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Chinese (SSE) Advertising Industry Analysis
UpdatedMay 20, 2025
DataAggregated Company Financials
Companies29
- 7D-0.4%
- 3M-3.2%
- 1Y21.8%
- YTDn/a
The Advertising is pretty flat in the last 7 days, but NanJi E-Commerce has stood out, gaining 15%. As for the the longer term, the industry is up 22% over the past 12 months. As for the next few years, earnings are expected to grow by 26% per annum.
Industry Valuation and Performance
Has the Chinese Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Wed, 21 May 2025 | CN¥307.3b | CN¥191.3b | CN¥3.9b | 72.2x | 79x | 1.6x |
| Fri, 18 Apr 2025 | CN¥294.0b | CN¥194.9b | CN¥3.6b | 68.8x | 82.2x | 1.5x |
| Sun, 16 Mar 2025 | CN¥328.4b | CN¥194.9b | CN¥3.8b | 72.3x | 86.1x | 1.7x |
| Tue, 11 Feb 2025 | CN¥331.2b | CN¥194.9b | CN¥3.8b | 76.1x | 86.9x | 1.7x |
| Thu, 09 Jan 2025 | CN¥291.9b | CN¥194.9b | CN¥3.8b | 62.9x | 76.6x | 1.5x |
| Sat, 07 Dec 2024 | CN¥352.8b | CN¥194.9b | CN¥3.8b | 79.8x | 92.3x | 1.8x |
| Mon, 04 Nov 2024 | CN¥276.0b | CN¥195.2b | CN¥3.9b | 70.6x | 71x | 1.4x |
| Wed, 02 Oct 2024 | CN¥265.2b | CN¥194.4b | CN¥3.8b | 70.8x | 69.7x | 1.4x |
| Fri, 30 Aug 2024 | CN¥202.7b | CN¥193.5b | CN¥4.0b | 40.9x | 50.6x | 1x |
| Sun, 28 Jul 2024 | CN¥210.7b | CN¥193.5b | CN¥5.9b | 39.4x | 35.9x | 1.1x |
| Tue, 25 Jun 2024 | CN¥214.1b | CN¥193.5b | CN¥5.9b | 40.1x | 36.5x | 1.1x |
| Thu, 23 May 2024 | CN¥254.5b | CN¥193.5b | CN¥5.9b | 52.5x | 43.1x | 1.3x |
| Sat, 20 Apr 2024 | CN¥257.3b | CN¥184.7b | CN¥3.8b | 34.4x | 68.1x | 1.4x |
| Mon, 18 Mar 2024 | CN¥267.9b | CN¥178.9b | CN¥4.4b | 40.9x | 60.7x | 1.5x |
| Wed, 14 Feb 2024 | CN¥231.8b | CN¥178.8b | CN¥4.4b | 35.7x | 53.1x | 1.3x |
| Fri, 12 Jan 2024 | CN¥261.9b | CN¥181.0b | CN¥4.0b | 38.6x | 66x | 1.4x |
| Sun, 10 Dec 2023 | CN¥288.7b | CN¥181.2b | CN¥3.9b | 43.7x | 73.3x | 1.6x |
| Tue, 07 Nov 2023 | CN¥283.8b | CN¥181.2b | CN¥3.9b | 44.1x | 72.5x | 1.6x |
| Thu, 05 Oct 2023 | CN¥272.5b | CN¥171.3b | CN¥2.0b | 37.5x | 139.6x | 1.6x |
| Sat, 02 Sep 2023 | CN¥289.9b | CN¥171.8b | CN¥2.0b | 40.5x | 145.9x | 1.7x |
| Mon, 31 Jul 2023 | CN¥291.7b | CN¥164.6b | CN¥1.5b | 58.7x | 190.2x | 1.8x |
| Wed, 28 Jun 2023 | CN¥307.0b | CN¥166.3b | CN¥2.0b | 60.5x | 154.8x | 1.8x |
| Fri, 26 May 2023 | CN¥294.2b | CN¥167.2b | CN¥3.0b | 50x | 96.8x | 1.8x |
| Sun, 23 Apr 2023 | CN¥306.3b | CN¥173.8b | CN¥4.2b | 39.8x | 73.7x | 1.8x |
| Tue, 21 Mar 2023 | CN¥311.0b | CN¥171.7b | CN¥4.9b | 41.5x | 63.9x | 1.8x |
| Thu, 16 Feb 2023 | CN¥298.4b | CN¥171.7b | CN¥4.9b | 37.5x | 61.3x | 1.7x |
| Sat, 14 Jan 2023 | CN¥273.9b | CN¥170.3b | CN¥4.6b | 37.8x | 59.7x | 1.6x |
| Mon, 12 Dec 2022 | CN¥265.7b | CN¥170.3b | CN¥4.6b | 36.3x | 57.9x | 1.6x |
| Wed, 09 Nov 2022 | CN¥242.7b | CN¥170.5b | CN¥4.6b | 36.9x | 52.4x | 1.4x |
| Fri, 07 Oct 2022 | CN¥225.7b | CN¥173.3b | CN¥5.0b | 26.5x | 45.3x | 1.3x |
| Sun, 04 Sep 2022 | CN¥256.2b | CN¥175.6b | CN¥5.1b | 32.5x | 49.9x | 1.5x |
| Tue, 02 Aug 2022 | CN¥251.4b | CN¥179.0b | CN¥6.2b | 28.7x | 40.8x | 1.4x |
| Thu, 30 Jun 2022 | CN¥262.9b | CN¥178.7b | CN¥6.1b | 28.2x | 42.9x | 1.5x |
| Sat, 28 May 2022 | CN¥237.6b | CN¥178.8b | CN¥6.1b | 25.9x | 39.2x | 1.3x |
Price to Earnings Ratio
39.2x
Current Industry PE
- Investors are relatively neutral on the Chinese Advertising industry at the moment, indicating that they anticipate long term growth rates to remain steady.
- The industry is trading close to its 3-year average PE ratio of 78.2x.
- The industry is trading close to its 3-year average PS ratio of 1.5x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have declined 14% per year over the last three years.
- Meanwhile revenues for these companies have grown 2.4% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.
Industry Comparison
How does Chinese Advertising compare with similar industries?
| CN Market | -0.42% | |
| Telecom | -1.06% | |
| Media | -0.45% | |
| Advertising | -0.35% | |
| Broadcasting | 0.40% | |
| Publishing | 0.36% | |
| Cable and Satellite | -1.99% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| 002127 NanJi E-Commerce | CN¥5.13 | 14.5% +CN¥1.5b | 67.6% | PS3.6x | |
| 002027 Focus Media Information Technology | CN¥7.41 | 1.2% +CN¥1.3b | 9.6% | PE20.4x | |
| 600986 Zhewen Interactive Group | CN¥8.98 | 6.9% +CN¥856.0m | 88.7% | PE54.7x | |
| 002291 Foshan Yowant TechnologyLtd | CN¥6.73 | 10.9% +CN¥617.5m | 21.5% | PS1.5x | |
| 300805 Guangdong Brandmax MarketingLtd | CN¥11.92 | 12.6% +CN¥564.3m | 65.3% | PE381.7x |