
15.0%
1Y
19.5%
SAA
UK£1.32
M&C Saatchi
7D
5.6%
1Y
-26.1%
TIG
UK£0.48
Team Internet Group
7D
-2.3%
1Y
-49.1%
EYE
UK£2.82
Eagle Eye Solutions Group
7D
-6.0%
1Y
-41.9%
TMG
UK£0.19
Mission Group
7D
-2.6%
1Y
-20.8%
EBQ
UK£0.13
Ebiquity
7D
-3.8%
1Y
-36.3%
PEBB
UK£0.43
Pebble Group
7D
-3.3%
1Y
-4.4%
MIRI
UK£0.00005
Mirriad Advertising
7D
-44.4%
1Y
-96.8%