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Swedish (OMX) General Merchandise and Department Stores Industry Analysis

UpdatedJun 28, 2026
DataAggregated Company Financials
Companies5
  • 7D4.3%
  • 3M5.6%
  • 1Y26.8%
  • YTD3.3%

The General Merchandise and Department Stores industry is up 4.3% in the last week, with Rusta up 4.7%. In the same time, CDON was down 7.7%. This means that the industry has gained 27% over the past year. Looking forward, earnings are forecast to grow by 19% annually.

Industry Valuation and Performance

Has the Swedish General Merchandise and Department Stores Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 28 Jun 2026SEK 21.5bSEK 21.9bSEK 782.4m24.5x27.4x1x
Tue, 26 May 2026SEK 23.9bSEK 21.7bSEK 767.3m26.4x31.1x1.1x
Thu, 23 Apr 2026SEK 23.5bSEK 21.6bSEK 762.9m25.3x30.8x1.1x
Sat, 21 Mar 2026SEK 20.3bSEK 21.6bSEK 763.0m21.6x26.6x0.9x
Mon, 16 Feb 2026SEK 19.1bSEK 21.3bSEK 663.5m22.1x28.8x0.9x
Wed, 14 Jan 2026SEK 20.7bSEK 21.3bSEK 734.5m22.6x28.2x1x
Fri, 12 Dec 2025SEK 20.3bSEK 21.3bSEK 734.5m22.2x27.6x1x
Sun, 09 Nov 2025SEK 17.4bSEK 21.0bSEK 688.9m20.4x25.3x0.8x
Tue, 07 Oct 2025SEK 16.6bSEK 21.0bSEK 668.3m19.5x24.9x0.8x
Thu, 04 Sep 2025SEK 16.8bSEK 20.9bSEK 725.3m18.3x23.2x0.8x
Sat, 02 Aug 2025SEK 18.2bSEK 20.9bSEK 717.5m20.3x25.4x0.9x
Mon, 30 Jun 2025SEK 17.2bSEK 20.9bSEK 704.7m19.2x24.4x0.8x
Wed, 28 May 2025SEK 17.6bSEK 20.6bSEK 682.2m20.3x25.8x0.9x
Fri, 25 Apr 2025SEK 18.8bSEK 20.6bSEK 676.1m22x27.8x0.9x
Sun, 23 Mar 2025SEK 18.4bSEK 20.6bSEK 676.1m21.8x27.2x0.9x
Tue, 18 Feb 2025SEK 21.8bSEK 20.3bSEK 670.8m27.7x32.4x1.1x
Thu, 16 Jan 2025SEK 19.9bSEK 20.2bSEK 570.4m33.9x34.8x1x
Sat, 14 Dec 2024SEK 20.1bSEK 20.2bSEK 570.4m37.2x35.2x1x
Mon, 11 Nov 2024SEK 19.0bSEK 20.1bSEK 572.3m27.7x33.2x0.9x
Wed, 09 Oct 2024SEK 20.3bSEK 20.0bSEK 584.0m28.8x34.8x1x
Fri, 06 Sep 2024SEK 18.5bSEK 19.9bSEK 542.0m27.3x34.1x0.9x
Sun, 04 Aug 2024SEK 19.3bSEK 19.7bSEK 549.0m27.4x35.1x1x
Tue, 02 Jul 2024SEK 21.8bSEK 19.7bSEK 549.2m31.7x39.6x1.1x
Thu, 30 May 2024SEK 22.4bSEK 19.7bSEK 541.5m32.9x41.4x1.1x
Sat, 27 Apr 2024SEK 21.4bSEK 19.7bSEK 541.5m31.4x39.6x1.1x
Mon, 25 Mar 2024SEK 23.8bSEK 19.6bSEK 556.6m35.1x42.8x1.2x
Wed, 21 Feb 2024SEK 20.9bSEK 19.1bSEK 524.8m32.8x39.9x1.1x
Fri, 19 Jan 2024SEK 20.8bSEK 18.5bSEK 446.9m33.7x46.4x1.1x
Sun, 17 Dec 2023SEK 19.2bSEK 18.2bSEK 392.1m34.6x49x1.1x
Tue, 14 Nov 2023SEK 15.6bSEK 18.2bSEK 392.1m27.8x39.7x0.9x
Thu, 12 Oct 2023SEK 7.3bSEK 7.5bSEK 79.0m27.4x92x1x
Sat, 09 Sep 2023SEK 8.3bSEK 7.5bSEK 79.0m31x105.5x1.1x
Mon, 07 Aug 2023SEK 10.6bSEK 7.4bSEK 59.1m44.8x178.7x1.4x
Wed, 05 Jul 2023SEK 9.3bSEK 7.3bSEK 67.3m40.9x138.4x1.3x
Price to Earnings Ratio

138.4x


Total Market Cap: SEK 9.3bTotal Earnings: SEK 67.3mTotal Revenue: SEK 7.3bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish General Merchandise and Department Stores Industry Price to Earnings3Y Average 43.4x202420252026
Current Industry PE
  • Investors are pessimistic on the Swedish Multiline Retail industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 27.4x which is lower than its 3-year average PE of 43.4x.
  • The industry is trading close to its 3-year average PS ratio of 1.0x.
Past Earnings Growth
  • The earnings for companies in the Multiline Retail industry have grown 127% per year over the last three years.
  • Revenues for these companies have grown 44% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the Swedish Consumer Discretionary industry?

SE Market-0.81%
Consumer Discretionary-1.37%
General Merchandise and Department Stores4.34%
Broadline Retail4.34%
Industry PE
  • Investors are most optimistic about the Broadline Retail industry even though it's trading below its 3-year average PE ratio of 43.4x.
    • Analysts are expecting annual earnings growth of 18.8%, which is higher than its past year's earnings growth of 2.3% per year.
  • Investors are most pessimistic about the Broadline Retail industry, which is trading below its 3-year average of 43.4x.
Forecasted Growth
  • Analysts are most optimistic on the Broadline Retail industry, expecting annual earnings growth of 19% over the next 5 years.
  • This is better than its past earnings growth rate of 2.3% per year.
  • In contrast, the Broadline Retail industry is expected to see its earnings grow by 19% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
RUSTA RustaSEK 79.054.7%
+SEK 543.0m		7.0%PE22x
BOOZT BooztSEK 140.105.2%
+SEK 409.3m		77.2%PE27.1x
OBAB Online Brands NordicSEK 11.351.3%
+SEK 3.9m		-8.8%PS0.6x

Latest News

CDON
SEK 62.40
CDON
7D
-7.7%
1Y
24.8%
Narrative Update • Jun 26

None

Analysts have reduced their CDON price target from SEK 101 to SEK 79, citing updated assumptions for revenue growth, profit margins, the discount rate, and CDON's future P/E multiple. What’s in the News for CDON No recent CDON specific news items were identified in the provided sources.
BOOZT
SEK 140.10
Boozt
7D
5.2%
1Y
77.2%
Narrative Update • Jun 23

BOOZT: Future Fair Value Will Rely On Ongoing Share Repurchases

Analysts have kept their SEK108.00 price target for Boozt unchanged, explaining that only modest tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions did not warrant a revision at this stage. What’s in the News for Boozt Boozt reported that from January 1, 2026 to March 31, 2026, it repurchased 1,085,000 shares for SEK 97 million, representing 1.8% of the company.
RUSTA
SEK 79.05
Rusta
7D
4.7%
1Y
7.0%
Narrative Update • Jun 22

RUSTA: Store Expansion And Rising Dividend Will Support Future Upside Potential

Analysts have trimmed their price target on Rusta to SEK89.33 from SEK97.50, citing updated assumptions that include a slightly higher discount rate, a marginally adjusted revenue growth outlook, a lower projected profit margin, and a modestly higher future P/E multiple. What’s in the News for Rusta Rusta AB reported strong sales growth and improved profitability in Q4 2026, achieving breakeven in all four quarters of the financial year for the first time.
BUY
SEK 4.48
Sweden Buyersclub
7D
-3.9%
1Y
47.4%
OBAB
SEK 11.35
Online Brands Nordic
7D
1.3%
1Y
-8.8%