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Australian (ASX) Advertising Industry Analysis

UpdatedJan 13, 2026
DataAggregated Company Financials
Companies7
  • 7D0.5%
  • 3M0.6%
  • 1Y15.7%
  • YTDn/a

The Advertising is pretty flat in the last 7 days, but oOh!media has stood out, gaining 4.6%. The past year has been better, since the industry has gained 16% in that time. Earnings are forecast to grow by 25% annually.

Industry Valuation and Performance

Has the Australian Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 13 Jan 2026AU$1.3bAU$1.9bAU$47.9m23.4x26.7x0.7x
Thu, 11 Dec 2025AU$1.2bAU$1.9bAU$47.9m22.7x25.8x0.7x
Sat, 08 Nov 2025AU$1.2bAU$1.9bAU$47.9m22.3x25.9x0.7x
Mon, 06 Oct 2025AU$1.3bAU$1.9bAU$47.9m24.9x27.9x0.7x
Wed, 03 Sep 2025AU$1.5bAU$1.9bAU$47.9m27.5x30.5x0.8x
Fri, 01 Aug 2025AU$1.7bAU$2.6bAU$41.3m17.7x40.3x0.6x
Sun, 29 Jun 2025AU$1.6bAU$2.6bAU$41.3m20.2x38.6x0.6x
Tue, 27 May 2025AU$1.5bAU$2.6bAU$41.3m18.7x36.9x0.6x
Thu, 24 Apr 2025AU$1.4bAU$2.6bAU$41.3m19.1x33.8x0.5x
Sat, 22 Mar 2025AU$1.4bAU$2.6bAU$41.3m19.8x34.1x0.5x
Mon, 17 Feb 2025AU$1.3bAU$2.6bAU$15.3m18.4x83.1x0.5x
Wed, 15 Jan 2025AU$1.2bAU$2.6bAU$15.3m18.7x78.9x0.5x
Fri, 13 Dec 2024AU$1.2bAU$2.6bAU$15.3m17.9x77.4x0.5x
Sun, 10 Nov 2024AU$1.2bAU$2.6bAU$15.3m16.1x80.2x0.5x
Tue, 08 Oct 2024AU$1.3bAU$2.6bAU$15.4m16.2x82x0.5x
Thu, 05 Sep 2024AU$1.2bAU$2.6bAU$15.4m16.9x81.2x0.5x
Sat, 03 Aug 2024AU$1.4bAU$2.7bAU$75.2m21.1x18.3x0.5x
Mon, 01 Jul 2024AU$1.3bAU$2.7bAU$75.3m20.7x17.1x0.5x
Wed, 29 May 2024AU$1.4bAU$2.7bAU$75.3m20.8x18.5x0.5x
Fri, 26 Apr 2024AU$1.5bAU$2.7bAU$75.3m21.6x20.1x0.6x
Sun, 24 Mar 2024AU$1.6bAU$2.7bAU$75.3m23.2x21x0.6x
Tue, 20 Feb 2024AU$1.5bAU$2.6bAU$99.6m23.8x15.4x0.6x
Thu, 18 Jan 2024AU$1.5bAU$2.6bAU$99.6m18.5x15.2x0.6x
Sat, 16 Dec 2023AU$1.5bAU$2.6bAU$99.6m18.4x14.9x0.6x
Mon, 13 Nov 2023AU$1.3bAU$2.6bAU$99.6m17.3x13.4x0.5x
Wed, 11 Oct 2023AU$1.3bAU$2.6bAU$99.6m16.1x13.4x0.5x
Fri, 08 Sep 2023AU$1.4bAU$2.6bAU$99.6m18.4x14.3x0.5x
Sun, 06 Aug 2023AU$1.5bAU$2.4bAU$68.7m15.5x21.6x0.6x
Tue, 04 Jul 2023AU$1.3bAU$2.4bAU$68.7m14.3x19.3x0.6x
Thu, 01 Jun 2023AU$1.4bAU$2.4bAU$68.7m14.5x19.9x0.6x
Sat, 29 Apr 2023AU$1.7bAU$2.4bAU$68.7m15.1x24.1x0.7x
Mon, 27 Mar 2023AU$1.6bAU$2.4bAU$68.7m14.7x23.9x0.7x
Wed, 22 Feb 2023AU$1.7bAU$2.3bAU$69.4m28.2x24.1x0.7x
Fri, 20 Jan 2023AU$1.7bAU$2.1bAU$43.1m35.2x38.9x0.8x
Price to Earnings Ratio

38.9x


Total Market Cap: AU$1.7bTotal Earnings: AU$43.1mTotal Revenue: AU$2.1bTotal Market Cap vs Earnings and Revenue0%0%0%
Australian Advertising Industry Price to Earnings3Y Average -350.2x202420252026
Current Industry PE
  • Investors are pessimistic on the Australian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 26.7x which is higher than its 3-year average PE of -350x.
  • The industry is trading close to its 3-year average PS ratio of 0.58x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have grown 3.6% per year over the last three years.
  • Meanwhile revenues for these companies have declined 3.5% per year.
  • This means that less sales are being generated overall, but since cost of doing business is lower, profits have been increasing.

Industry Comparison

How does Australian Advertising compare with similar industries?

AU Market0.73%
Telecom1.65%
Media1.17%
Advertising0.50%
Broadcasting2.03%
Cable and Satellite0%0
Publishing-30.00%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
OML oOh!mediaAU$1.374.6%
+AU$32.3m		16.1%PE38x
EGG Enero GroupAU$0.653.2%
+AU$1.8m		-39.8%PS0.3x
GTN GTNAU$0.291.7%
+AU$953.3k		-48.7%PS0.3x

Latest News

OML
AU$1.37
oOh!media
7D
4.6%
1Y
16.1%

OML: Higher Required Returns And P/E Repricing Will Support Future Upside Potential

Analysts have lifted their price target for oOh!media to A$1.66 from A$1.63, reflecting refreshed assumptions around discount rates, revenue growth, profit margins, and a slightly higher future P/E multiple. Valuation Changes Fair Value: updated to A$1.66 from A$1.63, a small upward adjustment in the assessed price target.
EGG
AU$0.65
Enero Group
7D
3.2%
1Y
-39.8%

Enero Group Limited's (ASX:EGG) Popularity With Investors Is Under Threat From Overpricing

Dec 15
Enero Group Limited's (ASX:EGG) Popularity With Investors Is Under Threat From Overpricing
GTN
AU$0.29
GTN
7D
1.7%
1Y
-48.7%
UNT
AU$0.007
Unith
7D
-12.5%
1Y
-46.2%
MXO
AU$0.05
Motio
7D
-12.3%
1Y
56.3%
XGL
AU$0.013
Xamble Group
7D
-7.1%
1Y
-40.9%
IGL
AU$2.93
IVE Group
7D
-0.7%
1Y
40.9%