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Chinese (SSE) Advertising Industry Analysis
UpdatedDec 29, 2025
DataAggregated Company Financials
Companies29
- 7D0.07%
- 3M-2.6%
- 1Y9.9%
- YTDn/a
Over the last 7 days, the Advertising industry has remained flat, although notably BlueFocus Intelligent Communications Group gained 3.7%. The past year has been better, since the industry has gained 9.9% in that time. Looking forward, earnings are forecast to grow by 38% annually.
Industry Valuation and Performance
Has the Chinese Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Mon, 29 Dec 2025 | CN¥339.5b | CN¥199.4b | CN¥4.6b | 85.4x | 73.5x | 1.7x |
| Wed, 26 Nov 2025 | CN¥373.4b | CN¥199.4b | CN¥4.6b | 93.4x | 80.9x | 1.9x |
| Fri, 24 Oct 2025 | CN¥330.0b | CN¥195.1b | CN¥4.7b | 81x | 69.9x | 1.7x |
| Sun, 21 Sep 2025 | CN¥356.1b | CN¥195.1b | CN¥4.7b | 80.8x | 75.5x | 1.8x |
| Tue, 19 Aug 2025 | CN¥342.0b | CN¥191.2b | CN¥3.9b | 83.1x | 88.2x | 1.8x |
| Thu, 17 Jul 2025 | CN¥320.6b | CN¥191.3b | CN¥3.9b | 79.6x | 82.5x | 1.7x |
| Sat, 14 Jun 2025 | CN¥307.6b | CN¥191.3b | CN¥3.9b | 74.6x | 79.1x | 1.6x |
| Mon, 12 May 2025 | CN¥305.3b | CN¥192.0b | CN¥4.0b | 68.6x | 76.8x | 1.6x |
| Wed, 09 Apr 2025 | CN¥267.9b | CN¥195.5b | CN¥3.7b | 58.8x | 73.1x | 1.4x |
| Fri, 07 Mar 2025 | CN¥329.6b | CN¥194.9b | CN¥3.8b | 74.5x | 86.5x | 1.7x |
| Sun, 02 Feb 2025 | CN¥306.7b | CN¥194.9b | CN¥3.8b | 69.3x | 80.4x | 1.6x |
| Tue, 31 Dec 2024 | CN¥311.0b | CN¥194.9b | CN¥3.8b | 67.5x | 81.4x | 1.6x |
| Thu, 28 Nov 2024 | CN¥314.0b | CN¥194.9b | CN¥3.8b | 74x | 82.1x | 1.6x |
| Sat, 26 Oct 2024 | CN¥274.8b | CN¥194.3b | CN¥3.8b | 62.7x | 72.7x | 1.4x |
| Mon, 23 Sep 2024 | CN¥206.8b | CN¥194.4b | CN¥3.8b | 58.3x | 54.2x | 1.1x |
| Wed, 21 Aug 2024 | CN¥209.5b | CN¥193.2b | CN¥5.9b | 41.1x | 35.5x | 1.1x |
| Fri, 19 Jul 2024 | CN¥213.7b | CN¥193.5b | CN¥5.9b | 39.3x | 36.4x | 1.1x |
| Sun, 16 Jun 2024 | CN¥227.5b | CN¥193.5b | CN¥5.9b | 43.9x | 38.8x | 1.2x |
| Tue, 14 May 2024 | CN¥250.1b | CN¥193.0b | CN¥5.9b | 52.1x | 42.2x | 1.3x |
| Thu, 11 Apr 2024 | CN¥265.8b | CN¥184.7b | CN¥3.8b | 36.6x | 70.3x | 1.4x |
| Sat, 09 Mar 2024 | CN¥259.0b | CN¥178.8b | CN¥4.4b | 38.9x | 59.3x | 1.4x |
| Mon, 05 Feb 2024 | CN¥225.6b | CN¥181.0b | CN¥4.0b | 32x | 56.9x | 1.2x |
| Wed, 03 Jan 2024 | CN¥274.6b | CN¥181.0b | CN¥4.0b | 40.6x | 69.2x | 1.5x |
| Fri, 01 Dec 2023 | CN¥281.6b | CN¥181.2b | CN¥3.9b | 42.4x | 71.5x | 1.6x |
| Sun, 29 Oct 2023 | CN¥259.5b | CN¥175.9b | CN¥2.4b | 37.4x | 106.7x | 1.5x |
| Tue, 26 Sep 2023 | CN¥273.1b | CN¥171.6b | CN¥2.0b | 38.2x | 138.1x | 1.6x |
| Thu, 24 Aug 2023 | CN¥279.1b | CN¥166.0b | CN¥2.3b | 48.2x | 123.4x | 1.7x |
| Sat, 22 Jul 2023 | CN¥293.8b | CN¥164.6b | CN¥1.5b | 58.4x | 194.9x | 1.8x |
| Mon, 19 Jun 2023 | CN¥344.4b | CN¥166.3b | CN¥2.0b | 69.4x | 173.7x | 2.1x |
| Wed, 17 May 2023 | CN¥304.5b | CN¥168.9b | CN¥2.8b | 46.4x | 108.4x | 1.8x |
| Fri, 14 Apr 2023 | CN¥330.4b | CN¥174.0b | CN¥4.7b | 44.3x | 70.9x | 1.9x |
| Sun, 12 Mar 2023 | CN¥288.0b | CN¥171.7b | CN¥4.9b | 36.1x | 59.1x | 1.7x |
| Tue, 07 Feb 2023 | CN¥289.0b | CN¥171.7b | CN¥4.9b | 36.3x | 59.3x | 1.7x |
| Thu, 05 Jan 2023 | CN¥272.6b | CN¥170.3b | CN¥4.6b | 36x | 59.4x | 1.6x |
Price to Earnings Ratio
59.4x
Current Industry PE
- Investors are pessimistic on the Chinese Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 73.5x which is lower than its 3-year average PE of 84.6x.
- The industry is trading close to its 3-year average PS ratio of 1.6x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have remained mostly flat over the last three years.
- Meanwhile revenues for these companies have grown 5.4% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.
Industry Comparison
How does Chinese Advertising compare with similar industries?
| CN Market | 2.67% | |
| Telecom | 0.56% | |
| Media | 1.56% | |
| Advertising | 0.068% | |
| Cable and Satellite | 6.75% | |
| Broadcasting | 0.44% | |
| Publishing | -0.63% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| 000917 Hunan TV & Broadcast Intermediary | CN¥11.50 | 15.9% +CN¥2.2b | 54.8% | PE97.6x | |
| 300058 BlueFocus Intelligent Communications Group | CN¥8.97 | 4.5% +CN¥1.4b | 30.3% | PS0.5x | |
| 605168 Three's Company Media Group | CN¥37.38 | 14.8% +CN¥1.0b | -4.0% | PE91.5x | |
| 301171 Easy Click Worldwide Network Technology | CN¥35.20 | 4.2% +CN¥669.0m | 18.6% | PE69x | |
| 002115 Sunwave CommunicationsLtd | CN¥12.25 | 2.9% +CN¥281.8m | 75.5% | PS1x |