WPP plc

LSE:WPP Stock Report

Market Cap: UK£2.9b

WPP Valuation

Is WPP undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of WPP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

UK£11.2
Fair Value
75.7% undervalued intrinsic discount
11
Number of Analysts

Below Fair Value: WPP (£2.72) is trading below our estimate of fair value (£11.2)

Significantly Below Fair Value: WPP is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for WPP?

Key metric: As WPP is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for WPP. This is calculated by dividing WPP's market cap by their current earnings.
What is WPP's PE Ratio?
PE Ratio7.7x
EarningsUK£381.00m
Market CapUK£2.92b

Price to Earnings Ratio vs Peers

How does WPP's PE Ratio compare to its peers?

The above table shows the PE ratio for WPP vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average57.3x
FOUR 4imprint Group
10x-9.09%UK£901.5m
INF Informa
173.2x44.37%UK£12.6b
NFG Next 15 Group
23.8x53.66%UK£377.5m
YOU YouGov
22.2x28.37%UK£297.7m
WPP WPP
7.7x4.55%UK£2.9b

Price-To-Earnings vs Peers: WPP is good value based on its Price-To-Earnings Ratio (7.7x) compared to the peer average (57.3x).

Price to Earnings Ratio vs Industry

How does WPP's PE Ratio compare vs other companies in the European Media Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
WPP 7.7xIndustry Avg. 15.3xNo. of Companies13PE01020304050+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: WPP is good value based on its Price-To-Earnings Ratio (7.7x) compared to the European Media industry average (15.3x).

Price to Earnings Ratio vs Fair Ratio

What is WPP's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

WPP PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio7.7x
Fair PE Ratio19.6x

Price-To-Earnings vs Fair Ratio: WPP is good value based on its Price-To-Earnings Ratio (7.7x) compared to the estimated Fair Price-To-Earnings Ratio (19.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst WPP forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£2.72
UK£3.72
+36.75%
22.11%UK£5.10UK£2.50n/a11
Oct ’26UK£3.71
UK£4.48
+20.75%
15.97%UK£5.50UK£3.50n/a11
Sep ’26UK£3.93
UK£4.54
+15.43%
14.88%UK£5.50UK£3.50n/a11
Aug ’26UK£4.03
UK£4.67
+15.68%
11.04%UK£5.50UK£4.00n/a12
Jul ’26UK£5.24
UK£6.23
+18.89%
12.55%UK£7.40UK£5.20n/a11
Jun ’26UK£5.99
UK£6.55
+9.26%
11.47%UK£7.40UK£5.20n/a12
May ’26UK£5.80
UK£6.55
+12.88%
11.47%UK£7.40UK£5.20n/a12
Apr ’26UK£5.60
UK£7.33
+30.86%
15.01%UK£10.15UK£5.80n/a13
Mar ’26UK£6.44
UK£7.81
+21.24%
12.31%UK£10.15UK£6.10n/a13
Feb ’26UK£7.73
UK£8.59
+11.10%
14.52%UK£11.30UK£6.70n/a13
Jan ’26UK£8.27
UK£8.69
+4.98%
17.23%UK£11.30UK£6.30n/a14
Dec ’25UK£8.59
UK£8.48
-1.31%
15.88%UK£11.30UK£6.30n/a14
Nov ’25UK£8.28
UK£8.47
+2.21%
15.98%UK£11.30UK£6.30UK£2.8814
Oct ’25UK£7.80
UK£8.33
+6.73%
17.81%UK£11.30UK£6.30UK£3.7114
Sep ’25UK£7.24
UK£8.33
+14.95%
18.13%UK£11.30UK£6.30UK£3.9314
Aug ’25UK£7.36
UK£8.80
+19.53%
17.89%UK£12.00UK£6.30UK£4.0314
Jul ’25UK£7.19
UK£8.83
+22.76%
17.60%UK£12.00UK£6.30UK£5.2414
Jun ’25UK£8.17
UK£8.84
+8.21%
17.03%UK£12.00UK£6.30UK£5.9915
May ’25UK£8.07
UK£8.79
+8.92%
16.82%UK£12.00UK£6.30UK£5.8015
Apr ’25UK£7.54
UK£8.76
+16.24%
18.45%UK£12.00UK£6.30UK£5.6015
Mar ’25UK£7.14
UK£8.76
+22.71%
18.48%UK£12.00UK£6.30UK£6.4415
Feb ’25UK£7.69
UK£9.07
+17.99%
20.18%UK£12.50UK£6.30UK£7.7315
Jan ’25UK£7.53
UK£9.28
+23.28%
23.08%UK£12.80UK£6.40UK£8.2715
Dec ’24UK£7.11
UK£9.62
+35.27%
24.88%UK£13.80UK£6.40UK£8.5916
Nov ’24UK£7.11
UK£9.94
+39.68%
23.74%UK£13.80UK£6.40UK£8.2815
UK£3.72
Fair Value
26.9% undervalued intrinsic discount
11
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/11/04 04:11
End of Day Share Price 2025/11/04 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

WPP plc is covered by 32 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
JULIEN ROCHBarclays
Sarah SimonBerenberg
Daniel SalmonBMO Capital Markets Equity Research