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Chinese (SSE) Advertising Industry Analysis

UpdatedFeb 22, 2025
DataAggregated Company Financials
Companies31
  • 7D-3.0%
  • 3M8.2%
  • 1Y21.7%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 4.7%, driven by a pullback from Focus Media Information Technology of 3.9%. Meanwhile, Zhewen Interactive Group actually outperformed within the industry, gaining 25% in the last week. This takes the industry's 12 month performance to a gain of 27%. Looking forward, earnings are forecast to grow by 35% annually.

Industry Valuation and Performance

Has the Chinese Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 22 Feb 2025CN¥328.7bCN¥194.9bCN¥3.8b79.2x86.2x1.7x
Mon, 20 Jan 2025CN¥309.5bCN¥194.9bCN¥3.8b73.4x81.2x1.6x
Wed, 18 Dec 2024CN¥342.7bCN¥194.9bCN¥3.8b73.2x89.6x1.8x
Fri, 15 Nov 2024CN¥297.4bCN¥194.9bCN¥3.8b73x77.8x1.5x
Sun, 13 Oct 2024CN¥246.9bCN¥194.4bCN¥3.8b64.6x64.9x1.3x
Tue, 10 Sep 2024CN¥205.5bCN¥194.4bCN¥3.8b57.8x54.1x1.1x
Thu, 08 Aug 2024CN¥213.0bCN¥193.4bCN¥5.8b41.1x36.6x1.1x
Sat, 06 Jul 2024CN¥221.5bCN¥193.5bCN¥5.9b41.4x37.8x1.1x
Mon, 03 Jun 2024CN¥240.8bCN¥193.5bCN¥5.9b46.9x41x1.2x
Wed, 01 May 2024CN¥257.0bCN¥193.9bCN¥5.9b49.5x43.2x1.3x
Fri, 29 Mar 2024CN¥270.4bCN¥178.9bCN¥4.4b39.8x61.3x1.5x
Sun, 25 Feb 2024CN¥264.0bCN¥178.8bCN¥4.4b38.6x60.5x1.5x
Tue, 23 Jan 2024CN¥238.8bCN¥181.0bCN¥4.0b35.7x60.2x1.3x
Thu, 21 Dec 2023CN¥292.4bCN¥181.0bCN¥4.0b43.1x73.7x1.6x
Sat, 18 Nov 2023CN¥289.5bCN¥181.2bCN¥3.9b45.3x73.5x1.6x
Mon, 16 Oct 2023CN¥269.1bCN¥171.3bCN¥2.0b38.6x137.9x1.6x
Wed, 13 Sep 2023CN¥281.1bCN¥171.8bCN¥2.0b39.4x137.6x1.6x
Fri, 11 Aug 2023CN¥296.4bCN¥165.6bCN¥2.3b57.7x126.5x1.8x
Sun, 09 Jul 2023CN¥289.2bCN¥164.6bCN¥1.5b58.4x191.9x1.8x
Tue, 06 Jun 2023CN¥320.0bCN¥166.3bCN¥2.0b61.4x161.4x1.9x
Thu, 04 May 2023CN¥318.3bCN¥171.3bCN¥2.4b46.3x130.6x1.9x
Sat, 01 Apr 2023CN¥329.4bCN¥172.0bCN¥4.4b41.8x74.1x1.9x
Mon, 27 Feb 2023CN¥284.8bCN¥171.7bCN¥4.9b35.3x58.5x1.7x
Wed, 25 Jan 2023CN¥273.8bCN¥170.3bCN¥4.6b36.7x59.6x1.6x
Fri, 23 Dec 2022CN¥253.2bCN¥170.3bCN¥4.6b34.7x55.1x1.5x
Sun, 20 Nov 2022CN¥260.8bCN¥170.3bCN¥4.6b34.7x56.8x1.5x
Tue, 18 Oct 2022CN¥233.4bCN¥173.3bCN¥5.0b28.4x46.8x1.3x
Thu, 15 Sep 2022CN¥243.5bCN¥172.5bCN¥4.9b29.4x49.5x1.4x
Sat, 13 Aug 2022CN¥253.3bCN¥178.9bCN¥6.4b29.4x39.3x1.4x
Mon, 11 Jul 2022CN¥261.9bCN¥178.7bCN¥6.1b28.3x42.8x1.5x
Wed, 08 Jun 2022CN¥254.2bCN¥178.8bCN¥6.1b27.5x41.9x1.4x
Fri, 06 May 2022CN¥232.2bCN¥181.3bCN¥6.4b25.1x36.1x1.3x
Sun, 03 Apr 2022CN¥280.0bCN¥184.6bCN¥9.2b39.7x30.3x1.5x
Tue, 01 Mar 2022CN¥294.3bCN¥184.6bCN¥8.2b37.8x35.8x1.6x
Price to Earnings Ratio

35.8x


Total Market Cap: CN¥294.3bTotal Earnings: CN¥8.2bTotal Revenue: CN¥184.6bTotal Market Cap vs Earnings and Revenue0%0%0%
Chinese Advertising Industry Price to Earnings3Y Average 74x202320242025
Current Industry PE
  • Investors are optimistic on the Chinese Advertising industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 84.5x which is higher than its 3-year average PE of 73.9x.
  • The 3-year average PS ratio of 1.5x is lower than the industry's current PS ratio of 1.7x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have declined 23% per year over the last three years.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does Chinese Advertising compare with similar industries?

CN Market2.02%
Telecom0.043%
Media-1.61%
Advertising-2.97%
Cable and Satellite0.24%
Broadcasting-1.10%
Publishing-1.49%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
600986 Zhewen Interactive GroupCN¥9.9912.1%
+CN¥1.6b		100.6%PE62.7x
300795 Zhejiang Meorient Commerce ExhibitionCN¥25.1316.8%
+CN¥822.6m		-5.1%PE32.7x
002115 Sunwave CommunicationsLtdCN¥8.103.7%
+CN¥233.5m		38.5%PS0.6x
002400 Guangdong Advertising GroupLtdCN¥9.571.2%
+CN¥191.8m		61.1%PE106.5x
002131 Leo GroupCN¥4.390.5%
+CN¥129.9m		83.7%PS1.4x
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Latest News

300795

CN¥25.13

Zhejiang Meorient Commerce Exhibition

7D

16.8%

1Y

-5.1%

Investors Still Aren't Entirely Convinced By Zhejiang Meorient Commerce Exhibition Inc.'s (SZSE:300795) Earnings Despite 34% Price Jump

Feb 21
Investors Still Aren't Entirely Convinced By Zhejiang Meorient Commerce Exhibition Inc.'s (SZSE:300795) Earnings Despite 34% Price Jump

002127

CN¥4.34

NanJi E-Commerce

7D

-10.5%

1Y

33.5%

Returns On Capital Signal Difficult Times Ahead For NanJi E-Commerce (SZSE:002127)

Feb 20
Returns On Capital Signal Difficult Times Ahead For NanJi E-Commerce (SZSE:002127)

300071

CN¥6.78

FS Development Investment Holdings

7D

-9.0%

1Y

137.9%

What FS Development Investment Holdings' (SZSE:300071) 29% Share Price Gain Is Not Telling You

Feb 20
What FS Development Investment Holdings' (SZSE:300071) 29% Share Price Gain Is Not Telling You

002131

CN¥4.39

Leo Group

7D

0.5%

1Y

83.7%

Is Leo Group (SZSE:002131) Using Too Much Debt?

Feb 18
Is Leo Group (SZSE:002131) Using Too Much Debt?

603825

CN¥14.92

Hylink Digital SolutionsLtd

7D

-10.0%

1Y

29.4%

Hylink Digital Solutions Co.,Ltd's (SHSE:603825) Shares Bounce 38% But Its Business Still Trails The Industry

Feb 17
Hylink Digital Solutions Co.,Ltd's (SHSE:603825) Shares Bounce 38% But Its Business Still Trails The Industry

600986

CN¥9.99

Zhewen Interactive Group

7D

12.1%

1Y

100.6%

002027

CN¥6.35

Focus Media Information Technology

7D

-6.1%

1Y

-1.6%

Focus Media Information Technology Co., Ltd.'s (SZSE:002027) Low P/E No Reason For Excitement

Feb 12
Focus Media Information Technology Co., Ltd.'s (SZSE:002027) Low P/E No Reason For Excitement

002115

CN¥8.10

Sunwave CommunicationsLtd

7D

3.7%

1Y

38.5%

300058

CN¥9.80

BlueFocus Intelligent Communications Group

7D

-3.5%

1Y

33.9%

Further Upside For BlueFocus Intelligent Communications Group Co., Ltd. (SZSE:300058) Shares Could Introduce Price Risks After 27% Bounce

Feb 10
Further Upside For BlueFocus Intelligent Communications Group Co., Ltd. (SZSE:300058) Shares Could Introduce Price Risks After 27% Bounce

300792

CN¥29.92

Hangzhou Onechance Tech Crop

7D

-5.0%

1Y

51.4%

Market Participants Recognise Hangzhou Onechance Tech Crop.'s (SZSE:300792) Earnings Pushing Shares 30% Higher

Feb 05
Market Participants Recognise Hangzhou Onechance Tech Crop.'s (SZSE:300792) Earnings Pushing Shares 30% Higher

301171

CN¥33.78

Easy Click Worldwide Network Technology

7D

-5.4%

1Y

63.3%

There Are Reasons To Feel Uneasy About Easy Click Worldwide Network Technology's (SZSE:301171) Returns On Capital

Jan 26
There Are Reasons To Feel Uneasy About Easy Click Worldwide Network Technology's (SZSE:301171) Returns On Capital

002803

CN¥13.90

Xiamen Jihong Technology

7D

0.8%

1Y

-13.4%

Positive Sentiment Still Eludes Xiamen Jihong Technology Co., Ltd. (SZSE:002803) Following 26% Share Price Slump

Jan 13
Positive Sentiment Still Eludes Xiamen Jihong Technology Co., Ltd. (SZSE:002803) Following 26% Share Price Slump

002400

CN¥9.57

Guangdong Advertising GroupLtd

7D

1.2%

1Y

61.1%

Guangdong Advertising Group Co.,Ltd (SZSE:002400) Stock's 28% Dive Might Signal An Opportunity But It Requires Some Scrutiny

Jan 12
Guangdong Advertising Group Co.,Ltd (SZSE:002400) Stock's 28% Dive Might Signal An Opportunity But It Requires Some Scrutiny

605168

CN¥32.67

Three's Company Media Group

7D

-5.0%

1Y

-18.6%