New Risk • Apr 14
New minor risk - Financial data availability The company's latest financial reports are more than 6 months old. Last reported fiscal period ended June 2025. This is considered a minor risk. If the company has not reported its earnings on time, it may have been delayed due to audit problems or it may be finding it difficult to reconcile its accounts. Currently, the following risks have been identified for the company: Major Risks Share price has been highly volatile over the past 3 months (27% average weekly change). Shareholders have been substantially diluted in the past year (over 15x increase in shares outstanding). Market cap is less than US$10m (UK£512.2k market cap, or US$694.5k). Minor Risks Latest financial reports are more than 6 months old (reported June 2025 fiscal period end). Revenue is less than US$5m (UK£953k revenue, or US$1.3m). Board Change • Jul 04
High number of new directors CEO & Director Louis Wakefield was the last director to join the board, commencing their role in 2025. Announcement • Jun 30
Mirriad Advertising plc, Annual General Meeting, Jul 21, 2025 Mirriad Advertising plc, Annual General Meeting, Jul 21, 2025. Location: the offices of haynes boone cdg llp, 1 new fetter lane, ec4a 1an, london United Kingdom Reported Earnings • Jun 27
Full year 2024 earnings released: UK£0.01 loss per share (vs UK£0.027 loss in FY 2023) Full year 2024 results: UK£0.01 loss per share (improved from UK£0.027 loss in FY 2023). Revenue: UK£1.00m (down 44% from FY 2023). Net loss: UK£8.41m (loss narrowed 23% from FY 2023). New Risk • Jun 12
New major risk - Shareholder dilution The company's shareholders have been substantially diluted in the past year. Over 15x increase in shares outstanding. This is considered a major risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Major Risks Share price has been highly volatile over the past 3 months (40% average weekly change). Earnings have declined by 0.3% per year over the past 5 years. Shareholders have been substantially diluted in the past year (over 15x increase in shares outstanding). Market cap is less than US$10m (UK£1.54m market cap, or US$2.09m). Minor Risks Latest financial reports are more than 6 months old (reported June 2024 fiscal period end). Revenue is less than US$5m (UK£1.6m revenue, or US$2.2m). Announcement • May 16
Mirriad Advertising plc has completed a Follow-on Equity Offering in the amount of £0.103975 million. Mirriad Advertising plc has completed a Follow-on Equity Offering in the amount of £0.103975 million.
Security Name: Ordinary Shares
Security Type: Common Stock
Securities Offered: 1,039,746,900
Price\Range: £0.0001
Transaction Features: Regulation S New Risk • Apr 11
New minor risk - Financial data availability The company's latest financial reports are more than 6 months old. Last reported fiscal period ended June 2024. This is considered a minor risk. If the company has not reported its earnings on time, it may have been delayed due to audit problems or it may be finding it difficult to reconcile its accounts. Currently, the following risks have been identified for the company: Major Risks Share price has been highly volatile over the past 3 months (26% average weekly change). Earnings have declined by 0.3% per year over the past 5 years. Shareholders have been substantially diluted in the past year (111% increase in shares outstanding). Market cap is less than US$10m (UK£2.37m market cap, or US$3.10m). Minor Risks Latest financial reports are more than 6 months old (reported June 2024 fiscal period end). Revenue is less than US$5m (UK£1.6m revenue, or US$2.1m). Announcement • Nov 20
Mirriad Advertising plc Provides Revenue Guidance for the Year Ending 31 December 2024 Mirriad Advertising plc provided revenue guidance for the year ending 31 December 2024. For the year, revenue expectations fall in a broad range from £1 million to £2 million, with the upper end of that range dependent on the partnership deals. Reported Earnings • Sep 27
First half 2024 earnings released: UK£0.008 loss per share (vs UK£0.022 loss in 1H 2023) First half 2024 results: UK£0.008 loss per share (improved from UK£0.022 loss in 1H 2023). Revenue: UK£390.0k (down 34% from 1H 2023). Net loss: UK£4.77m (loss narrowed 31% from 1H 2023). Revenue is forecast to grow 109% p.a. on average during the next 2 years, compared to a 2.0% growth forecast for the Media industry in the United Kingdom. New Risk • Sep 24
New major risk - Financial position The company has less than a year of cash runway based on its current free cash flow trend. Free cash flow: -UK£7.5m This is considered a major risk. With less than a year's worth of cash, the company will need to raise capital or take on debt unless its cash flows improve. This would dilute existing shareholders or increase balance sheet risk. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£7.5m free cash flow). Share price has been highly volatile over the past 3 months (14% average weekly change). Earnings have declined by 0.3% per year over the past 5 years. Shareholders have been substantially diluted in the past year (111% increase in shares outstanding). Market cap is less than US$10m (UK£3.51m market cap, or US$4.69m). Minor Risk Revenue is less than US$5m (UK£1.6m revenue, or US$2.1m). Announcement • Sep 18
Mirriad Advertising plc to Report First Half, 2024 Results on Sep 23, 2024 Mirriad Advertising plc announced that they will report first half, 2024 results on Sep 23, 2024 Announcement • Sep 11
Mirriad Advertising plc Announces Resignation of John Pearson as Director Mirriad announced that, in line with his intentions as set out in the circular to shareholders dated 7 May 2024, John Pearson, non-executive director and former Chairman of the Company, has resigned as a director of the Company with immediate effect. John has agreed to remain available to James Black as his successor for a period of three months to continue to assist in the handover process. Announcement • Jun 13
Mirriad Advertising plc Announces Board Changes Mirriad Advertising plc confirmed that James Black has been appointed as a non-executive director and Chairman-elect of the Company, with immediate effect. As set out in the Launch Announcement, it is anticipated that James Black will be officially appointed as Chairman of the Company following the conclusion of the annual general meeting on 28 June 2024. John Pearson will step down as Chairman at that time and continue as a non-executive director during a transition period. James Pat Rokeby Black, aged 60, has not held any directorships or partnerships positions during the previous five years. Save as set out within this announcement, there is no further information required to be disclosed pursuant to the AIM Rules for Companies. Announcement • Jun 08
Mirriad Advertising plc, Annual General Meeting, Jun 28, 2024 Mirriad Advertising plc, Annual General Meeting, Jun 28, 2024. Location: the offices of osborne clarke llp, 6th floor, one london wall, ec2y 5eb, london United Kingdom Reported Earnings • Jun 05
Full year 2023 earnings released: UK£0.03 loss per share (vs UK£0.054 loss in FY 2022) Full year 2023 results: UK£0.03 loss per share (improved from UK£0.054 loss in FY 2022). Revenue: UK£1.80m (up 20% from FY 2022). Net loss: UK£10.9m (loss narrowed 28% from FY 2022). Revenue is forecast to grow 81% p.a. on average during the next 2 years, compared to a 2.7% growth forecast for the Media industry in the United Kingdom. Board Change • May 31
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 4 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Announcement • May 25
Mirriad Advertising plc Approve Management Changes Mirriad Advertising plc at its General Meeting held on 23 May 2024 James will be formally appointed as Chairman of the Company following the AGM, at which point John Pearson will step down as Chairman but remain as a non-executive Director during a transition period. Announcement • May 05
Mirriad Advertising plc, Annual General Meeting, May 23, 2024 Mirriad Advertising plc, Annual General Meeting, May 23, 2024, at 09:00 Coordinated Universal Time. Location: at the Company's offices, at 96 Great Suffolk Street, London SE1 0BE London, United Kingdom Agenda: To consider and approve the Fundraising and include a notice convening the General Meeting, will be sent to Shareholders following the close of the Retail Offer. New Risk • Mar 10
New minor risk - Financial data availability The company's latest financial reports are more than 6 months old. Last reported fiscal period ended June 2023. This is considered a minor risk. If the company has not reported its earnings on time, it may have been delayed due to audit problems or it may be finding it difficult to reconcile its accounts. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£13m free cash flow). Share price has been highly volatile over the past 3 months (12% average weekly change). Earnings have declined by 0.1% per year over the past 5 years. Shareholders have been substantially diluted in the past year (75% increase in shares outstanding). Minor Risks Latest financial reports are more than 6 months old (reported June 2023 fiscal period end). Revenue is less than US$5m (UK£1.5m revenue, or US$2.0m). Market cap is less than US$100m (UK£7.95m market cap, or US$10.2m). New Risk • Feb 14
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: UK£7.58m (US$9.55m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£13m free cash flow). Share price has been highly volatile over the past 3 months (13% average weekly change). Earnings have declined by 0.1% per year over the past 5 years. Shareholders have been substantially diluted in the past year (75% increase in shares outstanding). Market cap is less than US$10m (UK£7.58m market cap, or US$9.55m). Minor Risk Revenue is less than US$5m (UK£1.5m revenue, or US$1.9m). Board Change • Dec 03
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 4 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Reported Earnings • Aug 23
First half 2023 earnings released: UK£0.023 loss per share (vs UK£0.029 loss in 1H 2022) First half 2023 results: UK£0.023 loss per share (improved from UK£0.029 loss in 1H 2022). Revenue: UK£591.9k (up 2.5% from 1H 2022). Net loss: UK£7.16m (loss narrowed 12% from 1H 2022). Revenue is forecast to grow 100% p.a. on average during the next 2 years, compared to a 4.4% growth forecast for the Media industry in the United Kingdom. Over the last 3 years on average, earnings per share has fallen by 6% per year but the company’s share price has fallen by 60% per year, which means it is performing significantly worse than earnings. New Risk • Aug 23
New major risk - Revenue and earnings growth Earnings have declined by 0.1% per year over the past 5 years. This is considered a major risk. Ultimately, shareholders want to see a good return on their investment and that generally comes from sharing in the company's profits. If profits are declining over an extended period, then in most cases the share price will decline over time unless the company can turn around its fortunes. A trend of falling earnings can be very difficult to turn around. If the company is well already established it may also be a sign the company has matured and is in decline. In addition, if the company pays dividends it will also likely need to reduce or cut them, striking a dual blow to total shareholder returns. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£13m free cash flow). Share price has been highly volatile over the past 3 months (20% average weekly change). Earnings have declined by 0.1% per year over the past 5 years. Shareholders have been substantially diluted in the past year (75% increase in shares outstanding). Market cap is less than US$10m (UK£6.48m market cap, or US$8.24m). Minor Risk Revenue is less than US$5m (UK£1.5m revenue, or US$1.9m). Announcement • Jul 18
Mirriad Advertising plc Provides Revenue Guidance for the Second Half of 2023 Mirriad Advertising plc provided Revenue Guidance for the second half of 2023. The Board also notes that Mirriad revenues are historically seasonal with significantly higher revenue expected in second half compared to first half. New Risk • Jun 19
New major risk - Shareholder dilution The company's shareholders have been substantially diluted in the past year. Increase in shares outstanding: 75% This is considered a major risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£13m free cash flow). Share price has been highly volatile over the past 3 months (54% average daily change). Shareholders have been substantially diluted in the past year (75% increase in shares outstanding). Minor Risks Revenue is less than US$5m (UK£1.5m revenue, or US$1.9m). Market cap is less than US$100m (UK£12.8m market cap, or US$16.4m). New Risk • Jun 18
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: UK£7.75m (US$9.93m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£13m free cash flow). Share price has been highly volatile over the past 3 months (54% average daily change). Market cap is less than US$10m (UK£7.75m market cap, or US$9.93m). Minor Risk Revenue is less than US$5m (UK£1.5m revenue, or US$1.9m). Announcement • Jun 09
Mirriad Advertising plc, Annual General Meeting, Jun 30, 2023 Mirriad Advertising plc, Annual General Meeting, Jun 30, 2023. Location: Osborne Clarke LLP, 6th Floor One London Wall, EC2Y 5EB London United Kingdom Announcement • Jun 08
Mirriad Advertising plc Announces Board Changes Mirriad Advertising plc announced that The Company's two non-independent Non-Executive Directors, Alastair Kilgour and Lois Day, have also informed the Company that they will step down as directors upon conclusion of the AGM. As a result Alastair Kilgour and Lois Day will not be standing for re-election at the Company's AGM. The Company announced its proposal to reduce the number of Non-Executive Directors from six to four as part of a restructuring as set out in the circular relating to the Company's Placing and Open Offer sent to shareholders on 16 May 2023. Reported Earnings • Jun 08
Full year 2022 earnings released: UK£0.05 loss per share (vs UK£0.039 loss in FY 2021) Full year 2022 results: UK£0.05 loss per share (further deteriorated from UK£0.039 loss in FY 2021). Revenue: UK£1.51m (down 25% from FY 2021). Net loss: UK£15.1m (loss widened 38% from FY 2021). Revenue is forecast to grow 77% p.a. on average during the next 2 years, compared to a 5.9% growth forecast for the Media industry in the United Kingdom. Over the last 3 years on average, earnings per share has increased by 12% per year but the company’s share price has fallen by 42% per year, which means it is significantly lagging earnings. Major Estimate Revision • Dec 15
Consensus forecasts updated The consensus outlook for 2022 has been updated. 2022 revenue forecast fell from UK£2.04m to UK£1.52m. EPS estimate unchanged from -UK£0.057 per share at last update. Media industry in the United Kingdom expected to see average net income growth of 8.5% next year. Consensus price target of UK£0.45 unchanged from last update. Share price fell 32% to UK£0.049 over the past week. Board Change • Nov 16
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 5 non-independent directors. Independent Non-Executive Director Nicole McCormack was the last independent director to join the board, commencing their role in 2022. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Reported Earnings • Aug 12
First half 2022 earnings released First half 2022 results: Net income: (up UK£5.91m from 1H 2021). Over the next year, revenue is forecast to grow 141%, compared to a 4.7% growth forecast for the industry in the United Kingdom. Over the last 3 years on average, earnings per share has increased by 41% per year but the company’s share price has fallen by 14% per year, which means it is significantly lagging earnings. Reported Earnings • May 12
Full year 2021 earnings: EPS and revenues exceed analyst expectations Full year 2021 results: UK£0.04 loss per share. Net loss: UK£11.0m (loss widened 21% from FY 2020). Revenue exceeded analyst estimates by 1.5%. Earnings per share (EPS) also surpassed analyst estimates by 13%. Over the next year, revenue is forecast to grow 65%, compared to a 10% growth forecast for the industry in the United Kingdom. Board Change • Apr 27
Less than half of directors are independent Following the recent departure of a director, there are only 2 independent directors on the board. The company's board is composed of: 2 independent directors. 4 non-independent directors. Independent Non-Executive Director Bob Head was the last independent director to join the board, commencing their role in 2019. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Reported Earnings • Sep 24
First half 2021 earnings released: UK£0.021 loss per share (vs UK£0.023 loss in 1H 2020) The company reported a solid first half result with improved revenues and control over costs, although losses increased. First half 2021 results: Revenue: UK£1.14m (up 27% from 1H 2020). Net loss: UK£5.91m (loss widened 22% from 1H 2020). Over the last 3 years on average, earnings per share has increased by 51% per year but the company’s share price has fallen by 2% per year, which means it is significantly lagging earnings. Recent Insider Transactions • Aug 10
Non-Executive Director recently bought UK£70k worth of stock On the 5th of August, Alastair Hugh Kilgour bought around 200k shares on-market at roughly UK£0.35 per share. This was the largest purchase by an insider in the last 3 months. Insiders have collectively bought UK£101k more in shares than they have sold in the last 12 months. Price Target Changed • Jul 30
Price target decreased to UK£0.44 Down from UK£0.58, the current price target is provided by 1 analyst. New target price is 24% above last closing price of UK£0.35. Stock is up 92% over the past year. Reported Earnings • May 13
Full year 2020 earnings released: UK£0.04 loss per share (vs UK£0.081 loss in FY 2019) Full year 2020 results: Net loss: UK£9.06m (loss narrowed 25% from FY 2019). Over the last 3 years on average, earnings per share has increased by 46% per year but the company’s share price has only increased by 16% per year, which means it is significantly lagging earnings growth. Executive Departure • Feb 25
Non-Executive Director has left the company On the 24th of February, Mark Reilly's tenure as Non-Executive Director ended after 3.2 years in the role. As of December 2020, Mark personally held only 66.67k shares (UK£30k worth at the time). Mark is the only executive to leave the company over the last 12 months. Is New 90 Day High Low • Jan 14
New 90-day high: UK£0.54 The company is up 62% from its price of UK£0.33 on 15 October 2020. The British market is up 14% over the last 90 days, indicating the company outperformed over that time. It also outperformed the Media industry, which is up 28% over the same period. Is New 90 Day High Low • Nov 19
New 90-day high: UK£0.40 The company is up 95% from its price of UK£0.20 on 20 August 2020. The British market is up 5.0% over the last 90 days, indicating the company outperformed over that time. It also outperformed the Media industry, which is up 26% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is per share. Announcement • Nov 09
Mirriad Launches Music Alliance Mirriad announced the launch of the Music Alliance. The company is partnering with globally renowned record labels and leading independent music companies such as Red Light Management. These partnerships bring brands immediate access to over a thousand global artists. The Music Alliance offers a new solution to the major challenges faced by both the music industry and marketers. For artists, Mirriad has created a revenue generation platform that reflects and respects the value of their work by helping them to sell brand integrations in both new videos and back-catalogue content, a potentially significant source of earnings for artists who increasingly create and own their content. For marketers, it offers a new route to engaging audiences in an era of fragmented media and increasing ad avoidance. Is New 90 Day High Low • Oct 29
New 90-day high: UK£0.38 The company is up 105% from its price of UK£0.18 on 30 July 2020. The British market is down 5.0% over the last 90 days, indicating the company outperformed over that time. It also outperformed the Media industry, which is up 9.0% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is per share. Is New 90 Day High Low • Oct 01
New 90-day high: UK£0.36 The company is up 87% from its price of UK£0.19 on 03 July 2020. The British market is down 4.0% over the last 90 days, indicating the company outperformed over that time. It also outperformed the Media industry, which is down 2.0% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is per share. Announcement • Aug 27
Mirriad Advertising plc to Report First Half, 2020 Results on Sep 10, 2020 Mirriad Advertising plc announced that they will report first half, 2020 results on Sep 10, 2020 