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U.K. (FTSE) Advertising Industry Analysis

UpdatedFeb 08, 2026
DataAggregated Company Financials
Companies21
  • 7D-6.4%
  • 3M-9.3%
  • 1Y-31.1%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 6.4%, driven by a pullback from Informa of 4.8%. However, the industry is down 31% over the past year. Looking forward, earnings are forecast to grow by 25% annually.

Industry Valuation and Performance

Has the U.K. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 08 Feb 2026UK£16.0bUK£22.3bUK£176.6m15.2x90.3x0.7x
Tue, 06 Jan 2026UK£17.4bUK£22.3bUK£177.0m16.9x98.3x0.8x
Thu, 04 Dec 2025UK£17.5bUK£22.3bUK£178.3m15.2x98.2x0.8x
Sat, 01 Nov 2025UK£17.9bUK£22.3bUK£177.6m17.3x100.7x0.8x
Mon, 29 Sep 2025UK£17.7bUK£22.4bUK£193.4m11.2x91.8x0.8x
Wed, 27 Aug 2025UK£18.1bUK£22.6bUK£238.2m12.8x75.9x0.8x
Fri, 25 Jul 2025UK£18.8bUK£23.1bUK£398.4m12.8x47.1x0.8x
Sun, 22 Jun 2025UK£18.4bUK£22.8bUK£621.5m14.6x29.6x0.8x
Tue, 20 May 2025UK£19.4bUK£22.8bUK£622.0m16x31.2x0.9x
Thu, 17 Apr 2025UK£17.2bUK£22.8bUK£659.3m15.8x26.1x0.8x
Sat, 15 Mar 2025UK£19.4bUK£23.0bUK£1.0b15.5x19.3x0.8x
Mon, 10 Feb 2025UK£23.9bUK£23.3bUK£692.2m20.3x34.6x1x
Wed, 08 Jan 2025UK£22.4bUK£23.3bUK£691.4m24.3x32.4x1x
Fri, 06 Dec 2024UK£24.4bUK£23.2bUK£689.0m24x35.4x1.1x
Sun, 03 Nov 2024UK£23.7bUK£23.2bUK£675.2m23.5x35.1x1x
Tue, 01 Oct 2024UK£24.2bUK£23.3bUK£736.6m23.2x32.8x1x
Thu, 29 Aug 2024UK£24.5bUK£23.4bUK£698.2m25.7x35.1x1x
Sat, 27 Jul 2024UK£25.6bUK£23.4bUK£562.5m23x45.6x1.1x
Mon, 24 Jun 2024UK£25.2bUK£23.3bUK£669.5m23.8x37.6x1.1x
Wed, 22 May 2024UK£26.6bUK£23.2bUK£663.9m27.2x40.1x1.1x
Fri, 19 Apr 2024UK£25.7bUK£23.3bUK£654.9m34.7x39.2x1.1x
Sun, 17 Mar 2024UK£25.6bUK£23.7bUK£458.4m40.1x55.7x1.1x
Tue, 13 Feb 2024UK£26.0bUK£23.3bUK£813.0m37.4x32x1.1x
Thu, 11 Jan 2024UK£26.0bUK£23.6bUK£751.1m30.7x34.6x1.1x
Sat, 09 Dec 2023UK£25.2bUK£23.6bUK£752.1m29.7x33.5x1.1x
Mon, 06 Nov 2023UK£24.3bUK£23.0bUK£748.1m28x32.4x1.1x
Wed, 04 Oct 2023UK£23.6bUK£23.0bUK£741.3m28.6x31.9x1x
Fri, 01 Sep 2023UK£24.6bUK£22.8bUK£626.5m51.2x39.3x1.1x
Sun, 30 Jul 2023UK£26.2bUK£22.2bUK£767.8m41.6x34.2x1.2x
Tue, 27 Jun 2023UK£25.6bUK£21.7bUK£554.4m52.8x46.1x1.2x
Thu, 25 May 2023UK£26.0bUK£21.8bUK£582.8m55.8x44.6x1.2x
Sat, 22 Apr 2023UK£27.1bUK£21.6bUK£504.1m59.4x53.8x1.3x
Mon, 20 Mar 2023UK£26.4bUK£21.3bUK£582.8m27.5x45.4x1.2x
Wed, 15 Feb 2023UK£27.7bUK£20.1bUK£625.1m25.7x44.3x1.4x
Price to Earnings Ratio

44.3x


Total Market Cap: UK£27.7bTotal Earnings: UK£625.1mTotal Revenue: UK£20.1bTotal Market Cap vs Earnings and Revenue0%0%0%
U.K. Advertising Industry Price to Earnings3Y Average 47x202420252026
Current Industry PE
  • Investors are optimistic on the British Advertising industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 90.3x which is higher than its 3-year average PE of 47.0x.
  • The 3-year average PS ratio of 1.0x is higher than the industry's current PS ratio of 0.72x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have declined 34% per year over the last three years.
  • Meanwhile revenues for these companies have grown 3.5% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.K. Advertising compare with similar industries?

GB Market1.13%
Telecom0.38%
Media-4.65%
Advertising-6.39%
Broadcasting1.04%
Cable and Satellite0%0
Publishing-9.22%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
TIG Team Internet GroupUK£0.501.2%
+UK£1.4m		-50.5%PS0.2x
SAA M&C SaatchiUK£1.300.8%
+UK£1.2m		-28.8%PE22.5x
EYE Eagle Eye Solutions GroupUK£3.861.0%
+UK£1.2m		6.3%PE71x
NAH NAHL GroupUK£0.371.7%
+UK£289.4k		-51.3%PS0.8x
MIRI Mirriad AdvertisingUK£0.0000814.3%
+UK£170.7k		-95.3%PS1.4x

Latest News

YOU
UK£2.06
YouGov
7D
-14.2%
1Y
-46.3%

YOU: Dividend And Overweight Rating Will Support Future Upside Repricing

Analysts have reduced their price target on YouGov to £3.80 from £3.85, reflecting updated views on discount rates, revenue growth, profit margins and future P/E assumptions. Analyst Commentary JPMorgan has adjusted its price target on YouGov to £3.80 from £3.85 while maintaining an Overweight rating, which signals that the firm still sees upside potential in the shares despite only a small change in its valuation work.
WPP
UK£2.68
WPP
7D
-11.3%
1Y
-65.9%

WPP: AI Uncertainty And Prolonged Turnaround Will Reshape Balance Sheet And Deal Prospects

Narrative Update: WPP Analysts have reset their price targets on WPP to £3.65. This reflects a more cautious stance as they weigh ongoing AI related uncertainty, recent target cuts and views that the company still faces a prolonged turnaround and balance sheet challenges.
MDZ
UK£0.00095
MediaZest
7D
11.8%
1Y
46.2%
SFOR
UK£0.25
S4 Capital
7D
-6.8%
1Y
-31.8%

SFOR: Bearish View Will Focus On Tougher 2025 Revenue Guidance

Analysts have nudged their price target on S4 Capital slightly higher to reflect a modest upward revision of £0.04 in expected valuation, citing updated assumptions around discount rates, profit margins, and a lower future P/E multiple as key inputs to their refreshed view. Analyst Commentary Recent research on S4 Capital highlights a mix of cautious and more constructive views on the shares, with price targets adjusted in both directions.
NFG
UK£2.81
Next 15 Group
7D
-19.8%
1Y
-11.6%
NEWS
UK£0.26
Pathos Communications
7D
-16.4%
1Y
n/a
TIG
UK£0.50
Team Internet Group
7D
1.2%
1Y
-50.5%
INF
UK£8.37
Informa
7D
-4.8%
1Y
-4.4%
EYE
UK£3.86
Eagle Eye Solutions Group
7D
1.0%
1Y
6.3%
FOUR
UK£38.90
4imprint Group
7D
-4.7%
1Y
-31.3%
SYS1
UK£2.15
System1 Group
7D
-7.3%
1Y
-65.0%
SAA
UK£1.30
M&C Saatchi
7D
0.8%
1Y
-28.8%
NAH
UK£0.37
NAHL Group
7D
1.7%
1Y
-51.3%

NAHL Group (LON:NAH) Is Doing The Right Things To Multiply Its Share Price

Dec 11
NAHL Group (LON:NAH) Is Doing The Right Things To Multiply Its Share Price
SAL
UK£2.05
SpaceandPeople
7D
3.5%
1Y
115.8%
MIRI
UK£0.00008
Mirriad Advertising
7D
14.3%
1Y
-95.3%