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Swedish (OMX) General Merchandise and Department Stores Industry Analysis

UpdatedJan 04, 2026
DataAggregated Company Financials
Companies5
  • 7D-0.9%
  • 3M27.6%
  • 1Y2.0%
  • YTD0%

The General Merchandise and Department Stores is pretty flat in the last 7 days, but Online Brands Nordic has stood out, gaining 11%. In line with that, the industry has also been flat over the past 12 months. Earnings are forecast to grow by 19% annually.

Industry Valuation and Performance

Has the Swedish General Merchandise and Department Stores Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 05 Jan 2026SEK 21.0bSEK 21.3bSEK 734.5m23x28.6x1x
Wed, 03 Dec 2025SEK 18.6bSEK 21.1bSEK 685.5m21.8x27.2x0.9x
Fri, 31 Oct 2025SEK 17.2bSEK 21.0bSEK 677.9m20.6x25.3x0.8x
Sun, 28 Sep 2025SEK 16.4bSEK 21.0bSEK 668.3m19.2x24.6x0.8x
Tue, 26 Aug 2025SEK 19.0bSEK 20.9bSEK 725.3m20.8x26.2x0.9x
Thu, 24 Jul 2025SEK 18.6bSEK 20.9bSEK 717.5m20.7x25.9x0.9x
Sat, 21 Jun 2025SEK 17.2bSEK 20.9bSEK 704.7m19.1x24.4x0.8x
Mon, 19 May 2025SEK 19.0bSEK 20.6bSEK 682.2m21.9x27.8x0.9x
Wed, 16 Apr 2025SEK 18.2bSEK 20.6bSEK 676.1m21.3x26.9x0.9x
Fri, 14 Mar 2025SEK 19.3bSEK 20.6bSEK 675.1m22.8x28.5x0.9x
Sun, 09 Feb 2025SEK 21.9bSEK 20.3bSEK 693.4m27.9x31.6x1.1x
Tue, 07 Jan 2025SEK 20.9bSEK 20.2bSEK 570.4m38x36.6x1x
Thu, 05 Dec 2024SEK 19.5bSEK 20.1bSEK 582.4m36x33.5x1x
Sat, 02 Nov 2024SEK 19.6bSEK 20.0bSEK 586.3m28.3x33.4x1x
Mon, 30 Sep 2024SEK 20.0bSEK 20.0bSEK 584.0m28.8x34.2x1x
Wed, 28 Aug 2024SEK 20.1bSEK 19.9bSEK 542.0m29.7x37.2x1x
Fri, 26 Jul 2024SEK 20.3bSEK 19.7bSEK 549.0m29x37x1x
Sun, 23 Jun 2024SEK 22.1bSEK 19.7bSEK 549.2m32.1x40.3x1.1x
Tue, 21 May 2024SEK 23.7bSEK 19.7bSEK 541.5m34.8x43.7x1.2x
Thu, 18 Apr 2024SEK 22.6bSEK 19.6bSEK 556.6m33.4x40.6x1.2x
Sat, 16 Mar 2024SEK 21.9bSEK 19.6bSEK 556.6m32.2x39.4x1.1x
Mon, 12 Feb 2024SEK 21.4bSEK 19.1bSEK 466.6m33.5x45.9x1.1x
Wed, 10 Jan 2024SEK 22.2bSEK 18.5bSEK 446.9m36.1x49.7x1.2x
Fri, 08 Dec 2023SEK 18.6bSEK 18.2bSEK 392.1m33.5x47.5x1x
Sun, 05 Nov 2023SEK 14.0bSEK 17.9bSEK 387.5m24.2x36.1x0.8x
Tue, 03 Oct 2023SEK 7.6bSEK 7.5bSEK 79.0m28.9x96.8x1x
Thu, 31 Aug 2023SEK 8.6bSEK 7.5bSEK 79.0m32.3x109.3x1.2x
Sat, 29 Jul 2023SEK 10.3bSEK 7.4bSEK 59.1m44x174.5x1.4x
Mon, 26 Jun 2023SEK 9.5bSEK 7.3bSEK 67.3m41.5x141.8x1.3x
Wed, 24 May 2023SEK 9.6bSEK 7.3bSEK 67.3m41.1x143.4x1.3x
Fri, 21 Apr 2023SEK 10.2bSEK 7.2bSEK 36.2m46.8x280.9x1.4x
Price to Earnings Ratio

248.6x


Total Market Cap: SEK 9.0bTotal Earnings: SEK 36.2mTotal Revenue: SEK 7.2bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish General Merchandise and Department Stores Industry Price to Earnings3Y Average 59.5x202420252026
Current Industry PE
  • Investors are pessimistic on the Swedish Multiline Retail industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 28.6x which is lower than its 3-year average PE of 59.5x.
  • The industry is trading close to its 3-year average PS ratio of 1.0x.
Past Earnings Growth
  • The earnings for companies in the Multiline Retail industry have grown 173% per year over the last three years.
  • Revenues for these companies have grown 43% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the Swedish Consumer Discretionary industry?

SE Market0.91%
Consumer Discretionary1.36%
General Merchandise and Department Stores-0.92%
Broadline Retail-0.92%
Industry PE
  • Investors are most optimistic about the Broadline Retail industry even though it's trading below its 3-year average PE ratio of 59.5x.
    • Analysts are expecting annual earnings growth of 18.9%, which is lower than the prior year's growth of 38.4% per year.
  • Investors are most pessimistic about the Broadline Retail industry, which is trading below its 3-year average of 59.5x.
Forecasted Growth
  • Analysts are most optimistic on the Broadline Retail industry, expecting annual earnings growth of 19% over the next 5 years.
  • However this is lower than its past earnings growth rate of 38% per year.
  • In contrast, the Broadline Retail industry is expected to see its earnings grow by 19% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
OBAB Online Brands NordicSEK 17.7010.6%
+SEK 43.7m		15.3%PS1.1x
BUY Sweden BuyersclubSEK 4.423.8%
+SEK 2.3m		14.5%n/a

Latest News

BOOZT
SEK 112.50
Boozt
7D
-1.1%
1Y
-11.8%
RUSTA
SEK 84.15
Rusta
7D
-1.1%
1Y
13.8%

RUSTA: Upcoming Leadership Change Will Support Steady Nordic Expansion And Margins

Analysts have trimmed their price target on Rusta slightly to €87.50 from €87.50, citing a marginally lower assumed future P/E multiple while largely maintaining views on growth, profitability and risk. What's in the News Rusta AB appoints Cathrine Wigzell as new CEO, effective June 1, 2026, bringing extensive international retail leadership experience from H&M Beauty, KICKS, and Åhléns (company announcement) Current CEO Göran Westerberg to step down by the end of June 2026, providing a defined and extended transition period for leadership handover (company announcement) Wigzell’s background in market expansion and assortment strategy at H&M Beauty is expected to support Rusta’s growth ambitions and brand strengthening efforts (company announcement) Valuation Changes Fair Value: Unchanged at €87.50 per share, indicating no revision to the headline valuation level.
OBAB
SEK 17.70
Online Brands Nordic
7D
10.6%
1Y
15.3%

Online Brands Nordic AB (publ) (STO:OBAB) Stock Rockets 33% As Investors Are Less Pessimistic Than Expected

Dec 10
Online Brands Nordic AB (publ) (STO:OBAB) Stock Rockets 33% As Investors Are Less Pessimistic Than Expected
CDON
SEK 63.00
CDON
7D
-4.0%
1Y
-28.6%

There's Reason For Concern Over CDON AB's (STO:CDON) Massive 30% Price Jump

Dec 02
There's Reason For Concern Over CDON AB's (STO:CDON) Massive 30% Price Jump
BUY
SEK 4.42
Sweden Buyersclub
7D
3.8%
1Y
14.5%