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WPP logo

WPP plcLSE:WPP Stock Report

Market Cap UK£2.9b
Share Price
UK£2.69
My Fair Value
n/a
1Y-68.7%
7D-25.4%
Portfolio Value
​
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WPP plc

LSE:WPP Stock Report

Market Cap: UK£2.9b

WPP (WPP) Stock Overview

A creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. More details

WPP fundamental analysis
Snowflake Score
Valuation5/6
Future Growth1/6
Past Performance5/6
Financial Health2/6
Dividends3/6

Rewards

Trading at 76% below our estimate of its fair value

Earnings are forecast to grow 4.55% per year

Earnings grew by 87.7% over the past year

Trading at good value compared to peers and industry

Risk Analysis

Debt is not well covered by operating cash flow

Dividend of 11.86% is not well covered by earnings


WPP Community Fair Values

Create Narrative

See what 59 others think this stock is worth. Follow their fair value or set your own to get alerts.

WPP logo
WPP

WPP: Ongoing Restructuring Efforts Will Support Long-Term Earnings Recovery

Key Takeaways Accelerated AI adoption and tech-driven restructuring are enhancing operational efficiency, automation, and margins, supporting more stable and predictable earnings growth. Strategic investments in digital, data, and high-growth marketing areas position WPP to capture greater global market share as digital advertising budgets expand.
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UK£3.72
FV
27.7% undervalued intrinsic discount
-15.23%
Revenue growth p.a.
0users have liked this narrative
0users have commented on this narrative
33users have followed this narrative
WPP logo
WPP

Digital Walled Gardens Will Erode Traditional Agency Revenues

Key Takeaways Dominance of digital platforms and in-house AI solutions is shrinking WPP's market relevance, pressuring revenue growth and long-term client retention. Struggles with digital transformation and tighter data privacy rules drive declining sales, unpredictable earnings, and persistent margin pressure.
View narrative
UK£3.5
FV
23.2% undervalued intrinsic discount
-13.69%
Revenue growth p.a.
0users have liked this narrative
0users have commented on this narrative
3users have followed this narrative
WPP logo
WPP

Unified Digital Services And Emerging Markets Will Redefine Marketing

Key Takeaways WPP's integrated AI, data, and digital platforms position it to gain share, outperform on client retention, and drive growth as marketing shifts towards personalized, technology-driven models. Regulatory advantages, emerging market expansion, and new high-margin revenue streams from media and commerce integration enable WPP to achieve superior margins and sustained earnings leadership.
View narrative
UK£5.5
FV
51.1% undervalued intrinsic discount
-12.03%
Revenue growth p.a.
0users have liked this narrative
0users have commented on this narrative
2users have followed this narrative
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WPP plc Competitors

Price History & Performance

Summary of share price highs, lows and changes for WPP
Historical stock prices
Current Share PriceUK£2.69
52 Week HighUK£9.03
52 Week LowUK£2.67
Beta0.66
1 Month Change-27.48%
3 Month Change-31.37%
1 Year Change-68.70%
3 Year Change-67.11%
5 Year Change-63.85%
Change since IPO437.80%

Recent News & Updates

These 4 Measures Indicate That WPP (LON:WPP) Is Using Debt Extensively

Oct 28
These 4 Measures Indicate That WPP (LON:WPP) Is Using Debt Extensively

Recent updates

These 4 Measures Indicate That WPP (LON:WPP) Is Using Debt Extensively

Oct 28
These 4 Measures Indicate That WPP (LON:WPP) Is Using Debt Extensively

WPP (LON:WPP) Has Announced That Its Dividend Will Be Reduced To £0.075

Oct 06
WPP (LON:WPP) Has Announced That Its Dividend Will Be Reduced To £0.075

WPP's (LON:WPP) Dividend Will Be Reduced To £0.075

Sep 05
WPP's (LON:WPP) Dividend Will Be Reduced To £0.075

WPP's (LON:WPP) Dividend Is Being Reduced To £0.075

Aug 21
WPP's (LON:WPP) Dividend Is Being Reduced To £0.075

WPP plc's (LON:WPP) CEO Might Not Expect Shareholders To Be So Generous This Year

May 16
WPP plc's (LON:WPP) CEO Might Not Expect Shareholders To Be So Generous This Year

WPP (LON:WPP) Has Announced A Dividend Of £0.244

Mar 26
WPP (LON:WPP) Has Announced A Dividend Of £0.244

WPP's (LON:WPP) Dividend Will Be £0.244

Mar 11
WPP's (LON:WPP) Dividend Will Be £0.244
User avatar

GroupM's New Client Wins Like Amazon Will Improve Future Performance

WPP's investment in AI and operational efficiencies aims to boost revenues and margins through enhanced insights and streamlined operations.

Is WPP plc (LON:WPP) Potentially Undervalued?

Feb 20
Is WPP plc (LON:WPP) Potentially Undervalued?

WPP plc's (LON:WPP) Intrinsic Value Is Potentially 59% Above Its Share Price

Jan 06
WPP plc's (LON:WPP) Intrinsic Value Is Potentially 59% Above Its Share Price

The Price Is Right For WPP plc (LON:WPP)

Dec 04
The Price Is Right For WPP plc (LON:WPP)

At UK£8.18, Is WPP plc (LON:WPP) Worth Looking At Closely?

Nov 19
At UK£8.18, Is WPP plc (LON:WPP) Worth Looking At Closely?

Here's Why WPP (LON:WPP) Has A Meaningful Debt Burden

Oct 11
Here's Why WPP (LON:WPP) Has A Meaningful Debt Burden

Investors Appear Satisfied With WPP plc's (LON:WPP) Prospects

Aug 26
Investors Appear Satisfied With WPP plc's (LON:WPP) Prospects

WPP (LON:WPP) Will Pay A Dividend Of £0.15

Aug 10
WPP (LON:WPP) Will Pay A Dividend Of £0.15

Benign Growth For WPP plc (LON:WPP) Underpins Its Share Price

May 22
Benign Growth For WPP plc (LON:WPP) Underpins Its Share Price

WPP (LON:WPP) Is Paying Out A Dividend Of £0.244

Apr 16
WPP (LON:WPP) Is Paying Out A Dividend Of £0.244

WPP (LON:WPP) Is Due To Pay A Dividend Of £0.244

Mar 28
WPP (LON:WPP) Is Due To Pay A Dividend Of £0.244

Does WPP (LON:WPP) Have A Healthy Balance Sheet?

Mar 15
Does WPP (LON:WPP) Have A Healthy Balance Sheet?

Is Now An Opportune Moment To Examine WPP plc (LON:WPP)?

Feb 24
Is Now An Opportune Moment To Examine WPP plc (LON:WPP)?

WPP plc's (LON:WPP) Subdued P/E Might Signal An Opportunity

Jan 08
WPP plc's (LON:WPP) Subdued P/E Might Signal An Opportunity

WPP plc's (LON:WPP) Intrinsic Value Is Potentially 100% Above Its Share Price

Dec 21
WPP plc's (LON:WPP) Intrinsic Value Is Potentially 100% Above Its Share Price

Is WPP (LON:WPP) Using Too Much Debt?

Oct 29
Is WPP (LON:WPP) Using Too Much Debt?

WPP (LON:WPP) Is Due To Pay A Dividend Of £0.15

Oct 11
WPP (LON:WPP) Is Due To Pay A Dividend Of £0.15

WPP (LON:WPP) Is Due To Pay A Dividend Of £0.15

Sep 19
WPP (LON:WPP) Is Due To Pay A Dividend Of £0.15

WPP (LON:WPP) Is Paying Out A Dividend Of £0.15

Aug 22
WPP (LON:WPP) Is Paying Out A Dividend Of £0.15

WPP (LON:WPP) Is Due To Pay A Dividend Of £0.15

Aug 08
WPP (LON:WPP) Is Due To Pay A Dividend Of £0.15

An Intrinsic Calculation For WPP plc (LON:WPP) Suggests It's 36% Undervalued

Jul 25
An Intrinsic Calculation For WPP plc (LON:WPP) Suggests It's 36% Undervalued

Is WPP plc (LON:WPP) Potentially Undervalued?

Jul 07
Is WPP plc (LON:WPP) Potentially Undervalued?

Is WPP (LON:WPP) Using Too Much Debt?

Jun 19
Is WPP (LON:WPP) Using Too Much Debt?

Shareholder Returns

WPPGB MediaGB Market
7D-25.4%-3.4%-0.1%
1Y-68.7%-23.0%18.2%

Return vs Industry: WPP underperformed the UK Media industry which returned -23% over the past year.

Return vs Market: WPP underperformed the UK Market which returned 18.2% over the past year.

Price Volatility

Is WPP's price volatile compared to industry and market?
WPP volatility
WPP Average Weekly Movement6.3%
Media Industry Average Movement5.4%
Market Average Movement4.7%
10% most volatile stocks in GB Market10.7%
10% least volatile stocks in GB Market2.5%

Stable Share Price: WPP has not had significant price volatility in the past 3 months compared to the UK market.

Volatility Over Time: WPP's weekly volatility (6%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1985104,000Cindy Rose Quackenbushwww.wpp.com

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services.

WPP plc Fundamentals Summary

How do WPP's earnings and revenue compare to its market cap?
WPP fundamental statistics
Market capUK£2.89b
Earnings (TTM)UK£381.00m
Revenue (TTM)UK£14.18b
7.6x
P/E Ratio
0.2x
P/S Ratio

Is WPP overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
WPP income statement (TTM)
RevenueUK£14.18b
Cost of RevenueUK£11.93b
Gross ProfitUK£2.25b
Other ExpensesUK£1.87b
EarningsUK£381.00m

Last Reported Earnings

Jun 30, 2025

Next Earnings Date

n/a

Earnings per share (EPS)0.36
Gross Margin15.86%
Net Profit Margin2.69%
Debt/Equity Ratio140.3%

How did WPP perform over the long term?

See historical performance and comparison

Dividends

11.9%
Current Dividend Yield
90%
Payout Ratio

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/11/05 04:05
End of Day Share Price 2025/11/05 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

WPP plc is covered by 32 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
JULIEN ROCHBarclays
Sarah SimonBerenberg
Daniel SalmonBMO Capital Markets Equity Research