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Chinese (SSE) Advertising Industry Analysis
UpdatedDec 28, 2025
DataAggregated Company Financials
Companies29
- 7D0.07%
- 3M-2.6%
- 1Y9.9%
- YTDn/a
The Advertising industry is up 1.6% in the last week, with BlueFocus Intelligent Communications Group up 3.7%. This takes the industry's 12 month performance to a gain of 8.4%. As for the next few years, earnings are expected to grow by 38% per annum.
Industry Valuation and Performance
Has the Chinese Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Sun, 28 Dec 2025 | CN¥339.5b | CN¥199.4b | CN¥4.6b | 85.4x | 73.5x | 1.7x |
| Tue, 25 Nov 2025 | CN¥370.6b | CN¥199.4b | CN¥4.6b | 89.9x | 80.2x | 1.9x |
| Thu, 23 Oct 2025 | CN¥328.3b | CN¥195.1b | CN¥4.7b | 80.6x | 69.6x | 1.7x |
| Sat, 20 Sep 2025 | CN¥356.1b | CN¥195.1b | CN¥4.7b | 80.8x | 75.5x | 1.8x |
| Mon, 18 Aug 2025 | CN¥335.7b | CN¥191.2b | CN¥3.9b | 82x | 86.6x | 1.8x |
| Wed, 16 Jul 2025 | CN¥321.1b | CN¥191.3b | CN¥3.9b | 78.8x | 82.6x | 1.7x |
| Fri, 13 Jun 2025 | CN¥317.0b | CN¥191.3b | CN¥3.9b | 77.4x | 81.6x | 1.7x |
| Sun, 11 May 2025 | CN¥305.3b | CN¥192.0b | CN¥4.0b | 68.6x | 76.8x | 1.6x |
| Tue, 08 Apr 2025 | CN¥269.9b | CN¥195.5b | CN¥3.8b | 63.5x | 71.8x | 1.4x |
| Thu, 06 Mar 2025 | CN¥313.8b | CN¥194.9b | CN¥3.8b | 70.4x | 82.3x | 1.6x |
| Sat, 01 Feb 2025 | CN¥306.7b | CN¥194.9b | CN¥3.8b | 69.3x | 80.4x | 1.6x |
| Mon, 30 Dec 2024 | CN¥311.9b | CN¥194.9b | CN¥3.8b | 70.4x | 81.6x | 1.6x |
| Wed, 27 Nov 2024 | CN¥304.5b | CN¥194.9b | CN¥3.8b | 72.1x | 79.7x | 1.6x |
| Fri, 25 Oct 2024 | CN¥270.9b | CN¥194.4b | CN¥3.8b | 68.1x | 71x | 1.4x |
| Sun, 22 Sep 2024 | CN¥206.8b | CN¥194.4b | CN¥3.8b | 58.3x | 54.2x | 1.1x |
| Tue, 20 Aug 2024 | CN¥212.1b | CN¥193.1b | CN¥5.9b | 41.5x | 35.9x | 1.1x |
| Thu, 18 Jul 2024 | CN¥214.5b | CN¥193.5b | CN¥5.9b | 39.5x | 36.6x | 1.1x |
| Sat, 15 Jun 2024 | CN¥227.5b | CN¥193.5b | CN¥5.9b | 43.9x | 38.8x | 1.2x |
| Mon, 13 May 2024 | CN¥253.9b | CN¥193.0b | CN¥5.9b | 53.2x | 42.8x | 1.3x |
| Wed, 10 Apr 2024 | CN¥270.8b | CN¥184.7b | CN¥3.8b | 38.2x | 71.7x | 1.5x |
| Fri, 08 Mar 2024 | CN¥255.8b | CN¥178.8b | CN¥4.4b | 38.7x | 58.6x | 1.4x |
| Sun, 04 Feb 2024 | CN¥225.6b | CN¥181.0b | CN¥4.0b | 32x | 56.9x | 1.2x |
| Tue, 02 Jan 2024 | CN¥279.4b | CN¥181.0b | CN¥4.0b | 40.1x | 70.4x | 1.5x |
| Thu, 30 Nov 2023 | CN¥283.3b | CN¥181.2b | CN¥3.9b | 42.9x | 71.9x | 1.6x |
| Sat, 28 Oct 2023 | CN¥259.5b | CN¥175.9b | CN¥2.4b | 37.4x | 106.7x | 1.5x |
| Mon, 25 Sep 2023 | CN¥276.8b | CN¥171.6b | CN¥2.0b | 38.7x | 140x | 1.6x |
| Wed, 23 Aug 2023 | CN¥282.9b | CN¥165.9b | CN¥2.2b | 52.7x | 126.6x | 1.7x |
| Fri, 21 Jul 2023 | CN¥296.6b | CN¥164.6b | CN¥1.5b | 58.2x | 196.8x | 1.8x |
| Sun, 18 Jun 2023 | CN¥344.4b | CN¥166.3b | CN¥2.0b | 69.4x | 173.7x | 2.1x |
| Tue, 16 May 2023 | CN¥318.2b | CN¥169.4b | CN¥2.9b | 50.8x | 110.1x | 1.9x |
| Thu, 13 Apr 2023 | CN¥327.5b | CN¥174.0b | CN¥4.7b | 44.3x | 70.3x | 1.9x |
| Sat, 11 Mar 2023 | CN¥288.0b | CN¥171.7b | CN¥4.9b | 36.1x | 59.1x | 1.7x |
| Mon, 06 Feb 2023 | CN¥291.1b | CN¥171.7b | CN¥4.9b | 35.8x | 59.8x | 1.7x |
| Wed, 04 Jan 2023 | CN¥270.5b | CN¥170.3b | CN¥4.6b | 35.3x | 58.9x | 1.6x |
Price to Earnings Ratio
58.9x
Current Industry PE
- Investors are pessimistic on the Chinese Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 73.8x which is lower than its 3-year average PE of 84.5x.
- The industry is trading close to its 3-year average PS ratio of 1.6x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have remained mostly flat over the last three years.
- Meanwhile revenues for these companies have grown 5.4% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.
Industry Comparison
How does Chinese Advertising compare with similar industries?
| CN Market | 2.67% | |
| Telecom | 0.56% | |
| Media | 1.56% | |
| Advertising | 0.068% | |
| Cable and Satellite | 6.75% | |
| Broadcasting | 0.44% | |
| Publishing | -0.63% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| 300058 BlueFocus Intelligent Communications Group | CN¥8.86 | 3.7% +CN¥1.1b | 32.0% | PS0.5x | |
| 002131 Leo Group | CN¥5.15 | 2.6% +CN¥844.2m | 52.8% | PE68.4x | |
| 301171 Easy Click Worldwide Network Technology | CN¥34.95 | 4.6% +CN¥720.9m | 22.8% | PE68.5x | |
| 600986 Zhewen Interactive Group | CN¥7.52 | 2.2% +CN¥236.1m | 18.8% | PE87.6x | |
| 000917 Hunan TV & Broadcast Intermediary | CN¥10.45 | 1.6% +CN¥226.8m | 41.6% | PE88.7x |