YouGov plc

AIM:YOU Stock Report

Market Cap: UK£484.6m

YouGov Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

AIM:YOU Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
06 Aug 24BuyUK£34,450Shalini Govil-PaiIndividual6,500UK£5.30
04 Jul 24BuyUK£106,295Devesh MishraIndividual25,000UK£4.25
28 Jun 24BuyUK£169,938Steve HatchIndividual41,247UK£4.12
27 Jun 24BuyUK£99,421Stephan ShakespeareIndividual24,249UK£4.10
26 Apr 24SellUK£40,014Alexander McIntoshIndividual4,496UK£8.90
05 Feb 24SellUK£84,394Rosemary LeithIndividual7,000UK£12.30
02 Feb 24SellUK£4,130,000Stephan ShakespeareIndividual350,000UK£11.80
15 Jan 24SellUK£5,085Rosemary LeithIndividual450UK£11.30

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of YOU?
Owner TypeNumber of SharesOwnership Percentage
Private Companies577,0580.494%
Public Companies1,348,9101.16%
Individual Insiders2,014,4471.73%
Employee Share Scheme2,074,2141.78%
VC/PE Firms7,204,6226.17%
General Public11,624,4309.96%
Institutions91,921,69578.7%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 62.48% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
7.46%
Liontrust Asset Management PLC
8,707,263UK£36.1m-1.38%0.19%
6.17%
Octopus Investments Limited
7,204,622UK£29.9m-0.48%1.86%
5.39%
abrdn plc
6,295,841UK£26.1m-0.59%0.03%
4.8%
T. Rowe Price Group, Inc.
5,606,704UK£23.3m-0.02%no data
4.68%
Columbia Management Investment Advisers, LLC
5,463,407UK£22.7m79%0.01%
4.3%
Brown Capital Management, LLC
5,022,561UK£20.8m1.46%0.36%
3.15%
HSBC Global Asset Management (UK) Limited
3,677,085UK£15.3m-0.82%0.01%
2.22%
Charles Stanley & Co. Ltd, Asset Management Arm
2,588,498UK£10.7m-5.61%0.11%
2.09%
Canaccord Genuity Wealth (International) Ltd.
2,440,222UK£10.1m2.07%0.19%
2.05%
Investec Wealth & Investment Limited
2,395,592UK£9.9m-13.9%0.11%
1.78%
YouGov plc, Employee Benefit Trust
2,074,214UK£8.6m-8.95%no data
1.75%
Capital Research and Management Company
2,048,623UK£8.5m0%no data
1.69%
Herald Investment Management Ltd.
1,977,813UK£8.2m0%0.69%
1.69%
Harding Loevner LP
1,970,053UK£8.2m32.4%0.03%
1.6%
Royal London Asset Management Ltd.
1,874,000UK£7.8m0%0.01%
1.54%
Stephan Shakespeare
1,800,648UK£7.5m0%no data
1.45%
BlackRock, Inc.
1,691,023UK£7.0m-36.3%no data
1.44%
Brooks MacDonald Asset Management
1,676,120UK£7.0m18.7%0.81%
1.41%
Premier Fund Managers Ltd.
1,650,619UK£6.9m40.9%0.1%
1.26%
Evelyn Partners Investment Management LLP
1,473,538UK£6.1m-1.22%0.08%
1.09%
Rathbones Investment Management Limited
1,272,400UK£5.3m-10.3%0.02%
0.98%
LOYS AG
1,147,573UK£4.8m0%1.09%
0.85%
UBS Asset Management AG
991,865UK£4.1m32.8%no data
0.83%
Lloyds Banking Group plc
964,345UK£4.0m-0.73%no data
0.81%
Kabouter Management, LLC
942,095UK£3.9m-35.5%2.61%

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/01/02 19:16
End of Day Share Price 2025/01/02 00:00
Earnings2024/07/31
Annual Earnings2024/07/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

YouGov plc is covered by 14 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Robert ChantryBerenberg
Ciaran DonnellyBerenberg
Alan HowardCanaccord Genuity