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Swedish (OMX) Consumer Discretionary Sector Analysis

UpdatedOct 14, 2025
DataAggregated Company Financials
Companies85
  • 7D-3.1%
  • 3M2.8%
  • 1Y-8.4%
  • YTD-1.3%

Over the last 7 days, the Consumer Discretionary industry has dropped 3.1%, driven by a pullback from H & M Hennes & Mauritz of 5.6%. In contrast, Rusta has gained 5.0%. However, the industry is down 8.4% over the past year. Looking forward, earnings are forecast to grow by 21% annually.

Sector Valuation and Performance

Has the Swedish Consumer Discretionary Sector valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 15 Oct 2025SEK 814.8bSEK 1.1tSEK 30.1b22.6x27.1x0.7x
Fri, 12 Sep 2025SEK 796.5bSEK 1.1tSEK 29.0b22.2x27.4x0.7x
Sun, 10 Aug 2025SEK 809.4bSEK 1.1tSEK 29.3b22x27.7x0.7x
Tue, 08 Jul 2025SEK 785.3bSEK 1.1tSEK 42.2b22x18.6x0.7x
Thu, 05 Jun 2025SEK 748.5bSEK 1.1tSEK 43.0b19.7x17.4x0.7x
Sat, 03 May 2025SEK 748.4bSEK 1.1tSEK 36.4b20x20.6x0.7x
Mon, 31 Mar 2025SEK 754.2bSEK 1.1tSEK 37.4b18.3x20.2x0.7x
Wed, 26 Feb 2025SEK 833.0bSEK 1.1tSEK 44.8b19.6x18.6x0.7x
Fri, 24 Jan 2025SEK 782.6bSEK 1.1tSEK 41.0b18.5x19.1x0.7x
Sun, 22 Dec 2024SEK 786.8bSEK 1.1tSEK 41.1b17x19.2x0.7x
Tue, 19 Nov 2024SEK 805.1bSEK 1.1tSEK 41.3b17.3x19.5x0.7x
Thu, 17 Oct 2024SEK 892.0bSEK 1.1tSEK 41.0b18.6x21.8x0.8x
Sat, 14 Sep 2024SEK 869.0bSEK 1.1tSEK 42.0b18.3x20.7x0.8x
Mon, 12 Aug 2024SEK 860.9bSEK 1.1tSEK 41.8b17.3x20.6x0.8x
Wed, 10 Jul 2024SEK 909.8bSEK 1.1tSEK 39.3b18.6x23.1x0.8x
Fri, 07 Jun 2024SEK 959.9bSEK 1.1tSEK 37.3b19.1x25.7x0.9x
Sun, 05 May 2024SEK 947.0bSEK 1.1tSEK 37.8b19x25.1x0.8x
Tue, 02 Apr 2024SEK 1.0tSEK 1.1tSEK 38.4b19.1x26.2x0.9x
Thu, 29 Feb 2024SEK 918.3bSEK 1.1tSEK 37.3b18.4x24.6x0.8x
Sat, 27 Jan 2024SEK 931.2bSEK 1.1tSEK 38.2b17.6x24.4x0.8x
Mon, 25 Dec 2023SEK 956.0bSEK 1.1tSEK 37.6b18.1x25.4x0.8x
Wed, 22 Nov 2023SEK 938.9bSEK 1.1tSEK 40.0b17.6x23.5x0.8x
Fri, 20 Oct 2023SEK 874.0bSEK 1.1tSEK 37.4b14.4x23.4x0.8x
Sun, 17 Sep 2023SEK 931.2bSEK 1.1tSEK 34.7b14.1x26.8x0.8x
Tue, 15 Aug 2023SEK 990.8bSEK 1.1tSEK 34.3b16.5x28.9x0.9x
Thu, 13 Jul 2023SEK 1.0tSEK 1.1tSEK 40.5b15.6x25.7x1x
Sat, 10 Jun 2023SEK 1.2tSEK 1.1tSEK 41.2b16x28.9x1.1x
Mon, 08 May 2023SEK 1.1tSEK 1.1tSEK 40.7b16.1x28x1.1x
Wed, 05 Apr 2023SEK 972.3bSEK 1.0tSEK 42.2b17.1x23.1x0.9x
Fri, 03 Mar 2023SEK 932.3bSEK 1.0tSEK 42.1b15.5x22.1x0.9x
Sun, 29 Jan 2023SEK 923.8bSEK 1.0tSEK 46.2b14.2x20x0.9x
Tue, 27 Dec 2022SEK 835.2bSEK 1.0tSEK 51.7b13.6x16.1x0.8x
Thu, 24 Nov 2022SEK 870.6bSEK 1.0tSEK 51.5b13.3x16.9x0.9x
Sat, 22 Oct 2022SEK 812.3bSEK 979.4bSEK 55.3b11.4x14.7x0.8x
Price to Earnings Ratio

14.7x


Total Market Cap: SEK 812.3bTotal Earnings: SEK 55.3bTotal Revenue: SEK 979.4bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Consumer Discretionary Sector Price to Earnings3Y Average 22.7x202320242025
Current Industry PE
  • Investors are optimistic on the Swedish Consumer Discretionary industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 26.8x which is higher than its 3-year average PE of 22.7x.
  • The industry is trading close to its 3-year average PS ratio of 0.82x.
Past Earnings Growth
  • The earnings for companies in the Consumer Discretionary industry have declined 18% per year over the last three years.
  • Meanwhile revenues for these companies have grown 4.2% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the Swedish Consumer Discretionary sector?

SE Market-1.26%
Consumer Discretionary-3.06%
Retail Distributors2.51%
General Merchandise and Department Stores1.98%
Consumer Services0.65%
Luxury0.028%
Online Retail and Ecommerce0%0
Consumer Durables-0.72%
Hospitality-2.57%
Leisure-2.60%
Auto Components-2.90%
Specialty Stores-4.08%
Auto-4.35%
Industry PE
  • Investors are most optimistic about the Auto industry which is trading above its 3-year average PE ratio of 16.5x.
    • Analysts are expecting annual earnings growth of 51.8%, which is higher than its past year's earnings decline of 72.9% per year.
Forecasted Growth
  • Analysts are most optimistic on the Auto Components industry, expecting annual earnings growth of 91% over the next 5 years.
  • This is better than its past earnings decline of 40% per year.
  • In contrast, the Hospitality industry is expected to see its earnings grow by 8.2% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
BETS B BetssonSEK 150.803.2%
+SEK 648.0m		16.2%PE9.8x
NELLY Nelly GroupSEK 92.0016.5%
+SEK 396.5m		256.6%PE22x
BHG BHG GroupSEK 28.766.4%
+SEK 308.3m		103.4%PS0.5x
JM JMSEK 153.403.0%
+SEK 283.8m		-21.5%PE39.1x
RVRC RVRC HoldingSEK 53.754.4%
+SEK 239.4m		13.3%PE20.2x

Latest News

NELLY
SEK 92.00
Nelly Group
7D
16.5%
1Y
256.6%
ZZ B
SEK 130.40
Zinzino
7D
2.7%
1Y
41.4%
EVO
SEK 720.80
Evolution
7D
-1.7%
1Y
-23.3%

New Studios And Digital Trends Will Unlock Future Potential

Analysts have lowered their fair value estimate for Evolution from SEK 907.31 to SEK 887.09. They cite slower expected revenue growth and a slightly reduced discount rate as key factors behind the updated outlook.
HM B
SEK 171.00
H & M Hennes & Mauritz
7D
-2.5%
1Y
-2.2%

Upgraded Stores And Sellpy Expansion Will Fuel Future Success

Analysts have raised their price targets for H & M Hennes & Mauritz, with estimates increasing from SEK 113 to SEK 115 and from SEK 125 to SEK 130. They cite improvements in expected revenue growth and profit margins.
BHG
SEK 28.76
BHG Group
7D
6.4%
1Y
103.4%
JM
SEK 153.40
JM
7D
3.0%
1Y
-21.5%
THULE
SEK 229.60
Thule Group
7D
-1.7%
1Y
-24.3%

Quad Lock And North America Focus Will Secure Future Success

Analysts have lowered their fair value estimate for Thule Group from SEK 317 to SEK 294, citing moderating revenue growth and profit margin forecasts. They acknowledge improving conditions after recent results.
VOLCAR B
SEK 19.91
Volvo Car AB (publ.)
7D
-5.1%
1Y
-12.5%
BETS B
SEK 150.80
Betsson
7D
3.2%
1Y
16.2%
CLAS B
SEK 352.60
Clas Ohlson
7D
-2.1%
1Y
109.8%

Shift To Multi-Niche Retailing And Husqvarna Partnerships Will Strengthen Future Prospects

Driven by an improved net profit margin and a modest decrease in future P/E ratio, the consensus analyst price target for Clas Ohlson has been raised from SEK355.00 to SEK370.00. What's in the News AGM approved a dividend of SEK 7 per share to be paid in two installments of SEK 3.5 each.
RUSTA
SEK 62.10
Rusta
7D
2.5%
1Y
-24.5%
ACAD
SEK 98.60
AcadeMedia
7D
1.9%
1Y
49.4%
ASMDEE B
SEK 118.00
Asmodee Group
7D
-4.1%
1Y
n/a
MIPS
SEK 332.20
Mips
7D
-4.5%
1Y
-39.2%

Is Now An Opportune Moment To Examine Mips AB (publ) (STO:MIPS)?

Sep 13
Is Now An Opportune Moment To Examine Mips AB (publ) (STO:MIPS)?
RVRC
SEK 53.75
RVRC Holding
7D
4.4%
1Y
13.3%
NOBI
SEK 4.24
Nobia
7D
-14.4%
1Y
-14.9%