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Australian (ASX) Advertising Industry Analysis

UpdatedDec 04, 2025
DataAggregated Company Financials
Companies7
  • 7D4.2%
  • 3M-13.8%
  • 1Y4.6%
  • YTDn/a

In the last week, the Advertising industry is up 3.8%, with oOh!media up 4.4%. In the last 12 months, the industry was up 4.5%. Earnings are forecast to grow by 25% annually.

Industry Valuation and Performance

Has the Australian Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 04 Dec 2025AU$1.2bAU$1.9bAU$47.9m22.8x26x0.7x
Sat, 01 Nov 2025AU$1.3bAU$1.9bAU$47.9m23.6x26.8x0.7x
Mon, 29 Sep 2025AU$1.3bAU$1.9bAU$47.9m25.4x28.1x0.7x
Wed, 27 Aug 2025AU$1.5bAU$2.5bAU$18.0m28.1x80.8x0.6x
Fri, 25 Jul 2025AU$1.6bAU$2.6bAU$41.3m18.6x39.9x0.6x
Sun, 22 Jun 2025AU$1.6bAU$2.6bAU$41.3m18.6x37.8x0.6x
Tue, 20 May 2025AU$1.5bAU$2.6bAU$41.3m19x36.3x0.6x
Thu, 17 Apr 2025AU$1.4bAU$2.6bAU$41.3m19x33.1x0.5x
Sat, 15 Mar 2025AU$1.4bAU$2.6bAU$41.3m19x33.7x0.5x
Mon, 10 Feb 2025AU$1.2bAU$2.6bAU$15.3m18.8x80x0.5x
Wed, 08 Jan 2025AU$1.2bAU$2.6bAU$15.3m18.9x79.4x0.5x
Fri, 06 Dec 2024AU$1.3bAU$2.6bAU$15.3m20.4x84.4x0.5x
Sun, 03 Nov 2024AU$1.2bAU$2.6bAU$15.3m16.3x79.5x0.5x
Tue, 01 Oct 2024AU$1.3bAU$2.6bAU$15.4m16.3x83x0.5x
Thu, 29 Aug 2024AU$1.3bAU$2.7bAU$14.3m16.9x89.5x0.5x
Sat, 27 Jul 2024AU$1.4bAU$2.7bAU$75.3m21x18x0.5x
Mon, 24 Jun 2024AU$1.3bAU$2.7bAU$75.3m20.5x17.5x0.5x
Wed, 22 May 2024AU$1.4bAU$2.7bAU$75.3m21.2x18.8x0.5x
Fri, 19 Apr 2024AU$1.5bAU$2.7bAU$75.3m22x20.1x0.6x
Sun, 17 Mar 2024AU$1.6bAU$2.7bAU$75.3m22.9x21.1x0.6x
Tue, 13 Feb 2024AU$1.6bAU$2.6bAU$99.6m24.1x15.6x0.6x
Thu, 11 Jan 2024AU$1.5bAU$2.6bAU$99.6m18.4x15.2x0.6x
Sat, 09 Dec 2023AU$1.4bAU$2.6bAU$99.6m17.7x14x0.5x
Mon, 06 Nov 2023AU$1.3bAU$2.6bAU$99.6m16.9x13.2x0.5x
Wed, 04 Oct 2023AU$1.4bAU$2.6bAU$99.6m16.6x13.8x0.5x
Fri, 01 Sep 2023AU$1.4bAU$2.6bAU$99.3m18.9x14.6x0.6x
Sun, 30 Jul 2023AU$1.5bAU$2.4bAU$68.7m14.8x21.1x0.6x
Tue, 27 Jun 2023AU$1.3bAU$2.4bAU$68.7m13.8x18.3x0.5x
Thu, 25 May 2023AU$1.4bAU$2.4bAU$68.7m13.8x19.9x0.6x
Sat, 22 Apr 2023AU$1.7bAU$2.4bAU$68.7m15.5x24.5x0.7x
Mon, 20 Mar 2023AU$1.7bAU$2.4bAU$68.3m16x24.8x0.7x
Wed, 15 Feb 2023AU$1.7bAU$2.1bAU$43.1m39.4x39.5x0.8x
Fri, 13 Jan 2023AU$1.6bAU$2.1bAU$43.1m28.2x37.8x0.8x
Sun, 11 Dec 2022AU$1.5bAU$2.1bAU$43.1m31.3x35.7x0.7x
Price to Earnings Ratio

35.7x


Total Market Cap: AU$1.5bTotal Earnings: AU$43.1mTotal Revenue: AU$2.1bTotal Market Cap vs Earnings and Revenue0%0%0%
Australian Advertising Industry Price to Earnings3Y Average -349.8x202320242025
Current Industry PE
  • Investors are pessimistic on the Australian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 25.8x which is higher than its 3-year average PE of -350x.
  • The industry is trading close to its 3-year average PS ratio of 0.58x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have grown 3.6% per year over the last three years.
  • Meanwhile revenues for these companies have declined 3.5% per year.
  • This means that less sales are being generated overall, but since cost of doing business is lower, profits have been increasing.

Industry Comparison

How does Australian Advertising compare with similar industries?

AU Market0.015%
Telecom-0.95%
Media2.49%
Advertising4.15%
Broadcasting1.78%
Cable and Satellite0%0
Publishing-12.50%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
OML oOh!mediaAU$1.303.6%
+AU$24.2m		1.2%PE36x
IGL IVE GroupAU$2.861.8%
+AU$7.7m		30.6%PE9.4x
RLG RooLife GroupAU$0.00525.0%
+AU$1.9m		25.0%PS2x
EGG Enero GroupAU$0.612.5%
+AU$1.4m		-47.6%PS0.3x
MXO MotioAU$0.0543.8%
+AU$564.0k		38.5%PS1.6x

Latest News

GTN
AU$0.29
GTN
7D
-3.3%
1Y
-50.8%
OML
AU$1.30
oOh!media
7D
3.6%
1Y
1.2%

OML: Revenue Outlook Will Present Opportunity As Margins Stabilize

Narrative Update on oOh!media: Analyst Price Target Revision Analysts have revised their price target for oOh!media downward from $1.88 to $1.63, citing expectations of slower revenue growth and slimmer profit margins in the period ahead. Valuation Changes Fair Value Estimate has decreased from A$1.88 to A$1.63.
MXO
AU$0.054
Motio
7D
3.8%
1Y
38.5%
EGG
AU$0.61
Enero Group
7D
2.5%
1Y
-47.6%

Enero Group (ASX:EGG) Has A Pretty Healthy Balance Sheet

Oct 17
Enero Group (ASX:EGG) Has A Pretty Healthy Balance Sheet
RLG
AU$0.005
RooLife Group
7D
25.0%
1Y
25.0%
IGL
AU$2.86
IVE Group
7D
1.8%
1Y
30.6%