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Australian (ASX) Advertising Industry Analysis

UpdatedNov 14, 2025
DataAggregated Company Financials
Companies7
  • 7D1.0%
  • 3M-19.4%
  • 1Y9.4%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 2.8%, driven by a pullback from Unith of 19%. Over the past 12 months, the industry was up 9.5%. Looking forward, earnings are forecast to grow by 23% annually.

Industry Valuation and Performance

Has the Australian Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 15 Nov 2025AU$1.3bAU$1.9bAU$47.9m22.5x26.1x0.7x
Mon, 13 Oct 2025AU$1.3bAU$1.9bAU$47.9m24.2x27x0.7x
Wed, 10 Sep 2025AU$1.4bAU$1.9bAU$47.9m26.9x29.8x0.8x
Fri, 08 Aug 2025AU$1.6bAU$2.6bAU$41.3m11.8x39.8x0.6x
Sun, 06 Jul 2025AU$1.6bAU$2.6bAU$41.3m19.3x39.4x0.6x
Tue, 03 Jun 2025AU$1.5bAU$2.6bAU$41.3m20.2x36.7x0.6x
Thu, 01 May 2025AU$1.5bAU$2.6bAU$41.3m19.4x35.3x0.6x
Sat, 29 Mar 2025AU$1.4bAU$2.6bAU$41.3m20x34.5x0.5x
Mon, 24 Feb 2025AU$1.3bAU$2.6bAU$15.3m18.2x82.4x0.5x
Wed, 22 Jan 2025AU$1.3bAU$2.6bAU$15.3m19.2x81.9x0.5x
Fri, 20 Dec 2024AU$1.2bAU$2.6bAU$15.3m18.4x78.3x0.5x
Sun, 17 Nov 2024AU$1.2bAU$2.6bAU$15.3m15.9x79.9x0.5x
Tue, 15 Oct 2024AU$1.2bAU$2.6bAU$15.4m16.4x80.6x0.5x
Thu, 12 Sep 2024AU$1.2bAU$2.6bAU$15.3m16.7x78.8x0.5x
Sat, 10 Aug 2024AU$1.4bAU$2.7bAU$75.2m20.4x18.3x0.5x
Mon, 08 Jul 2024AU$1.3bAU$2.7bAU$75.3m20.7x16.9x0.5x
Wed, 05 Jun 2024AU$1.3bAU$2.7bAU$75.3m20.7x17.6x0.5x
Fri, 03 May 2024AU$1.5bAU$2.7bAU$75.3m21.8x20.1x0.6x
Sun, 31 Mar 2024AU$1.6bAU$2.7bAU$75.3m23.5x21.6x0.6x
Tue, 27 Feb 2024AU$1.6bAU$2.6bAU$101.5m22.8x16x0.6x
Thu, 25 Jan 2024AU$1.5bAU$2.6bAU$99.6m18.5x15.3x0.6x
Sat, 23 Dec 2023AU$1.5bAU$2.6bAU$99.7m18.1x15.3x0.6x
Mon, 20 Nov 2023AU$1.4bAU$2.6bAU$99.6m18.4x14x0.5x
Wed, 18 Oct 2023AU$1.4bAU$2.6bAU$99.6m16.4x13.7x0.5x
Fri, 15 Sep 2023AU$1.4bAU$2.6bAU$99.6m17.2x13.8x0.5x
Sun, 13 Aug 2023AU$1.5bAU$2.4bAU$68.7m14.9x21.7x0.6x
Tue, 11 Jul 2023AU$1.3bAU$2.4bAU$68.7m14.3x19.4x0.6x
Thu, 08 Jun 2023AU$1.4bAU$2.4bAU$68.7m14.3x20.1x0.6x
Sat, 06 May 2023AU$1.4bAU$2.4bAU$68.7m15.5x20.5x0.6x
Mon, 03 Apr 2023AU$1.7bAU$2.4bAU$68.7m15.7x24.5x0.7x
Wed, 01 Mar 2023AU$1.7bAU$2.4bAU$66.8m29.3x25.9x0.7x
Fri, 27 Jan 2023AU$1.7bAU$2.1bAU$43.1m36x40x0.8x
Sun, 25 Dec 2022AU$1.6bAU$2.1bAU$43.1m30.5x36.4x0.8x
Tue, 22 Nov 2022AU$1.6bAU$2.1bAU$43.1m30.9x36.5x0.8x
Price to Earnings Ratio

36.5x


Total Market Cap: AU$1.6bTotal Earnings: AU$43.1mTotal Revenue: AU$2.1bTotal Market Cap vs Earnings and Revenue0%0%0%
Australian Advertising Industry Price to Earnings3Y Average -349.6x202320242025
Current Industry PE
  • Investors are pessimistic on the Australian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 25.9x which is higher than its 3-year average PE of -350x.
  • The industry is trading close to its 3-year average PS ratio of 0.59x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have grown 3.6% per year over the last three years.
  • Meanwhile revenues for these companies have declined 3.5% per year.
  • This means that less sales are being generated overall, but since cost of doing business is lower, profits have been increasing.

Industry Comparison

How does Australian Advertising compare with similar industries?

AU Market-1.55%
Telecom-5.05%
Media-0.84%
Advertising1.04%
Publishing0%0
Cable and Satellite0%0
Broadcasting-1.81%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
IGL IVE GroupAU$3.013.1%
+AU$13.8m		38.1%PE9.9x
OML oOh!mediaAU$1.270.8%
+AU$5.4m		4.5%PE35.2x
XGL Xamble GroupAU$0.01614.3%
+AU$904.0k		-27.3%PS1x
MXO MotioAU$0.0531.9%
+AU$282.0k		65.6%PS1.6x

Latest News

OML
AU$1.27
oOh!media
7D
0.8%
1Y
4.5%
UNT
AU$0.011
Unith
7D
-19.2%
1Y
-30.0%
MXO
AU$0.053
Motio
7D
1.9%
1Y
65.6%
EGG
AU$0.64
Enero Group
7D
-3.1%
1Y
-45.5%

Enero Group (ASX:EGG) Has A Pretty Healthy Balance Sheet

Oct 17
Enero Group (ASX:EGG) Has A Pretty Healthy Balance Sheet
RLG
AU$0.004
RooLife Group
7D
-20.0%
1Y
33.3%
XGL
AU$0.016
Xamble Group
7D
14.3%
1Y
-27.3%
GTN
AU$0.29
GTN
7D
-3.3%
1Y
-37.0%

Expanded Local Content And Cost Reviews Will Build Future Stability

Despite bullish analyst sentiment regarding Gray Media’s accretive M&A activity and improved financial outlook, GTN’s consensus analyst price target has been notably revised downward from A$0.475 to A$0.40. Analyst Commentary Bullish analysts cite Gray Media’s acquisition activity, highlighting four deals totaling $253M that are believed to be both significantly accretive to EBITDA (by at least $80M) and deleveraging for the company.
IGL
AU$3.01
IVE Group
7D
3.1%
1Y
38.1%