Australian (ASX) Advertising Industry Analysis

Industry Valuation and Performance

Has the Australian Advertising Industry valuation changed over the past few years?

Date	Market Cap	Revenue	Earnings	PE	Absolute PE	PS
Sat, 30 May 2026	AU$1.1b	AU$2.0b	AU$2.4m	26.8x	485.3x	0.6x
Mon, 27 Apr 2026	AU$969.4m	AU$2.0b	AU$2.4m	20.6x	409.4x	0.5x
Wed, 25 Mar 2026	AU$986.1m	AU$2.0b	AU$2.4m	21.9x	416.5x	0.5x
Fri, 20 Feb 2026	AU$1.1b	AU$1.9b	AU$45.3m	21.7x	25x	0.6x
Sun, 18 Jan 2026	AU$1.3b	AU$1.9b	AU$47.9m	23.7x	26.8x	0.7x
Tue, 16 Dec 2025	AU$1.2b	AU$1.9b	AU$47.9m	22.7x	25.9x	0.7x
Thu, 13 Nov 2025	AU$1.3b	AU$1.9b	AU$47.9m	22.7x	26.4x	0.7x
Sat, 11 Oct 2025	AU$1.3b	AU$1.9b	AU$47.9m	24.2x	27x	0.7x
Mon, 08 Sep 2025	AU$1.4b	AU$1.9b	AU$47.9m	27x	30.1x	0.8x
Wed, 06 Aug 2025	AU$1.6b	AU$2.6b	AU$41.3m	12x	39.4x	0.6x
Fri, 04 Jul 2025	AU$1.6b	AU$2.6b	AU$41.3m	19.3x	39.3x	0.6x
Sun, 01 Jun 2025	AU$1.5b	AU$2.6b	AU$41.3m	19x	36.7x	0.6x
Tue, 29 Apr 2025	AU$1.4b	AU$2.6b	AU$41.3m	18.8x	33.8x	0.5x
Thu, 27 Mar 2025	AU$1.4b	AU$2.6b	AU$41.3m	20.6x	34.3x	0.5x
Sat, 22 Feb 2025	AU$1.3b	AU$2.6b	AU$15.3m	18.2x	82.4x	0.5x
Mon, 20 Jan 2025	AU$1.2b	AU$2.6b	AU$15.3m	19.2x	80.2x	0.5x
Wed, 18 Dec 2024	AU$1.2b	AU$2.6b	AU$15.3m	18.2x	78x	0.5x
Fri, 15 Nov 2024	AU$1.2b	AU$2.6b	AU$15.3m	16.1x	79.9x	0.5x
Sun, 13 Oct 2024	AU$1.2b	AU$2.6b	AU$15.4m	16.4x	80.6x	0.5x
Tue, 10 Sep 2024	AU$1.2b	AU$2.6b	AU$15.3m	16.3x	80.7x	0.5x
Thu, 08 Aug 2024	AU$1.4b	AU$2.7b	AU$75.2m	20.7x	18.3x	0.5x
Sat, 06 Jul 2024	AU$1.3b	AU$2.7b	AU$75.3m	20.7x	16.9x	0.5x
Mon, 03 Jun 2024	AU$1.4b	AU$2.7b	AU$75.3m	20.8x	17.9x	0.5x
Wed, 01 May 2024	AU$1.5b	AU$2.7b	AU$75.3m	21.9x	20.3x	0.6x
Fri, 29 Mar 2024	AU$1.6b	AU$2.7b	AU$75.3m	23.5x	21.6x	0.6x
Sun, 25 Feb 2024	AU$1.6b	AU$2.6b	AU$103.7m	21.4x	15.6x	0.6x
Tue, 23 Jan 2024	AU$1.5b	AU$2.6b	AU$99.6m	18.1x	15.2x	0.6x
Thu, 21 Dec 2023	AU$1.5b	AU$2.6b	AU$99.6m	18.7x	15.2x	0.6x
Sat, 18 Nov 2023	AU$1.4b	AU$2.6b	AU$99.6m	18.4x	14x	0.5x
Mon, 16 Oct 2023	AU$1.4b	AU$2.6b	AU$99.6m	16.4x	13.7x	0.5x
Wed, 13 Sep 2023	AU$1.4b	AU$2.6b	AU$99.6m	18.9x	14.1x	0.5x
Fri, 11 Aug 2023	AU$1.5b	AU$2.4b	AU$68.7m	14.9x	21.6x	0.6x
Sun, 09 Jul 2023	AU$1.3b	AU$2.4b	AU$68.7m	14.6x	19.6x	0.6x
Tue, 06 Jun 2023	AU$1.4b	AU$2.4b	AU$68.7m	14.7x	20.2x	0.6x

Current Industry PE

Investors are optimistic on the Australian Advertising industry, and appear confident in long term growth rates.

The industry is trading at a PE ratio of 485x which is higher than its 3-year average PE of -321x.

The industry is trading close to its 3-year average PS ratio of 0.56x.

Past Earnings Growth

The earnings for companies in the Advertising industry have declined 67% per year over the last three years,
Revenues have also declined 5.8% per year.
This means overall sales from these companies are declining and profits are subsequently falling as well.

Industry Comparison

How does Australian Advertising compare with similar industries?


AU Market	-0.25%
Telecom	-4.60%
Media	-0.097%
Advertising	-1.38%
Broadcasting	0.68%
Publishing	0%	0
Cable and Satellite	0%	0

Industry PEThere are no additional sub-industries under this industry.

Forecasted GrowthThere are no additional sub-industries under this industry.

Company	Last Price	7D	1Y	Valuation
EGG Enero Group	AU$0.35	9.4% +AU$2.7m	-48.9%	PE67.9x
UNT Unith	AU$0.009	12.5% +AU$1.5m	0%	PS2.5x
GTN GTN	AU$0.20	2.6% +AU$953.3k	-67.2%	PS0.2x
MXO Motio	AU$0.047	2.2% +AU$316.6k	27.0%	PE14.9x

Company

Last Price

Valuation

EGG Enero Group

AU$0.35

9.4%
+AU$2.7m

-48.9%

PE67.9x

UNT Unith

AU$0.009

12.5%
+AU$1.5m

PS2.5x

GTN GTN

AU$0.20

2.6%
+AU$953.3k

-67.2%

PS0.2x

MXO Motio

AU$0.047

2.2%
+AU$316.6k

27.0%

PE14.9x

I Squared Capital Advisors, LLC cancelled the acquisition of oOh!media Limited (ASX:OML) for approximately AUD 780 million.

I Squared Capital Advisors, LLC submitted a unsolicited, conditional non binding indicative offer to acquire oOh!media Limited (ASX:OML) for approximately AUD 780 million on May 11, 2026. Under the terms of the acquisition, I Squared Capital Advisors, LLC will pay AUD 1.45 in cash per share. In a related transaction, Pacific Equity Partners Pty Limited entered into unsolicited, non-binding indicative offer to acquire oOh!media Limited. The transaction is subject to satisfaction of certain conditions, including the satisfactory completion of due diligence by ISQ and entry into binding transaction documentation on acceptable terms. The Board of Directors of oOh!media Limited has considered the proposals in conjunction with its advisers and has unanimously determined that the proposal adequately reflects the intrinsic value of oOh!media Limited and has rejected the proposal. The board of directors does not intends to recommend the offer to its shareholders. However, the Board has determined that, subject to the entry into satisfactory non-disclosure agreements, it is prepared to provide Pacific Equity Partners and I Squared Capital Advisors, LLC with access to a limited amount of due diligence information to enable each party to assess whether it is able to put forward a revised proposal that may be capable of the Board’s recommendation. Engagement with each of PEP and ISQ is preliminary in nature, and there is no certainty that either indicative proposal will result in a revised proposal, or that any such revised proposal (or any other proposal the Group may receive) would be recommended by the Board. The Board will continue to update the market in accordance with its continuous disclosure obligations. oOh!media Limited has also decided to pause its on-market share buyback program. I Squared Capital Advisors, LLC cancelled the acquisition of oOh!media Limited (ASX:OML) on May 11, 2026.

Australian (ASX) Advertising Industry Analysis

Industry Valuation and Performance

Industry Comparison

Top Stock Gainers and Losers

Latest News

Gtn Limited Announces Joint Company Secretary Changes, Effective May 28, 2026

New major risk - Revenue and earnings growth

I Squared Capital Advisors, LLC cancelled the acquisition of oOh!media Limited (ASX:OML) for approximately AUD 780 million.

New major risk - Market cap size

First half dividend of AU$0.095 announced

New major risk - Financial position