YouGov Valuation

Is YOU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of YOU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: YOU (£4.59) is trading below our estimate of fair value (£10.99)

Significantly Below Fair Value: YOU is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for YOU?

Other financial metrics that can be useful for relative valuation.

YOU key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue2.1x
Enterprise Value/EBITDA19.9x
PEG Ration/a

Price to Sales Ratio vs Peers

How does YOU's PS Ratio compare to its peers?

The above table shows the PS ratio for YOU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.7x
NFG Next 15 Group
0.5x-10.4%UK£391.9m
NEXN Nexxen International
1.6x8.8%UK£422.3m
TIG Team Internet Group
0.5x8.6%UK£327.0m
SFOR S4 Capital
0.3x2.1%UK£234.6m
YOU YouGov
1.6x9.2%UK£536.0m

Price-To-Sales vs Peers: YOU is expensive based on its Price-To-Sales Ratio (1.6x) compared to the peer average (0.7x).


Price to Earnings Ratio vs Industry

How does YOU's PE Ratio compare vs other companies in the GB Media Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a17.8%
n/an/an/a
No. of CompaniesPS048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a17.8%
n/an/an/a
No more companies

Price-To-Sales vs Industry: YOU is expensive based on its Price-To-Sales Ratio (1.6x) compared to the UK Media industry average (0.8x).


Price to Sales Ratio vs Fair Ratio

What is YOU's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

YOU PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.6x
Fair PS Ratio2.9x

Price-To-Sales vs Fair Ratio: YOU is good value based on its Price-To-Sales Ratio (1.6x) compared to the estimated Fair Price-To-Sales Ratio (2.9x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst YOU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£4.59
UK£6.75
+47.1%
18.1%UK£8.10UK£4.70n/a6
Oct ’25UK£4.32
UK£6.89
+59.5%
18.3%UK£8.50UK£4.95n/a6
Sep ’25UK£4.99
UK£6.58
+31.9%
25.8%UK£8.50UK£3.70n/a6
Aug ’25UK£4.61
UK£6.85
+48.6%
45.3%UK£12.00UK£3.70n/a6
Jul ’25UK£4.20
UK£8.30
+97.6%
51.9%UK£15.00UK£3.70n/a6
Jun ’25UK£9.82
UK£12.81
+30.5%
13.3%UK£15.00UK£9.60n/a7
May ’25UK£8.76
UK£13.35
+52.4%
8.8%UK£15.00UK£11.65n/a6
Apr ’25UK£10.00
UK£13.68
+36.8%
6.6%UK£15.00UK£12.00n/a6
Mar ’25UK£11.40
UK£13.55
+18.9%
6.9%UK£15.00UK£12.00n/a6
Feb ’25UK£12.05
UK£13.32
+10.5%
5.1%UK£14.20UK£12.00n/a6
Jan ’25UK£11.80
UK£13.10
+11.0%
5.8%UK£14.20UK£12.00n/a6
Dec ’24UK£10.00
UK£13.10
+31.0%
5.8%UK£14.20UK£12.00n/a6
Nov ’24UK£8.70
UK£13.10
+50.6%
5.8%UK£14.20UK£12.00UK£4.596
Oct ’24UK£7.50
UK£13.46
+79.4%
11.8%UK£16.40UK£11.55UK£4.326
Sep ’24UK£8.70
UK£13.46
+54.7%
11.8%UK£16.40UK£11.55UK£4.996
Aug ’24UK£9.76
UK£13.88
+42.2%
9.7%UK£16.40UK£12.00UK£4.616
Jul ’24UK£10.00
UK£13.60
+36.0%
11.2%UK£16.40UK£12.00UK£4.206
Jun ’24UK£9.80
UK£13.60
+38.8%
11.2%UK£16.40UK£12.00UK£9.826
May ’24UK£8.50
UK£13.60
+60.0%
11.2%UK£16.40UK£12.00UK£8.766
Apr ’24UK£9.10
UK£13.60
+49.5%
11.2%UK£16.40UK£12.00UK£10.006
Mar ’24UK£9.20
UK£13.30
+44.6%
11.9%UK£16.40UK£12.00UK£11.406
Feb ’24UK£9.58
UK£13.30
+38.8%
11.9%UK£16.40UK£12.00UK£12.056
Jan ’24UK£10.20
UK£13.80
+35.3%
12.0%UK£16.40UK£12.00UK£11.805
Dec ’23UK£9.90
UK£13.80
+39.4%
12.0%UK£16.40UK£12.00UK£10.005
Nov ’23UK£9.04
UK£13.80
+52.7%
12.0%UK£16.40UK£12.00UK£8.705

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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