S4 Capital plc

LSE:SFOR Stock Report

Market Cap: UK£171.3m

S4 Capital Valuation

Is SFOR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SFOR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
UK£0.87
Fair Value
67.5% undervalued intrinsic discount
8
Number of Analysts

Below Fair Value: SFOR (£0.28) is trading below our estimate of fair value (£0.87)

Significantly Below Fair Value: SFOR is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SFOR?

Key metric: As SFOR is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SFOR. This is calculated by dividing SFOR's market cap by their current revenue.
What is SFOR's PS Ratio?
PS Ratio0.2x
SalesUK£848.20m
Market CapUK£171.34m

Price to Sales Ratio vs Peers

How does SFOR's PS Ratio compare to its peers?

The above table shows the PS ratio for SFOR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.9x
SAA M&C Saatchi
0.5x-15.8%UK£195.0m
TIG Team Internet Group
0.2x-3.6%UK£131.0m
NFG Next 15 Group
0.3x-13.4%UK£237.7m
EYE Eagle Eye Solutions Group
2.5x10.6%UK£117.4m
SFOR S4 Capital
0.2x0.5%UK£171.3m

Price-To-Sales vs Peers: SFOR is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (0.9x).

Price to Sales Ratio vs Industry

How does SFOR's PS Ratio compare vs other companies in the GB Media Industry?

3 CompaniesPrice / SalesEstimated GrowthMarket Cap
TMG Mission Group
0.1x-35.3%US$26.39m
BONH Bonhill Group
0.04xn/aUS$681.51k
JWNG Jaywing
0.02xn/aUS$498.23k
No more companies available in this PS range
SFOR 0.2xIndustry Avg. 0.6xNo. of Companies10PS00.81.62.43.24+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SFOR is good value based on its Price-To-Sales Ratio (0.2x) compared to the UK Media industry average (0.6x).

Price to Sales Ratio vs Fair Ratio

What is SFOR's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SFOR PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio1.5x

Price-To-Sales vs Fair Ratio: SFOR is good value based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (1.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SFOR forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£0.28
UK£0.53
+89.6%
34.8%UK£0.88UK£0.35n/a8
Apr ’26UK£0.36
UK£0.53
+48.2%
35.4%UK£0.88UK£0.33n/a8
Mar ’26UK£0.30
UK£0.53
+75.0%
35.9%UK£0.88UK£0.33n/a8
Feb ’26UK£0.37
UK£0.53
+40.4%
35.9%UK£0.88UK£0.33n/a8
Jan ’26UK£0.33
UK£0.70
+113.1%
70.1%UK£2.00UK£0.40n/a9
Dec ’25UK£0.36
UK£0.71
+96.3%
68.9%UK£2.00UK£0.40n/a9
Nov ’25UK£0.38
UK£0.77
+102.5%
72.7%UK£2.30UK£0.44n/a9
Oct ’25UK£0.38
UK£0.78
+103.5%
71.6%UK£2.30UK£0.44n/a9
Sep ’25UK£0.56
UK£0.84
+50.5%
64.4%UK£2.30UK£0.45n/a9
Aug ’25UK£0.55
UK£0.84
+52.1%
64.4%UK£2.30UK£0.45n/a9
Jul ’25UK£0.46
UK£0.84
+82.8%
64.4%UK£2.30UK£0.45n/a9
Jun ’25UK£0.53
UK£0.84
+58.2%
64.4%UK£2.30UK£0.45n/a9
May ’25UK£0.50
UK£0.82
+65.1%
66.1%UK£2.30UK£0.44n/a9
Apr ’25UK£0.53
UK£0.82
+56.7%
66.1%UK£2.30UK£0.44UK£0.369
Mar ’25UK£0.41
UK£0.87
+111.6%
68.3%UK£2.50UK£0.48UK£0.309
Feb ’25UK£0.42
UK£0.92
+117.3%
69.5%UK£2.50UK£0.48UK£0.378
Jan ’25UK£0.53
UK£1.05
+96.9%
55.5%UK£2.50UK£0.55UK£0.338
Dec ’24UK£0.47
UK£1.12
+137.6%
51.5%UK£2.50UK£0.55UK£0.368
Nov ’24UK£0.66
UK£1.52
+131.9%
48.0%UK£3.25UK£0.95UK£0.387
Oct ’24UK£0.68
UK£1.61
+138.8%
44.9%UK£3.25UK£0.95UK£0.387
Sep ’24UK£1.01
UK£2.14
+111.8%
22.2%UK£3.25UK£1.60UK£0.568
Aug ’24UK£1.02
UK£2.27
+122.3%
21.7%UK£3.25UK£1.60UK£0.558
Jul ’24UK£1.26
UK£2.62
+107.8%
22.9%UK£3.75UK£1.70UK£0.469
Jun ’24UK£1.24
UK£2.62
+110.5%
22.9%UK£3.75UK£1.70UK£0.539
May ’24UK£1.46
UK£2.71
+85.2%
21.1%UK£3.75UK£1.70UK£0.509
Apr ’24UK£1.63
UK£2.75
+69.1%
20.0%UK£3.75UK£1.70UK£0.539
AnalystConsensusTarget
Consensus Narrative from 8 Analysts
UK£0.53
Fair Value
47.3% undervalued intrinsic discount
8
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/04/16 15:54
End of Day Share Price 2025/04/16 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

S4 Capital plc is covered by 13 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
JULIEN ROCHBarclays
Thomas SinglehurstCitigroup Inc
Matthew WalkerCredit Suisse