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Nov 19
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Hong Kong (HSI) Advertising Industry Analysis
UpdatedNov 25, 2025
DataAggregated Company Financials
Companies38
- 7D-8.8%
- 3M-24.0%
- 1Y-0.3%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 8.8%, driven by a pullback from Mobvista of 19%. Meanwhile, Qian Xun Technology actually outperformed within the industry, gaining 12% in the last week. As for the longer term, the industry's performance has been flat for the past year. As for the next few years, earnings are expected to grow by 79% per annum.
Industry Valuation and Performance
Has the Hong Kong Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Sun, 30 Nov 2025 | HK$53.0b | HK$50.5b | -HK$971,223,210.83 | 17x | -54.6x | 1x |
| Tue, 28 Oct 2025 | HK$59.5b | HK$49.5b | -HK$467,473,014.49 | 20x | -127.3x | 1.2x |
| Thu, 25 Sep 2025 | HK$69.2b | HK$49.5b | -HK$442,118,853.72 | 15.5x | -156.6x | 1.4x |
| Sat, 23 Aug 2025 | HK$65.2b | HK$44.6b | -HK$380,000,090.44 | 19.1x | -171.6x | 1.5x |
| Mon, 21 Jul 2025 | HK$65.4b | HK$44.4b | -HK$2,527,877,274.39 | 12.6x | -25.9x | 1.5x |
| Wed, 18 Jun 2025 | HK$60.3b | HK$47.0b | -HK$2,615,334,172.83 | 11.1x | -23.1x | 1.3x |
| Fri, 16 May 2025 | HK$50.7b | HK$45.7b | -HK$2,768,173,537.17 | 10.5x | -18.3x | 1.1x |
| Sun, 13 Apr 2025 | HK$52.5b | HK$45.1b | -HK$2,749,826,195.65 | 8.4x | -19.1x | 1.2x |
| Tue, 11 Mar 2025 | HK$46.6b | HK$44.5b | -HK$2,039,412,737.32 | 10.2x | -22.9x | 1x |
| Thu, 06 Feb 2025 | HK$50.7b | HK$44.7b | -HK$2,037,834,587.25 | 9.8x | -24.9x | 1.1x |
| Sat, 04 Jan 2025 | HK$45.4b | HK$43.9b | -HK$2,066,625,777.52 | 10x | -21.9x | 1x |
| Mon, 02 Dec 2024 | HK$49.0b | HK$44.4b | -HK$2,089,760,125.99 | 11.2x | -23.5x | 1.1x |
| Wed, 30 Oct 2024 | HK$49.7b | HK$43.6b | -HK$2,193,442,153.44 | 10.7x | -22.7x | 1.1x |
| Fri, 27 Sep 2024 | HK$35.0b | HK$44.2b | -HK$2,274,236,478.97 | 9.6x | -15.4x | 0.8x |
| Sun, 25 Aug 2024 | HK$35.6b | HK$45.5b | -HK$1,892,209,608.76 | 8.5x | -18.8x | 0.8x |
| Tue, 23 Jul 2024 | HK$23.1b | HK$43.3b | HK$136.9m | 10.4x | 168.4x | 0.5x |
| Thu, 20 Jun 2024 | HK$23.9b | HK$43.0b | HK$44.6m | 13.9x | 535.3x | 0.6x |
| Sat, 18 May 2024 | HK$19.6b | HK$42.0b | -HK$32,001,963.37 | 13.1x | -611.6x | 0.5x |
| Mon, 15 Apr 2024 | HK$19.1b | HK$42.1b | -HK$28,224,351.20 | 11.4x | -675.2x | 0.5x |
| Wed, 13 Mar 2024 | HK$18.9b | HK$41.2b | -HK$216,324,535.32 | 9.2x | -87.2x | 0.5x |
| Fri, 09 Feb 2024 | HK$18.8b | HK$40.6b | -HK$503,455,688.16 | 9.9x | -37.4x | 0.5x |
| Sun, 07 Jan 2024 | HK$21.8b | HK$39.9b | -HK$1,043,482,768.00 | 11.2x | -20.9x | 0.5x |
| Tue, 05 Dec 2023 | HK$24.5b | HK$39.9b | -HK$1,100,184,213.00 | 12.8x | -22.2x | 0.6x |
| Thu, 02 Nov 2023 | HK$21.8b | HK$38.7b | -HK$1,118,653,842.00 | 8.7x | -19.5x | 0.6x |
| Sat, 30 Sep 2023 | HK$22.8b | HK$38.7b | -HK$1,093,188,942.00 | 9.3x | -20.9x | 0.6x |
| Mon, 28 Aug 2023 | HK$23.9b | HK$38.3b | -HK$969,611,027.00 | 10.2x | -24.7x | 0.6x |
| Wed, 26 Jul 2023 | HK$25.5b | HK$38.0b | -HK$1,142,801,730.00 | 11.9x | -22.3x | 0.7x |
| Fri, 23 Jun 2023 | HK$25.1b | HK$37.6b | -HK$1,378,119,923.00 | 12.4x | -18.2x | 0.7x |
| Sun, 21 May 2023 | HK$24.9b | HK$37.9b | -HK$1,164,944,670.00 | 11.4x | -21.4x | 0.7x |
| Tue, 18 Apr 2023 | HK$24.0b | HK$37.8b | -HK$1,235,396,957.00 | 12.4x | -19.5x | 0.6x |
| Thu, 16 Mar 2023 | HK$25.9b | HK$35.6b | -HK$291,552,957.00 | 11x | -88.8x | 0.7x |
| Sat, 11 Feb 2023 | HK$31.1b | HK$35.8b | HK$103.2m | 14.1x | 301.2x | 0.9x |
| Mon, 09 Jan 2023 | HK$30.4b | HK$35.6b | HK$89.0m | 13.6x | 342.1x | 0.9x |
| Wed, 07 Dec 2022 | HK$30.4b | HK$35.2b | HK$83.0m | 14.6x | 365.9x | 0.9x |
Price to Earnings Ratio
365.9x
Current Industry PE
- Investors are optimistic on the Hong Kong Advertising industry, and appear confident in long term growth rates.
- The 3-year average PS ratio of 0.85x is lower than the industry's current PS ratio of 1.0x.
Past Earnings Growth
- Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
- Meanwhile revenues have grown 13% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.
Industry Comparison
How does Hong Kong Advertising compare with similar industries?
| HK Market | 1.78% | |
| Telecom | 1.16% | |
| Media | -1.73% | |
| Advertising | -8.77% | |
| Publishing | 5.22% | |
| Broadcasting | 2.48% | |
| Cable and Satellite | 0% | 0 |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| 1640 Qian Xun Technology | HK$3.90 | 12.1% +HK$235.2m | 42.9% | PS2.1x | |
| 917 Qunabox Group | HK$32.70 | 2.7% +HK$228.5m | -54.4% | PE26.4x | |
| 205 SEEC Media Group | HK$0.47 | 38.2% +HK$162.7m | 147.4% | PS19.2x | |
| 2550 Easou Technology Holdings | HK$3.24 | 7.3% +HK$99.5m | -63.5% | PE269.8x | |
| 8087 China 33 Media Group | HK$5.60 | 9.8% +HK$64.8m | 1,473.0% | PS18.7x |
