YouGov Valuation

Is YOU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of YOU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: YOU (£8.6) is trading below our estimate of fair value (£16.37)

Significantly Below Fair Value: YOU is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for YOU?

Other financial metrics that can be useful for relative valuation.

YOU key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue4.3x
Enterprise Value/EBITDA25.7x
PEG Ratio1.1x

Price to Earnings Ratio vs Peers

How does YOU's PE Ratio compare to its peers?

The above table shows the PE ratio for YOU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average32.6x
NFG Next 15 Group
17.1x10.6%UK£903.8m
FOUR 4imprint Group
20.4x7.1%UK£1.7b
TIG Team Internet Group
17.7x-2.6%UK£346.7m
WPP WPP
75x27.5%UK£8.3b
YOU YouGov
43.9x39.4%UK£996.2m

Price-To-Earnings vs Peers: YOU is expensive based on its Price-To-Earnings Ratio (43.9x) compared to the peer average (32.6x).


Price to Earnings Ratio vs Industry

How does YOU's PE Ratio compare vs other companies in the European Media Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a21.6%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a21.6%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: YOU is expensive based on its Price-To-Earnings Ratio (43.9x) compared to the European Media industry average (15x).


Price to Earnings Ratio vs Fair Ratio

What is YOU's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

YOU PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio43.9x
Fair PE Ratio38.3x

Price-To-Earnings vs Fair Ratio: YOU is expensive based on its Price-To-Earnings Ratio (43.9x) compared to the estimated Fair Price-To-Earnings Ratio (38.3x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst YOU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£9.00
UK£13.35
+48.3%
8.8%UK£15.00UK£11.65n/a6
Apr ’25UK£10.00
UK£13.68
+36.8%
6.6%UK£15.00UK£12.00n/a6
Mar ’25UK£11.40
UK£13.55
+18.9%
6.9%UK£15.00UK£12.00n/a6
Feb ’25UK£12.05
UK£13.32
+10.5%
5.1%UK£14.20UK£12.00n/a6
Jan ’25UK£11.80
UK£13.10
+11.0%
5.8%UK£14.20UK£12.00n/a6
Dec ’24UK£10.00
UK£13.10
+31.0%
5.8%UK£14.20UK£12.00n/a6
Nov ’24UK£8.70
UK£13.10
+50.6%
5.8%UK£14.20UK£12.00n/a6
Oct ’24UK£7.50
UK£13.46
+79.4%
11.8%UK£16.40UK£11.55n/a6
Sep ’24UK£8.70
UK£13.46
+54.7%
11.8%UK£16.40UK£11.55n/a6
Aug ’24UK£9.76
UK£13.88
+42.2%
9.7%UK£16.40UK£12.00n/a6
Jul ’24UK£10.00
UK£13.60
+36.0%
11.2%UK£16.40UK£12.00n/a6
Jun ’24UK£9.80
UK£13.60
+38.8%
11.2%UK£16.40UK£12.00n/a6
May ’24UK£8.50
UK£13.04
+53.4%
7.3%UK£14.20UK£12.00n/a5
Apr ’24UK£9.10
UK£13.60
+49.5%
11.2%UK£16.40UK£12.00UK£10.006
Mar ’24UK£9.20
UK£13.30
+44.6%
11.9%UK£16.40UK£12.00UK£11.406
Feb ’24UK£9.58
UK£13.30
+38.8%
11.9%UK£16.40UK£12.00UK£12.056
Jan ’24UK£10.20
UK£13.80
+35.3%
12.0%UK£16.40UK£12.00UK£11.805
Dec ’23UK£9.90
UK£13.80
+39.4%
12.0%UK£16.40UK£12.00UK£10.005
Nov ’23UK£9.04
UK£13.80
+52.7%
12.0%UK£16.40UK£12.00UK£8.705
Oct ’23UK£8.80
UK£15.38
+74.8%
11.1%UK£18.00UK£13.00UK£7.505
Sep ’23UK£9.78
UK£15.38
+57.3%
11.1%UK£18.00UK£13.00UK£8.705
Aug ’23UK£10.80
UK£15.38
+42.4%
11.1%UK£18.00UK£13.00UK£9.765
Jul ’23UK£8.62
UK£15.58
+80.7%
9.3%UK£18.00UK£14.00UK£10.005
Jun ’23UK£13.90
UK£15.73
+13.1%
10.1%UK£18.00UK£14.00UK£9.804
May ’23UK£12.55
UK£15.43
+22.9%
12.7%UK£18.00UK£12.80UK£8.504
Apr ’23UK£13.35
UK£15.43
+15.5%
12.7%UK£18.00UK£12.80UK£9.104

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


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