YouGov Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

AIM:YOU Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
06 Aug 24	BuyUK£34,450	Shalini Govil-Pai	Individual	6,500	UK£5.30
04 Jul 24	BuyUK£106,295	Devesh Mishra	Individual	25,000	UK£4.25
28 Jun 24	BuyUK£169,938	Steve Hatch	Individual	41,247	UK£4.12
27 Jun 24	BuyUK£99,421	Stephan Shakespeare	Individual	24,249	UK£4.10
26 Apr 24	SellUK£40,014	Alexander McIntosh	Individual	4,496	UK£8.90
05 Feb 24	SellUK£84,394	Rosemary Leith	Individual	7,000	UK£12.30
02 Feb 24	SellUK£4,130,000	Stephan Shakespeare	Individual	350,000	UK£11.80
15 Jan 24	SellUK£5,085	Rosemary Leith	Individual	450	UK£11.30
12 Dec 23	BuyUK£467	Alexander McIntosh	Individual	46	UK£10.15
11 Dec 23	BuyUK£5,202	Richard Rivers	Individual	513	UK£10.14
11 Dec 23	BuyUK£49,291	Sundip Chahal	Individual	4,861	UK£10.14

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of YOU?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	577,058	0.494%
Public Companies	1,348,910	1.16%
Individual Insiders	2,014,432	1.73%
Employee Share Scheme	2,074,214	1.78%
VC/PE Firms	7,204,622	6.17%
General Public	10,869,607	9.31%
Institutions	92,676,533	79.4%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 62.9% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
7.46%	Liontrust Asset Management PLC	8,707,263	UK£37.3m	-1.38%	0.19%
6.17%	Octopus Investments Limited	7,204,622	UK£30.8m	-0.48%	1.87%
5.39%	abrdn plc	6,295,841	UK£26.9m	-0.59%	0.03%
5.19%	Columbia Management Investment Advisers, LLC	6,055,507	UK£25.9m	98.3%	0.01%
4.8%	T. Rowe Price Group, Inc.	5,606,704	UK£24.0m	-0.02%	no data
4.3%	Brown Capital Management, LLC	5,022,561	UK£21.5m	1.46%	0.37%
3.15%	HSBC Global Asset Management (UK) Limited	3,677,085	UK£15.7m	-0.82%	0.01%
2.22%	Charles Stanley & Co. Ltd, Asset Management Arm	2,588,498	UK£11.1m	-5.61%	0.12%
2.09%	Canaccord Genuity Wealth (International) Ltd.	2,440,222	UK£10.4m	2.07%	0.19%
2.05%	Investec Wealth & Investment Limited	2,395,592	UK£10.3m	-13.9%	0.11%
1.78%	YouGov plc, Employee Benefit Trust	2,074,214	UK£8.9m	-8.95%	no data
1.75%	Capital Research and Management Company	2,048,623	UK£8.8m	0%	no data
1.69%	Herald Investment Management Ltd.	1,977,813	UK£8.5m	0%	0.72%
1.69%	Harding Loevner LP	1,970,053	UK£8.4m	32.4%	0.03%
1.6%	Royal London Asset Management Ltd.	1,874,000	UK£8.0m	0%	0.01%
1.54%	Stephan Shakespeare	1,800,648	UK£7.7m	0%	no data
1.44%	Brooks MacDonald Asset Management	1,676,120	UK£7.2m	18.7%	0.78%
1.41%	Premier Fund Managers Ltd.	1,650,619	UK£7.1m	40.9%	0.1%
1.35%	BlackRock, Inc.	1,582,130	UK£6.8m	-40.4%	no data
1.26%	Evelyn Partners Investment Management LLP	1,473,538	UK£6.3m	-1.22%	0.08%
1.09%	Rathbones Investment Management Limited	1,272,400	UK£5.4m	-10.3%	0.02%
0.98%	LOYS AG	1,147,573	UK£4.9m	0%	1.09%
0.85%	UBS Asset Management AG	991,865	UK£4.2m	32.8%	no data
0.83%	Lloyds Banking Group plc	964,345	UK£4.1m	-0.73%	no data
0.81%	Kabouter Management, LLC	942,095	UK£4.0m	-35.5%	2.63%