YouGov (YOU) Stock Overview
Provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 3/6 |
| Past Performance | 4/6 |
| Financial Health | 0/6 |
| Dividends | 5/6 |
Rewards
Risk Analysis
YOU Community Fair Values
Create NarrativeSee what 37 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
YouGov plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£2.12 |
| 52 Week High | UK£3.99 |
| 52 Week Low | UK£1.35 |
| Beta | 1.43 |
| 1 Month Change | 13.34% |
| 3 Month Change | 1.49% |
| 1 Year Change | -33.25% |
| 3 Year Change | -78.41% |
| 5 Year Change | -80.94% |
| Change since IPO | 622.18% |
Recent News & Updates
Narrative Update • May 13
YOU: Shopper Review Will Highlight Execution Risk Yet Support Bullish Long Term Outlook
Analysts have nudged their average price target for YouGov higher by £0.15, reflecting updated views on fair value, discount rate, revenue growth, profit margin and future P/E after a mix of recent target cuts and a later £0.10 increase. Analyst Commentary Recent research shows a mixed tone around YouGov, with one £0.10 price target increase from JPMorgan coming after earlier cuts of £0.30 and £0.20 from bearish analysts.
Narrative Update • Apr 20
YOU: Shopper Review And Margin Discipline Will Support Future Share Upside
Analysts have adjusted YouGov's fair value estimate to £3.65 from £4.43, reflecting updated views on revenue growth, profit margins and a lower future P/E multiple following recent changes in Street price targets. Analyst Commentary Recent Street research around YouGov has focused on recalibrating price targets, with one increase of 10 GBp from JPMorgan and two reductions of 20 GBp and 30 GBp from other firms.
Narrative Update • Apr 06
YOU: Overweight Stance And Shopper Review Will Support Future Repricing
Analysts have trimmed YouGov's fair value estimate from £6.00 to £4.50, citing updated assumptions on discount rates, revenue growth, profit margins and future P/E, which are reflected in recent price target cuts from £3.85 to £3.80 and further reductions of £0.30 and £0.20 across the Street. Analyst Commentary Recent Street research on YouGov has centered on recalibrated price targets, with major houses fine tuning their views rather than making wholesale changes to their ratings.Analysis Article • Mar 26
What Does YouGov plc's (LON:YOU) Share Price Indicate?
YouGov plc ( LON:YOU ), is not the largest company out there, but it received a lot of attention from a substantial...Recent updates
Narrative Update • May 13
YOU: Shopper Review Will Highlight Execution Risk Yet Support Bullish Long Term Outlook
Analysts have nudged their average price target for YouGov higher by £0.15, reflecting updated views on fair value, discount rate, revenue growth, profit margin and future P/E after a mix of recent target cuts and a later £0.10 increase. Analyst Commentary Recent research shows a mixed tone around YouGov, with one £0.10 price target increase from JPMorgan coming after earlier cuts of £0.30 and £0.20 from bearish analysts.Narrative Update • Apr 20
YOU: Shopper Review And Margin Discipline Will Support Future Share Upside
Analysts have adjusted YouGov's fair value estimate to £3.65 from £4.43, reflecting updated views on revenue growth, profit margins and a lower future P/E multiple following recent changes in Street price targets. Analyst Commentary Recent Street research around YouGov has focused on recalibrating price targets, with one increase of 10 GBp from JPMorgan and two reductions of 20 GBp and 30 GBp from other firms.Narrative Update • Apr 06
YOU: Overweight Stance And Shopper Review Will Support Future Repricing
Analysts have trimmed YouGov's fair value estimate from £6.00 to £4.50, citing updated assumptions on discount rates, revenue growth, profit margins and future P/E, which are reflected in recent price target cuts from £3.85 to £3.80 and further reductions of £0.30 and £0.20 across the Street. Analyst Commentary Recent Street research on YouGov has centered on recalibrated price targets, with major houses fine tuning their views rather than making wholesale changes to their ratings.Analysis Article • Mar 26
What Does YouGov plc's (LON:YOU) Share Price Indicate?
YouGov plc ( LON:YOU ), is not the largest company out there, but it received a lot of attention from a substantial...Narrative Update • Mar 22
YOU: Data Monetisation And Margin Discipline Will Support Future Share Upside
Analysts have trimmed their price target on YouGov to £3.80 from £3.85, reflecting updated views on fair value, discount rate, revenue growth, profit margin, and future P/E assumptions. Analyst Commentary Bullish Takeaways Bullish analysts view the new £3.80 price target as still supportive of upside potential relative to the current share price, even after the small trim from £3.85.Narrative Update • Mar 07
YOU: Forecast Will Emphasise Execution Risk Despite Bullish Long Term Outlook
Analysts have trimmed their 12 month price target on YouGov slightly, from £3.85 to £3.80, reflecting updated assumptions around growth, margins and future P/E multiples, while still seeing support for the investment case. Analyst Commentary Recent commentary around YouGov has a cautious tilt, with the small reduction in the 12 month price target from £3.85 to £3.80 highlighting some unease around the company’s ability to fully deliver on growth and margin ambitions at the current valuation.Narrative Update • Feb 21
YOU: Overweight Rating And Dividend Are Expected To Support Repricing
Analysts have trimmed their price target on YouGov slightly to £3.80 from £3.85, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E multiples. Analyst Commentary JPMorgan's move to trim its price target on YouGov to £3.80 from £3.85 is relatively small, which suggests its core view on the company and its valuation framework remains broadly intact.Narrative Update • Feb 07
YOU: Dividend And Overweight Rating Will Support Future Upside Repricing
Analysts have reduced their price target on YouGov to £3.80 from £3.85, reflecting updated views on discount rates, revenue growth, profit margins and future P/E assumptions. Analyst Commentary JPMorgan has adjusted its price target on YouGov to £3.80 from £3.85 while maintaining an Overweight rating, which signals that the firm still sees upside potential in the shares despite only a small change in its valuation work.Analysis Article • Jan 27
YouGov plc's (LON:YOU) Business Is Trailing The Industry But Its Shares Aren't
There wouldn't be many who think YouGov plc's ( LON:YOU ) price-to-sales (or "P/S") ratio of 0.8x is worth a mention...Narrative Update • Jan 24
YOU: Dividend And Overweight Rating Will Support Repriced Upside Potential
Analysts have trimmed their price target on YouGov slightly to £3.80 from £3.85, citing updated assumptions on discount rates, revenue growth, profit margins and future P/E multiples, while maintaining a constructive overall view on the shares. Analyst Commentary JPMorgan has trimmed its price target on YouGov to £3.80 from £3.85, while keeping an Overweight rating.Narrative Update • Jan 09
YOU: Dividend Commitment And 2026 Guidance Will Underpin Repriced Upside Potential
Analysts have trimmed their implied valuation for YouGov, with the updated fair value moving from £7.60 to £6.00 as recent price target cuts and more cautious assumptions on growth, profitability and future P/E filter through their models. Analyst Commentary Recent research shows that, even with trimmed targets, some bullish analysts still see scope for upside in YouGov compared with the updated £6.00 fair value.Narrative Update • Dec 25
YOU Forecast Will Weigh Dividend And Execution Risks Against Cautious Outlook
The analyst price target for YouGov has been revised down by analysts to approximately GBP 3.75 per share from about GBP 4.38, reflecting more conservative assumptions on revenue growth and profitability, while broadly maintaining constructive long term expectations. Analyst Commentary Recent Street research reflects a more cautious stance on YouGov, with price targets being trimmed to levels that imply limited upside from current trading.Narrative Update • Dec 11
YOU: Margin Expansion And Dividend Progress Will Drive Shares Higher
The analyst price target for YouGov has been revised modestly lower to approximately £4.54 from about £4.52, as analysts factor in slightly weaker revenue growth expectations, partially offset by marginally improved profit margins and valuation assumptions. Analyst Commentary Recent revisions from Street research underscore a more cautious stance on YouGov's near term performance, even as the long term opportunity in data driven research and analytics remains intact.Narrative Update • Nov 27
YOU: Margin Expansion And Improved Execution Will Drive Shares Higher
Analysts have trimmed their price targets for YouGov, with notable reductions such as Deutsche Bank lowering its target to £4.38 from £5.65 and JPMorgan adjusting to £3.75 from £3.85. This reflects more cautious expectations around profit margins and growth trajectories.Narrative Update • Nov 11
YOU: Margin Focus And Client Relationships Will Drive Long-Term Share Recovery
The analyst average price target for YouGov was revised downward, with recent estimates decreasing by a range of 10 to 127 GBp. Analysts cited a reassessment of future earnings growth and updated market conditions as reasons for the change. Analyst Commentary Recent research notes reflect changing perspectives around YouGov’s valuation and growth potential, as price targets are lowered by multiple firms.Narrative Update • Oct 28
Focus On Efficiency And Regional Expansion Will Shape Medium-Term Outlook
The consensus analyst price target for YouGov has decreased from £5.28 to £4.52 per share, as analysts cite a higher discount rate along with modestly improved profit margins and revenue growth in their revised outlook. Analyst Commentary Recent analyst reports provide mixed views on YouGov's outlook, as reflected in their revised price targets and ratings.Analysis Article • Oct 18
YouGov plc Just Missed EPS By 8.3%: Here's What Analysts Think Will Happen Next
Last week, you might have seen that YouGov plc ( LON:YOU ) released its annual result to the market. The early response...Analysis Article • Oct 15
YouGov plc's (LON:YOU) Stock Retreats 27% But Revenues Haven't Escaped The Attention Of Investors
YouGov plc ( LON:YOU ) shares have had a horrible month, losing 27% after a relatively good period beforehand. The drop...Narrative Update • Oct 14
SP3 Focus And Scandinavian Expansion Will Drive Success
The analyst price target for YouGov has been revised downward from £5.81 to £5.28. Analysts cite reduced revenue growth expectations and lower profit margins as the main drivers behind the adjustment.Analysis Article • Aug 06
YouGov (LON:YOU) Might Be Having Difficulty Using Its Capital Effectively
AIM:YOU 1 Year Share Price vs Fair Value Explore YouGov's Fair Values from the Community and select yours What are the...
New Narrative • May 03
SP3 Focus And Scandinavian Expansion Will Drive Success
Commitment to SP3 strategy and AI enhancements suggest potential revenue growth and improved product offerings through technology and automation.Analysis Article • Mar 06
Sentiment Still Eluding YouGov plc (LON:YOU)
There wouldn't be many who think YouGov plc's ( LON:YOU ) price-to-sales (or "P/S") ratio of 1.1x is worth a mention...Analysis Article • Dec 10
Some Investors May Be Worried About YouGov's (LON:YOU) Returns On Capital
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • Aug 16
YouGov plc's (LON:YOU) 26% Jump Shows Its Popularity With Investors
Those holding YouGov plc ( LON:YOU ) shares would be relieved that the share price has rebounded 26% in the last thirty...Analysis Article • Jun 21
YouGov plc (LON:YOU) Stocks Pounded By 50% But Not Lagging Market On Growth Or Pricing
To the annoyance of some shareholders, YouGov plc ( LON:YOU ) shares are down a considerable 50% in the last month...Analysis Article • May 06
Here's What's Concerning About YouGov's (LON:YOU) Returns On Capital
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysis Article • Apr 18
YouGov (LON:YOU) Seems To Use Debt Quite Sensibly
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Apr 03
YouGov's (LON:YOU) Sluggish Earnings Might Be Just The Beginning Of Its Problems
Investors were disappointed by YouGov plc's ( LON:YOU ) latest earnings release. We did some analysis, and found that...Analysis Article • Mar 10
Do YouGov's (LON:YOU) Earnings Warrant Your Attention?
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Analysis Article • Feb 24
Is YouGov plc (LON:YOU) Trading At A 29% Discount?
Key Insights Using the 2 Stage Free Cash Flow to Equity, YouGov fair value estimate is UK£16.25 YouGov is estimated to...Analysis Article • Dec 29
We Like YouGov's (LON:YOU) Returns And Here's How They're Trending
If you're looking for a multi-bagger, there's a few things to keep an eye out for. One common approach is to try and...Shareholder Returns
| YOU | GB Media | GB Market | |
|---|---|---|---|
| 7D | 10.8% | 4.4% | 0.5% |
| 1Y | -33.2% | -13.4% | 18.0% |
Return vs Industry: YOU underperformed the UK Media industry which returned -13.4% over the past year.
Return vs Market: YOU underperformed the UK Market which returned 18% over the past year.
Price Volatility
| YOU volatility | |
|---|---|
| YOU Average Weekly Movement | 6.6% |
| Media Industry Average Movement | 6.2% |
| Market Average Movement | 5.7% |
| 10% most volatile stocks in GB Market | 12.0% |
| 10% least volatile stocks in GB Market | 3.1% |
Stable Share Price: YOU has not had significant price volatility in the past 3 months compared to the UK market.
Volatility Over Time: YOU's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1998 | 3,119 | Stephan Shakespeare | www.yougov.com |
YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments.
YouGov plc Fundamentals Summary
| YOU fundamental statistics | |
|---|---|
| Market cap | UK£231.96m |
| Earnings (TTM) | UK£12.20m |
| Revenue (TTM) | UK£392.00m |
20.3x
P/E Ratio0.6x
P/S RatioIs YOU overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| YOU income statement (TTM) | |
|---|---|
| Revenue | UK£392.00m |
| Cost of Revenue | UK£69.80m |
| Gross Profit | UK£322.20m |
| Other Expenses | UK£310.00m |
| Earnings | UK£12.20m |
Last Reported Earnings
Jan 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.10 |
| Gross Margin | 82.19% |
| Net Profit Margin | 3.11% |
| Debt/Equity Ratio | 102.5% |
How did YOU perform over the long term?
See historical performance and comparisonDividends
4.4%
Current Dividend Yield89%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/21 22:39 |
| End of Day Share Price | 2026/05/21 00:00 |
| Earnings | 2026/01/31 |
| Annual Earnings | 2025/07/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
YouGov plc is covered by 19 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Ciaran Donnelly | Berenberg |
| Robert Chantry | Berenberg |
| William Larwood | Berenberg |